• Journal of the Korean Society of Food Culture
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• v.25 no.6
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• pp.755-763
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• 2010

The purpose of this study was to select market variables that a foodservice company should consider when expanding overseas and to regional market analysis by variables. Twenty-three different variables were derived from 17 previous studies. These were: population, urbanization rate, women employed, enrollment in tertiary education, gross domestic product, value added by service, total number of mobile cellular telephone subscribers, number of internet users, total Asian highway, inward foreign direct investment, total service imports, inflation rate, international tourist arrivals, energy use by industry, growth rates of the food consumer price index, access to urban sanitation, per capita total expenditure on health, male life expectancy at birth, adult literacy rate, contributing women family workers, passenger car, and country risk assessment. The selected variables were collected as secondary data from the UN, Asian Development Bank, International Bank for Reconstruction and Development, and Michigan State University.

• The Journal of Economics, Marketing and Management
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• v.12 no.4
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• pp.87-99
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• 2024

Purpose: This research examines the elements that affect Chinese tourists' trip experiences and behaviors in Japan and South Korea, focusing on destination image, digital engagement, and sustainability practices awareness. Research design, data and methodology: Data were collected from 414 Chinese tourists through an online survey and analyzed conduct confirmatory factor analysis and structural equation modeling. Findings indicate a positive destination image significantly influences revisit intention but not travel satisfaction. Travel satisfaction positively affects revisit intention, while digital engagement and sustainability practices awareness both enhance travel satisfaction. Results: The results highlight the importance of leveraging digital engagement and promoting sustainability practices to boost satisfaction and repeat visits. Conclusions: The study provides practical insights for tourism stakeholders to develop targeted strategies, emphasizing customer service, sustainable practices.

• Asia-Pacific Journal of Business
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• v.6 no.2
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• pp.81-95
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• 2015

This study is an investigative study into the effects that the 'travel motivations' of participants on walking tourism has on their 'degree of satisfaction' by identifying tourist motivations for selecting walking tour among many types of tourism and their effects on hikers' degree of satisfaction. This study was conducted with hikers affiliated with 'walking on beautiful roads '-one of Busan's preliminary social enterprises- with a total of 176 copies used for a final effective sample. Data collected was analyzed using SPSS WIN 18.0 to conduct a frequency analysis of the sample. Along with exploratory factor analysis, Cronbach's ${\alpha}$ coefficient was used as an estimate of the validity and reliability of each factor. Multiple regression analysis was done for an analysis of travel motivations and their effects on satisfaction. The scale rates items in the questionnaire in the following categories: 'Motivations' for walking tours consist of 5 factors- vacation, soul-searching, social get-togethers, nature tour, community experience-with a total of 20 items. 'The degree of satisfaction' is made up of a factor with a total of 4 items. The results of the study are as follows: with respect to the hypothesis that motivations for walking tour would have a positive effect on the degree of satisfaction, test results show that 'motivations' have significant partial effects on the 'degree of satisfaction'. Motivations affect the degree of satisfaction in the order of nature tour and soul-searching except for experience and social get-togethers- an indication that participants on walking tours tend to travel for the attractiveness of nature, wanting time for reflection and meditation. As the first investigative study into participants in walking tours products offered by travel agencies, the study has the following implications for marketers: First, travel agencies selling walking tour products and government institutions concerned about the development of hiking trails need to discuss ways to make the most of natural resources as they are- rather than using development-oriented approaches. The study has its own limitation: it is that with the lack of domestic and international studies on walking tours, the study has not gained access to precedent studies on the subject so it has not established a systemic approach to the emerging type of tourism. Hopefully, this study will make a small contribution to its development.

