• 한국치위생학회지
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• 제9권3호
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• pp.415-425
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• 2009

Objectives : In this study, the dental treatment satisfaction degree of the patients, who experienced the sleep dental treatment or non-sleep dental treatment, the revisit rate and the differences among the encouraging intention were compared and analyzed, and the primary factors through which the satisfaction degree of sleep dental treatment has influence on the revisits and the encouraging intention were analyzed, and the proposal was made on clinic management to raise qualitative medical service level on the basis of this study. Methods : The questionnaires filled out by the 202 users of a certain dental clinic located in Pohang-si, Gyeongbuk were analyzed. The frequency analysis and the crosstabulation analysis of the general characteristics of survey participants were carried out, and the satisfaction difference between the sleep dental treatment and the non-sleep dental treatment was identified with the t-test analysis. The multiple regression analysis were carried out to identify the factors through which the sleep dental treatment has influence on the through which the satisfaction degree of sleep dental treatment has influence on the satisfaction degree of the medical service and the revisited dentists. Results : In the medical service satisfaction degree in general, the sleep dental treatment had the higher meaningful value than the non-sleep dental treatment(p<0.05). In the case of the difference in satisfaction degree on each medical service factor, the satisfaction of the sleep treatment group was high in every case, but the meaningful difference showed up in the factors of waiting time, treatment procedure, revisit and the encouraging intention(p<0.01). The revisit to the sleep treatment dental clinic and the recommending dentist increased in proportion to the satisfaction degree of sleep dental treatment, and the Beta value appeared to be 0.337 at the influence of the subordinate variable(p<0.001). As for the influence on the sleep dental treatment satisfaction, the Beta value of the dental hygienist was the highest, marking the value at 0.375(p<0.01). As for the satisfaction of the patients who experienced the sleep dental treatment, the Beta value of the treatment fee was the highest, marking 0.352(p<0.001), in the multiple regression analysis of the revisit and the encouraging intention, and the 0.156 of dentist factor and the 0.152 of treatment procedure and waiting time showed lower regression coefficient(p<0.05). Conclusions : It is assumed that the satisfaction degree of sleep dental treatment, which is carried out as a new dental service has influence on the increase of revisit to the dental clinic as an important factor. But it was disclosed that the high level of treatment fee has the biggest influence on choice of revisit to the dental clinic. In the current medical charge system, the sleep dental treatment appeared to have a big influence on raising the quality of dentists, the satisfaction of patients, the revisit and encouraging intention, and also the roles of the dental hygienist was important. It is assumed that these facts are functioning as the factors that are linked to the increase of revisit and the encouraging intention.

• 한국콘텐츠학회논문지
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• 제16권6호
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• pp.493-506
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• 2016

본 연구는 지역축제에 참가한 방문객들이 느끼는 지역축제에 대한 이미지를 파악하고, 축제에 대한 이미지가 방문객의 만족도, 재방문 및 추천의사에 미치는 영향, 그리고 방문객의 만족도가 축제를 다시 찾고자하는 재방문 및 추천의사에 어떠한 영향을 미치는지 실증적으로 분석하였다. 분석결과, 지역축제 이미지 요인은 인지적 이미지, 정서적 이미지, 시설 이미지와 같이 3가지 요인으로 도출되었으며, 3가지 요인 모두가 방문객이 느끼는 지역축제의 시설 만족도에 영향을 미치는 중요한 요인으로 나타났지만, 운영만족도에는 정서적 이미지만이 영향을 미치는 요인으로 나타났다. 축제의 재방문 및 추천의사를 향상시키기 위해서는 인지적이미지, 정서적 이미지, 시설 이미지 중에서도 축제장 접근성, 주변관광지와 축제장 연계, 축제장소의 적정성, 그리고 축제장과 주변환경의 조화 등과 같은 축제장에 대한 인지적 이미지, 즉 축제장의 입지요소가 가장 먼저 고려되어야 함을 시사하고 있다. 따라서 방문객의 만족도와 재방문 및 추천의사를 동시에 향상시키기 위해서는 무엇보다도 우선적으로 인지적 이미지 향상에 노력해야 한다.

