• Journal of Korean Society for Quality Management
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• v.47 no.4
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• pp.755-765
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• 2019

Purpose: Chatbots are widely diffusing across various industries to substitute human manpower in the industry. However as researchers only develop technology that is applied to chatbot, the diffusion is slow in progress. The purpose of this study is to propose useful implications to accelerate diffusion of chatbots across industries by analyzing the perception of customers. To achieve the research purpose this study analyzes causal effect relationship between characteristics of chatbot character, service quality, individual difference, and intention to use chatbot. Methods: This study developed a survey that contains various questionnaires for each construct based on literature review. Data collected through survey was tested for convergent validity and discriminant validity and further analyzed the relationship using PLS-SEM method to verify hypotheses. Results: Trustworthiness of the chatbot character, ease of use, application design, responsiveness, customization, assurance, inertia, and previous experience have significant influence on forming user satisfaction, consumer trust, and intention to use. The others, likability, appropriateness, technology anxiety, and need for interaction were not significant in this research. Conclusion: Although the constructs of the research model was significant in previous literatures, some do not have significant effect on intention to use chatbots. Based on the results, chatbot managers will be able to develop chatbot systems which are more appealing to users and more academic researchers will focus on analyzing user perception and intention.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.6
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• pp.913-928
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• 2014

This study estimated a dual path model to predict consumers' intention to use a QR code virtual store by the effect of a mobile transaction system and a facilitating condition that also examined the role of experience and the use of an intention model in the context of a QR code virtual store. A longitudinal field study was conducted at selected QR code virtual stores. A questionnaire containing mobile transaction system, facilitating condition, performance expectancy, effort expectance, and intention to use was administered at two different points in time: Initial use (T1) and the second use after one month (T2). This study sampled 109 subjects who voluntarily participated in field studies twice at different time points (pooled sample=218). Participants were asked to visit at the QR code virtual store and undertake shopping tasks on their smartphones. The estimated dual path model showed that a mobile transaction system had a positive effect on performance expectancy, which influenced intention to use; however, facilitating condition had a positive effect on effort expectancy, but the effort expectance did not lead to intention to use. The effort expectance significantly also affected the performance expectance influencing intention to use QR code virtual stores. It was also found that use experience moderated the effect of mobile transaction systems on performance expectancy. The findings discussed a critical and success factor in consumer technology acceptance and use over time. A managerial implication was also discussed to capture potential users by emphasizing performance expectancy with the superiority of an innovative system or consumer facilitating condition as external resources in the introduction stage of new technology.

• The Journal of Economics, Marketing and Management
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• v.11 no.6
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• pp.43-55
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• 2023

Purpose: The purpose of this study was to identify the relationship between smart factory utilization and continued use intention between UTAUT, dynamic capabilities of smart factory construction companies and present the company's strategic direction. Research design, data, and methodology: In this study, a structured research model was derived to confirm the relationship between UTAUT, dynamic capabilities, smart factory utilization and continued use intention and the difference according to Technology perception. For analysis a total of 223 valid questionnaires from e-commerce users were used. Confirmatory factor analysis, correlation analysis, and structural equations were conducted to verify. Results: Both UTAUT, dynamic capabilities had a significant effect on smart factory utilization as well as continued use intention. It was found that the relationship between UTAUT, dynamic capabilities, smart factory utilization, and continued use intention. differed depending on the technology perception. Conclusions: Organizational members utilize the smart factory in anticipation of effects such as work performance and various improvements. Smart factory data will be used continuously when it is useful for business processes and operations. It is necessary to establish strategies and provide training to improve the technical level and capabilities of organizational members. Through this, a strategy is needed that can be continuously used by utilizing the information obtained through smart factory to improve work efficiency, productivity and efficiency increase is needed

• The Journal of the Korea institute of electronic communication sciences
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• v.6 no.3
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• pp.363-369
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• 2011

The purpose of this study was to examine the influence of users' perception of convergence media which were appeared with technological development upon the actual intention of use. Study findings show that when the perceived usefulness of convergence media was high, use intention was high as well. In addition, when the perceived ease of use was high, use intention was high as well. Use intention had significance influence upon the extent of actual use. This finding implies the fact that when use intention is higher, convergence media are more frequently used in reality. On the other hand, when innovation resistance is higher, the perceived ease of use, use intention and media intimacy are lower. In the end, due to innovation resistance, the use intention of media becomes lower and the use of convergence media is delayed.

• Journal of Information Technology Applications and Management
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• v.13 no.4
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• pp.89-107
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• 2006

With the increased importance of groupware in organizations, groupware acceptance is regarded as an important outcome in the efforts of firms to leverage the potential of this information technology in their business activities and strategies. Despite significant investments in groupware, considerable diversity exists in how well firms have been able to implement groupware and leverage the business value of groupware. This study identifies important factors influencing user acceptance of groupware by extending TAM(Technology Acceptance Model) which includes perceived control, intrinsic motivation, and concentration as well as perceived ease of use and perceived usefulness from original TAM. The proposed model is tested in an organization among 104 employees using previous research measurements. According to the findings from the study, the usage intention of groupware can be explained by intrinsic motivation, perceived control, perceived ease of use, and Perceived usefulness. However, it fails to explain the effect of concentration on the intention.

