• International Journal of Internet, Broadcasting and Communication
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• v.15 no.4
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• pp.51-60
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• 2023

This study aims to examine factors influencing the intention to continue using the metaverse, focusing on the impact of social norms. Specifically, direct and indirect effects of technical characteristics (perceive quality, interactivity, perceived playfulness), user characteristics (self-efficacy, personal innovativeness), and social influence factors (descriptive norm, injunctive norm, subjective norm) on continuous use intention were examined. The role of perceived ease of use and perceived usefulness as a mediator was also examined. An online survey was conducted with 165 college students attending universities in two large cities in South Korea who had used the metaverse. As a result, perceived playfulness, descriptive norm, and perceived usefulness directly influenced continuous use intention. Perceived playfulness, interactivity, and subjective norm influenced continuous use intention indirectly through perceived usefulness. This study theoretically extends the Technology Acceptance Model by specifying social influence in metaverse contexts. Practical implications are provided in terms of marketing strategy for the metaverse industry to continue to grow and develop.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.6
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• pp.217-223
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• 2016

The purpose of this study is to investigate the predictability of variables among technology easy to use, perceived usefulness, and technostress that had impacts on kindergarten preservice teachers' technology intention to use. For this study, the survey data collected by 64 students who were enrolled in the kindergarten preservice teacher education were analysed by using multiple regression analysis. The results of this study showed as follows. First, technology easy to use significantly affected perceived usefulness. Second, technology easy to use negatively affected technostress. Third, perceived usefulness significantly affected technology intention to use while technostress negatively affected it. From this results, it is revealed that various technology training opportunities would be provided for improving preservice teachers' technology intention to use and lessing preservice teachers' technostress. Furthermore, effective teaching-learning strategies for utilizing technology as an educational media should be developed in the early childhood educational environment.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.30 no.3
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• pp.54-64
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• 2022

Airlines have been introducing self check-in kiosks to reduce check-in time and improve operational efficacy to increase business revenue. The domestic airlines have actively provided kiosks at airports which are expected to reduce their operating costs and enrich their passengers' travel convenience. Based on the above background, the study investigates the factors influencing intention to use the self check-in kiosks by employing the Extended Technology Acceptance Model (ETAM). The study, therefore, designed a research model by reviewing theories and studies on the relationship among information quality, innovativeness, perceived ease of use, perceived usefulness, and intention to use the kiosks. The structural equation model revealed the following. Information quality and innovativeness had a significantly positive influence on perceived ease of use and perceived usefulness; furthermore, perceived ease of use had a significantly positive influence on perceived usefulness. In addition, both perceived ease of use and perceived usefulness had a significantly positive influence on intention to use. The results indicate that the airlines should constantly develop user-friendly contents and design of the self check-in kiosks.

• The Research Journal of the Costume Culture
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• v.22 no.6
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• pp.1011-1027
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• 2014

The purpose of this study is to analyze the factors that lead to continuous use intention of SNS marketing. The research model was designed to investigate the SNS factors that affect use intention based on TAM (Technology Acceptance Model) suggested by Davis (1986). The survey focused on age twenties to thirties male and female who had experience in receiving fashion brands message through Facebook. 329 questionnaires were used to analyze the results of study, and SPSS 12.0 was used to conduct factor analysis, reliability analysis, and multiple regression analysis. The results of this research are as follows. First, interaction/playfulness, information, reliability, and convenience of access were extracted as the characteristics of fashion brands SNS marketing. Second, all SNS factors had significant relation on perceived usefulness. But only interaction/playfulness and convenience of access showed significant relation on perceived ease of use. Third, perceived usefulness and perceived ease of use affected continuous use intention. Forth, continuous use intention had significant relation on brand attitude and showed direct and indirect significant relation to purchase intention.

• Journal of Information Technology Services
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• v.18 no.4
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• pp.97-113
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• 2019

With the development of sensor, communication and intelligent software technology, expectation of IoT-based service which can receive desired service automatically and anytime, anywhere is getting higher. In addition, IoT-based services have begun to anticipate the development of a hyper-connected society. Despite these expectations and anticipations, few studies have empirically identified ways to improve the intentions of prospective customers to use IoT-based services. Therefore, the purpose of this paper is to propose a theoretical model that can explain the factors that determine the intention of using IoT-based services. In addition, this study investigates what factors affect the intention to use IoT-based services focusing on the connectedness. Especially, perceived connectivity with the (virtual) community, unlike the connectivity with the machines, is newly proposed, to understand the IoT technology adoption behavior. The empirical results suggest that social relationship is one of the critical factors to affect the use of services running on interconnected technology such as IoT. When IoT-based service is recognized as a link to other communities, it has been found to have a positive effect on intention to use via perceived belongingness.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.19 no.2
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• pp.29-30
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• 2011

