• 제목/요약/키워드: Internet Research

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사회과학 연구에 있어 인터넷 및 상업용 통신망을 이용한 전자설문 조사방법의 활용 (Toward a Social Sciences Methodology for Electronic Survey Research on the Internet or Personal Computer check)

  • 홍용기;이홍기;채수경
    • 경영과정보연구
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    • 제3권
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    • pp.287-316
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    • 1999
  • Cyberspace permits us to more beyond traditional face-to-face, mail and telephone surveys, yet still to examine basic issues regarding the quality of data collection: sampling, questionnaire design, survey distribution, means of response, and database creation. This article address each of these issues by contrasting and comparing traditional survey methods(Paper-and-Pencil) with Internet or Personal Computer networks-mediated (Screen-and-Keyboard) survey methods also introduces researchers to this revolutionary and innovative tool and outlines a variety of practical methods for using the Internet or Personal Computer Networks. The revolution in telecommunications technology has fostered the rapid growth of the Internet all over the world. The Internet is a massive global network and comprising many national and international networks of interconnected computers. The Internet or Personal Computer Networks could be the comprehensive interactive tool that will facilitate the development of the skills. The Internet or Personal Computer Networks provides a virtual frontier to expand our access to information and to increase our knowledge and understanding of public opinion, political behavior, social trends and lifestyles through survey research. Comparable to other technological advancements, the Internet or Personal Computer Networks presents opportunities that will impact significantly on the process and quality of survey research now and in the twenty-first century. There are trade-offs between traditional and the Internet or Personal Computer Networks survey. The Internet or Personal Computer Networks is an important channel for obtaining information for target participants. The cost savings in time, efforts, and material were substantial. The use of the Internet or Personal Computer Networks survey tool will increase the quality of research environment. There are several limitations to the Internet or Personal Computer Network survey approach. It requires the researcher to be familiar with Internet navigation and E-mail, it is essential for this process. The use of Listserv and Newsgroup result in a biased sample of the population of corporate trainers. However, it is this group that participates in technology and is in the fore front of shaping the new organizations of interest, and therefore it consists of appropriate participants. If this survey method becomes popular and is too frequently used, potential respondents may become as annoyed with E-mail as the sometimes are with mail survey and junk mail. Being a member of the Listserv of Newsgroup may moderate that reaction. There is a need to determine efficient, effective ways for the researcher to strip identifiers from E-mail, so that respondents remain anonymous, while simultaneously blocking a respondent from responding to a particular survey instrument more than once. The optimum process would be on that is initiated by the researcher : simple, fast and inexpensive to administer and has credibility with respondents. This would protect the legitimacy of the sample and anonymity. Creating attractive Internet or Personal Computer Networks survey formats that build on the strengths of standardized structures but also capitalize on the dynamic and interactive capability of the medium. Without such innovations in survey design, it is difficult to imagine why potential survey respondents would use their time to answer questions. More must be done to create diverse and exciting ways of building an credibility between respondents and researchers on the Internet or Personal Computer Networks. We believe that the future of much exciting research is based in the Electronic survey research. The ability to communicate across distance, time, and national boundaries offers great possibilities for studying the ways in which technology and technological discourse are shaped. used, and disseminated ; the many recent doctoral dissertations that treat some aspect of electronic survey research testify to the increase focus on the Internet or Personal Computer Networks. Thus, scholars should begin a serious conversation about the methodological issues of conducting research In cyberspace. Of all the disciplines, Internet or Personal Computer Networks, emphasis on the relationship between technology and human communication, should take the lead in considering research in the cyberspace.

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Bass 모형을 이용한 인터넷에서의 기술 확산에 대한 실증분석 (An Empirical Study of Technology Diffusion on the Internet using Bass Model)

  • 남호헌;양광민
    • 디지털융복합연구
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    • 제6권2호
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    • pp.55-64
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    • 2008
  • The Internet possesses not only features of mass media but also features of word of mouth communication. Communication channel is considered as one of most important variables in diffusion process. In this paper, we examined functionality of technology diffusion on the Internet through the use of meta tags. We have measured the coefficients of the Bass diffusion model which has been well-established in new product diffusion. This research shows that the Bass model is appropriate for describing technology diffusion on the Internet. The external influence as represented by the coefficient of innovation was found to be much smaller while the internal influence dominates in all meta tag diffusion. In meta tag diffusion, the internal influence as represented by the coefficient of imitation was increased at least twice bigger than that of consumer durables and information technology. Collecting necessary data in social sciences research can be a burden. This research shows that it can be alleviated through the use of software agents over the Internet. The research made use of software agents for collecting longitudinal data from publicly accessible archive such as Archive.org.

