• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.11 no.6
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• pp.169-175
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• 2011

This paper addresses mobile IP router which communicate between nodes in Ad Hoc network as well as supply attachment to outer Internet. Ad Hoc network is one which exchanges information through cooperations among nodes without wire infrastructure, mobile IP router considers the network as one mobile unit, and supports Internet connection in mobile as well as fixed spaces. Therefore, this router can accommodate the routing of Ad Hoc network, and provide nodes in Ad Hoc network with Internet connection. So mobile IP router can provide Ad-Hoc terminals with the diverse wireless services, such as Internet connection service, routing, mobility, and so on.

• Asia pacific journal of information systems
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• v.22 no.4
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• pp.125-149
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• 2012

As the smart phone is propagating rapidly, the importance of mobile advertisement has also grown. One of the main characteristics of the Internet and smart phone advertising is that they can deliver personalized advertisements to each customer. The smart phone enables the identification of additional personalized information such as the customer's location and the accessibility to the site at any place any time. As the Internet platform becomes richer, firms that offer the ad services via the wired PC Internet and wireless smart phone are seeking various types of personalized ads. However, their service platform and Information and Communication Technology (ICT) platform should be suitable to the characteristics of personalized ads. This research explores various types of personalized ad methods and evaluates their adequacy encompassing four types of ad service platforms (such as search portal, news portal, e-mall servers, and SNS) and two types of ICT platforms (PC Internet and smart phone). To this end, we classified the personalized ads into seven types: three basic types and four composite types. The basic types of ad methods are identified by considering the current activity that the customer is engaged, the individual profile and log history, and the customer's current location or planning location. Four composite types of ad methods are constructed as the combination of these basic types. For those types of ad methods, we evaluate whether each ad method adequately maps with four types of ad service platforms and two types of ICT platforms. We proposed a metric of evaluation and demonstrated the concept with illustrative numbers. Specifically, we analyze and compare personalized ad methods in three ways. Firstly, the possibility of implementing a personalized ad method on the platform is analyzed to confirm the degree of suitability. Secondly, the value of personalized ad method is analyzed based on the customer accessibility. Lastly, expected effectiveness for each personalized ad method is computed by multiplying the possibility and the value. Through this kind of analysis, the ad service providers as well as advertising companies can evaluate what kinds of personalized ad methods and platforms are possible and suitable to maximize their ad effectiveness on the Internet and smart phone platforms.

• Proceedings of the IEEK Conference
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• 2005.11a
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• pp.1059-1062
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• 2005

A hybrid ad-hoc network consists of a wired network and a mobile ad-hoc network connected by the internet gateway. To provide seamless service for internet user in hybrid ad-hoc network, an efficient internet gateway selection technique and a fast handover technique are needed. In this paper, we propose a seamless handoff technique for providing mobility of mobile hosts in hybrid ad-hoc networks. The proposed technique improves general handoff performance by an internet gateway re-registration algorithm for ad-hoc networks. Moreover, it reduces handoff processing time in the range of certain region by using mobility management agent (MMA) and also the packet loss when handoff occurs out of the range of MMA by tunneling technique.

• The Research Journal of the Costume Culture
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• v.22 no.1
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• pp.112-125
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• 2014

The purpose of this study was to compare the effects of internet fashion advertisement (Ad) formats according to university students' online lifestyle. Static banner, rich media, floating, shopping, and target advertisement were selected as stimuli and a self-administered questionnaire was used for data collection. SPSS PC (Ver. 16.0) was used for factor analysis, ANOVA, and Chi-square test. Factors of online lifestyle were economy, early adaption, cyberspace activity, sociability, innovation, and entertainment, and subjects were segmented into online activity (OA) retard group, OA mania group, hedonic early adapter group, and OA intermediate group. OA retard group was positive to a static banner Ad with intimacy, and OA mania group and OA intermediate group were positive to a static banner Ad with confidence, attention, and intimacy and rich media Ad and floating Ad with confidence and attention. Hedonic early adapter group was positive to a target Ad with attention and intimacy. Internet shopping mall managers should select internet Ad format after segmenting their customers according to OA lifestyle.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.43 no.7 s.349
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• pp.150-155
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• 2006

A hybrid Ad-hoc network connected to the Internet needs an IP address configuration to communicate with the Internet. Most of proposed address autoconfiguration algorithms are node based. The node based address autoconfiguration algorithms waste bandwidth and consume much battery in mobile ad-hoc networks. In this paper, we propose the address allocation algorithm in hybrid Mobile ad-hoc network (MANET). The proposed algorithm reduces network traffic by transferring address configuration packet to the internet gateway by unicast method. Moreover, our IP address configuration algorithm also reduces battery consumption and address configuration time by decreasing number of configuration packets on internet gateway.

