• 보건의료산업학회지
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• 제13권2호
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• pp.15-25
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• 2019

Objectives: Guardians of patients have a great deal of influence on decision-making in the course of care in Korea. The purpose of this study was to explore the effect of nursing service satisfaction on hospital re-use intention in the guardians of patients admitted to comprehensive nursing care units. Methods: The survey was conducted on 151 guardians of patients hospitalized in comprehensive nursing care units of two general hospitals for four months beginning in September 2017. The data were analyzed with descriptive statistics, t-tests, Pearson's correlation coefficient, and multiple regression analyses using SPSS/Win 21 software. Results: Nineteen percent of variance in hospital re-use intention was accounted for by reliability (t=3.31, p=.001), empathy (t=2.49, p=.014), and recommendations from others (t=2.49, p=.014). The explanatory power was significant (F=13.06, p<.001). Conclusions: To promote hospital reuse, nurses need to improve the quality of their nursing services. Emphasis should be on reliability and empathy among nursing service components. It is also necessary to consider ways to encourage guardians who used hospitals to recommend them to their acquaintances.

• 한국비블리아학회지
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• 제31권4호
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• pp.95-119
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• 2020

이 연구는 영유아 보호자가 공공도서관을 이용하는 행태를 살펴보고, 이들이 재이용하거나 타인에게 이용을 추천하는 데 영향을 미치는 요인을 파악하기 위해 도서관의 영유아 서비스 인식 정도를 측정해보고, 이러한 인식 정도가 도서관의 이용행태, 재이용과 타인 추천 의사에 미치는 영향에 대하여 고찰해보았다. 이 연구는 광주광역시 소재의 공공도서관 4곳을 이용하는 영유아의 보호자 146명을 대상으로 인구통계학적 특성, 도서관 이용행태, 도서관 서비스 인식 정도, 도서관 재이용, 타인에게 추천하는 마음 등에 관한 설문조사를 하였다. 이 설문을 분석해 본 결과, 영유아 보호자의 도서관 이용행태를 통해 그들의 재이용이나 타인에게 추천하려는 마음에 영향을 주는 요인은 영유아 보호자의 개인적인 요인보다는 도서관에서 제공하는 다양한 서비스 요인 중에 정보자료 확충성, 공간시설 안정성, 공간시설 접근용이성, 프로그램 참여용이성 등의 요인이 더 큰 영향을 주고 있음을 확인할 수 있다.

• 간호행정학회지
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• 제5권2호
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• pp.355-368
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• 1999

This study was a quasi-experimental study to investigate the effect of a telephone follow-up on the self-care and the satisfaction on nursing care in G-I surgical patients. The subjects of the study were 38 patients, 19 in experimental group and 19 in control group, who discharged after gastrointestinal surgery at a university hospital in Taegu between August 11. 1998 and October 16, 1998. The telephone follow-up program for the experiment was developed by the researcher, which contained consultation, support and encouragement for self-care after discharge. Number of the instruments used for measurement of the outcome variables were 5, self-care after discharge, satisfaction(1)${\sim}$(2) on Nursing care. intention to visit the hospital again. intention to recommend the hospital to others. The results of this study were as follows ; 1. The first hypothesis, "The subjects of experimental group will show a higher level of self-care than the subjects of control group" was rejected (F=.48. p=.4937). 2. The Second hypothesis. "The subjects of experimental group will show a higher level of satisfaction than the subjects of control group" was accepted partly as follows. 1) The hypothesis 2-1, "The subjects of experimental group will show a higher level of satisfaction(1) than the subjects of control group" was accepted(F=4.04. p=.0496). 2) The hypothesis 2-2. "The subjects of experimental group will show a higher level of satisfaction(2) than the subjects of control group" was accepted(F=8.48. p=.0064). 3) The hypothesis 2-3, "The subjects of experimental group will show a higher level of intention to visit hospital again than the subjects of control group" was rejected(F=1.95. p=.1723). 4) The hypothesis 2-4. "The subjects of experimental group will show a higher level of intention to recommend the hospital to others than the subjects of control group" was rejected(F=1.43. p=.2411) . From the results of this study, the telephone follow-up can be regarded as an effective nursing intervention for the discharged patients.

