• Title/Summary/Keyword: Internal Customer

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Finding Smartphone's Factors which Affect Satisfaction or Dissatisfaction based on KANO Model (KANO 모델을 활용한 스마트폰의 만족 및 불만족 요인 분석)

  • Lee, Sang-Gun;Lee, Sin-Seok;Kang, Ju-Young
    • The Journal of Information Systems
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    • v.20 no.3
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    • pp.257-277
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    • 2011
  • The current study categorizes factors of smartphone into three, using KANO model: attractive factors which cause only product satisfaction, must-be factors for dissatisfaction, and one-dimensional factors for both. Based on it, it presents a new model for the effects that smartphone factors have on satisfaction or dissatisfaction. The purpose is to theoretically explain that smartphone factors on which companies and users place a high value can actually affect satisfaction or dissatisfaction. After choosing 15 factors out of 25 which had been selected through literature study, these were divided into attractive, must-be, and one-dimensional ones. 93 out of 109 questionnaires returned were used for analysis. After frequency analysis using SPSS were conducted on the surveys, the factors were grouped, based on KANO table. The grouping results are as follows. Attractive factors include 'expansion slots for external memory, battery desorption, brand awareness, mobile banking and internet telephony'. Must-be ones include 'multi-touch, information security, entertainment, information retrieval, location based service and SNS. Finally, 'screen visibility, size of internal memory, the amount of internal memory, battery life, and response to after-sales service' are classified as one-dimensional factors. A critical finding of this paper is that since the results are different depending on the operating system of smartphones, it must be taken into consideration in studies on smartphones. The wide and rapid spread of smartphones has changed people's lifestyle as well as business environment, which forces companies to compete with each other to adapt to the changed circumstances. In this competitive system, studies on smartphone factors of satisfaction and dissatisfaction are essential for firms to establish a new strategy. From this point of view, the present paper is expected to be a basic material for enterprises not only to develop goods and services that maximize customer satisfaction and minimize dissatisfaction, but also to establish the future business strategy.

Business model innovation strategy for sustainable value creation in corporation (기업의 지속적인 가치창출을 위한 비즈니스 모델 혁신 전략에 대한 연구)

  • Shin, JoongKyung;Kim, A-Rang;Ha, Kyu-Soo
    • Journal of Digital Convergence
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    • v.11 no.4
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    • pp.153-164
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    • 2013
  • Business model innovation creates differentiated value to customers by transforming various elements of doing business. Rather than focusing singularly on either the external or internal environment, the business model innovation aims to identify the optimal combination of internal resources, competence, and the external factors, such as customer's needs and new opportunity. However, due to lack of clear definition of business model innovation, and inability to generate company's core business model, business model innovation has been difficult for companies to lead next growth. This paper reviews existing definitions of business model innovation and explore existing types of business model innovation and timing of business model innovation through two case studies. Concept of business model innovation which we identify, is composed of value proposition, value creation through value chains and networks, and profit model innovation. Finally, we demonstrates that already successful businesses can also create new values through business model innovation and adaptive advantage, even in a rapidly changing market environment.

An Exploratory Investigation of On-line Organizational Structure Design for the E-Commerce Firm (전자거래기업에서의 온-라인 조직구조 설계방안에 관한 연구)

  • Yoon, Jung-Hyeon
    • The Journal of Society for e-Business Studies
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    • v.10 no.1
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    • pp.21-39
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    • 2005
  • This paper focused on exploratory testing the organizational management area by examining conceptualized relationships between e-commerce usage type and organizational structure. The research model consists of three e-commerce usage type such as buy-side, internal, sell-side activities and four organizational structure dimensions like decentralization, specialization, formalization, and administration intensity. An interview and an e-mail survey of managers were used to obtain information on the variables relevant to e-commerce activities and organizational structure. The data resulted in response from 58 companies. Major findings of this research are summarized as follows: buyer related e-commerce activities is positively relate to the administrative intensity and the specialization, internal process is positively relate to the formalization, while customer related e-commerce is directly relate to the decentralization and the specialization in terms of organizational management.

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A study on Performance Analysis Affecting the Korea Internet eXchange (한국인터넷교환노드 성과분석에 관한 연구)

  • Park, Hyun-Woo
    • The Journal of the Korea institute of electronic communication sciences
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    • v.3 no.4
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    • pp.304-312
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    • 2008
  • In this study, the performance analysis was divided into the public sector and private business sector. The four perspectives of the BSC performance analysis for the private business sector can be applied to all of the enterprises as there are Logical Linkages between the four Perspectives. However, these can not be applied in the same way to the public sector. There is no Logical Linkage between public sector and private sectors. Therefore, since there is no Logical Linkage, the KIX project of the public sector has a constrained condition. With the internal and external perspective views, the BSC of the KIX identifies the quality(operation) factor, user(customer) satisfaction factor, and economic costs effects(finance) factor. Based on the linkage model in both the internal and external perspective views and the BSC performance analysis of these views, a performance analysis model was developed and then performance results were analyzed of the whole KIX project.

