• Asian Journal of Business Environment
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• 제4권4호
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• pp.27-38
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• 2014

Purpose - The study aims to investigate empirically the effects of the flow of an Internet shopping mall upon consumers' revisit intention and purchase intention. Research design, data, and methodology - The subjects comprised customers of Internet shopping malls. SPSS 19.0 for Windows was used to verify the models and hypotheses. Frequency, factors, reliability, and regression analysis were used. Results - This study classified flow behavior factors of Internet shopping malls into four categories-skills, convenience, design, and mutual reaction-to investigate their influence on flow. Skills and convenience had a greater influence than mutual reaction and design. The flow was most influenced by convenience, followed by skills. Conclusions - First, the subjects comprised those who had made purchases at least once at an Internet shopping mall. Second, the study applied the common flow attributes of past researchers to the Internet shopping mall environment, to gauge customers' e-commerce involvement. Third, skill, convenience, and shopping mall display design affirmatively influenced the computer-mediated environment from the Internet marketing control implications perspective regarding the contents of the marketer's website.

• 복식문화연구
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• 제9권1호
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• pp.100-110
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• 2001

The purpose of this study is to identify Internet usage for the implementation of Quick Response Supply Chain Management across Business-to-Business Electronic Commerce in textile and apparel industry. This paper involves theoretical studies, which developed 3 steps to analyze the relationship of B-to-B EC, SCM, and QR, and provides broader awareness of new trend in the textile and apparel industry. SCM as one of B-to-B EC solutions introduced QR into the textile and apparel industry in 1985, and B-to-B EC is regarded as a means for achievement of QR with the widespread adoption of Internet technologies by businesses over the last four years. Finally, the Internet enables textile and apparel firms to access international networks of suppliers, distributors, and customers, so Internet-based B-to-B EC, SCM, and QR with Internet/EDI and XML/EDI are expected to become a central part in propelling fashion business into new directions.

• 통상정보연구
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• 제7권4호
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• pp.3-21
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• 2005

Music industry confronts turbulent change through the explosive usage of internet in downloading music files by consumers. Internet substitutes traditional music distributional channel and develops new digital music market. This study examines what change has been brought to music industry in both domestic market and global market by the usage of internet. The study also discusses some cases and legal issues in digital music industry.

• 복식문화연구
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• 제10권3호
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• pp.293-305
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• 2002

This paper describes the new trends of fashion industry in the era of digital media and Internet paradigm, where fashion is no longer just static contents. Fashion becomes crucial and dynamic contents for infotainment, mobile Internet, and digital media. As therefore, the fashion industry could be positioned as fashion information industry and key elements of fashion communication. In the future, fashion education should be repositioned as dynamic Intermediary not only for traditional textile design, costume design, and merchandising, but also for dynamic fashion information provider, fashion communication and fashion-oriented media related to digital Information, and Internet. As a case study, we briefly describe the successful co-marketing strategies of world-class luxury fashion brands, fashion media, and Internet service provider.

• 한국경제지리학회지
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• 제8권1호
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• pp.107-130
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• 2005

본 연구의 목적은 인터넷이 발달함에 따라 최근 주목받고 있는 인터넷 영화산업의 공간적 분포와 입지적 특성을 파악하고, 인터넷 영화산업의 가치사슬과 인터넷 영화의 유통구조를 분석하고, 인터넷 영화 사업체들의 연계성과 이들의 공간적 집적화 현상을 파악하려는 것이다. 인터넷 영화산업은 영화 콘텐츠와 관련된 기술의 발달, 인터넷의 광대역화와 초고속통신망의 확충 및 영화 컨텐츠에 대한 수요 증가로 인해 급성장하고 있다. 우리나라 인터넷 영화산업의 74$\%$는 서울에 집중하고 있었으며, 서울에서도 강남구와 서초구 일부지역에 집적하고 있다 인터넷 영화산업의 입지선정에 영향을 준 중요한 요인으로는 동종$\cdot$유사업체의 근접성, 교통의 편리성, 장소의 지명도, 기술관련 업체와의 근접성 순으로 나타났다. 인터넷 영화산업은'콘텐츠 공급 $\rightarrow$ 콘텐츠 유통 $\rightarrow$ 서비스 공급'이라는 가치사슬로 이루어져 있자만, VOD판권 소유자, VOD판권 유통대행사, 서비스 공급자들이 가치사슬 전반에 참여하면서 매우 복잡한 유통구조를 형성하고 있다. 인터넷 영화사업체들은 인터넷 영화를 서비스하기 위해 영화 콘덴츠 제공업체 기술 $\cdot$ 운영지원업체, 주요 고객업체, 그리고 협력 $\cdot$ 제휴업체들과의 긴밀한 네트워킹을 구축하고 있으며, 이들은 국지적으로 집적하여 공식적, 비공식적인 모임을 통해서 시너지 효과를 창출하고 있다.

