• 유통과학연구
• /
• 제15권8호
• /
• pp.75-86
• /
• 2017

Purpose - The online-to-offline (O2O) business model has brought considerable changes to the traditional Chinese business model. The main difference between O2O and pure online consumption is that O2O offers a richer experience and word-of-mouth. it is easier to trigger online word-of-mouth. However, few scholars have been concerned about the impact of experiential value on customer satisfaction and online word-of-mouth (e-WOM) in the study of O2O. This study takes the O2O business model in China's catering industry as its research object and uses structural equation modelling to analyze the impact of online and offline experiential values on customer satisfaction and e-WOM. Research design, data, and methodology - According to previous researches, consumer experiential value is mainly divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. According to the characteristics of O2O in China's catering industry, this study divides the online experience value into efficiency and economy (return on investment). The offline part is divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. Using a web-based survey, we collected 303 valid samples. Structural equation modelling was used to create the research model. Results - The results show that efficiency (online) and service excellence (offline) have a significant effect on customer satisfaction. Economics (online) and playfulness (offline) have a positive impact on customers' e-WOM. In addition, the higher the customer satisfaction, the greater the positive impact on the spread by word of mouth. However, aesthetic(offline) and return on investment(offline) have no significant impact to customer satisfaction and e-WOM. Conclusions - The study findings show that the key to boost customer satisfaction in the catering industry is to improve product quality and service. Although traditional competitive strategies such as online discount have been questioned by many scholars about their decreasing effectiveness, they are indispensable means to attract online traffic and trigger e-WOM. The traditional enterprises can reconstruct traditional business processes through the O2O model to effectively improve customer satisfaction and word of mouth by improving the experiential value of economy and efficiency. Additionally, it can be used as the natural advantages of online communication to induce customers to engage in word of mouth and attract more potential customers.

• 서비스연구
• /
• 제8권1호
• /
• pp.59-72
• /
• 2018

서비스 관점에서 국제표준기구가 요구하는 수준의 인증 서비스를 SW 개발과정에 도입하는 것은 매우 중요하다. 그 이유는 우리 산업에서 ICT가 차지하는 비중이 매우 높을 뿐만 아니라, ICT 관련 SW에 대한 국제적인 수준의 인증은 필수적이기 때문이다. 그리고 이를 위해서 ADONIS와 같은 과학적이며 체계적인 도구를 기반으로 한 인증 서비스가 절대적으로 요구된다. 본 논문에서는 이러한 시대적, 사회적 요구에 부응할 수 있는 하나의 새로운 방법 체계를 제시하였다. 이 체계는 우리 산업에 국제적인 수준에서 요구되는 SW의 안전성에 대한 인증 서비스를 제공하였고, 이러한 서비스는 다른 영역에도 적용될 수 있다. 이러한 체계를 설명하기 위해 EU우주항공국의 표준안 중 ECSS-E-40의 인증을 위한 서비스의 설계와 이에 대한 보증이 어떻게 이루어지는지 서비스 공학 측면에서 살펴보고, ADONIS를 통해서 보여주고자 한다. 본 논문은 E-40 표준안의 항목 중 SW의 명세와 검증에 관해 집중하며, 검증의 대상은 안전성(Safety)을 우선으로 한다.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권11호
• /
• pp.947-953
• /
• 2020

The main purpose of this study is to find the factors affecting the consumer goods buyers' choice on e-commerce sites in Vietnam. By using the quantitative method, the paper examines the theoretical research model and tests four hypotheses. The sample was drawn from the population of e-commerce sites in Vietnam comprising about 1,000 respondents. This study used the questionnaire method to collect primary data to test the hypotheses. Data analysis of the questionnaire was done using SPSS. The results show that there is a correlation between personal preferences of consumers on colors and brands and their actual final choice on e-commerce sites in Vietnam. The most important factor affecting the consumer goods buyers' choice on e-commerce in Vietnam is the brand of E-commerce site, following by the color and position. Among all educational groups, respondents with a Master degree pay the biggest attention to the site's color attribute, and those with a Bachelor degree pay more attention to the brand attribute. Women pay much more attention to the location of the products on the screen than men, as do consumers with a PhD degree, over respondents with a Bachelor or Master degree, and foreigners over Vietnamese consumers.