• Journal of Information Technology Applications and Management
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• v.27 no.3
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• pp.1-18
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• 2020

Recently, following the development of FinTech technology that combines finance and information and communication technology, the need and social demands for a block chain technology-based trading system have increased significantly. In this study, a research model was developed and hypothesized through literature research on the concept of block chain technology, the technology acceptance model, and the unified theory of acceptance and use of technology. The research theories were tested by collecting data through surveys and analyzing the collected data. This study conducted empirical research to identify the factors influencing the user acceptance intention and utilization behavior of the block chain technology in introducing the block chain technology. First, factors affecting the acceptance intention of the blockchain user were performance expectation, effort expectation, social impact, and blockchain transparency variables. Second, the facilitation conditions and stakeholder confidence variables were analyzed as factors that did not affect the acceptability of the blockchain users. Third, variables such as blockchain transparency, stakeholder trust and intention of acceptance are factors that affect the usage behavior of the blockchain. Fourth, it was confirmed that the acceptance intention had a very high explanatory power on usage behavior of Blockchain technology.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.2
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• pp.153-165
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• 2022

The COVID-19 Pandemic incident forced all educational and learning activities to move online, so it is no longer an option to use information and communication technology for education and learning. Venture capital has made the largest investment ever in Edu-tech startups. This study investigates the factors influencing the intention to use digital technology in education, taking into account the Unified Theory of Acceptance and Use of Technology (UTAUT) along with digital literacy, which has become an essential ability in the digital age. As a result of the structural equation model analysis, we find that performance expectation, effort expectation, and social influence have a positive effect on the intention to use digital technology in education. Moreover, digital literacy has a positive effect on performance expectation, effort expectation, and social impact, but the direct effect on the intention to use digital technology on learning is not significant. Furthermore, to see the moderating effect of age, the results of multi-group analysis present that the differences between 10s and 60s, between 20s and 60s, between 30s and 60s on the path of social influence on the intention to use digital technology in education are significantly reduced. This study academically contributes to expanding the research on the factors affecting the intention to use digital technology in a specific situation of education by considering both digital literacy and Unified Theory of Acceptance and Use of Technology (UTAUT). In addition, it can be used as a practical guide to the factors to be considered for each age when making learning participants more actively use digital technology.

• The Journal of Information Systems
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• v.31 no.2
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• pp.197-216
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• 2022

Purpose In this study, in order to understand the effects of NTIS users' behavioral scientific behaviors and determinants, an integrated model of the UTAUT(Unified Theory of Acceptance and Use of Technology) model and TTF(Task-Technology Fit) model, which are frequently used MIS field, was presented and empirical analysis was conducted. Design/methodology/approach In this study, an online survey was conducted on researchers from organizations carrying out national R&D projects, institutions, universities, and dedicated management institutions and the collected data verified hypotheses established using the SPSS 25.0 statistical package and structural equation model using AMOS. Findings The results showed that NTIS users' business activities had a positive(+) effect on task-technology fit and task-technology fit had a positive(+) effect on performance expectation, effort expectation, and continuous intention-to-use intention. In addition, the performance expectation, effort expectation, and promotion conditions presented in research model had a positive(+) effect on the continuous intention-to-use. The research results derived through this study are expected to contribute substantially to subsequent research in the field related to information sharing platforms.

• The Mathematical Education
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• v.62 no.3
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• pp.401-416
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• 2023

This study systematically examined the influence of preservice teachers' self-efficacy and AI anxiety, on the intention to use AI programs 'knock-knock! mathematics expedition' in mathematics lessons based on a technology acceptance model. The research model was established with variables including self-efficacy, AI anxiety, perceived ease of use, perceived usefulness, and intention of use from 254 pre-service teachers. The structural relationships and direct and indirect effects between these variables were examined through structural equation modeling. The results indicated that self-efficacy significantly affected perceived ease of use, perceived usefulness, and intention to use. In contrast, AI anxiety did not significantly influence perceived ease of use and perceived usefulness. Perceived ease of use significantly affected perceived usefulness and intention to use and perceived usefulness significantly affected intention to use. The findings offer insights and strategies for encouraging the use of 'knock-knock! mathematics expedition' by preservice teachers in mathematics lessons.

• The Journal of Information Systems
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• v.31 no.2
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• pp.63-88
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• 2022

Purpose The purpose of this study is to empirically analyze the factors affecting the intention to use cloud computing in the smart work environment. This study is meaningful in that it examines the characteristics of smart work and the fit of cloud computing characteristics, and it is a study that reveals the factors affecting the intention to use cloud computing by applying the integrated model of TTF and TAM. Design/methodology/approach In order to understand the factors affecting the intention to use cloud computing in the smart work environment, a research model that integrates TTF and TAM with the hypothesis was proposed. In order to verify the research hypothesis, this study conducted a survey on individuals with experience in smart work and cloud computing. And with the data 280 collected in the survey, path analysis was performed using the PLS structural equation. Findings As a result, it was found that task characteristics and technology characteristics had a positive (+) effect on task-skill fit, and task-skill fit had a positive (+) effect on perceived ease of use and usefulness. Also, task-skill fit, perceived ease of use, and perceived usefulness were found to have a positive (+) effect on intention to use.