• 한국조리학회지
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• 제15권1호
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• pp.16-29
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• 2009

최근 패밀리 레스토랑은 서로 간에 경쟁뿐만 아니라 신규 외식업체의 등장으로 인하여 레스토랑의 경쟁 우위 전략 일환으로 메뉴 품질 향상이 절실히 요구되고 있다. 메뉴의 질적 향상은 고객과 레스토랑 경영에 있어서 매우 중요함에도 불구하고 기존의 틀을 벗어나지 못하고 독창성이 결여된 메뉴를 사용하기 때문에 많은 문제점을 가지고 있는 실정이다. 따라서 본 연구는 서울과 광주 지역에 소재하고 있는 패밀리 레스토랑인 O, T, V, B, M을 선정하여 총 199부의 설문지를 통계처리하여 메뉴 품질이 고객 만족과 신뢰, 재방문 의도에 미치는 영향 관계를 규명하였다. 첫째, 메뉴 품질은 고객 만족에 유의한 영향을 부분적으로 미치는 것으로 나타났다. 둘째, 메뉴 품질은 고객 신뢰에 유의한 영향을 부분적으로 미치는 것으로 나타났다. 셋째, 고객 만족은 재방문 의도에 유의한 영향을 미치는 것으로 나타났다. 넷째, 고객 신뢰는 재방문 의도에 유의한 영향을 미치는 것으로 나타났다. 고객들이 지각하는 패밀리 레스토랑 메뉴 품질 이미지가 고객 만족, 신뢰, 재방문 의도에 긍정적으로 작용할 수밖에 없으므로, 향후 패밀리 레스토랑 기업들이 치열한 경쟁에서 살아남기 위해서는 차별화된 메뉴 품질 향상이 요구된다는 점에서 중요한 의의를 줄 수 있을 것이다.

• 품질경영학회지
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• 제40권2호
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• pp.145-155
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• 2012

The purpose of this study is to suggest the direction of improving service quality in the defense logistics support. For this, this study compares and analyzes the perceived service quality between customer(using unit) and defense logistics support unit by using SERVPERF model. Supply, military meals, and maintenance are carrying out the mission as core function of defense logistics support and also encounter with customer. In this empirical analysis, the service quality is composed of four factors, and there are significant difference in perception level of service quality between them. Also, the relationship between factors of service quality and revisit intention shows significant difference statistically, and the customer orientation and responsiveness are key affecting factors on revisit intention.

• International Journal of Contents
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• 제9권1호
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• pp.71-80
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• 2013

The golf industry has become the center of attention for recreational activities in the participant sport market; however, there has been little effort made to understand golf consumer and their consumption behavior using the concept of 'recreational specialization' which segments the golfers based on level of specialization in golf. The purpose of this study was to explore the differences in the relationships among perceived service quality, price of playing golf, overall customer satisfaction with the course, and a player's intention to revisit the same golf course based on the magnitude of recreation specialization in golf. Four public and two private golf courses from the southeastern state of the United States were randomly chosen from a list in a golf magazine. The 365 surveys among 417 participants were ultimately analyzed. Multiple group analysis was conducted in order to investigate differences in relationships among service quality, price, customer satisfaction, and revisit intentions between groups based on the level of recreation specialization. The key findings were 1) for more specialized golfers, satisfaction with price did not affect overall customer satisfaction or revisit intention, however, service quality significantly influenced both overall customer satisfaction and revisit intention, 2) for less specialized golfers, satisfaction with price significantly influenced overall customer satisfaction but did not affect revisit intention. Knowledge about which the determinants of satisfaction are different between more and less specialized golfers could provide a better understanding of how different marketing strategies should be implemented for different specialized levels of golfers.

• 보건의료산업학회지
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• 제3권1호
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• pp.33-46
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• 2009

In order to analyze possible effects of senior hospital selection factors and service satisfaction on senior hospital patients' revisit of senior hospital, this study surveyed guardians of total 204 patients hospitalized in major 4 senior hospitals in Busan. As a result, this study came to the following conclusions: First, it was found that guardians considered appropriateness of medical treatment cost as the biggest factor of choice, which was followed by kindness of doctor and hospital employees, locational accessibility (traffic convenience), and doctor's medical capacity. Second, the factor analysis about patients' satisfaction showed that the influential factors consisted of satisfaction at medical staffs, satisfaction at nursing and care, and satisfaction at facilities. Third, there was not significant difference in the overall impression of hospital and the intention of revisit depending upon sociological variables. Fourth, satisfaction at nursing and care and satisfaction at facilities had significant effects on better satisfaction at overall impression of hospital, and it was noted that the shorter admission period and the less complaint led to the higher intention of revisit. Therefore, it is necessary to improve satisfaction at medical staffs, nursing and care, and facilities rather than patients' own sociological characteristics.