• Asian Pacific Journal of Cancer Prevention
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• 제16권18호
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• pp.8473-8477
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• 2016

Background: High risk human papilloma virus (HPV) types 16 and 18 have been proven as central causes of cervical cancer and safety and immunogenicity of HPV vaccines are sufficiently established. Knowledge and practices of HPV vaccination among medical and paramedical students is vital as these may strongly determine intention to recommend vaccination to others in the future. The present study was therefore undertaken to assess the knowledge, attitude and practices regarding cervical cancer screening and HPV vaccination among medical and paramedical students and to analyze factors influencing them. Materials and Methods: The present cross sectional study, conducted in a tertiary care teaching hospital in south India, included undergraduate students aged 18 years and above, belonging to medical, dental and nursing streams, after informed written consent. Results: Out of 957 participants, only 430 (44.9%) displayed good knowledge and only 65 (6.8%) had received HPV vaccination. Among the unvaccinated, 433 (48.54%), were not willing to take the vaccine. Concerns regarding the efficacy (30.5%), safety (26.1%) and cost of the vaccine (21.7%) were responsible for this. Age, gender, family history of malignancy and mother's education had no influence on knowledge. Compared to medical students, nursing students had better knowledge (OR-1.49, 95% CI 0.96 to 2.3, p = 0.072) and students of dentistry had poor knowledge (OR-0.50 95% CI 0.36 to 0.70, p<0.001). Conclusions: The knowledge and uptake of HPV vaccination among medical and paramedical students in India is poor. Targeted health education interventions may have huge positive impact not only on the acceptance of vaccination among them, but also on their intention to recommend the vaccine in future.

• Child Health Nursing Research
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• 제11권3호
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• pp.273-281
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• 2005

Purposes: The purposes of this study were to evaluate parent satisfaction with inpatient hospital services in children's hospitals and to identify variables related to parent satisfaction. Method: A descriptive correlation study was conducted. Parents of 165 children who were inpatients in two children's hospitals participated in the study. Data were collected using structured questionnaire at the time of discharge. For statistical analysis, t-test, ANOVA, and Pearson correlation analysis were used. Results: The highest parent satisfaction domain was nursing service, and the lowest parent satisfaction domain was hospital service and accommodations. Parents were less likely to be satisfied with hospital facilities, equipment, noise and cleaning and less likely to be satisfied with the lack of information they received and with the lack of communication with health care professionals. Parents with longer length of stay and with older children reported higher satisfaction than their counterparts. Moreover, parent satisfaction was related to their intention to revisit and related to intention to recommend this surveyed hospital over others. Conclusions: Efforts to improve parent satisfaction in children's hospital service and accommodation are needed to improve the quality of health care. Communication by health care professionals with parents and a partnership between parents and health care professionals are necessary to improve quality of care.

• 한국IT서비스학회지
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• 제19권5호
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• pp.125-136
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• 2020

The subject of this study is user experience analysis for OTT mobile app services. Application service quality was quantitatively measured by utilizing KS-eSQI evaluation model from a service quality perspective. The purpose of this analysis is to analyze how service reuse and other people's intention to recommend services are affected by service quality. In addition, further analysis of user experience will qualitatively look at what efforts are needed to improve OTT service quality and provide a user-friendly environment. According to the survey, the higher the level of KS-eSQI service quality, the higher the reuse of OTT services and recommendation of others. In particular, the dimensions of primary services and unexpected additional services had a higher impact on customer loyalty and recommendation of others than in other industries. Moreover, the following three implications were found to improve app services from a customer experience perspective. First, images and video thumbnails that highlight the strength of the content they provide should be actively utilized. Second, it is necessary to provide service companies with evidence for data-based work recommendations. Third, it should provide a viewing environment in which users can respond more intelligently to the various situations and conditions when they actually watch.