• 무역상무연구
• /
• 제76권
• /
• pp.147-166
• /
• 2017

There is a growing interest on entrepreneurship for undergraduate students to enhance their employment ratio because they have big difficulty in getting a job in Korea as well as Vietnam. Currently, on-line business is booming because customers feel convenience in approaching on-line store. Therefore, this study has explored identifying the factors to affect entrepreneurial intention of being e-commerce trader for the undergraduates in Korean universities as well as Vietnam universities. In addition to this, the study has also investigated the difference of the results between Korea and Vietnam. The results of the study are as follows ; First, entrepreneurial knowledge affects positively on entrepreneurial intention for being e-commerce trader. Second, employment barrier also affects positively on entrepreneurial intention for being e-commerce trader. Third, social perception on entrepreneurship mediates the relationship between employment barrier and entrepreneurial intention for being e-commerce trader. Lastly, the level of entrepreneurial intention for vietnam undergraduate students shows higher than that of Korean undergraduate students. Since there was lack of recognition as to the importance for entrepreneurial intention of being e-commerce trader in Korea, Korean government can refer to the results of this survey and implement the related policies to enhance related entrepreneurial intention. This indicates that when it comes to the establishment of new ventures in Korea, entrepreneurial education has been the focus of interest such as making business plan, setting up strategy, marketing the products etc. In this regard, this research is expected to be used for the development for the future policies to boost youth entrepreneurship in Korea.

• 국제지역연구
• /
• 제14권3호
• /
• pp.423-453
• /
• 2010

본 연구에서는 한 일FTA와 한 중FTA가 한국 경제에 미치게 될 영향을 "동태(動態)CGE모형"을 이용하여 비교 분석하였다. 한 일FTA와 한 중FTA가 한국 경제에 미치는 영향에 관한 기존연구는 대부분 정태(靜態)CGE모형을 이용한 것이다. 주요 분석 결과를 보면, 한 중FTA가 한 일FTA보다 한국의 총수출을 더 크게 증가시키면서 한국 경제성장에 더 많이 기여할 것으로 전망된다. 또한 한 일FTA와 한 중FTA가 한국에 무역수지 적자를 가져올 것으로 전망되지만 무역적자 규모는 한국의 교역규모에 비하면 문제가 되지 않을 것으로 분석되었다. 한 일FTA와 한 중FTA가 한국의 산업별 생산 및 교역에 미치는 영향을 보면, 주요 산업에서 보완적인 관계를 보이고 있어 상호 부정적 효과를 상쇄시키거나 긍정적 효과를 배가 시킬 것으로 전망되어 한 일FTA와 한 중FTA를 동시에 추진하는 것이 보다 바람직하다고 판단된다. 차후 한 일FTA와 한 중FTA 협상이 진행되고 FTA의 이행안이 확정되는 경우, 한 일FTA와 한 중FTA의 영향분석에 관한 연구에서는 이행안의 시기를 명시적으로 고려할 수 있고 또한 국제자본의 이동과 자본의 소유를 반영하면서 국내투자는 물론 외국투자가 개별 국가의 투자에 영향을 주고 이를 통해 자본축적과 생산간의 관계를 명시적으로 설명할 수 있는 동태CGE모형을 이용하는 것이 바람직하다는 것을 강조하고자 한다.

• 통상정보연구
• /
• 제11권4호
• /
• pp.47-73
• /
• 2009

Electronic Commerce has become the leading method of business in many countries. And related laws are being established and is operating in Korea and China. In this circumstance, Korea's electronic signature law was enacted on February 5, 1999, and has been applied from July 1, 1999. But China's electronic signature law was enacted on August 28, 2004, and has been formally applied from April 1, 2005. This paper is to drive problems of the electronic signature system and law and to show the whole point to be considered in enterprise and the present status of internal and external service under the basis of electronic trade. The purpose of this study aims to present a comparative analysis on the Korean and Chinese electronic signature system and law. In addition to, another point of this paper is suggestions for improvement of legal problem.

• 무역상무연구
• /
• 제17권
• /
• pp.7-35
• /
• 2002

In many international financing transactions Korean companies are required to issue a guarantee. Thus far, however, legal issues on international guarantees have not been fully discussed in Korea. This is partly because most of the international guarantees are governed by a foreign law such as English law or the laws of the State of New York. In this articles the author examines major concepts or terms and conditions of a typical international guarantee, e.g., language on consideration, primary obligor, joint and several guarantee, unconditional and irrevocable guarantee, continuing guarantee, right of subrogation, representations and warranties, covenant or undertaking, currency indemnity, assignment, participation, governing law and jurisdiction clause, etc. For reference, standard forms of a guarantee and a standby letter of credit are attached to the article. In examining the terms and conditions, the author compares them with similar or equivalent concepts under Korean law. The author further discusses some Korean law issues that may arise under international guarantees governed by a foreign law. These issues include the application of the ultra vires doctrine under Article 34 of the Civil Code of Korea, the validity of an international guarantee which a Korean company has issued in violation of the guarantee ceiling set under Article 10 of the Law on Monopoly Regulation and Fair Trade of Korea and the validity of an international guarantee which a Korean party has issued in violation of the Foreign Exchange Transaction Law. In addition, the author discusses some issues under a so-called independent guarantee and a standby letter of credit. In this regard, reference is made to the Uniform Rules for Demand Guarantee (URDG), International Standby Practices (ISP98) and the Convention on Independent Guarantees and Stand-by Letters of Credit adopted by the United Nations in 1995. Finally, the author examines major terms and conditions of typical comfort letters and discusses some legal issues, such as the binding force of the comfort letter. In dealing with the issues the author underscores that to the extent the issues are not properly dealt with by an international norm such as Uniform Customs and Practice for Documentary Credits or ISP 98, the issues must be analyzed by reference to the governing law of the relevant instrument.

