• The Journal of the Convergence on Culture Technology
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• v.5 no.3
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• pp.131-137
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• 2019

The purpose of this study is to draw the factors that makes the visitors decide to visit the art-museum and verifying the influence of visit determinants on recommendation intention and revisit intention. Visitors to Gwangju Museum of Art and Gwangju Biennale in Gwang-ju city were chosen for this study. Data were collected for 30 days from September 15 to October 14, 2018. A total of 350 visitors were attended in this research and finally 315 samples were used for the empirical analysis. The result of this study showed that 4 determinant factors(Escape from the ordinary, self-development, novelty, culture experience) of visiting art-museum were identified which all influences on behavioral intention(recommendation intention, revisit intention). Particularly, 'novelity' is the major factor influences on recommendation intention followed by 'escape from the ordinary' factor. Moreover, 'escape from the ordinary' factor influences the most on revisit intention among all determinants of visiting art-museum.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.281-290
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• 2019

The purpose of this study was to examine how musical advertising communication affects the viewing attitude, the intention to see, and the revisit intention of musical audiences. The results of the study were as follows. First, as a result of examining the influence of musical advertising viewing attitudes on musical performances, the familiarity of musical performance brand and advertising novelty of advertising communications had positive effects on musical performances. On the other hand, the message complexity did not have a significant effect on the musical performance. Second, the attitude toward the musical performance had a positive influence on the intention to see the musical performance. Third, the intention to see a musical performance had a positive effect on the intention to revisit the musical performance. The result of this study is expected to be able to suggest communication methods and strategies along with useful implications for enhancing the communication effect on the audience of musical contents in the future.

• Health Policy and Management
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• v.27 no.1
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• pp.63-74
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• 2017

Background: This study aims to analyze quality of and satisfaction with Korea medical services and identify factors affecting medical service satisfaction, revisit, and recommendation intention among international patients. Methods: Secondary analysis of survey data conducted by Korea Health Industry Development Institute from June 10th to July 17th in 2013 was done using multiple regression and logistic regression analysis. The 191 international patients from 9 medical institutions in Seoul were enrolled. Results: The results showed that international patients were satisfied with 85.6 points out of 100.0 points. International patients appraised higher in staff service rather than other services. Factors influencing medical service satisfaction were gender, religion, medical specialty, length of stay, and quality of medical services. Quality of medical service explained 29.8% of medical service satisfaction and especially, 'doctor's care' and 'communication and patient respect' were significantly related to medical service satisfaction. Medical specialty had a significant influence on revisit intention. There were no statistically significant influencing factors of recommendation intention. Additionally, more satisfied patients were associated with higher revisit and recommendation intention. Conclusion: This study implies that quality of medical services is a critical factor for patient satisfaction and that satisfaction with medical services is an important factor for increasing revisit and recommendation intention among international patients. In addition, health care providers should consider cultural differences to enhance satisfaction with medical services for international patients. Therefore, multidimensional strategy is required to strengthen the cultural competency of healthcare providers.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.254-266
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• 2016

The purpose of this study was to examine the relationships between leisure flow, leisure benefits, life satisfaction and revisit intension of college student customer in ski resort. To achieve the goal of this study, a total of 229 surveys collected from college students who visited the ski resort were utilized for analyzing. Frequency, reliability, confirmatory factor analysis, and structural equation modeling analysis were conducted using SPSS 22.0 and LISREL 8.72. Main findings were as follows; First, leisure flow had a positive effect on the leisure benefits. Second, leisure flow did not have influence on the life satisfaction. Third, leisure flow had positive effect on the revisit intention. Fourth, leisure benefits had a positive effect on the life satisfaction. Fifth, leisure benefits had a positive effect on the revisit intention. Lastly, life satisfaction did not have influence on the revisit intention.