• International Area Studies Review
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• v.14 no.1
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• pp.257-277
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• 2010

Rural tourism is considered one of the main components of travel today. This may explain the emerging interest in tourist behavior at rural sites. Nevertheless, it can be argued that research on tourists' motivation as well as segmentation for visiting rural sites is still in its infancy. The purpose of this study has three main objectives: (1)to adjust the motivations of rural tourism to the general motivations for all travelers and find the core factors for rural tourists. (2)to show the segmentation of korean rural tourists, and (3)to suggest the characteristics of rural tourists' typology. This paper was conducted through two studies: a literature review and a survey for empirical exploration of the ideas. The empirical data are extracted through convenience, and the valid questionnaires totaled to 828. The Frequency, Descriptive, Factor, Cluster, Discriminant, Cross-tabulation analysis were used for the data analysis. The results of analysis indicate that the rural tourists' motivation is consisted of 14 factors. the key elements play a major role in rural tourism. and the rural tourists' market was divided into 5 different groups. The results of this study will not only contributes to a better understanding of rural tourism due to clarification of tourist motivations but also have implication for the development and management of rural sites.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.5
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• pp.448-455
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• 2019

Ecotourism, which is attracting attention as a method of sustainable tourism, is a tourism that aims to preserve the environment of the tourist area, to improve the participation and welfare of residents in the tourist area, and to improve the tourism experience and education. Ecotourism is a field that is developing at a faster rate than other areas of tourism. With the pace of growth, ecotourism faces new challenges for sustainability. This study focused on institutional sustainability in addition to economic, socio - cultural and environmental sustainability to assess the sustainability of ecotourism destinations. The results of this study confirm that institutional sustainability should be given priority for sustainability of ecotourism. Examples include the designation of protected areas, the establishment of ecotourism management entities, the regular investigation and research of academic purposes, the management of tourist visits and tourist information, the cooperation and participation of local residents, and the activities of commentators and managers. The attractiveness of ecological resources was also influenced by the access of tourists and the influence of local residents. Therefore, careful attention should be paid to the approach of tourists and the use of land by local residents in ecotourism. In the future, the operation of the visitor center, the professional education and mission of the interpreters' ecological resources, and the training and guidance of tourists by interpreters will be very helpful for the sustainability of the ecotourism destination.

• Journal of Distribution Science
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• v.10 no.9
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• pp.5-11
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• 2012

Purpose - The objective of the paper is to explain both the price sensitivity of international tourists to South Korea and the price sensitivity of Korean tourists to international travel. The study examines long-run equilibrium relationships and Granger causal relationships between foreign exchange rates and inbound and outbound tourism demand in South Korea. Research design/ data / methodology - The study employs monthly time series data from January 1990 to September 2010. The paper examines the long-run equilibrium relationship using the Johansen cointegration test approach after unit root tests. The short-run Granger causality was tested using the vector error correction model with the Wald test. Results - Hypothesis 1 testing whether there is a long-run equilibrium relationship between exchange rates, inbound and outbound tourism demand is supported. Hypothesis 2 testing whether exchange rates lead to a change in touristarrivals and expenditure is not supported. Hypothesis 3 testing whether exchange rates lead to a change in tourist departures and expenditure is supported. Conclusions - The findings of this study show that the impacts of tourism price competitiveness are changing quite significantly with regard to destination competitiveness. In other words, the elasticity of tourism price over tourism demand has been moderated.

• Journal of Environmental Impact Assessment
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• v.18 no.5
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• pp.313-319
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• 2009

A complex maritime resort combined marina and with course of Korea is required to improve international tourism competitiveness by taking advantage of her environmental favorable circumstances. The development of tourism, however, is focused on land-oriented that incurred lower tourism efficiency and international tourism competitiveness. In addition, the regulation of "Preliminary environmental assessment for golf courses" by the Ministry of Environment is emphasized on land geography and geology that can cause damage of tourist attractions in an island region. In particular, the development of 6th or 7th ridges in mountainous island region within 2km from the sea, that holds scenic and academic value, can go against environment-friendly by geographical and geological damage. According to the regulation for consultation for golf courses and forestry is to preserve regional ecosystem over 6th ridge, but it cannot be applicable to island region because that can form excessive slopes where marine ecosystem is required to be maintained. It, therefore, can be desirable that the development of over 6th ridge in an island region. It is suggested that continuous comparative studies of geographical and geological characteristics between land and island region will be carried on to establish feasible and reasonable development model so that balanced development of land and island, and versatile international environment-friendly maritime resort can be achieved and developed.

