• 제목/요약/키워드: International distribution

검색결과 3,274건 처리시간 0.026초

중국의 유통시장 개방정책과 한국기업의 대응전략 (The Open Policy of Chinese Distribution Market and Counterplan of Korean Firms)

  • 강영문
    • 통상정보연구
    • /
    • 제8권3호
    • /
    • pp.277-297
    • /
    • 2006
  • Joined WTO, China has revised or removed continuously some of existing enter barriers which have been protecting Chinese distribution market. Chinese government intend to open completely it's distribution market in 2007. Such as the open policy of Chinese distribution impact on Korean firms which invest in China. in order to occupy China's market, Korean firms needs to prepare counterplan on change of China's distribution environments. China's distribution environment is uncertain on account of remaining communism system even though opening it's distribution market. The purpose of this paper is to suggest diverse counterplan of Korean firms and answer how Korean firms can enter the China's distribution market successfully. through exmaninig how China's distribution channel is formulated and implemented. this study exhibits a model for strategy of Korean firms and shows implementations schemes.

  • PDF

The Distribution of Information Sources within the University Selection Decision-Making Process: A Longitudinal Study

  • LE, Tri D.;NGUYEN, Tan T.;NGUYEN, Phuong N.D.;NGUYEN, Thi Quynh Trang
    • 유통과학연구
    • /
    • 제20권11호
    • /
    • pp.89-98
    • /
    • 2022
  • Purpose: Increasing competition in the higher education sector has prompted universities to enhance their marketing efforts and understand their potential customers. The study aims to explore how information sources are used and changed among prospective Vietnamese students during the decision-making process. Research Design, Data, and Methodology: This study undertakes a longitudinal study involving multiple rounds of data collection to better understand the decision-making process of prospective students. Data was collected from 12th -grade students in Vietnam through two rounds of quantitative surveys with 251 students and one round of qualitative interviews, spanning the duration of their senior year. The three stages of the decision-making process correspond to the three stages of pre-purchase period. Results: Most students decide that attending open days, taking career assessments, and looking up information online are the most important information sources to consider. The WOM sources are more important in the early stages, while university-generated sources and events are important in the later stages. Conclusion: Implications from this study may contribute to the design of more effective marketing communications campaigns as university marketers gain a better understanding of the distribution of information sources utilized for each specific stage of the decision-making process.

통관거점을 이용한 국제물류의 공간적 분포 패턴 (Spatial Distribution Patterns of International Physical Distribution through Clearance Depot)

  • 한주성
    • 한국경제지리학회지
    • /
    • 제9권2호
    • /
    • pp.225-242
    • /
    • 2006
  • 본 연구는 내륙세관인 청주세관에서 통관이 이루어진 지역을 대상으로 국제무역의 배후지와 관문, 지향지의 관계를 상호작용형 속성행렬 4차원의 행렬체를 2차원화 시켜 주성분분석을 하여 국제무역의 공간적 분포 패턴을 파악하였는데, 그 결과는 다음과 같다. 배후지-관문-지향지의 지역결합에 의한 주요 공간적 패턴은 수출의 경우 10개, 수입의 경우 9개로 나타났다. 청주세관 통관지역에서의 주요 수출입상품의 구성은 대체로 유사하지만 '정밀기계 제품', '비금속광물'은 수출에서, '광물성 제품', '기계류 및 전자제품'은 수입에서 주로 이루어지는 점이 다르다. 또 관문은 수출입 모두 유사하지만 수입의 경우 인천공항의 이용이 더 많고 청주공항을 이용하는 상품도 있어 지역공항의 이용도를 높이고 있다. 그리고 충북 이외의 지역에서의 수입의 지향지가 두드러지게 나타난다.

  • PDF

Cross-cultural Service Variation: Airline Service Quality

  • Nam, Sung-Jip
    • 유통과학연구
    • /
    • 제13권9호
    • /
    • pp.19-27
    • /
    • 2015
  • Purpose - In a global economy, marketers are required to understand service quality from an international consumer viewpoint. Despite the increased need for cross-cultural research, few studies have developed service quality research international in scope. The present research aims to shed light on variations in airline service quality among international consumers. Research design, data, and methodology - Conducting crosscultural research, this study compares airline service quality variations, investigating an international consumer group and a Korean consumer group. T-test and factor analyses are applied to examine mean scores and factor structure of the airline service dimensions. Results - The results indicate there are significant differences in mean comparisons between the groups. The international consumers indicate significantly higher service perception scores than the Koreans. Further, we find that the factor structure of airline service quality diverges between the groups. The international group considers airline service quality in four dimensions, while Koreans consider it in two. Conclusions - The study sheds new light on international service variations and suggests that the field of airline service quality may differ by nations and/or cultures.

환태평양권 국제교역 중심도시로서의 성장을 위한 부산항만기능제고방안에 관한 연구 (A Study on the Policy for the Functional Development of the Pusan Port toward Pan-Pacific International Trade Center -)

  • 이수호
    • 한국항만학회지
    • /
    • 제6권1호
    • /
    • pp.3-36
    • /
    • 1992
  • In according to the rapid economic growth and strengthening of economic cooperation of Asian-Pacific countries, Pusan is capable of developing to the international trade center of Pan-Pacific Area. Therefore a lot of functional preparations are required for the international trade center. First the expansion and functional specialization of harbor which is a gateway of international physical distribution is required. Second, raising physical distribution inducement effect through establishment of free trade zone and producing financial and information service accompanied with trade activity through establishment of international financial center and teleport are necessary. And the research complex of high technology (sciencepark) which utilizes the industrial base of Pusan area is necessary for the development of Pusan toward the international trade city. And the establishment of marine sightseeing complex in Pusan utilizing the ocean natural resource is helpful for the growth of Pusan to the international trade center.