• Korea Trade Review
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• v.45 no.5
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• pp.23-35
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• 2020

The purpose of this study is to examine relationships among exhibition selection factor, performance, satisfaction and intention to revisit of participants in international exhibition. For this purpose, we set hypotheses relationship among external selection factor of exhibition (ESFE), internal selection factor of exhibition (ISFE), performance of sales (PS), performance of information gathering (PIG), performance of relationship building (PRB), performance of image building (PIB), satisfaction (SAT) and intention to revisit (IR). To verify theses hypotheses, we conducted path analysis on the data from 100 participants of 2019 Korea International Boat Show. The result of this study is as follows: Frist, ESFE positively impacts on PS, PIG, PRB, PIB. Second, ISFE positively impacts on PIG, PRB. Third, PS and PIB positively impacts on SAT. Fourth, SAT positively impacts on IR. The implication of this study is two fold. This study expands research area of international exhibition to a new industry such as marine leisure sports industry and provides useful information to firms that plan to participate in the international exhibition and to those who organize the international exhibitions.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.425-431
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• 2009

The purpose of this study was to examine the change of Korean image, product image, purchase intention and revisiting intention according to winning at the global sport event. The intercollegiate students attending in Korea were selected for the sample of this study. The data were analyzed through t-test, Regression Analysis, Reliability Analysis, Frequency Analysis, Confirmatory Factor Analysis using SPSS 12.0. The conclusions of this research are following; First, there would be significant differences of factors - the Korean image, product image, purchase intention and revisit intention - before and after the global sport events. Second, there would be significant differences of factors before and after the global sport events due to the event involvements.

• The Korean Journal of Food & Health Convergence
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• v.9 no.1
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• pp.11-18
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• 2023

This study aims to examine the relationship between customer satisfaction and revisit intention according to the selected attributes of dessert cafes in Korea. Additionally, we would like to provide useful data to maintain a continuous competitive advantage by comprehensively reviewing the effective operation of dessert cafes and strategic plans and methods to identify customer needs in the rapidly spreading competitive environment of the domestic dessert restaurant industry in Korea. A qualitative analysis method was applied through a literature review on satisfaction and revisit according to the selected attributes of dessert cafes, and data using theoretical backgrounds obtained through web searches and existing cases. As a result, dessert quality and convenience showed inconsistent results, and coffee quality was found to have a statistically significant positive (+) effect in various data. Moreover, various attributes such as service, image, price, diversity, and service had a significantly positive (+) effect, and satisfaction with dessert cafes also had a significantly positive (+) effect on revisit intention. In conclusion, dessert cafe managers should develop various desires that reflect consumers' tastes and are competitive so that customers can revisit dessert cafes, which requires more in-depth analysis by obtaining a more systematic sample group in the future.

• Journal of Digital Convergence
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• v.14 no.2
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• pp.19-30
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• 2016

Domestic and foreign tourists to visit the Baekdudaegan are increasing every year. The purpose of this study is to promote regional development in the Baekdudaegan and to improve the satisfaction of the people who visit the Baekdudaegan area recognized in underdeveloped area. It surveyed the age of 19 years old. Analysis of the factors of selection attributes importance and satisfaction, and the group was separated through cluster analysis. It analyzed a significant difference in the degree of revisit intention and intention of recommendation by cluster groups. They were divided into four groups, according to the selection attributes importance and satisfaction. Groups showed significant differences in the degree of revisit intention and intention of recommendation. The environment elements importance and satisfaction have affected revisit intention and intention of recommendation. It has found out that environment elements have an important factor in selecting the destination and these selection attributes satisfactions have a positive influence on future behavior intention.