The purpose of this study is to closely examine relationship of the system re-use intention depending on CRS technology acceptance. Accordingly, questionnaire was widely distributed to 160 CRS users by convenient sampling targeting people in charge of task among employees for airlines and travel agencies, who are working-level staffs for CRS. Among these things, totally 142 valid materials were used in analysis. The analytical data processing was utilized SPSSWIN VER 18.0 and AMOS 18.0. The findings can be summarized as follows. Influential variables in CRS technology acceptance had significant influence upon the perceived ease use, the perceived usability, and the re-use intention. Also, the significant positive(+) influence was revealed to be had upon the perceived usability by the perceived ease use and upon the re-use intention by the perceived usability and ease use.

• International Commerce and Information Review
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• v.9 no.2
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• pp.87-101
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• 2007

This study developed seven assumptions to demonstrate the effect of personal innovation, social influences, service quality, mobility and accessibility on perceived usability, perceived convenience use and use intention using a technology acceptance model developed by Davis(1989), and the results are presented as follows: First, the assumption that personal innovation and service quality of mobile banking service will influence the perceived usability was adopted while the assumption that social influences will affect the perceived usability was rejected. Second, the assumption that mobility and accessibility of mobile banking services will influence the perceived convenient use was selected. Third, the assumption that the perceived usability of mobile banking service will influence use intention was rejected while the assumption that the convenient use will influence use intention was adopted. This study suggests that as personal innovation, service quality, mobility and accessibility have a significant influence on use of mobile banking, service providers should pay more attention to development of security programs and diversification of contents.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.107-115
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• 2020

This study verified the motivation to use Tiktok for Chinese teenagers. This paper investigated the influence of adolescents'use motivation on use satisfaction and continuous use intention. In addition, this study was to grasp the relationship between use motivation and sustained use intention as a mediating effect of use satisfaction. The survey was conducted online and offline, 315 adolescents were selected for analysis. For the data, factor analysis, multiple regression analysis, and effect analysis of parameters were conducted using the SPSS 25 program. As a result of the study, information/entertainment pursuit, communication, and self-expression were derived as motivation for use. Among these motivations, information/enterprise pursuit and communication were found to have a significant effect on use satisfaction and continued use intention. In addition, it was confirmed that use satisfaction has a mediating effect on intention to use continuously. But it is found that the self-expression factor handled as reuse intention have no significant influence on the use satisfaction and continuous use intention of Tiktok.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.12
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• pp.509-518
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• 2021

Amid the Covid pandemic surge last year, customers and businesses started embracing digital transactions. Digital banking, as an answer to the cash-less-contact-less way of doing financial transactions, was highly convenient during the pandemic, especially in the Philippines. This position examines the Gen Y and Gen Z in the Philippine case and its willingness to encourage digitalization of the financial sector. This study aimed at evaluating the intention to use digital banking services using the factors (1) ease of use; (2) perceived usefulness; (3) perceived risk; (4) trust; (5) convenience. A total of 226 respondents were selected by random sampling method and linear regression was used to analyse the collected data. Analysis of the results show that the components (1) perceived ease of use; (2) perceived usefulness; (3) perceived risk; (4) trust; (5) convenience had a significant effect on intention to use digital banking while the demographics - gender, age, monthly income, and educational attainment do not have any significance on the intention to use digital banking. The relevance of the study can be used for marketing and financial strategies to increase the intention to use digital banking and to contribute to the enhancement of technology acceptance concerning digital banking.

• Journal of Information Science Theory and Practice
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• v.10 no.3
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• pp.1-14
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• 2022

The present study investigates the impact of perceived value metrics in driving satisfaction and behavioral intention to use e-resource among its users. Utilitarian, hedonic, uniqueness, epistemic, and economic are key values selected for the purpose of investigation in the study. This empirical study is carried out through a survey and responses have been analyzed using structural equation modelling. The target group is selected by means of simple random sampling (users of e-resources in selected business schools). Findings of the study reveal that utilitarian values, hedonic values, epistemic values, and uniqueness values have a significant impact on the usage intention of e-resources; however, economic values reflect an insignificant relationship to intention to use e-resources. The study is a distinctive piece of work on investigating the most and the least significant value(s) associated with satisfaction and usage intentions of e-resources.