  • PDF

A Study of Cross-border Trade in Second-hand Goods

  • Lee, Eun-Sook;Lee, Kwang-keun
    • 유통과학연구
    • /
    • 제11권11호
    • /
    • pp.89-99
    • /
    • 2013
  • Purpose - The purpose of this research was to examine the regulation and distribution channel of second-hand goods in cross-border trade in order to propose methods of protecting consumers through the international standardization of the intensifying second-hand trade and resource recycling. Research design, data, methodology - This study first defines several concepts relevant to research in international second-hand goods. Second, a questionnaire and interviews were conducted with manufacturers of second-hand toner cartridges and automobile parts to identify the current status of export and manufacturing. Results - The study proposes the international standardization of second-hand goods and waste to protect consumers and promote efficient resource recycling. Conclusions - The results of the study reveal that second-hand goods (except automobiles) do not have an HSK code to use for import/export data collection. Though used car exports are declining, used cars are increasing. Collecting data on used car parts is impossible because the buyers purchase and ship the second-hand parts.

동북아 국가의 항만 개발정책에 따른 우리나라 항만의 대응전략 (The Strategy of Korean Port to Cope with Port Development Policy of Northeast Asian Countries)

  • 임종섭
    • 통상정보연구
    • /
    • 제8권1호
    • /
    • pp.183-201
    • /
    • 2006
  • According to the result of this study, China and Japan, the competing countries of Korea are progressing their policy to develop port more intensively than ever. To cope with this situation, it is required for Korean port to prepare systematic and strategic measure as follows. First, the cooperation strategy is necessary to operate domestic port. Second, it is required to set strategy to construct infrastructure for physical distribution in the port. Third, it is necessary to consider inducing transshipment cargo and development of strategy for connected transportation network. Fourth, the system of international physical distribution centering around complex behind ports shall be constructed.

  • PDF

Fresh Agricultural Products Online Retailer's Emergency Logistics Capability Framework During the Pandemic

  • SU, Miao;LIU, Yanfeng;PARK, Keun-sik
    • 유통과학연구
    • /
    • 제19권2호
    • /
    • pp.65-75
    • /
    • 2021
  • Purpose: During the pandemic, a large number of orders forced online retailers of fresh produce to quickly change their emergency logistics capabilities to meet the needs of ordinary consumers during the pandemic. Our research aims to help online retailers establish an emergency physical distribution framework for fresh produce during disasters to meet consumer needs. Research design and methodology: 160 effective responses were collected from the online response team in Wuhan, China, and exploratory factor analysis was used to determine the emergency logistics capability framework. Twelve experts were invited online to collect their scoring opinions and use the entropy method to determine the importance of emergency logistics capabilities. Results: Our results have identified a total of 17 emergency logistics factors for online retailers, and we found that Transportation route planning and reconstruction capabilities, Emergency plan planning ability, and Supply chain real-time information sharing capability are the most important in the overall framework. Conclusions: This research completely established the physical distribution framework of fresh agricultural products online retailer in emergency situations. It enriches academic resources in the field of emergency distribution and provides a scientific basis for corporate managers to improve their physical distribution capabilities in emergency situations.

A Comparative Content Analysis on the Journal of International Marketing: A Study of Ten Years (2004-2013)

  • Shin, Dong-Jin
    • 유통과학연구
    • /
    • 제12권5호
    • /
    • pp.81-92
    • /
    • 2014
  • Purpose - This paper aims to investigate topics and trends in international marketing and cross-cultural management by conducting a content analysis of the Journal of International Marketing. Research Design, Data, and Methodology - In this study, one of the leading journals in the field of international marketing, the Journal of International Marketing, was chosen for research. A total of 199 articles were identified from a time span of ten years (2004-2013). SPSS software was used for codification and analysis of the data. Results - This study revealed some of the factors on which cross-cultural management had a strong correlation with international marketing. Of the 199 articles in the Journal of International Marketing, 64 articles related to cross-cultural management. Conclusions - A content analysis of the Journal of International Marketing comparing general articles with articles related to cross-cultural management is unprecedented. This study offers insight into the impact of cross culture on the discipline of international marketing. The findings of this research could be employed as a reference for gaining insight into the trends and influence of cross-cultural management in international marketing.

공간 고조파 해석 기법을 이용한 로봇용 소형 Slotless BLDC Motor 설계 (Design of small slotless BLDC motor for robot using Space Harmonic Analysis Method)

  • 김홍석;김성진;강규홍
    • 대한전기학회:학술대회논문집
    • /
    • 대한전기학회 2005년도 제36회 하계학술대회 논문집 B
    • /
    • pp.1132-1134
    • /
    • 2005
  • This paper presents a design strategy of Slotless type BLDC motor using the space harmonic field method. The distribution of Back emf and torque are considered by movement of the Permanent Magnet and armature current. The result of magnetic field distribution, back-emf, and torque are in agreement with FEM.

  • PDF