Browse > Article
http://dx.doi.org/10.5762/KAIS.2017.18.9.315

An Exploratory Study on Foreign Inbound Tourist in the Tourism Industry: expenditure, satisfaction, and intention to revisit  

Kang, Sora (Division of Business Administration, Hoseo University)
Bang, Jounghae (Division of Business Administration, Kookmin University)
Kim, Min Sun (Division of Tourism and Distribution Management, Hyupsung University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.18, no.9, 2017 , pp. 315-321 More about this Journal
Abstract
This study investigated the problems of the tourism industry mostly focusing on the Chinese market and proposed strategic orientations by analyzing the inbound tourists from various countries. The study analyzed the relationships among satisfactions and expenditures of shopping, food, transportation, accommodation and intention to revisit for the inbound tourists in Korea and explored the differences in the relationships across the countries. The study results were analyzed via structural equation modeling (SEM) using AMOS with the data for inbound tourists in 2015. The results are summarized as follows. First, for Japanese tourists, the expenditures of accommodation, shopping and transportation were significantly related to their satisfaction, respectively, while for Chinese tourists, all the expenditures were significantly related to satisfaction in all areas. Expenditures of shopping and food for Southeast Asian tourists, of accommodation and shopping for North American tourists, and of shopping and transportation for European tourists had significant effects on satisfactions. Second, for Japanese tourists, shopping, food, and transportation satisfactions were significantly related to intention to revisit, while for North American and European tourists, all satisfactions but transportation satisfaction were significantly related to intention to revisit. The study results reveal the need to develop new products for various reasons of visit Korea for various countries and that our government will have to determine and solve the problems and meet the demands from the inbound tourists from various countries in terms of shopping and transportation.
Keywords
Expenditure; Inbound Tourist; Intention to Revisit; Satisfaction; Tourism;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 K. Lee, S. Choi, T. Kwan,"The Effect of Exchange Rate Fluctuations on a Changing the Cultural Tourism Demand", Korea Culture & Tourism Institute, 2010.
2 E. Huh, Leisure Expenditure Patterns of Retired and Near-Retired Households, University of Missouri-Columbia. Doctoral Dissertation, 2000.
3 L. A. Chi, G. S. Hong, Morrison, "Household Expenditure Patterns for Tourism Products and Services, Journal of Travel and Tourism Marketing, vol. 4, no. 4, pp. 15-40, 1995   DOI
4 S. Kim, H. Han, "A Study on Estimating a Local Festival Visitors' Expenditures Using a Tobit Analysis", Journal of Tourism & Leisure Research, vol. 19, no. 3, pp. 283-301, 2007.
5 S. Song, D. Kim, "Study on Correlation between the Satisfaction of the convention participants and their Expenditures", Journal of Tourism & Leisure Research, vol. 26, no. 3, pp. 283-299, 2014.
6 C. Mok, T. J. Iverson, "Expenditure-based Segmentation: Taiwanese Tourists to Guam," Tourism Management, vol. 21, pp. 299-305, 2000. DOI: https://doi.org/10.1016/S0261-5177(99)00060-6   DOI
7 H. Lim, Y. Kang, "Study on Preference of Tourism Resources by Tourist Behavior Types: Focused on Tourist to Jeju", Journal of Tourism & Leisure Research, vol. 20, no. 2, pp. 229-248, 2008.
8 M. Ko, S. Kang, "Tourism Souvenirs Selection Attributes of Chinese Tourists in Jeju using Correspondence Analysis", Northeast Asia Tourism Research, vol. 7, no. 1, pp. 111-131, 2011.
9 J. Yoo, J. Park, "The Study on Relationship of Service Quality, Satisfaction, and Loyalty of Chinese Tourist Visiting South Korea : Focusing on Mediat ing Effect of Relat ionships Quality", Journal of Tourism & Leisure Research, vol. 29, no. 5, pp. 385-404, 2017.
10 W. Seo, D. Kim, "A Study on Destination Choice Attributes and Tourist Satisfaction of Chinese Visitors to Korea", Korean Journal of Hospitality & Tourism, vol. 20, no. 5, pp. 255-270, 2011.
11 S. Kim, "Cross-cultural Study of Inbound Tourists to Korea", Journal of Tourism & Leisure Research, vol. 16, no. 1, pp. 9-24, 2004.
12 Y. K. Suh, L. McAvoy, "Preferences and Trip Expenditures - A Conjoint Analysis of Visitors to Seoul, Korea", Tourism Management, vol. 26, no. 3, pp. 325-333, 2005. DOI: https://doi.org/10.1016/j.tourman.2003.11.015   DOI
13 Korea Tourism Organization[cited 2017 June 26], Available From: http://kto.visitkorea.or.kr/kor/notice/data/statis/tstat/profit/notice/inout/popup.kto#excel. (accessed June 26, 2017)
14 Hyundai Research Institute, http://hri.co.kr/storage/newReList.asp, 2016.7.4.
15 R. A. Westbrook, "Interpersonal Affective Influence on Consumer Satisfaction with Products," Journal of Consumer Research, vol. 86, June, pp. 55-75, 1960.
16 www.yonhapnews.co.kr[cited 2017 March 03], Available From: http://www.yonhapnews.co.kr/bulletin/2017/03/03/0200000000AKR20170303046551030.HTML (accessed March 03, 2017)
17 Y. S Yoon, Y. H Chung, J. H Pan, "The Segmentation of Domestic Tourism Market by Travel Expenditure and Characteristics", International Journal of Tourism and Hospitality Research, vol. 26, no. 4, pp. 417-434, 2011.
