• 복식문화연구
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• 제22권5호
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• pp.655-669
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• 2014

This study was to examine the service and the product evaluation factors of Korean internet fashion shopping malls and to suggest marketing implications for Korean internet fashion shopping malls wanting to expand into the Chinese market. This study conducted a questionnaire survey for college female students in Qingdao, China, who have shopped at Korean internet shopping malls, and 310 surveys were used in the final analysis, frequency analysis, factorial analysis, and regression analysis. The results of the study were as follows. First, Most of the respondents answered that they found the Korean internet fashion shopping malls through the internet, and the most purchased item was outer clothing. Second, the system stability and web site structure excellence factors had a positive influence on the service satisfaction for the shopping mall 'S', while the system satisfaction, service efficiency, interactivity and web site structure excellence factors had positive influences on service satisfaction for the shopping mall 'P', and the system satisfaction, service efficiency, interactivity factors had positive influences on service satisfaction for the shopping mall 'N'. Third, examining the correlation between product satisfaction for the shopping mall 'S', 'P', and 'N' with fashion product evaluation factors showed that, design factors and quality excellence factors of the three shopping malls had positive influences on product satisfaction. The results of this research provide useful information in forming an efficient operating system and improving marketing strategies for internet fashion shopping malls planning to enter or having already entered the Chinese market.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2003년도 추계학술대회 및 정기총회
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• pp.67-70
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• 2003

This paper analyzes the causal relationship between customer satisfaction and customer loyalty in Korean High-speed Internet market, where has achieved a rapid development in these days. According to the previous literatures, profitability results from customer loyalty influenced by customer satisfaction. So, we firstly define and analyze their relationships with the survey data from 737 subscribers, by using Factor Analysis and SEM(Structural Equation Model). Secondly, we find and select major cause variables to affect customer loyalty. Finally, we suggest some useful implications to marketers on the basis of the analysis results. As a result, customer loyalty depends on the degree of customer satisfaction on network quality and service quality in high-speed Internet service. Particularly the satisfaction level on network quality affects customer loyalty relatively stronger than one on service quality. Thus it is suggested that marketers invest in improving network quality rather than service quality to enhance customer loyalty.

• 정보처리학회논문지C
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• 제18C권2호
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• pp.103-110
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• 2011

스마트폰의 등장으로 모바일 인터넷 전화 서비스의 보급이 활발하게 이루어지고 있는데 반하여 이의 품질 관리 체계에 대한 대비는 상대적으로 미흡한 상황이다. 향후 모바일 인터넷 전화 서비스가 성공적으로 정착되어 활성화되기 위해서는 철저한 품질 관리가 요구되는데 전통적인 계측기를 이용하는 방법으로는 실시간 모니터링이 불가능함으로 인한 여러 가지 한계점이 발생할 수 있다. 따라서 본 논문에서는 모바일 인터넷 전화의 예방적인 서비스 품질 관리 체계를 제안하고 이의 구현을 위한 소프트웨어를 개발하였다. 상용 소프트웨어와의 비교를 통한 개발된 소프트웨어의 검증을 위한 시험 절차가 진행되었고 시험 결과 개발된 소프트웨어의 측정 결과가 상당히 신뢰할 수 있음을 확인하였다.

• 디지털산업정보학회논문지
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• 제6권4호
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• pp.279-295
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• 2010

Technology development has reshaped not only the business environment but also financial service. The purpose of this study is to investigate the factors affecting customer's attitude and usage of Internet banking. Based on prior studies, this study identifies usefulness, ease of use, innovativeness, social influence, quality, cost as affecting factors of customer's attitude and usage of Internet banking. This study intends to do a comparison analysis the relationship between customer's attitude and usage of Internet banking by classifying Internet banking service into inquiry, transfer, and other service. Result shows that usefulness, quality, and cost are significantly related to the customer's attitude toward Internet banking service, but ease of use, innovativeness, and social influence are not. Even though customer's attitude was found to be significantly related to the use of Internet banking, the degree of it was different by service types inquiry, transfer, and other service in a row. It implicates that usage of Internet banking still centered on inquiry service.

• 품질경영학회지
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• 제30권3호
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• pp.168-185
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• 2002

A few recent international surveys reported that Korea ranks the top with respect to the high-speed information and communication network subscription per 100 people in the world. Such infrastructure has been bringing about broad changes in Internet service for both business and individual users. By conducting a questionnaire survey on a moderate size of sample proportional to the population of each region across country, we try to analyze what factors might explain the level of Internet service satisfaction with respect to security, searching, and convenience dimensions. According to the test results, several factors such as sex, age, kind of network lines, usage frequency, e-mail usage, e-shopping, online problem experience might explain the different levels of Internet service satisfaction in the high-speed Internet network. This study might shed a guidance to scholars conducting Internet-related studies and practitioners who plan information policies and business strategies.

