• Journal of Information Technology Applications and Management
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• v.19 no.2
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• pp.97-116
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• 2012

Since 2008 when IPTV service entered the broadcasting market, the competition among interactive broadcasting media has been growing more and more fierce. To make a market strategy under the harsh competition, this study tried to make an IPTV customer segmentation based on the characteristics of interactive broadcasting media. From previous literature, this study drew five characteristics of interactive broadcasting media : ease of use, two-way communications, active control, variety of content, and economic efficiency. Two-step clustering based on these characteristics identified four customer segments. There were statistically significant differences in the five characteristics among the customer segments. This study profiled the customer segments and proposed competitive strategies for each customer segment.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.1
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• pp.45-54
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• 2020

One of the typical characteristics of smart media is that it is interactive, which shows a different form and property from the existing mass media, and also changes the way users use it. This change requires a different system from the existing method in the advertising process strategic model for effective interactive advertising in smart media. We attempted to derive an effective smart media interactive advertising process strategic model by understanding the interactive advertising processin smart media that is expected to continue to grow asthe main market of the advertising market and identifying the constituent factors. To this end, We analyzed the preminiary research results of interactive advertising and organized expert panels for the Delphi method and reflected their opinions and evaluations. The components and factors of interactive advertising were found and the effective interactive advertising process strategy model in smart media was derived from this study.

• International Journal of Internet, Broadcasting and Communication
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• v.7 no.2
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• pp.41-50
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• 2015

As various media have developed in modern society, frequency of use of interactive media has increased which makes interactive function that uses and handles projection mapping and LED screen in set design of broadcasting, concert, play, musical and EDM(Electronic dance music) in real time possible. Development of various media led today's viewers to have higher cultural desire and the need of various interactive performance contents to receive more attention.[1]. This thesis implemented real time VJing that responds to user's motion based on existing H/W by utilizing real time interactive elements.

• Journal of Broadcast Engineering
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• v.11 no.3 s.32
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• pp.263-275
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• 2006

This paper introduces an interactive contents authoring system which can easily and conveniently produce interactive contents for the Terrestrial Digital Multimedia Broadcasting (T-DMB). For interactive broadcasting service, T-DMB adopted MPEG-4 BIFS technology. In order to the interactive service becomes flourishing on the market, various types of interactive contents should be well provided prior to the service. In MPEG-4 BIFS, broadcasting contents are described by the combination of a large number of nodes, routes and descriptors. In order to provide interactive data services through the T-DMB network, it is essential to have an interactive contents authoring system which allows contents authors to compose interactive contents easily and conveniently even if they lack any background on MPEG-4 BIFS technology. The introduced authoring system provides powerful graphical user Interface and produces interactive broadcasting contents in the forms of binary and textual format. Therefore, the BIFS contents authoring system presented in this paper would vastly contribute to the flourishing interactive service.

• Journal of Broadcast Engineering
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• v.11 no.4 s.33
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• pp.458-470
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• 2006

This paper describes issues and consideration on authoring of interactive multi-view visual content based on MPEG-4. The issues include types of multi-view visual content; scene composition for rendering; functionalities for user-interaction; and multi-view visual content file format. The MPEG-4 standard, which aims to provide an object based audiovisual coding tool, has been developed to address the emerging needs from communications, interactive broadcasting as well as from mixed service models resulting from technological convergence. Due to the feature of object based coding, the use of MPEG-4 can resolve the format diversity problem of multi-view visual contents while providing high interactivity to users. Throughout this paper, we will present which issues need to be determined and how they can be realized by means of MPEG-4 Systems.

• 한국HCI학회:학술대회논문집
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• 2006.02a
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• pp.325-332
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• 2006