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Forensic Engineering Study on Damage Assessment of the Damage to the Internal Parts of a Vehicle Involved in a Fire Accident (차량 화재의 기계 부품 손상 평가에 관한 법공학적 연구)

  • Kim, Eui-Soo
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.34 no.3
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    • pp.255-261
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    • 2010
  • Forensic engineering is the area of expertise of those qualified to serve as engineering experts in courts of law or arbitration proceedings. Especially failure of internal parts during vehicle fire accidents causing injuries and damage to property almost always generates conflict between the automaker and customer. Hence, the investigation of such events generally involves an engineering analysis. One of the possible reasons for such accidents caused by vehicle fire is the failure of the piston and connecting rod. By formal inspections and engineering tests, this study shows the results of investigation and the cause of failure of the mechanical parts. For this purpose the failure mechanism is analyzed by using fractography methods and by applying an instrumented indentation technique to compare the material properties of the reference part with those of the malfunctioning part.

The Effect of AI and Big Data on an Entry Firm: Game Theoretic Approach (인공지능과 빅데이터가 시장진입 기업에 미치는 영향관계 분석, 게임이론 적용을 중심으로)

  • Jeong, Jikhan
    • Journal of Digital Convergence
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    • v.19 no.7
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    • pp.95-111
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    • 2021
  • Despite the innovation of AI and Big Data, theoretical research bout the effect of AI and Big Data on market competition is still in early stages; therefore, this paper analyzes the effect of AI, Big Data, and data sharing on an entry firm by using game theory. In detail, the firms' business environments are divided into internal and external ones. Then, AI algorithms are divided into algorithms for (1) customer marketing, (2) cost reduction without automation, and (3) cost reduction with automation. Big Data is also divided into external and internal data. this study shows that the sharing of external data does not affect the incumbent firm's algorithms for consumer marketing while lessening the entry firm's entry barrier. Improving the incumbent firm's algorithms for cost reduction (with and without automation) and external data can be an entry barrier for the entry firm. These findings can be helpful (1) to analyze the effect of AI, Big Data, and data sharing on market structure, market competition, and firm behaviors and (2) to design policy for AI and Big Data.

Relationship between TQM Performance and Organizational Culture of Dietitians in Institutional Foodservice (단체급식소 영양사의 종합적 품질경영(TQM) 수행과 조직문화와의 관계 규명에 관한 연구)

  • Cho, Ki-Won;Suh, Euy-Hoon;Yoon, Ji-Young
    • Journal of the Korean Society of Food Culture
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    • v.22 no.2
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    • pp.191-200
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    • 2007
  • This study was designed to investigate the correlation between perceived TQM performance and organizational culture of dietitians. The objective of the study is to help the management of foodservice by providing a direction which will elevate perceived TQM performance of dietitians and presenting plans which will ensure effective dietitians. Questionnaires handed out to 308 dietitians worked in institutional foodservice operation including elementary, middle and high schools, hospitals, business and industries. In terms of TQM importance and performance, the more important dietitians perceived, the higher their performance level rose. Data form the IPA, external and internal customer satisfaction, executive ability, communication system and technology, information technology and application ability, food process, strategy, and leadership were required further improvement by dietitians. Of present organizational culture model, human relations model and open systems model were more likely to be adopted by dietitians in middle and high schools. According to the type of foodservice management, the open systems model was more preferred by dietitians from self-operated operations rather than respondents from contracted operations. Canonical correlation analysis between TQM performance and organizational culture showed canonical correlation to be higher (canonical correlations coefficient: .66). In conclusion, TQM performance-organizational culture showed higher canonical correlation. In the organizational culture, foodservice operation is capable of improving the aims for the rational goal model and the open systems model. The results showed that TQM performance and organizational culture had significant relationship, especially positive organizational culture emphasizing on internal process and rational goal model would have influence on TQM performance of dietitians. Foodservice operation, however, should recognize importance of open and development culture to improve dietitians' TQM performance. To apply open system foodservice organization should encourage dietitian and foodservice employees to challenge and compete for the works, Moreover, organizational effort such as information exchange program and support system should be established.

Studies on Determinant Factors of SCM Performance: From the Supplier Perspective (SCM 성과 결정요인에 관한 통합적 연구: 공급업체 관점으로)