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IoT data analytics architecture for smart healthcare using RFID and WSN

  • Ogur, Nur Banu;Al-Hubaishi, Mohammed;Ceken, Celal
    • ETRI Journal
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    • 제44권1호
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    • pp.135-146
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    • 2022
  • The importance of big data analytics has become apparent with the increasing volume of data on the Internet. The amount of data will increase even more with the widespread use of Internet of Things (IoT). One of the most important application areas of the IoT is healthcare. This study introduces new real-time data analytics architecture for an IoT-based smart healthcare system, which consists of a wireless sensor network and a radio-frequency identification technology in a vertical domain. The proposed platform also includes high-performance data analytics tools, such as Kafka, Spark, MongoDB, and NodeJS, in a horizontal domain. To investigate the performance of the system developed, a diagnosis of Wolff-Parkinson-White syndrome by logistic regression is discussed. The results show that the proposed IoT data analytics system can successfully process health data in real-time with an accuracy rate of 95% and it can handle large volumes of data. The developed system also communicates with a riverbed modeler using Transmission Control Protocol (TCP) to model any IoT-enabling technology. Therefore, the proposed architecture can be used as a time-saving experimental environment for any IoT-based system.

Challenges and Subjects of Marketing Research in the Digital Age

  • Lee, Seung-Hee;Kim, Jong-Ho;Quan, Yue-Shun;Li, Donjin
    • 한국디지털정책학회:학술대회논문집
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    • 한국디지털정책학회 2004년도 International Conference on Digital Policy & Management
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    • pp.87-95
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    • 2004
  • We explore marketing topics classification-internet marketing environment, internet marketing function, special internet marketing applications, internet marketing research, other topics in the digital age. This paper will introduce and discuss the changes that economic agents including firms and consumers will face in the digital marketing age. The digital revolution has shaken marketing to its core. The digital age provides the opportunity to reach vast new audiences with surgical precision.

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인터넷 비즈니스 네트워커에 대한 사례 연구: (주)원큐의 비즈니스 모델, 전략, 기술을 중심으로 (Case Study of Internet Business Networker: Business Model, Strategy, and Technology of OneQ.com)

  • 정태훈;이경전
    • 경영과학
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    • 제17권3호
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    • pp.181-201
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    • 2000
  • This paper performs a case study on an Internet business networking company, oneQ.com. We define the functions of Internet business networker and discuss its characteristics such as network effect, lock-in effect, and increasing returns etc. Through reviewing the business models, strategies, and implemented technologies of the oneQ.com, we investigate the applicability and effectiveness of the Internet business networker as well as its research implications.

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유비쿼터스시대 인터넷 전문쇼핑몰 웹이용자에 관한 연구 (A Study on a Specialty Web of Internetl Customer in Ubiquitous)

  • 정창덕;김만기;홍유식
    • 한국인터넷방송통신학회논문지
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    • 제10권2호
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    • pp.85-96
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    • 2010
  • 유비쿼터스시대 컴퓨터 인터넷 이용자는 웹상에서 제공하는 특성들에 따라 상거래 사이트에 대한 만족정도가 달라진다. 본 논문에서는 인터넷 구매 사이트에서 S/W(소프트웨어)를 구매해 본 경험이 있는 20세 이상의 일반인을 대상으로 2009년 3월 1일부터 2009년 3월 30일 까지 한 달 동안 개별면접 및 인터넷 전자우편을 통한 설문조사를 실시하여, 인터넷 이용자 만족에 영향을 미치는 인터넷 쇼핑몰의 특성 요인을 파악하였다. 이러한 연구결과를 토대로 본 논문에서는 소비자가 전문쇼핑몰의 어떤 특성에 관심이 있는지와 기업의 어떤 노력이 필요한지를 살펴봄으로써 이용자만족에 효과를 높일 수 있는 방법을 모색하고 인터넷 쇼핑몰 소비 전략의 시사점을 제공한다.

