• Journal of Digital Convergence
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• v.17 no.5
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• pp.167-178
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• 2019

This research examined how the experience factors and environmental factors of experience store impact the perceived value of the brand and whether the perceived value enhance revisit intention. We collected 258 survey responses and formed structural equation modeling. The results indicated that education experience and esthetics experience had positive impacts on emotional value, while entertainment experience had a positive impact on functional value. Among environment factors, lighting, employee service and layout of the store had positive impacts on functional value, while lighting and employee service had positive impacts on emotional value. Both of the functional value and emotional value enhanced the revisit intention of customers. The results of this study are expected to provide useful information about consumers to the companies managing offline experience stores.

• Culinary science and hospitality research
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• v.11 no.1
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• pp.30-49
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• 2005

This study was done to figure out what sort of service quality the visitors of a theme park think much of. The service quality of theme park is the most important factor for customer's satisfaction, and such satisfaction can lead them to have repurchase intention. Most of the customers revisit a theme park on the basis of their own past experience and information through their friends, which means that service quality plays an important role in the theme park. The intention of revisit is strongly influenced by the primary factor of service quality and price. The neat appearances of its clerks, guideboard, buildings, structures, facilities and so on are the most important part in the properties of service quality. By the above mentioned strategy, the customer's devotion and the long-term expectation of profits could be realized. In other words, high qualified service is the basis of the service marketing for the theme park, contributes to enhancing customer's trust, and promotes communications about the theme park with one another in a friendly way. Besides, it can increase the number of visitors and cause the customers to perceive highly the value of the theme park.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.410-422
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• 2009

The objectives of the study were to investigate the influence of exhibition service attributes on customers' satisfaction and behavior intention. A method of this study was a survey research. The samples selected were 430 exhibition visitors to KINTEX for 2007 Seoul Motor Show. According to the results of this study, first of all, there is a significant relationship between information service and customer's satisfaction. Second, there is a significant relationship between convenience service and customer's satisfaction. Third, there is a significant relationship between promotion service and visitor's satisfaction to exhibition. Forth, there is a significant relationship between Customer's satisfaction and revisit intention. Fifth, there is a significant relationship between visitor's satisfaction to exhibition and recommendation intention. The result of this study will be helpful for the exhibition industries, giving needs to establish the marketing strategies.

• The Journal of Korean Physical Therapy
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• v.33 no.5
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• pp.245-251
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• 2021

Purpose: This study sought to identify the effect of various types of communication by physical therapists on patient satisfaction and revisit intention. Methods: A total of 212 patients who received physical therapy in Seoul and the Gyeonggi province were surveyed on patient satisfaction and revisit intentions depending on the types of communication by physical therapists. Frequency and correlation analyses were conducted to process the data using the SPSS 22.0 program, and the AMOS 18.0 statistical package was used for confirmatory factor analysis. A structural equation modeling analysis was also performed to verify the model and the hypothesis that was set up in the present paper. Results: The survey showed that patient satisfaction correlates positively and significantly with patient-centric communication, physical factors, and spatial behavior. A significant negative correlation was also found between patient satisfaction and therapist-centered communication. Patient satisfaction positively correlated with revisit intentions. Conclusion: These results showed that there was a positive correlation between the communication of the physical therapist and the satisfaction recognized by a patient. This implies that the patient satisfaction with a physical therapist increases as the communication skills of a physical therapist improve. These findings suggest that a physical therapist must adopt patient-centric communication styles, physical factors, and spatial behavior. This study was important as it generated basic data for the formation of a therapeutic relationship through efficient and promotional communication skills. It recognizes the importance of communication between a physical therapist and a patient as the indispensable factor for interaction.

• Korean Journal of Organic Agriculture
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• v.32 no.1
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• pp.39-54
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• 2024

This study aimed to elucidate the relationship between the selection attributes and visit motivations of Ningxia wineries and tourist satisfaction and intention to revisit. Utilizing multiple linear regression and simple linear regression models, the study quantitatively analyzed tourists' selection attributes and visit motivations for Ningxia wineries. Factor analysis categorized 12 visit motivation variables into four factors: 'Sensation', 'Educational', 'Companion-Friendly', and 'Experiential'. Additionally, 17 selection attribute variables were classified into four factors: 'Service Quality', 'Environmental', 'Facility', and 'Economic'. Through analyzing the impact of visit motivations on satisfaction and revisit intentions, we have identified the pivotal factors as 'Wine Cultural Education', 'Enhanced Companion-Friendliness', and 'Wine Cultural Experience'. In the analysis of the relationship between selection attributes and revisit intentions, crucial elements involve 'Service Quality provided by the winery"'and 'Environmental of the winery'. Conversely, key influencing revisit intentions include 'Environmental of the winery' and 'Costs and Pricing associated with winery visits'. To ensure the sustainable development of the Ningxia winery industry and promote the enduring growth of rural economies, wineries should place greater emphasis on cultivating wine cultural experiences, artisanal activities, and other project endeavors.