  • Park, Kwang-Oh;Chang, Hwal-Sik
    • Asia pacific journal of information systems
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    • v.21 no.1
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    • pp.1-27
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    • 2011
  • In an attempt to cope with widespread, dynamic, and accelerating changes in both internal and external business environments, companies often utilize information technologies such as SCM(Supply Chain Management). To date, SCM research has mainly focused on the effects of dynamic factors on SCM success and emphasized adoption strategies and critical success factors. Consequently, the effects of more static factors such as interdependency between SCM partners have been largely ignored. The purpose of this study, therefore, is to examine the effects of both dynamic and static factors on SCM performance by controlling for information quality and partnership quality. The five factors examined in this study include innovative ness, mutual dependency, quality of information, partnership quality, and SCM performance. All factors were examined from the perspective of part suppliers, except the mutual dependency which was examined from two aspects: supplier's dependency on customer and customer's dependency on supplier. Data was collected through five hundred survey questionnaires distributed to the part supplier companies that have implemented SCM systems for at least one year. As a result, a total of 170 valid responses were obtained. A structural equation research model was fitted using SAS 9.1.3 and SMART-PLS 2.0. The results of this study can be summarized as follows. First, innovativeness positively affected SCM information quality. SCM partnership quality, and ultimately SCM performance. The path coefficient between innovativeness and information quality was 0.387, with a t-value of 3.528. Innovativeness also had a positively direct effect on partnership quality. The path coefficient was 0.351 with a t-value of 3.366. The total effect of innovativeness on partnership quality was significant, although its indirect effect on partnership quality by altering information quality was negligible. The total indirect effect of innovativeness on SCM performance by affecting information quality and partnership quality was significant with a p-value of 0.014. Innovativeness played an important role in determining SCM performance. Second, mutual dependency showed no significant effect on SCM information quality. This result contradicts the earlier assertion that the more dependent two companies are, the more accurate and timely the information they exchange ought to be. This study showed that this may not be the case; a partner may provide information of poor quality even when it is strongly dependent on the other. Mutual dependency showed significant effect on partnership quality. However, when the mutual dependency perceived by suppliers was divided into two parts, one being a supplier's dependency on its customer company and the other being a customer's dependency on the supplier, the latter showed a significant impact on the perceived SCM partnership quality. This result indicates that a customer company can hardly improve the partnership quality perceived by suppliers by making them more dependent. It improves only when the suppliers perceive that their partners, typically having more bargaining power, are more dependent on them. The overall effect of mutual dependency of any kind on SCM performance, however, was not significant. Although mutual dependency has been mentioned as an important static factor influencing almost every aspect of cooperation on a supply chain, its influences may not be as significant as it was initially perceived to be. Third, the correlation between information quality and partnership quality was 0.448 with a p-value of less than 0.001. Information quality had a path coefficient of 0.256 to partnership quality with a t-value of 2.940. The quality of information exchanged between partners may have an impact on their partnership quality. Fourth, information quality also had a significant impact on SCM performance with a path coefficient of 0.325 with a t-value of 3.611. In this study, SCM performance was divided into four categories: product quality, cost saving, service quality, and order fulfillment. Information quality has Significant impacts on product quality, cost saving and service quality, but not on order fulfillment. Fifth, partnership quality, as expected, had a significant impact on SCM performance. The path coefficient was 0.403 with a t-value of 3.539. Partnership quality, like information quality, had positive impacts on product quality, cost saving and service quality, but showed no impact on order fulfillment. It seemed that order fulfillment is the hardest category of performance that SCM can satisfy. One major limitation of this study is that it surveyed only the suppliers. To better understand the dual aspects of SCM, it is important to survey both suppliers and the assemblers, especially in pairs. This research, to our best knowledge, was the first attempt to study the level of dependency between the two groups by measuring the dual aspects of SCM and studying mutual dependency from the categories of suppliers and assemblers each.. In the future, a more comprehensive and precise measurement of SCM characteristics needs to be achieved by examining from both the supplier's and assembler's perspectives.

A Combined DEA-BSC methodology for evaluating organizational efficiency (DEA와 BSC 기법을 이용한 조직 효율성 비교에 대한 연구)

  • Kim Bum-Soo;Chang Tai-Woo;Shin Ki-Tae;Park Jin-Woo
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.28 no.2
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    • pp.18-26
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    • 2005
  • The balanced scorecard(BSC) overcomes the limit of traditional financial statement that focuses on only financial performance. BSC is widely used in government and industry because of the clear representation of the relationship and logic between the key performance indicators(KPI) of 4 perspectives - financial, customer, internal process, and loaming and growth. However, traditional BSC does not consider evaluating the difference between the results measured by BSC. By using relatively small number of inputs and outputs In comparing decision-making units, data envelopment analysis(DEA) can aggregate multiple performance measures. In this research, we propose a methodology named CDB(Combined DEA and BSC) to evaluate the performance of organization considering financial and non-financial perspectives. CDB uses KPI of cause-and-effect relationship on BSC as inputs and outputs of DEA method. In addition, this research proposes a method of converting the KPI of BSC to the input and output variables of DEA, and enhancing discrimination power using the limit number of variables. We illustrate the methodology by giving an example of evaluating aquisition-unit efficiency in a supply chain.

A Study on the Marketing Effectiveness of the Student Assistants Activities in the School Library (학교도서관의 도서반 활동이 학생들에게 미치는 마케팅 효과 분석 연구)

  • Choi, Yeyun;Kim, Giyeong
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.28 no.1
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    • pp.143-165
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    • 2017
  • This study aims to examine the effect of students' library after-school activities on the students and the school library from a marketing perspective and to recommend marketing strategies for school libraries. For the purpose, a questionnaire survey was conducted at nine middle schools in Seoul and Gyeonggi Province, and a series of statistical analyses with the survey data was performed in order for hypothesis testing. The results suggest that the effects of the school library marketing including customer loyalty were influenced by the student assistants' activities such as internal and experiential marketing factors. Furthermore, the activities of student library assistants can be linked to word-of-mouth marketing. Based on the results, ways to use student assistants in school library marketing are suggested.