• 한국콘텐츠학회논문지
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• 제21권7호
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• pp.351-362
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• 2021

본 연구의 목적은 커피전문점의 물리적 환경, 브랜드 이미지 및 재방문의도 간의 구조관계를 파악하고, 추가적으로 감정반응의 조절역할에 대하여 분석하는 것이다. 본 연구의 실증분석에 따른 연구 결과는 다음과 같다. 첫째, 물리적 환경은 공간성, 청결성, 쾌적성, 매력성 요인으로 분류되었고, 물리적 환경 요인 모두 브랜드 이미지에 유의한 영향을 미치는 것으로 나타났다. 둘째, 물리적 환경은 재방문의도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 브랜드 이미지는 재방문의도에 유의한 영향을 미치는 것으로 나타났다. 넷째, 감정반응은 물리적 환경 중 매력성 요인과 브랜드 이미지 간의 영향관계에서 조절효과가 있는 것으로 나타났다. 마지막으로 본 연구는 결과를 토대로 물리적 환경, 브랜드 이미지, 재방문의도 및 감정반응을 향상시키기 위한 전략적 시사점을 제시하였다.

• 기본간호학회지
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• 제24권2호
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• pp.146-156
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• 2017

Purpose: The aim of this study was to identify Russian inpatients' expectation and satisfaction with nursing service, and further, to analyze the relationship between these variables. Methods: A structured questionnaire was used to survey for 81 Russian inpatients. The survey was conducted from January to June, 2014. Results: Empathy and assurance significantly influenced nursing service expectation and satisfaction. Nursing service expectation was statistically significant for the number of visit to Korea, and nursing service satisfaction was statistically significant for gender, monthly income and primary care giver during hospitalization. Revisit intention was significantly different according to religion, medical department and primary care giver during hospitalization. There were positive correlations between nursing service expectation and satisfaction, and between nursing service satisfaction and intention to revisit the hospital. Conclusion: The results of this study show that the level satisfaction with nursing service influences Russian inpatients' intention continue using the hospital. Therefore, in order to increase the intention to revisit the hospital Korea hospital employees, especially nurses, need to develop nursing service strategies according to general characteristics, culture and nationality of foreign patients.

• 한국의류학회지
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• 제31권5호
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• pp.826-835
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• 2007

The purpose of this study was to identify factors evaluating beauty service and to find determinants of consumer satisfaction and intention to revisit a beauty shop for Korean men aged from 20's to 40's. The study was done by survey method. Data of three hundred were collected by on-line survey. Descriptive analyses, factor analyses, Duncan tests, multiple regressions, and path analyses were applied to analyze data. The results were as follows: First, factor analysis produced five factors on men's beauty service quality. They were store environments and convenience, employee's skill, service efficiency, store management methods, and service fee. Second, men's service satisfaction on beauty shop and on beauty shop employee were significantly affected by all the beauty service factors. Third, men's intention to revisit beauty shop and to revisit beauty shop employee were positively and significantly affected by all the beauty service factors and satisfaction on beauty shop employee. In conclusion, men's satisfaction and, in turn, intention to revisit beauty service were affected mainly by evaluation on beauty service. To increase customer satisfaction followed by store loyalty, comfortable shop atmosphere and outstanding styling quality service are likely to be most important. Beauty service quality could be perceived in comparing with service fee. Thus, diverse ways of price related promotion would be required to improve beauty service satisfaction.

• 한국콘텐츠학회논문지
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• 제11권12호
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• pp.893-908
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• 2011

본 연구는 COEX에서 개최된 2011 한국국제관광전(2011년 6월2일~6월 5일)을 관람하고 출입구로 나오는 참가자들을 대상으로 방문객의 참가동기가 만족도, 재방문의도 및 추천의도에 미치는 영향을 알아보기 위하여 현장 설문조사를 실시하였다. 통계분석은 SPSS 12.0과 AMOS 6.0의 통계 프로그램을 사용하였다. 분석결과는 전시컨벤션 관리자에게 실무적인 시사점을 제공하고자 하였다. 실증분석을 토대로 연구결과를 요약하면 다음과 같다. 첫째, 참가동기에 대한 요인분석을 실시한 결과 지식추구, 친목성, 일탈성, 지역특성의 4가지로 차원 화 되었다. 둘째, 참가동기를 지각하는 정도가 높으면 높을수록 만족은 높아지는 것으로 나타났다. 셋째, 지식추구, 친목성, 지역특성 탐구에서 재방문의도와 인과관계가 있는 것으로 나타났다. 넷째, 지식추구, 친목성, 일탈성에서 추천의도와 인과관계가 있는 것으로 나타났다. 다섯째, 고객만족은 재방문의도 및 추천의도와 인과관계가 있는 것으로 나타났다.