• 제목/요약/키워드: Interactive Model

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A Study on an Effective Process Strategy Model of Interactive Advertising in Smart Media

  • Ahn, Jong Bae
    • International Journal of Internet, Broadcasting and Communication
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    • 제12권1호
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    • pp.45-54
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    • 2020
  • One of the typical characteristics of smart media is that it is interactive, which shows a different form and property from the existing mass media, and also changes the way users use it. This change requires a different system from the existing method in the advertising process strategic model for effective interactive advertising in smart media. We attempted to derive an effective smart media interactive advertising process strategic model by understanding the interactive advertising processin smart media that is expected to continue to grow asthe main market of the advertising market and identifying the constituent factors. To this end, We analyzed the preminiary research results of interactive advertising and organized expert panels for the Delphi method and reflected their opinions and evaluations. The components and factors of interactive advertising were found and the effective interactive advertising process strategy model in smart media was derived from this study.

Application of Motion Analysis to User Participation Behavior Model: Focused on Interactive Space

  • Kwon, Jieun;Nah, Ken
    • 대한인간공학회지
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    • 제33권3호
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    • pp.175-189
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    • 2014
  • Objective: The goal of this research is to develop new user behavior model using user motion analysis with microscopic perspective for attracting user's participation in interactive space. Background: The interactive space is 'human's place', which is made up of complex elements of digital virtual space and traditional analog and physical environment based on human-computer interaction system. Human behavior has changed in it at the same time. If the user couldn't make participation in interaction, the purpose of the system is not met, which reduces its effect. Therefore, we need to focus on interactive space that is potential future direction from a new point of view. Method: For this research, we would discuss and study fields of interactive space; (1) finding definition of interactive space and studying background of theory about it. (2) providing base of user behavior model with study of user's context that is to be user information and motion. (3) examining user motion, classify basic motion type and making user participation behavior model in phases. Results: Through this process, user's basic twenty motions which are systematized are taken as a standard for analysis of interaction process and participation in interactive space. Then, 'NK-$I^5$ (I Five)' model is developed for user participation types in interactive space. There are five phases of user participation behavior: Imperception, Interest, Involvement, Immersion, and Influence. In this analysis, three indicators which are time, motion types, and user relationship are found to be related to participation. Conclusion: The capabilities and limitation of this research is discussed to attract user participation. This paper focuses especially on contribution of design to lead user's participation in interactive system and expectation to help adapt to user centered design of various interactive space with new aspect of user behavior research. Application: The results of the 'NK-$I^5$ (I Five)' model might help to realize successful interactive space based on user centered design.

Interactive Activation Model(IAM)을 이용한 한글에서의 Word Superiority Effect(WSE)특성 분석 (Characteristics analysis of Word Superiority Effect in Korean using Interactive Activation Model)

  • 박창수;방승양
    • 한국정보과학회 언어공학연구회:학술대회논문집(한글 및 한국어 정보처리)
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    • 한국정보과학회언어공학연구회 1999년도 제11회 한글 및 한국어 정보처리 학술대회
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    • pp.343-350
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    • 1999
  • 본 논문은 한글에서 나타나는 Word Speriority Effect의 특성을 설명해 주는 한글의 글자 인지모델을 제안한다. 제안된 모델은 영어에서 나타나는 Word Superiority Effect를 설명하기 위해서 제안된 Interactive Activation Model을 기초로 한다. 우선은 영어에 맞도록 설계된 Interactive Activation Model을 한글에 적용할 수 있도록 수정하는 방법에 대해서 알아본다. 다음으로 한글에서 나타난 Word Superiority Effect의 특징과 그러한 특징을 기존의 Interactive Activation Model에 반영하기 위한 방법에 대해 알아본다. 제안된 방법을 이용해서 수정된 Interactive Activation Model을 컴퓨터로 구현해서 모의실험한 결과를 분석함으로써 제안된 모델의 타당성을 검증하게 된다.

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A Study on IFGP Model for Solving Multiobjective Quality Management under Fuzzy Condition

  • Cheong, Jong Shik;Pak, Pyong Ki
    • 품질경영학회지
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    • 제21권2호
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    • pp.194-214
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    • 1993
  • This paper purports to study on interactive fuzzy goal programming model which leads to the compromise solution which the decision maker satisfies through the interactive approach. We also attempted to calculate local proxy preference function from utility function of sum-of-logarithms in connection with marginal rate of substitution and interactive approach for the purpose of applying weight of multiobjective function. In an attempt to grasp compromise solution from fuzzy efficient solution, we decided to take the interactive method and presented stopping rule for this.

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Line-Interactive UPS for Low-Voltage Microgrids

  • Zhang, Ping;Cai, Huanyu;Zhao, Hengyang;Shi, Jianjiang;He, Xiangning
    • Journal of Power Electronics
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    • 제15권6호
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    • pp.1628-1639
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    • 2015
  • Line-interactive uninterruptible power supply (UPS) systems are good candidates for providing energy storage within a microgrid. In this paper, a control scheme for a line-interactive UPS system applied in a low-voltage microgrid is presented. It is based on the Q-w and P-E droop control to achieve a seamless transition between grid-connected and stand-alone operation modes. Moreover, a new model for designing the controllers is built in the dq-frame based on the instantaneous power definition. The new-built model takes into account the dynamic performance of the output impedance of the inverter in the dq-frame and can be evaluated in the time domain. Compared to the traditional model based on the instantaneous power definition, the new-built model is more accurate to describe the dynamic performance of the system. Simulation and experimental results obtained with a microgrid consisting of two 40-kW line-interactive UPS systems are given to validate the control strategy of the line-active UPS system and the accuracy of the new-built model.