• Korean Business Review
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• v.22 no.1
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• pp.139-156
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• 2009

This article investigates the relationships between motivation and revisit intention of visitors to Gangneung Danoje Festival as cultural festival with social demand. Out of 550 questionnaires distributed, a total of 514 usable questionnaires were collected. The hypothesized causal model was tested by logit model, which included satisfaction model to each program as well as overall satisfaction model to cultural festival. Model 1 is constructed with satisfaction and revisit intention to each program, and Model 2 with overall satisfaction and revisit intention to cultural festival. In this models causal variables were inputted including satisfaction to festival programs, frequency of visitation, days of stay, time required to destination. In Model 1 positive sign were shown by causal variables as satisfaction to each program, frequency of visitation, days of stay but negative signs was shown by time required to festival place. In Model 2 sign directions of causal variables were same in Model 1. In comparison, Model 2 is more significant than Model 1 on the basis of statistical theory as significance level and coefficient of determination. Consequently, cultural festival managers should test the satisfaction level of visitors to each program of cultural festival and make efforts to establish advanced program in order to attract more visitors.

• Culinary science and hospitality research
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• v.13 no.3
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• pp.54-67
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• 2007

This study is purposed to find out the relation between the customer loyalty and customer satisfaction factors in Cheonan banquet service. To achieve the objects, customers of banquet companies in Cheonan were selected for a questionnaire survey and a total of 293 valid questionnaires are statistically analyzed, using frequency analysis, factor analysis, reliability analysis and regression analysis. The results can be summarized as follows. First, gender, occupation, family forms showed the statistically different results in the service trust. Second, service trust, menu and traffic factors have been approved to affect the revisit intention of a customer significantly. Third, service trust, menu and facilities factors have been approved to affect the word-of-mouse intention significantly. In summary, banquet managers in Cheonan have to focus on the customer satisfaction factors such as service trust, menu, traffic, facilities to meet the customers' needs.

• Culinary science and hospitality research
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• v.18 no.2
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• pp.34-50
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• 2012

This study conducted the empirical analysis of the influence that are quality attributes, and strengths, weaknesses, low ranking and excess of Korean restaurants menu on revisit intention based on differences between importance and satisfaction by surveying Korean students in Paris, and also conducting IPA analysis based on survey result. The result of IPA analysis showed weaknesses that are the visual elements of foods; in contrast it showed strengths that are the price, temperature, taste, quantity, cleanliness, freshness, and flavor of dishes. Also it showed low ranking that are seasonal items, authenticity, originality, sizes, colors, texture, explanations, ingredients, recipes of menu, classification of healthy food, suitability of bowls, creativity of existing food. Therefore, it is found that the higher recognition of attributes, organic functions, properties, and explanations of menu, the higher revisit intention. It showed that explanations, sensibility, characters, quality of menu influenced on revisit intention according priority by analysis of quality attributes of menu on revisit intention. This study is significant in that it provides useful data services for marketing strategies and operational suggestions to globalization of Korean food by analysis local menu of Korean food service industry.

• Journal of Korean Society of Rural Planning
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• v.23 no.1
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• pp.41-52
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• 2017

This study began to learn wether or not satisfaction factor of rural tourism is effective to visit for the ordinary foreign people. Research method was parallel-site investigation literature, questionnaire. The analytical data of the study, literature 40 reviews, questionnaire 179 survey in 200 of the subject was using. Measurement and scale was set factors of satisfaction with 'Transportation Infrastructure', 'Festival Experience Program', 'Place', 'Room and Food', 'Local People', and 'Buying the Local Product' through the previous studies and preliminary survey. In the statistical analysis method, frequency analysis, crosstabs, multiple regression analysis and a structural equation model analysis was performed, using SPSS and AMOS program. The Structural analysis results showed 'Place' and 'Local People' have an positive effect on the 'Overall Satisfaction'. Satisfaction of the 'Festival ExperienceProgram', had a major impact also 'Intention of Revisit'. Finally for rural tourism fascination, the contents such as the distinctive local attraction, human resources, information transmission and convenient use is more important than the format and scale.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.9
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• pp.315-321
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• 2017

This study investigated the problems of the tourism industry mostly focusing on the Chinese market and proposed strategic orientations by analyzing the inbound tourists from various countries. The study analyzed the relationships among satisfactions and expenditures of shopping, food, transportation, accommodation and intention to revisit for the inbound tourists in Korea and explored the differences in the relationships across the countries. The study results were analyzed via structural equation modeling (SEM) using AMOS with the data for inbound tourists in 2015. The results are summarized as follows. First, for Japanese tourists, the expenditures of accommodation, shopping and transportation were significantly related to their satisfaction, respectively, while for Chinese tourists, all the expenditures were significantly related to satisfaction in all areas. Expenditures of shopping and food for Southeast Asian tourists, of accommodation and shopping for North American tourists, and of shopping and transportation for European tourists had significant effects on satisfactions. Second, for Japanese tourists, shopping, food, and transportation satisfactions were significantly related to intention to revisit, while for North American and European tourists, all satisfactions but transportation satisfaction were significantly related to intention to revisit. The study results reveal the need to develop new products for various reasons of visit Korea for various countries and that our government will have to determine and solve the problems and meet the demands from the inbound tourists from various countries in terms of shopping and transportation.