Trust, Perceived Risk, and Trusting Behavior in Internet Banking

  • Kim, Kyung-Kyu;Prabhakar, Bipin;Park, Sung-Kook
    • Asia pacific journal of information systems
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    • 제19권3호
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    • pp.1-23
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    • 2009
  • In information systems, "trust" and "risk" have been explored by a few trust-related research studies before, but as two separate issues. The way in which these studies have been designed, however, does not help clarify the relationship between trust and risk since they are studied as unconnected determinants of trusting behavior in electronic commerce. As such, this research attempts to examine and specify the relationships among the core constructs surrounding the issue of trust such as risk and trusting behavior. The context of Internet banking adoption is used to develop a conceptual model that incorporates the direct effects of trust and perceived risk on trusting behavior as well as the mediation of the relationship between trust and trusting behavior by perceived risk. The findings show that perceived risk mediates the relationship between trust and trusting behavior. Specifically, trust in the Internet as a banking medium significantly influences the adoption of Internet banking both directly and indirectly through perceived risk of Internet banking. Trust that the bank will not take advantage of consumers significantly influences the trusting behavior through perceived risk of Internet banking. This study, thus, extends research on trust in e-commerce by simultaneously examining the influence of trust and perceived risk on e-commerce adoption.

인터넷쇼핑몰 소비자 피해 측정을 위한 척도개발 -패션상품 쇼핑을 중심으로- (Developing Standards for Measuring Consumer's Damage in Internet Shopping Mall)

  • 장현선
    • 가족자원경영과 정책
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    • 제11권4호
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    • pp.21-36
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    • 2007
  • As online shopping is expanding rapidly, the damages undergone by consumers are also dramatically increasing. This research mainly focused on the damages experienced through Internet shopping. The purpose of this study was to develop a standardized scale to measure damages sustained through an Internet shopping mall. A preliminary 35-item scale was developed through a literature review, and 1,230 consumers responded to an online survey using the preliminary scale. This research was supported by the surveys conducted on consumers who had previously shopped at an Internet fashion mall. This research was conducted with the intention of not only supplying academic data on the damage sustained by consumers, but also understanding the consumers' basic behavior patterns. Then a series of tests, such as test-retest, item-to-total correlation, Cron bach's reliability coefficient and factor analysis, were conducted using the survey data and a final scale with 26-items was constructed in the end. The damage sustained in Internet shopping malls scale for consumers consisted of three factors: 1. Trouble with safety 2. Trouble with payment and delivery; and 3. Trouble with after-sales services.

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Determinants of Accepting Internet Banking System: A Case Study in Bangladesh

  • RAHAMAN, Md. Atikur;LUNA, Kaniz Fatema;KEJING, Zhang;PING, Zhao Lin;TARU, Rupali Dilip
    • The Journal of Asian Finance, Economics and Business
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    • 제8권5호
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    • pp.931-937
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    • 2021
  • Since the service organizations have been moving towards digitization across the world, there is a wide range of technological innovations that have been integrated within the service firms, especially in banking services. As such, Internet banking is one of the innovative services that have reshaped the traditional banking activities, particularly in Bangladesh. In line with this, the research is designed to examine the Internet banking adoption based on five variables: perceived usefulness, perceived ease-of-use, trust, social influence, and perceived enjoyment, and the study also explores differences among respondents on these study variables based on gender and academic disciplines. The study has selected university students as study samples as they are the prospective customers to use Internet banking. Sample size in the research is 300, and a well-designed questionnaire was distributed to collect data. SPSS is used for statistical analysis. The research used ANOVA test to capture any difference on variables based on gender and academic disciplines. The findings indicate that male students in business have more intention to adopt Internet banking and preference for ease-of-use than female students, and business students will be more favorably inclined to adopt Internet banking service than students in other academic disciplines.

An ICN In-Network Caching Policy for Butterfly Network in DCN

  • Jeon, Hongseok;Lee, Byungjoon;Song, Hoyoung;Kang, Moonsoo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제7권7호
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    • pp.1610-1623
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    • 2013
  • In-network caching is a key component of information-centric networking (ICN) for reducing content download time, network traffic, and server workload. Data center network (DCN) is an ideal candidate for applying the ICN design principles. In this paper, we have evaluated the effectiveness of caching placement and replacement in DCN with butterfly-topology. We also suggest a new cache placement policy based on the number of routing nodes (i.e., hop counts) through which travels the content. With a probability inversely proportional to the hop counts, the caching placement policy makes each routing node to cache content chunks. Simulation results lead us to conclude (i) cache placement policy is more effective for cache performance than cache replacement, (ii) the suggested cache placement policy has better caching performance for butterfly-type DCNs than the traditional caching placement policies such as ALWASYS and FIX(P), and (iii) high cache hit ratio does not always imply low average hop counts.