• International Journal of Computer Science & Network Security
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• v.21 no.11
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• pp.189-192
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• 2021

The article is devoted to the issue of the content of legal instruments in terms of tourism business, namely the problems of legal regulation of insurance in tourism. The analysis of the state of development of the problem in question shows that the issue of legal regulation of the insurance contract in general and the contract in tourism services, in general, is insufficiently studied. The article is devoted to topical issues of legal regulation of insurance in the field of tourism, the search for effective mechanisms to increase the liability of both underwriters and insurers. Therefore, insurance can be considered as one of the methods of preventing unfortunate consequences during the implementation of tourism activities. The author's vision of the content of the package of measures that can positively influence not only the development of the tourist industry in general but primarily to help identify those legal segments that need improvement in the future has been stated.

• Journal of the Economic Geographical Society of Korea
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• v.1 no.1
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• pp.173-191
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• 1998

The Purpose of this study is to Present the tourism development Plan of Muan County in relation to the establishment of the Muau international Airport. This study criticizes the stereotypical tourism development plans carried out by numerous loyal self-governments. The highest purpose of tourism is to create an experience that cannot be had In a Person's daily life. Tourism development in Muan must be loyal to this philosophy of tourism. This study raises three key questions: What is the nature of tourism\ulcorner; For whom is tourism developed\ulcorner , Why is tourism being developed\ulcorner The answers to the three key questions are very basic ones. but are not being fulfilled in the tourism development of Korea, as fellows. Firstly, tourism development should be carried out to strengthen the special characteristics of tourism resources. Secondly, tourism development should encourage the participation of local residents within the Process, and it should be helpful to the local industry and the resident's income. lastly, the development should refrain from relying heavily on money-making businesses but seek to enrich the lives of visitors and hosts together. This study presents five distinctive tourism development schemes for Muan. They are as follows: the establishment of a scenic byway leading to the Airport: the development of Hoeshan lotus reservoir as a tourist resort for Buddhists and as a traditional health care center: the utilization of the .Japanese military airport relics as an historical and cultural tourist attraction: the establishment of a salt-water spa complex: and the vitalization of agricultural tourism by utilizing the advantage of the Muan international Airport.

• Korean Journal of Heritage: History & Science
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• v.36
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• pp.299-312
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• 2003

Gangneung Danoje does not only have the longest history but also is the largest folk festival in Korea. However, during its long history Gangneung Danoje has not always been the way as it is today. As records reveal, since the Chosun dynasty and through Japanese rule, it has gone through numerous variations and registration processes in order to become a national designated major intangible cultural asset. Especially after it has been appointed as a national major intangible cultural asset Gangneung Danoje has under gone through variety of transformations. First of the few changes is the citizen-lead characteristic. As Gangneung Cultulral Center took charge of Danoje this trait has become prominent. Hereby Chosun dynasty's government lead system has transformed into a civilian lead festival. Second alteration is the enormous scale of expansion and the variations of the characteristic of the festival because of it. Dano event has increased annually from 12 events in 1974 to 58 events by 1999. As the scale of Danoje enlarged the promoters found solutions by providing diversified events in order to satisfy peoples' various aspirations from the festival. However this solution lead to a diversion - from participating festival to a spectating festival. And the last change that occurred is the awareness of the need to develop Danoje into an international festival. This is rather a desire from the government than of the people. In 1994, Korea visiting year as an opportunity this consciousness grew active. For instance, the invitation of mass foreign folk performance in 1999 seems to conform to this policy. The intention to make Gangneung Danoje not only to represent Gangneung but also to represent Korea's folk event can be witnessed. As we enter 21st Century this inclination for international festival has strengthened. Gangneung government has shown enthusiasm to find the future of Danoje by inviting external service corps to assess Danoje. The current inclination appears to be increase its value as an international festival through UNESCO cultural property registration and having this as a foundation make Danoje become an international cultural tourist product. The judgment of this will be made after Gangneung International Folklore Festival 2004.