Aesthetic Characteristics expressed on the Prada Sports Fashion

프라다 스포츠 패션에 나타난 미적 특성

The study was conducted to investigate the aesthetic characteristics expressed on the Prada Sports Fashion which has been strongly affected to fashion trend of domestic sports wear since the mid of 1990th, and to contribute to make domestic sports brand be competitive. The qualitative method using the materials such as fashion magazines and journals, information from the domestic fashion research center and internet, relating fashion books and journals etc, was used for the study. The results were as follows: First, use of heterogeneous design factors or coexistence of the past and the present were expressed as post-modernism effect. Second, strong moderation through the mimalism which has been dominated world fashion since 1990th was expressed. Third, high function including technology has been expressed. These aesthetic characteristics will be helpful for us to prospect 21c sports fashion which will be activated increasingly according to well-being life style.