• 통상정보연구
• /
• 제2권1호
• /
• pp.1-28
• /
• 2000

IT 혁명으로 전자적인 활동이 전 사회의 중심 축으로 이루어지고, 또한 컴퓨터를 이용한 정보처리와 통신기술의의 눈부신 발달에 힘입어 기업의 Business에 커다란 변화를 초래하게 되었다. 특히, 인터넷이라는 환경하에서 전자상거래는 급속하게 성장하고 있으며, 기업은 전자상거래 모델을 앞다투어 개발하면서 새로운 E-Business 환경을 수용하고 있다. 또한 기업은 무역업무에 이러한 전자상거래를 도입하면서 국제간 거래의 활성화를 위해 노력하고 있지만, 국채간 사이버 무역이 안고 있는 여러 가지 애로점을 가지고 있다. 그 중에서 국제간 전자결제에 과한 문제이다. 인터넷을 이용한 무역업무를 실행시키고, 활성화하기 위한 하나의 결제방안을 제시해 보면 제3자에 의한 결제 시스템으로서 인터넷 서비스 제공업자, S/W 개발업체, 은행과 신용카드회사를 비롯한 금융기관 등은 결제시스템을 구축하는 방안이 강구될 수 있다. 또한 이 시스템에서는 다양한 판매자의 제품을 소개하고 일정 시간간격 또는 특정 구매자의 총누적 거래대금이 일정수준에 이를 때에 결제함으로써 신용카드를 지불수단으로 사용하는 경우에도 소액거래를 지원할 수 있다. 또한 전자결제제도가 성립되기 위해서는 전자자금거래의 규제를 위한 법 제도적인 측면의 정비가 시급하다. 따라서 각종 거래의 결제에 관한 법적관계는 물론 금융관련 법률을 기본으로 하여 새로운 접근방안을 마련해야 할 것이다. 이와 같은 사항들을 고려함으로써 사이버 환경의 활성화를 도모할 수 있다.

• 정보관리학회지
• /
• 제11권1호
• /
• pp.103-124
• /
• 1994

국제경쟁에서 과학기술의 기여도가 커짐에 따라 선진국 과학기술정보의 국외 보급이 제한되기 시작하고, 특히 신기술의 경우 정보의 무기화 경향이 분명해지고 있으므로 국내 생산 실험데이타의 체계적 축적은 우리나라의 국제 경쟁력 강화에 있어서도 필수적인 요소이다. 따라서 본 고에서는 데이타의 성격적 분류, 관리상의 문제점 및 평가기준의 분석을 통한 데이타베이스 개발의 기초를 제시하였고, 신소재 열역학적 성질에 관한 데이타베이스의 구조와 절차를 기술하였다.

• Asian Journal of Business Environment
• /
• 제12권4호
• /
• pp.13-24
• /
• 2022

Purpose: Motivated by an expedited growth and distribution of Online Food-Delivery (OFD) services, especially during the recent Covid-19 pandemic, this research aims to explore 1) how consumers' sustainability considerations are associated with satisfaction with the services via opt-out cutlery options and 2) the role of the pandemic in the relationships between sustainability considerations, attitudes toward opt-out cutlery options, and satisfaction with the OFD services. Data and Methodology: An analysis of survey data using 434 consumers in the United States recruited from Amazon M-Turk was conducted using structural equation modeling. Results: Findings suggest that consumers' environmental, health, and ethical considerations are positively related to their attitudes toward opt-out cutlery options. Furthermore, attitudes toward opt-out cutlery options are positively related to satisfaction with the OFD services only when they feel connected with the environment, driven by perceived threats of an infectious disease (i.e. Covid-19). Conclusion: The study findings provide new insights to managers in the OFD service industry on how to promote sustainable consumption during the pandemic.