18 H. J Rhee, "Analysis on the Pattern of Inbound and Outbound Tourism and Their Receipts and Expenditures in Korea", Journal of the Korea Contents Association, vol. 12, no. 10, pp. 395-407, 2012. DOI: https://doi.org/10.5392/JKCA.2012.12.10.395   DOI
19 S. Shim, K. Park, D. Shin, "Analysis on Features and Success Factors of Green Tourism Entrepreneurship based on Comparative Case Studies on Successful Agricultural Green Villages", Journal of Academic Society of Global Business Administration, vol. 13, no. 1, pp. 377-405, 2016.
20 H. C Lee, H. Kim, "Determinants of Rural Tourism Expenditure and Estimation", Journal of Rural Tourism, vol. 12, no. 1, pp. 159-185, 2005.
21 H. Kim, S. Cha, "Perception Difference on Seoul City Tourism Attractions Based on the Nationality of Foreigner Tourists and Its Impact on Tourism Satisfaction", International Journal of Tourism and Hospitality Research, vol. 25, no. 3, pp. 297-315, 2010.
22 C. Fornell, M.D. Johnson, E.W. Anderson, J. Cha, B.E. Bryant, "The American Customer Satisfaction Index: Nature, Purpose, and Findings", Journal of Marketing, vol. 60, pp. 7-18, Oct. 1996. DOI: https://doi.org/10.2307/1251898   DOI
23 J. W. Mok, D. H. Kang, G. Y. Lee, J. Jeong, "An Examination of Factors Associated with Competitive Advantage of Medical Tourism Enterpriser: Based on the Diamond Model Approach", Journal of the korea Entrepreneurship Society, vol. 10, no. 1, pp. 112-136, 2015.
24 S. Mo, "The Effects of Exchange Rate and Oil Price on Tourism Demand", International Journal of Tourism and Hospitality Research, vol. 24, no. 6, pp. 27-38, 2010.
25 Oliver, A Conceptual Model of Service Quality and Service Satisfaction, Advances in Services Marketing and Management, Teresa A. Swarts, Davis E. Bowen, and Stephen W. Brown, eds., Greenwich, CT: JAI Press, pp. 65-86, 1993.
26 E. W. Anderson, C. Fornell, D.R. Lehmann, "Customer Satisfaction, Market Share, and Profitablility: Findings from Sweden," Journal of Marketing, vol. 58, July, pp. 53-66, 1994. DOI: https://doi.org/10.2307/1252310
27 Choongsoo Lee, The Impact Analysis of Agricultural Product Attributes on Customer Satisfaction in Traditional Market, Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, pp. 45-55, vol. 7, no. 2, Feb 2017. DOI: http://dx.doi.org/10.14257/AJMAHS.2017.02.68
28 J. Lee, A. Kwon, "A Study on the Effects of Tourism Resort Selection Attributes on Re-visit Intention - Focusing on the Moderating Effect of Relationship Marketing", Journal of Tourism Management Research, vol. 15, no. 1, pp. 1-26, 2011.
29 Sun-Hee Lim, Yong-Min Kim, Effects of the Beauty Industry Worker's Communiction Styles on Rapport and Customer Satisfaction, Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, vol. 6, no. 4, pp. 383-395, April 2016. DOI: http://dx.doi.org/10.14257/AJMAHS.2016.04.44
30 Meng Zhang, Minsook Kim, The Effect of Service Quality and Experiential Value on Customer Satisfaction, Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, pp. 299-310, vol. 6, no. 1, Jan. 2016. DOI: http://dx.doi.org/10.14257/AJMAHS.2016.01.08
31 Eun-Hee Kim, Study on Importance of Cosmetic Surgery Tourism Motivations and Selection Attributes of Chinese: Focusing on Interpersonal Influence and Cosmetic Surgery Experience, Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, vol. 7, no. 8, pp. 697-711, Aug. 2017. DOI: http://dx.doi.org/10.14257/ajmahs.2017.08.01   DOI
32 S. Yoon, S. Kim, "The Effects of Physical Environment, Perceived Justice and Perceived Waiting-Time on Repurchase Intension, Journal of Korean Academy Of Marketing Science, vol. 12, pp. 135-154, 2003. DOI: https://doi.org/10.1080/12297119.2003.9707208   DOI
33 Kyung-Jae Yoon, A Study about marketing strategies and tour motivation of Chinese tourists who visit korea, Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, vol. 5, no. 5, pp.153-166, Oct. 2015. DOI: http://dx.doi.org/10.14257/AJMAHS.2015.10.47   DOI
34 J. Lee, K. Kim, "A study on Satisfaction, Recommendation Intention, Repurchase Intention of Educational Tourism Product - Depending on the type of Educational Tourism Product", Journal of Tourism Service, vol. 9, no. 1, pp. 93-111, 2009.
35 Y. Choi, J. Choi, H. Kim, J. Shin, "An Effect of Differences in Service Quality Satisfaction Followed by General Characteristics of Golf Tourism Participants on Repurchase Behaviors of Golf Tourism", Journal of Korean Society of Golf Studies, vol. 3, no. 1, pp. 15-24, 2009.