• The Journal of Information Systems
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• v.14 no.1
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• pp.87-105
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• 2005

The purpose of this study id to examine the effect of Web site usability on the revisiting intention of customers in Internet book stores. The Web site usability construct consists of the factors such as contents, design, navigation, and interactivity. In order to accomplish the purpose of this study, a research model was established and it suggests that the usabililty effect the revisiting intention of online customers in Internet book stores. The results of the study show that contents, navigation, and interactivity has statistically significant effect on revisiting intention of Internet customers and this effect is mediated by perceived ease of use and perceived usefulness. This research confirms the importance of usability construct in designing web sites and understanding the use of web sites. Implications of these findings are discussed for researchers and practitioners.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.251-256
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• 2013

In the past, customers utilize a secondhand book market as a major counter for their purchasing used books. With expansion of internet and IT devices, many customers would like to buy their used books in an on-line secondhand book store which has more price competitiveness and ease. Nowadays a new concept off-line secondhand book market which has the advantages of both on-line and off-line is a growing trend instead of existing secondhand book markets in the economic recession. In this study, we established customer service satisfaction for 'Aladin store', which is the advanced concept off-line secondhand book store, with the most typical service quality test technique SERVQUAL. First, we selected appropriate service quality factor for the advanced concept off-line secondhand book market such as Aladin store. After that, we analyzed which factors are influencing repurchase intentions, through customer survey. The conclusion provides the secondhand book store's service quality improvement and strategy toward customer satisfaction including the existing used book stores.

• Asia pacific journal of information systems
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• v.14 no.1
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• pp.165-184
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• 2004

This paper focused on developing and empirically testing an EAM(Electronic-Store Acceptance Model), By basing upon Davis' TAM(Technology Acceptance Model) and reflecting the characteristics of EC(Electronic Commerce), the EAM was proposed. This EAM could be regarded as a revised and extended TAM in the EC area. The theoretical rationale of this model was as following: 1) Though Davis' TAM was proposed a powerful tool to explain and predict usage of Information Technology, nowadays, TAM variables(perceived usefulness and ease of use) are posited as key drivers of e-commerce acceptance. 2) In the e-commerce and e-business studies, trust has been emerging as a potentially important antecedent of IT adoption. A famous internet book store was chosen to empirically test the EAM. In order to evaluate reliability and validity of instrument, and validate the research model, SEM(Structured equation model) analysis was conducted. The results showed that perceived usefulness and trust significantly influenced e-Store Acceptance but perceived ease of use did not have significant influence on e-Store Acceptance.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.227-244
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• 2005

This case examined the strategy of taking back a market leader in Korea Internet shopping mall through free book delivery service of Interpark. Although lnterpark was an oldest Internet shopping mall in Korea, its market position has been weaken and weaken due to strong challengers based on TV Home shopping companies. In order to overcome the difficult situation, Interpark chose the book division as a bowling alley. The company offered boldly a free delivery service of book for customers. The free delivery service was considered as a risky bating because it cost a lot. However, it led more customer traffic to Interpark and cross-selling of other categories. At last Interpark took back a market leader based on free book delivery service. The case showed it was very important for e-business company to analyze market and competitors and to implement bold strategies at high speed.

• Journal of Digital Convergence
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• v.9 no.4
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• pp.169-179
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• 2011

The purpose of this study are as follows. First, to analyze digital convergence level of convergence generation to demographic variables. Second, the convergence level to digital device and using frequency to digital service. Third, the convergence level to digital service and using frequency to digital service. The research methods FGI, the interview with IT expert group and survey. The results of research are as follows. First, 30 aging, expert group, higher education group over graduate school are actively using and participated. Second, high level of convergence device are smart-phone, tablet PC, net-book are in order. high level of convergence service are SNS service, twitter, uee, portal messenger and app store, e-Book, web hard are in order. Third, The convergence generation enjoying app-store of smartphone, wireless game and more participating facebook/cyworld twitter, Portal, internet community.

• Journal of The Institute of Information and Telecommunication Facilities Engineering
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• v.9 no.4
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• pp.131-140
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• 2010

Recently, mobile wireless data traffic has been dramatically increased due to not only the popularization of digital convergence devices including smart phone, Net-book, and Tablet PC, but also the vitalization of wireless Internet related eco-systems such as AppStore. In addition, it is expected that a tremendous increase in mobile data is caused by the release of unlimited mobile data plans (flat-fee). In order to deal with such mobile data traffic explosion, it is necessary that network operators should make efforts to offload wireless data traffic. This paper reviews the condition of mobile wireless data traffic in domestic and international telecommunication industry and looks for various action plans to overcome the difficulty of network operators.

• Journal of the Korean Society for information Management
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• v.27 no.4
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• pp.49-69
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• 2010

Library classification system is based upon academic disciplines, However, it is difficult to classify for Internet resources due to its lack of up-to-datedness and practicality. Especially, headings of Korean Decimal Classification need to reflect practical aspects and it should be also developed for classification of web based resources. The purposes of this study are to analyze the structures of directory classifications in Internet resources and to suggest additional headings of KDC as a practical library classification as well as a classification system for internet resources. Directory classification systems of Naver, Yahoo, Kyobo Internet book store, Amazon were selected and their food and culture subjects were analyzed for this study. The headings of KDC were compared to them and new possible headings were suggested with reference of NDC and DDC in the area of food and culture. This study provided a way of developing KDC for a classification system for Internet resources as well as library materials.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.14 no.2
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• pp.493-500
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• 2010

XML Web Service is a new distributed computing paradigm for combining all computer systems through the on-line standardized open network, so it is expected that companies can get the results of increasing profits and reducing costs through this. Especially XML Web Service is essential in mobile environment. In this paper, a new XML Web Service is proposed and it is based on WIPI-based XML standard technology and mobile web service standard. The proposed XML Web Service embodied XML Parser which can be used in WIPI environment and made HTTP communication. In addition, as an example of the practical application, it was applied to an inventory Management, Book Store using JAVA language for WIPI.