• Journal of Distribution Science
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• v.16 no.9
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• pp.65-77
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• 2018

Purpose - A trading area is very closely related to consumer life. A trading area is a cultural and social space that consumes culture and promotes human relationships as well as an economic space where consumers live their daily lives. In this context, a trading area research should be conducted objectively and empirically because it deals with the activities of consumer's life. The purpose of this study is to identify the intrinsic psychological motivation(push motivation) caused when consumers visit a trading area and to demonstrate how the push motivation for a trading area influence on consumer's flow, satisfaction, revisit intention. Research design, data, and methodology - In order to develop research hypotheses for this study, the development procedures for push motivation scale are as follows; (1) generating initial pool of items based on previous studies, (2) expert judgement to evaluate content and face validity, and (3) assessing convergent and discriminant validity using confirmatory factor analysis. In order to achieve these purposes, online surveys were conducted on frequent or familiar visitors to the trading areas around the Gangnam, Kunkuk University and Hongik University Station. Among the 1,343 questionnaires collected, 1,157 cases were analyzed by using SPSS 22.0 and SmartPLS 3.0 statistical package program, except for 186 responses in which responses were judged to be unfaithful. Results - The push motivation was classified into five sub-dimensions of excitement/stimulus, rest/relaxation, exit/refreshing, knowledge/learning and human relationship promotion as multidimensional and complex factors composed of individual and social-related dimensions. The excitement/stimulus and human relationship promotion of push motivation have positive effects on satisfaction. However, all dimensions of the push motivation have positive effects on flow. And flow has a positive effect on satisfaction and revisit intention. Meanwhile, the mediation test using boostrapping shows that flow plays a full mediating role in the relationship between rest/relaxation, exit/refreshing, knowledge/learning and satisfaction, but a partial mediating rol e between excitement/stimulus, human relationship promotion and satisfaction. Finally, satisfaction plays a partial mediating role between flow and revisit intention. Conclusions - This study shows that the push motivation is multidimensional and compositive depending on the situation of a consumer. In addition, it is found that the human relationship promotion(a social-related motivation) has a much more important effect on flow and satisfaction than other push motivations of individual dimensions. It also shows that satisfaction increases when consumers are being flowed at their visit and degree of revisit intention also grows as satisfaction increases. As implications of this study, a marketer should try to understand consumer's visit motivation at first and then develop factors that increase their flow, satisfaction, revisit intention. It also requires a marketer to approach subjects on a trading area more objectively and empirically based on the psychology and behavior of consumers, in order to establish a proper and efficient strategy on development of a trading area.

• The Journal of Industrial Distribution & Business
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• v.12 no.6
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• pp.57-74
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• 2021

Purpose: Before COVID-19 pandemic, Chinese mid/low-priced hotel industry has been steadily growing in recent years, and internal and external competition has been intensifying. Under these circumstances, this study started with a strategic objective to increase the quality of service, thus enabling customer satisfaction and revisit intention. For enhancing the competitiveness of Chinese mid/low-priced hotel business, we plan to establish a model using SERVQUAL, O2O platform, and identify their relationship through empirical analyses. Research design, data and methodology: Through the consideration of the existing literature, this study intended to identify the characteristics of service quality in Chinese mid/low-priced hotels and to consider their impact on customer satisfaction and revisit intention. We also wanted to examine the moderating effect of the O2O platform between the characteristics of service quality and customer satisfaction. A survey was carried out on customers using mid/low-priced hotels in China and empirical analyses were conducted using regression analyses. Results: First, in the hypothesis of service qualities' effects on customer satisfaction were identified with significant positive effects. Second, in the hypothesis of service qualities' effects on revisit intention, "tangibles, reliability, and empathy" have shown significant positive. Third, in the verification of the moderating effect of the O2O platform, there were "positive partial moderating effects" between service qualities and customer satisfaction. Finally, the effect of customer satisfaction on revisit intention was positive significant. Conclusions: In order to satisfy their customers, improvements in service quality should be made first. In addition, customer satisfaction had a positive impact on revisit intention. In order to revitalize Chinese mid/low-priced hotels, differentiation strategy is also needed for specialized customers such as college students, and basically, efforts should be made to optimize the O2O platform. O2O platforms should establish optimal platform construction strategies based on the customer's perspective. After all, in the case of Chinese mid/low-priced hotels, it is necessary to strengthen the construction of the latest hardware infrastructure and O2O platform of software infrastructure, and to improve customers' advanced online and offline experiences. Finally, regarding the hypothesis that was rejected among service qualities' characteristics, we tried to discuss the reason and find the implications of these.