인터랙티브 애니메이션의 기호학적 분석을 통한 이야기의 상호작용 요소 (Detecting Interactive Elements from a Story for Interactive Animation through Semiotic Analysis)

  • 석혜정
    • 만화애니메이션 연구
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    • 통권37호
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    • pp.83-106
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    • 2014
  • 스마트 디바이스와 인터랙티브 미디어의 발달은 애니메이션의 변화를 요구하고 있으며, 완성된 콘텐츠로서의 인터랙티브 애니메이션이 조금씩 시도되고 있다. 그러나 가지치기 서사로 대표되는 인터랙티브 스토리텔링은 선형적인 애니메이션의 스토리만큼 관객을 만족시키지 못하며, 선택지의 사용은 몰입감 마저 떨어뜨리고 있다. 본 연구에서는 먼저 완성된 콘텐츠로서의 인터랙티브 애니메이션이 갖춰야할 조건을 제시한다. 그 중 '스토리텔링의 역할 수행'과 '관객의 참여 행위에 의한 스토리 완성'이라는 두 가지를 만족시킬 방법을 제안하기 위해, 기존에 만들어진 인터랙티브 애니메이션 중 성공적인 사례로 볼 수 있는 <어트랙션>을 그레마스의 기호학의 틀로 분석한다. 그레마스의 서사 분석과 행동자 개념을 이용한 시퀀스의 분석으로 참여행위가 적절하게 일어나는 서사의 기능과 관객의 위상을 상호작용 요소로 제안한다.

아파트 인터렉티브 가상모형(IVMH) 개발에 관한 연구 (Study of the Development of Interactive Virtual Model House at Apartment)

  • 이태희
    • 한국산학기술학회논문지
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    • 제15권8호
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    • pp.5378-5384
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    • 2014
  • 본 연구는 비약적인 디지털 기술의 발전으로 인해 주거환경 개선의 대안으로 제공되고 있는 사이버모델하우스, 단지 홈페이지, 스마트홈의 구축을 하나의 통합된 시스템으로 제공 할 수 있도록 IVMH(Interactive Virtual Model House)모형 개발을 목적으로 하였다. 이를 위해 IVMH의 개념을 설립하고, 기존 3가지 시스템에서 사용된 방식과 아파트의 계획요소를 정리하였다. 정리된 자료를 바탕으로 IVMH 구성요소를 도출하여 기술과 환경에 의해 검토하고, 최종으로 IVMH 모형을 완성하였다. IVMH는 아파트에서 디지털기술을 이용한 정보제공, 편의지원, 의견교환, 의사반영을 지원하는 통합시스템 모형으로, 향후 적용 가능한 콘텐츠로 제공되어 아파트 거주성 향상에 효과를 줄 것을 기대한다.

A Hedonic Model Effects for Consumer-oriented Retargeting Advertising Based on Internet of Things

  • Kim, Bo-Ram;Yoon, Yong-Ik;Chung, Man-Soo
    • 한국컴퓨터정보학회논문지
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    • 제22권2호
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    • pp.75-80
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    • 2017
  • In this study, we developed a Hedonic Model for Retargeting Advertising Based on Consumer-centerd IoT space for offering useful, interest, and interactive information to consumer. And most existing relative researches about Internet of Things but, this paper focusing on the Type of information, humor, and interactive and analyze the attitude and clicks intention to Retargeting Advertising Based on Consumer-centerd Internet of Things. According to the results, humor Advertising is positively related to attitude and click intention toward Internet of Things Advertising. But information Ad and interactive Ad affect positive to click intention. This is mean that click intention is more immediate reaction of consumers in the IoT space. Therefore Future research will be designed in a more interactive elements that can lead to positive reaction of consumers on the Internet of Things be more effective if you advertise advertising.

선호강도를 고려한 그룹의사결정지원 앨고리듬 (An Interactive Group Decision Support Procedure Considering Preference Strength)

  • 한창희
    • 한국경영과학회지
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    • 제27권4호
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    • pp.111-126
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    • 2002
  • This paper presents an interactive decision procedure to aggregate each group member's preferences when each group member articulates his or her preference information incompletely. An index, an indicative for the preference strength between alternatives, is derived to aid each decision maker to articulate preference information about alternatives. We develop a mathematical programming model that can establish dominance relations when the preference information about values of alternatives, attribute weights, and group member's importance weights are provided incompletely. Also, the preference relation between alternatives is to be considered in the model. Based on the preference strength measure and mathematical model, we develop an interactive group decision support procedure.

A PROCESSOR SHARING MODEL FOR COMMUNICATION SYSTEMS

  • Lim, Jong Seul;Park, Chul Guen;Ahn, Seong Joon;Lee, Seoyoung
    • Journal of applied mathematics & informatics
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    • 제15권1_2호
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    • pp.511-525
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    • 2004
  • we model communication and computer systems that process interactive and several and several types of background jobs. The scheduling policy in use is to share the processor among all interactive jobs and, at most, one background job of each type at a time according to the process sharing discipline. Background jobs of each type are served on a first-come-first-served basis. Such scheduling policy is called Processor Sharing with Background jobs (PSBJ). In fact, the PSBJ policy is commonly used on many communication and computer systems that allow interactive usage of the systems and process certain jobs in a background mode. In this paper, the stability conditions for the PSBJ policy are given and proved. Since an exact analysis of the policy seems to be very difficult, an approximate analytic model is proposed to obtain the average job sojourn times. The model requires the solution of a set of nonlinear equations, for which an iterative algorithm is given and its convergence is proved. Our results reveal that the model provides excellent estimates of average sojourn times for both interactive and background jobs with a few percent of errors in most of the cases considered.