본 고에서는, 리턴 채널을 이용하여 단일 시나리오 상에서 다수의 시청자들 상호간에 다양한 interaction 을 제공하는 Interactive-Book 을 제안한다. 기존의 e-Book 이 단순히 전통적인 종이 재질의 책 내용을 디지털 화한 뒤 이를 PC 혹은 PDA 상에서 접할 수 있도록 한 것이라면, 디지털 방송 환경에서의 Interactive - Book 은 기존의 Text 컨텐츠와 연관 있는 동영상, 애니메이션, 나레이션 등을 함께 제공하여 독자의 흥미를 유발시키는 동시에 컨텐츠에 대한 몰입감을 증대 시킨다. 또한, Interactive-Book 은 여러 사용자 들이 시나리오 상의 서로 다른 등장인물을 선택한 뒤, 리턴 채널로 연결되는 서버와 통신하여 시나리오상에서 자신이 선택한 등장 인물의 Role Playing을 제공한다. 그리고 각각의 사용자는 다른 시청자가 선택한 등장인물의 행동에 따라 자신이 선택한 캐릭터(등장인물)의 행동에 제약을 받거나, 혹은 반대로 다른 등장 인물에게 제약을 가할 수 있다. 아울러, 본 논문에서는 Interactive-Book 컨텐츠가 디지털 방송에서 현재 방송중인 채널의 컨텐츠와 관련 있는 연동형 애플리케이션 혹은 방송 채널과는 무관한 독립형 애플리케이션으로 제공 될 수 있음을 보이고, 효율적인 컨텐츠 개발, 수정, 제공을 위한 Interactive-Book 애플리케이션 개념 정립, 구조설계와 더불어 Xlet 을 이용한 애플리케이션 구현 방법에 대하여 논할 것이다.

• The Journal of Society for e-Business Studies
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• v.15 no.4
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• pp.219-244
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• 2010

The charged broadcasting market has been becoming very competitive to get the limited media consumers since IPTV was introduced to the market. This research analyzed the competition among interactive broadcasting media. We employed the niche theory for comparing IPTV with Cable TV and Satellite TV, which are two major existing broadcasting media. For employing the niche theory, we focused on the gratification-opportunity features of the media caused by the consumers' gratification sought: ease of use, interactivity, variety of content, and economic feasibility. The results showed the extent to which media are utilized, the extent to which each pair of media are perceived as similar, and the competitive superiority between each pair of media on each dimensions. Finally, we examined the competition structure of IPTV and other broadcasting media, and proposed the competitive strategy for IPTV to get an advantages.

• ETRI Journal
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• v.33 no.1
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• pp.128-131
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• 2011

This letter describes a file format designed for interactive music service where users are able to recompose music based on their own preferences. The proposed design utilizes the flexible features of the ISO base media file format (ISO/IEC 14496-12, ISO-BMFF). The techniques offered in the proposed file format enable compact storage and efficient preset management, allowing users to recompose music with ease and convenience. Additionally, an implementation scheme for an interactive music player is shown along with its results.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2001.05a
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• pp.201-208
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• 2001

In the 21 st century, broadcasting, communication, and computer have been integrated due to the development of digital technology. Accordingly, to overcome the limit of respective communication media and to maintain them, their independent area shall not be classified. This study is to examine the future environment of digital TV broadcasting, to analyze customizing type service and interactive type TV technology, and to make asymmetric interactive digital TV publication broadcasting system, which is TV broadcasting in the next generation to treat visual image, sound, and various data all together by harmonizing broadcasting and communication like ISDB(Integrate Service Digital Broadcasting). In addition, to develop service on publication broadcasting with high quality, this study is tn propose to develop relative devices for TV/PC reception to realize a new communication type TV publication broadcasting, by analyzing technology for producing, sending, transmitting, receiving, and saving to apply to customizing type interactive system and by examining its application.

• Journal of Broadcast Engineering
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• v.11 no.3 s.32
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• pp.363-378
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• 2006

The Digital Multimedia Broadcasting(DMB) system is developed to offer high quality audio-visual multimedia contents to the mobile environment. The system adopts MPEG-4 standard for the main video, audio and other media format. It also adopts the MPEG-4 scene description for interactive multimedia contents. The animated and interactive contents can be actualized by BIFS(Binary Format for Scene), the binary format for scene description that refers to the spatio-temporal specifications and behaviors of the individual objects. As more interactive contents are, the scene description is also needed more high bitrate. However, the bandwidth for allocating meta data such as scene description is restrictive in mobile environment. On one hand, the DMB terminal starts demultiplexing content and decodes individual media by its own decoder. After decoding each media, rendering module presents each media stream according to the scene description. Thus the BIFS stream corresponding to the scene description should be decoded and parsed in advance of presenting media data. With these reason, the transmission delay of BIFS stream causes the delay of whole audio-visual scene presentation although the audio or video streams are encoded in very low bitrate. This paper presents the effective optimization technique for adapting BIFS stream into expected MPEG-2 TS bitrate without any bandwidth waste and avoiding the transmission delay of the initial scene description for interactive DMB contents.