Browse > Article

Factors Influencing the Intention to Use Digital Technology in Education  

Jang, Moonkyoung (Business School, Gachon University)
Publication Information
Asia-Pacific Journal of Business Venturing and Entrepreneurship / v.17, no.2, 2022 , pp. 153-165 More about this Journal
Abstract
The COVID-19 Pandemic incident forced all educational and learning activities to move online, so it is no longer an option to use information and communication technology for education and learning. Venture capital has made the largest investment ever in Edu-tech startups. This study investigates the factors influencing the intention to use digital technology in education, taking into account the Unified Theory of Acceptance and Use of Technology (UTAUT) along with digital literacy, which has become an essential ability in the digital age. As a result of the structural equation model analysis, we find that performance expectation, effort expectation, and social influence have a positive effect on the intention to use digital technology in education. Moreover, digital literacy has a positive effect on performance expectation, effort expectation, and social impact, but the direct effect on the intention to use digital technology on learning is not significant. Furthermore, to see the moderating effect of age, the results of multi-group analysis present that the differences between 10s and 60s, between 20s and 60s, between 30s and 60s on the path of social influence on the intention to use digital technology in education are significantly reduced. This study academically contributes to expanding the research on the factors affecting the intention to use digital technology in a specific situation of education by considering both digital literacy and Unified Theory of Acceptance and Use of Technology (UTAUT). In addition, it can be used as a practical guide to the factors to be considered for each age when making learning participants more actively use digital technology.
Keywords
Online education; Edutech; Digital literacy; Unified Theory of Acceptance and Use of Technology (UTAUT);
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 Moric, I., Pekovic, S., & Jovanovic, J.(2020). Digital health literacy and sport-physical activities: The moderating role of age. Health Policy, 1-24.
2 Nikou, S., Cavalheiro, S., & Widen, G.(2020). Digital natives and digital immigrants in the creative economy. Cham: Springer, In Proceedings of the international conference on information.
3 Marchewka, J. T., & Kostiwa, K.(2007). An application of the UTAUT model for understanding student perceptions usingcourse management software. Communications of the IIMA, 7(2), 91-104.
4 Martin, A.(2005). DigEuLit-a European framework for digital literacy: a progress report. Journal of eLiteracy, 2(2), 130-136.
5 HolonIQ(2020). $16.1B of global edtech venture capital in 2020. Retrieved(2021.07.30.) from https://www.holoniq.com/notes/16.1b-of-global-edtech-venture-capital-in-2020/.
6 Yi, H. S., Kim, H. S., Kim, S. H., & Lee, W. J.(2020). A comparison of digital literacy level of elementary and middle school students based on the 2018-2019 National Assessment of Digital Literacy. Journal of Korean Association for Educational Information and Media, 26(2), 337-366.   DOI
7 Munger, K., Luca, M., Nagler, J., & Tucker, J.(2019). Age matters: Sampling strategies for studying digital media effects. Retrieved(2021.07.30.) from https://csdp.princeton.edu/sites/csdp/files/media/munger_mturk_digital_literacy_note_0.pdf.
8 Martinez & Cervantes(2021). Partial least squares structural equation modeling(PLS-SEM) applications in Economics and Finance. Basel: Switzerland, MDPI AG.
9 Ministry of SMEs and Startups(2022). Venture investment reached 7.7 trillion won last year, up 3.4 trillion won from 2020. Retrieved(2022.03.02.) from https://www.korea.kr/news/pressReleaseView.do?newsId=156493622.
10 Mohammadyari, S., & Singh, H.(2015). Understanding the effect of e-learning on individual performance: The role of digital literacy. Computers & Education, 82, 11-25.   DOI
11 Ng, W.(2012). Can we teach digital natives digital literacy?. Computers & Education, 59(3), 1065-1078.   DOI
12 Wold, H.(1975). Path models with latent variables: The NIPALS approach. In Quantitative sociology. New York: Academic Press.