• Journal of Information Technology Applications and Management
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• 제9권4호
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• pp.151-164
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• 2002

This paper predicts how mobile Internet portal services will go ahead and what contents will be needed at the portal site. Mobile Internet interface needs to be concise and compressed because of the size of terminals Thus mobile internal service wants integrated portal service We study the service strategy for mobile internet portal Service according to the product life cycle Many Korean people who have used 'wired and fixed' Internet services and mobile phones want the mobile Internet portal to provide many attractive functions and high quality of service Thus we consider the current Korean mobile Internet service as the maturity phase of its life cycle The maturity phase needs the strategy of diversifying and focusing on, thus we recommend the hub portal model for Korean mobile Internet service, In this paper, we survey contents of mobile Internet portal service as a case study. With the result of the analysis, we present the promising contents as follows: video conference service, financial service, stock trading service, traffic information service, location map service, emergency rescue service, and so on.

• 한국정보시스템학회지:정보시스템연구
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• 제10권1호
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• pp.173-195
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• 2001

This study is to suggest plans that can make service quality and consumer satisfaction high in internet shopping mall , categorizing the determinants of service quality of Internet shopping mall and analysing determinants of service quality which can give much effect on consumer satisfaction. Using the survey method, the study gathered data from 115 consumers and students with purchasing experience on the web. The Cronbach alpha reliability coefficient was computed to assess the reliability of the responses to all instruments and factor analyses were performed to determine construct validity. Multiple regression was employed to test the hypotheses of this study. According to our findings, the determinants of service quality which influences consumer satisfaction are tangibles, responsiveness, problem solving and security. Several implications of the study are provided in the paper.

• 한국콘텐츠학회논문지
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• 제13권11호
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• pp.856-865
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• 2013

인터넷쇼핑몰의 시장이 점점 확장되고 경쟁이 심화되기 때문에 인터넷쇼핑몰의 서비스품질은 더욱 중시되고 있다. 또한 서비스품질에 따라 인터넷쇼핑몰의 고객유지에 대한 관심이 많이 생겼으며 인터넷쇼핑몰의 서비스품질의 차별화가 성공요인이 되고 있다. 이에 따라 논문에서는 인터넷쇼핑몰의 서비스요인에 대해 살펴보고 실제 인터넷쇼핑몰에서 제품을 구매한 경험이 있는 고객들을 대상으로 하여 설문조사를 실시함으로써 이들 간의 관계를 실제적으로 규명해 보고자 한다. 결과적으로, 서비스품질은 고객만족에 대한 긍정적인 영향관계가 있는 것으로 밝혀졌다. 그리고 고객만족, 신뢰와 몰입 간에 유의한 긍정적인 관계를 가지고 있으며 고객유지에 대해 긍정적인 영향을 미치는 것으로 밝혀졌다. 이러한 연구 결과를 통하여 인터넷쇼핑몰에서 소비자의 신뢰, 만족 및 몰입을 높이기 위해서는 단일 차원이 아닌 다차원적인 개념으로 통합적으로 행사하여야 함을 알 수 있다. 그러므로 고객과의 관계품질을 형성하는 것은 중요하며, 고객과의 장기적인 관계를 형성할 수 있는 방안을 모색해야 할 것이다.

• 한국생활과학회지
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• 제19권5호
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• pp.845-855
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• 2010

This study examined the variables that affect whether consumers change broadband internet services by examining their past experiences and intention to switch carriers by targeting consumers who have switched broadband internet service providers. Among adult consumers who intended to switch broadband providers, 341 people who had experience were subject to logistic regression analysis using SPSS for Windows ver. 17.0 to examine frequencies, means, percentages, and factor analysis. The following results were revealed. First, the targets were currently using broadband internet service in the order Company S > Company L > Company K > others. Excluding the others, Company K had the most conversions (from 96 to 78), followed by Company S (from 107 to 97), and Company L (from 43 to 97), which more than doubled the number of subscribers. The reasons for switching carriers in the past were as follows: for Company K, consumers switched to other companies because of unsatisfactory fee services; for Company S, consumers switched to other companies because of quality, advertising and promotional activities, and commitment periods ending; for Company L, the consumers switched to other companies because of fee, quality, and service; and for other companies, the consumers switched to other services because of unsatisfactory quality. Second, the analysis of the elements that determined whether a consumer will switch broadband internet service providers showed that college graduates and individuals who had switched carriers voluntarily in the past were more likely to switch to a new broadband internet service provider. Furthermore, passive consumers had a higher probability of switching. Moreover, when consumers were less satisfied with the fees and services, there was a greater chance of switching to another company.

• 한국통신학회논문지
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• 제34권11B호
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• pp.1191-1199
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• 2009

As the Internet service evolves from the best effort data service to a multimedia service such as a mix of voice, data and video, a need for the guarantee of the quality of service to network services became one of the hot issues for the network operators. On the other hand, the introduction of the multimedia services over the IP network requires a managed differentiated service that adopts a prioritized treatment of packets. This incurs a need for a differentiated pricing scheme for the packets that receive different level of quality of service. This work proposes an analytic framework about packet pricing scheme for these services, and investigate the effect of service differentiation to the packet price for each class. Via numerical experiment, we validate our argument and illustrate the implication of the work.