• Asia pacific journal of information systems
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• 제11권4호
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• pp.135-153
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• 2001

Internet business is transforming the current structure and way of shopping behaviors. As a frontier area of internet business, internet shopping mall industry is influenced by this trend. In this shopping situation, shopping objects and information on the object are separated, which makes consumers to decide on the contents and marketing function offered by the shopping mall. This study proposes an integrated model including the influencing factors on customer royalty in Internet shopping environments. Eight hypotheses are proposed based on previous research in Internet marketing and information systems. The results are quite supporting the model and hypotheses. The contents structure, marketing activities, and customer satisfaction in the internet shopping environment influence shopping experience, next purchases and reference to other people. The proposed model and empirical results would contribute to setting up strategy of Internet shopping mall industry, and also to future research in information systems and Internet marketing.

• 정보관리학회지
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• 제18권3호
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• pp.285-309
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• 2001

인터넷의 확산에 따라 산업정보의 인터넷 자원이 급속도로 증가하고 있다. 그러나 정보서비스 기관마다 나름대로의 분류기준으로 정보를 분류하고 있는 것이 현실이다. 이로 인해 산업정보의 체계적이고 지속적인 구축은 물론 산업활동 주체간, 업무특성별 상호간에 산업정보의 활용에도 많은 불편을 초래하고 있다. 본 연구는 산업정보를 효과적으로 검색할 수 있도록 하기 위해 합리적이고 체계적인 분류체계를 제시하여 인터넷을 통한 정보접근에 익숙하지 않은 이용자도 쉽게 이용할 수 있도록 하는데 목적이 있다. 따라서 본 연구는 산업정보의 근간이라고 할 수 있는 {한국표준산업분류표}를 중심으로 현재 서비스하고 있는 국내 산업정보서비스 사이트의 주제분류체계를 조사하여 분석하고, 현재 인터넷으로 서비스하고 있는 산업정보의 양을 계량적으로 측정하여 분류항목 선정의 타당성을 분석하고, 이를 토대로 분류원칙과 분류지가 타당한 산업분류체계의 구성방안을 제시하였다.

• 한국식생활문화학회지
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• 제17권5호
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• pp.605-618
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• 2002

The purposes of this research were to; (a) identify useful information source; (b) assess the usefulness of the Internet as an information source; and (c) assess the degree of Internet utilization for purchasing process in food service industry. The results were as follows; 1. 'personal experience and colleague recommendation' was perceived as the most useful information source, whereas the most frequently used source was 'Internet web site' for real purchasing practice. 2. the most frequently used purchasing activity through Internet was 'online ordering', followed by 'gathering product/component information', however e-marketplace or Internet bidding were less performed by Internet. 3. acquisition of real time information, rapidity, accuracy, and increasing effectiveness of purchasing process were reported the advantages of Internet utilization. 4. respondents somewhat or strongly agreed with the importance of Internet in terms of present and future purchasing management. The results of the research suggest that Internet should be able to improve purchasing process and enhance buyer-supplier relationship directly or indirectly, therefore food service industry should consider making attempt to new purchasing systems through Internet for strategic sourcing and effective procurement management.

• 디지털융복합연구
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• 제6권1호
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• pp.21-34
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• 2008

This study explored which policies can be win-win strategies among internet portals and digital content providers. With taking the professional advise by interview and descriptive Questionnaires, the study suggested which governmental policies may be the mutual and proper winning strategies in internet industry, specifically between internet portal sites and content providers. Researcher kept in contact with five opinion leaders in this field and proposed thirteen candidate policies, which can give implications to the related governmental agencies, internet portals and contents providers. Some of these suggested policies may have been done and are being done conservatively in some area. But, in order to positively activate and develop the domestic digital contents industry, this study emphasized that the related agencies should perform the progressive policies and assign the financial supports to internet industry.

• KDI Journal of Economic Policy
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• 제37권1호
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• pp.1-18
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• 2015

A reduction in search costs is generally believed to make markets more competitive. However, the effect may be mitigated or amplified if consumers must pay costs for switching products. This paper investigates how search costs affect prices in the presence of switching costs using U.S. domestic airfare data for 2000-2010. The airline industry experienced a dramatic decrease in search costs with increasing Internet use in the 2000s. At the same time, the industry is known for its frequent flyer programs (FFPs), which increase switching costs for consumers. We use the average network size of airlines in a market as a proxy for switching costs related to FFPs and Internet usage as a proxy for (the inverse of) search costs. The results show that increasing Internet usage lowers airfares but that the effect is smaller for markets with a larger average network size.