13 Prensky, M.(2001). Digital natives, digital immigrants part 2: Do they really think differently?. On the horizon, 9(6), 2-6.   DOI
14 Ringle, C. M., Wende, S., & Will, A.(2005). Smart PLS 2.0 M3. Hamburg: University of Hamburg. www.smartpls.de.
15 Wang, Q. E., Myers, M. D., & Sundaram, D.(2013). Digital natives and digital immigrants. Business & Information Systems Engineering, 5(6), 409-419.   DOI
16 Barclay, D. Higgins C., & Thompson R.(1995). The partial least squares(PLS) approach to causal modelling: personal computer adoption and use as an illustration. Technology Studies, Special Issue on Research Methodology, 2(2), 285-309.
17 Van Deursen, A. J. A. M., Helsper, E. J., & Eynon, R.(2016). Development and validation of the internet skills scale(ISS). Information, Communication & Society, 19(6), 804-823.   DOI
18 Venkatesh, V., Thong, J. Y., & Xu, X.(2012). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Quarterly, 36(1), 157-178.   DOI
19 Park, K. R., & Heo, C. M.(2019). Effect of service factors in Distance Education on Customer satisfaction and customer loyalty Impacts: Focusing on Employment Opportunities. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 14(4), 101-111.
20 Akcayir, M., Dundar, H., & Akcayir, G.(2016). What makes you a digital native? Is it enough to be born after 1980?. Computers in Human Behavior, 60, 435-440.   DOI
21 Gefen, D., & Straub, D. W.(2005). A practical guide to factorial validity using PLS-graph: tutorial and annotated example. Communications of the Association for Information Systems, 16(5), 91-109.
22 Bervell, B., & Umar, I. N.(2017). Validation of the UTAUT model: re-considering non-linear relationships of exogeneous variables in higher education technology acceptance research. Eurasia Journal of Mathematics, Science and Technology Education, 13(10), 6471-6490.
23 Choi, I. H., & Jeong, S. H.(2019). Effect of Age, Income, and Digital Literacy on Online Personal Information Exposure and Protection Behaviors. Korean Journal of Journalism and Communication Studies, 63(5), 233-266.   DOI
24 Chin, W.(1998). Issues and opinion on structural equation modeling. MIS Quarterly, 22(1), 7-16.
25 Go, H. N., & Lee, Y. J.(2019). A study on the usage of digital device based on digital Literacy. In Proceedings of the Korean Society of Computer Information Conference. Korean Society of Computer Information, 27(2), 219-222.
26 Hague, C., & Payton, S.(2010). Digital literacy across the curriculum. Future Lab. Retrieved from http://www.nfer.ac.uk/publications/FUTL06/FUTL06.pdf
27 Helsper, E.(2016). Inequalities in digital literacy: Definitions, measurements, explanations and policy implications. In Survey on the use Hyder, N.(2016). Evaluation of TTS. Digital To inspire digital creativity in young people. Glasgow. Retrieved from https://www.creativescotland.com/resources/professional-resources/research/creative-scotlandresearch/evaluation-of-tts-digita.
28 Heo, K. A., & Chung, C. H.(2011). The development and validation of a digital literacy scale for kindergarten teachers. Korean Journal of Early Childhood Education, 31(5), 225-252.   DOI
29 Kim, E. W.(2018). Edutech, Edtech, and Educational technology. Chosun Edu, Retrieved(2022.03.02.) from http://edu.chosun.com/m/view.html?contid=2018041000811.
30 Kang, J. M., Song, H. J., & Kim, H. S.(2014). Development and application of the diagnostic instruments for measuring digital literacy in the smart society. Journal of Korean Association for Regional Information Society, 17(3), 143-173.   DOI
31 Kim, S. S., & Song, S. H.(2016). Structural Relationship of Supply Chain Partnership: Focused on the Role and Contract Period. Asia Pacific Journal of Samall Business, 38(3), 49-71.
32 Kim, Y. Y., Joo, Y. W., & Park, H. J.(2021). The role of digital literacy and IS success factors influencing on distance learners' satisfaction and continuance. Journal of Digital Convergence, 19(11), 53-62.   DOI
33 Lee, G. E.(2020). Weekly KDB Report-Changes in non-face-to-face education trends after COVID-19, KDB Future Strategy Research Institute. Retrieved (2021.07.30.) from https://rd.kdb.co.kr/fileView?groupId=9835F18F-9447-77FF-EFD2-73D173242857&fileId=A7B1561F-8131-B274-112D-DE1BC9728C44.