• Journal of Internet Computing and Services
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• v.2 no.3
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• pp.9-17
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• 2001

Ad-Hoc networks consist of a set of mobile hosts that communicate using wireless links, without the use of other communicate support facilities (such as base stations). The topology of an Ad-Hoc network changes due to the movement of mobile host. which may lead to sudden packet loss. Recently, a large amount of research has focused on the routing protocols needed in such an environment. but researches about Internet traffic performance analysis were unexhausted. Accordingly, we have simulated Ad-Hoc mobile network that using AODV routing protocol and Ad-Hoc mobile network topology size and node speed as simulation estimation-factor to analysis traffic performance. As the result of the simulation, we identify that TCP /Reno was more sensitive than TCP/Sack about node speed and a number of the node.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.43 no.6 s.348
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• pp.39-45
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• 2006

n a hybrid ad-hoc network, wired network and a mobile ad-hoc network are connected by the internet gateway. To provide seamless service for internet users in the hybrid ad-hoc network, an efficient internet gateway selection technique and a fast handover technique are needed. In this paper, we propose a seamless handoff technique for providing mobility of mobile hosts in hybrid ad-hoc networks. The proposed internet gateway re-registration algorithm improves general handoff performance. Moreover, the handoff processing time within certain range of area is reduced by using mobility management agent(MMA). In addition the packet loss is reduced when handoff occurs out of the range of MMA by tunneling technique.

• The Journal of Society for e-Business Studies
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• v.8 no.4
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• pp.33-51
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• 2003

The primary objectives of this study were, using data from Internet users in Korea, to determine users' preference of banner ad through two ad properties; ad presentation type (text vs. image) and ad content (product information vs. prize information) by incorporating the level of involvement into research design. Using within-group experimental design by means of subjects' web-based participation in the study, the study result showed that image-based banner ad was significantly preferred to text-based banner ad. It was found that the level of ad involvement had a significant impact on the preference of banner ads. Also it was found that image-based banner ad had a greater effect on ad preference than text-based banner ad in low involvement situation only, Finally, image-based banner ad was consistently preferred to text-based banner ad regardless of involvement level when the banner ad was product oriented. The study findings suggest that adoption decisions regarding banner ad presentation type and banner ad content should be based on the knowledge of both the level of consumer's ad involvement and the interactive effects between ad presentation and ad content.

• Journal of Advanced Navigation Technology
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• v.12 no.6
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• pp.583-590
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• 2008

U-AD using Mobile RFID is service of new concept. It will be able to provide a service to the user by reading Tag information which is attach in the CDs, the books and medical supply etc. with cellular phone equipped with RFID device which is available for reading RFID tags. Applies like this service and when reacting Tag with RFID Readers of the cellular phone, the advertisement contents which is not the possibility of seeing fragmentarily in the outside develops the service which is the possibility with the cellular phone of seeing at real-time with aim. U-AD using Mobile RAD detail shows product information by cell phone, user exactly knows desire product and looks forward purchasing efficiently. Also advertiser benefit from U-AD using Mobile RFID since advertises effects of product sufficiently are increased. And then it expands demand on product.

• The Journal of the Korea institute of electronic communication sciences
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• v.10 no.10
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• pp.1087-1092
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• 2015

It was diversified demand for a wireless network to the rapid growth of the Internet, the time and space that are not in the new level of Internet technology, limits the Ad-hoc networks are needed. Ad-hoc networks do not communicate with the central station, each of the mobile nodes included in the network communicate with each other by the relay role. In recent years, the Ad-hoc wireless networks in a variety of routing protocols and network security, research is actively underway for the authentication method, but the security of wireless Internet and Ad-hoc networks, certification is incomplete situation. This paper considers the authentication and key agreement technique applicability of the USIM card using the DSR routing protocol of the Java Card and Ad-hoc networks, we propose a secure authentication mechanism between the mobile node.