34 Lee, Y. M.(2020). Elementary, middle, and high schools "Online School Opening"..."Untact" education spread through COVID-19, Business watch. Retrieved(2021.07.30.) from http://news.bizwatch.co.kr/article/mobile/2020/04/01/0021.
35 Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D.(2003). User acceptance of information technology: Toward unified view. MIS Quarterly, 27(3), 425-478.   DOI
36 Chan, B. S., Churchill, D., & Chiu, T. K.(2017). Digital literacy learning in higher education through digital story telling approach. Journal of International Education Research, 13(1), 1-16.   DOI
37 Jang, M., Aavakare, M., Nikou, S., & Kim, S.(2021). The impact of literacy on intention to use digital technology for learning: A comparative study of Korea and Finland. Telecommunications Policy, 45(7), 102154.   DOI
38 Ribble, M., & Bailey, G.(2007). Digital citizenship in schools. Washington, D. C.: International Society for Technology in Education.
39 Sobel, M. E.(1982). Asymptotic confidence intervals for indirect effects in structural equation models. Sociological Methodology, 13, 290-312.   DOI
40 Association of College & Research Libraries(2000). Information literacy competency standards for higher education. Chicago, Illinois; U.S.A. In The association of college and research libraries.
41 Helsper, E. J., & Smahel, D.(2020). Excessive internet use by young Europeans: Psychological vulnerability and digital literacy?. Information, Communication & Society, 23(9), 1255-1273.   DOI
42 Kim, B. H., & Lee, H. J.(2019). The effects of digital literacy and teaching efficacy on smart education adoption. Journal of Future Early Childhood Education, 26(2), 97-119.   DOI
43 Shrout, P. E., & Bolger, N.(2002). Mediation in experimental and nonexperimental studies: New procedures and recommendations. Psychological Methods, 7(4), 422-445.   DOI
44 Baek, B. C., Park, S. Y., & Cha, S. B.(2014). Agricultural high school teachers'e-learning literacy and intention to use e-learning and relationships with their e-learning efficacy, social organizational support and hindrance fact. Journal of Agricultural Education and Human Resource Development, 46(3), 29-51.
45 Fornell, C., & Larcker, D. F.(1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39-50.   DOI
46 Gong, Y. I.(2020). SPRi Report-Trends and implications of the Edutech industry. SPRi, Retrieved(2021.07.30.) from https://www.spri.kr/post/22938
47 Hu, S., Laxman, K., & Lee, K.(2020). Exploring factors affecting academics' adoption of emerging mobile technologies-an extended UTAUT perspective. Education and Information Technologies, 25(5), 4615-4635.   DOI
48 Kdata(2020). Data industry white paper. Retrieved(2021.07.30.) from https://dataonair.or.kr/2020-%EB%8D%B0%EC%9D%B4%ED%84%B0-%EC%82%B0%EC%97%85-%EB%B0%B1%EC%84%9C.
49 Kim, J. H.(2021). Online classes are better. COVID-19 university landscape changed after a year. The Herald Business, Retrieved(2021.07.30.) from http://news.heraldcorp.com/view.php?ud=20210524000183.
50 Kwon, S. H., & Hyun, S. H.(2014). A study of the factors influencing the digital literacy capabilities of middle-aged people in online learning. The Korean Journal of the Learning Sciences, 8(1), 120-140.
51 Ok, H. J., Cho, B. Y., Kim, J. Y., Kim, J. Y., Kim, H. D., Koh, J. A., Oh, E. H., & Seo, S. H.(2016). A study of developing and validating an assessment of digital literacy attitudes. Korean Language Education, 152, 251-283.
52 Thomas, T., Singh, L., & Gaffar, K.(2013). The utility of the UTAUT model in explaining mobile learning adoptionin higher education in Guyana. International Journal of Education and Development using ICT, 9(3), 71-85.
53 Park, J. H.(2018). A study on the development of conceptualization model for reading, information, ICT, and digital literacy. Journal of Korean Library and Information Science Society, 49(2), 267-300.   DOI
54 Cho, H. K., & Choi, D. H.(2020).[Corona new normal]Phone english in the morning, Python and hobby class in the evening. news1. Retrieved(2021.07.30.) from https://www.news1.kr/articles/?3905675.