• 치위생과학회지
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• 제15권1호
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• pp.77-82
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• 2015

본 연구는 치과대학병원 구강관리용품 전시실에서 치약을 재구매한 고객을 대상으로 조사하여 치약에 대한 고객의 선택기준이 구매 만족도와 재구매 의사 및 권유 의사에 미치는 영향을 파악하기 위하여 시행하였다. 조사대상자는 248명이었으며, 연구 결과는 다음과 같다. 치약 선택기준 '맛', '가격', '브랜드', '기능', '디자인' 과 만족도는 양의 상관관계를 나타냈다. 또한 구매 만족도와 재구매 의도 및 권유 의사는 양의 상관관계를 보였다. 고객이 치약을 구매할 때 선택하는 기준에서 '맛', '가격', '브랜드', '기능' 요인이 구매 후 만족도가 높은 것으로 나타났다. 그 중 '기능' 요인이 만족도에 가장 영향력이 큰 것으로 나타났으며, '브랜드', '맛', '가격' 순으로 영향력이 있었다. 고객의 만족도는 재구매 의도 및 권유 의사에 영향을 미치는 것으로 나타났다. 치약 제품에 대해 만족한 경우 재구매를 하겠다는 의도를 보였으며, 타인에게 본 제품을 추천할 의사가 있다는 의견이 나타났다. 본 연구의 종합적인 결과 치약을 구매하는 선택 기준으로는 치약의 기능 및 효능이 가장 큰 영향력을 보였으며, 치약 제품의 브랜드, 맛이나 느낌, 가격에 따라 구매 만족감을 보였다. 또한 치약의 포장 및 디자인은 치약 선택 시 큰 기준점으로 작용하지 않았다. 선택한 치약에 만족한 경우 재구매 의사가 높았으며, 타인에게 권유하려는 의사 또한 높았다. 따라서 치과계와 치약 제조회사는 치약에 대한 많은 정보들을 고객과 함께 공유할 수 있는 시스템을 개발을 할 필요가 있으며, 치약뿐만 아니라 구강관리용품에 대한 제품 정보나 기능, 맛에 대해 지속적으로 연구하고 개발하는 것이 필요하다고 사료된다.

• 한국프랜차이즈경영연구
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• 제10권4호
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• pp.43-52
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• 2019

Purpose: As a research on the effects of the characteristics of franchise educational institution and contents on the educational transition, commitment, and recommendation intention, this study aimed to suggest the basic data that could be used for the performance of educational training of franchise headquarters, and also to suggest an empirical research helpful for the development of actual educational system and the operation of curriculum for franchise educational institutions. Research design, data, and methodology: This study selected the trainees who recently completed the training in a franchise educational institution as the samples. The survey was conducted for 20 days from October 1st to October 20th 2018, targeting total 230 people, and total 207 questionnaires were collected (Missing value 23). To verify the validity of the measurement tool used for this study, this study reviewed the factor loading of each factor by conducting the confirmatory factor analysis(CFA), and then verified the average variance extracted(AVE) and the composite construct reliability(CCR). Lastly, the structural equation model(SEM) was verified based on the research hypotheses and research model. The SPSS Win Ver. 20.0 & AMOS 20.0 were used for every analysis of this study. Results: The results of this study could be summarized as follows. First, the reputation and interaction of the characteristics of franchise educational institution had significantly positive(+) effects on the educational transition. Second, all the sub - variables of educational contents such as job relevance, education method, and instructors' professionalism had positive(+) effects on the educational transition while the educational transition had positive effects on the organizational commitment, career commitment, and job commitment. Lastly, the organizational commitment and job commitment had positive(+) effects on the recommendation intention. Thus, the trainees with higher organizational commitment and job commitment in a franchise educational institution, showed higher intention to recommend the educational institution to others. Conclusions: The results of this study imply that the franchise educational institutions could increase the actual performance of education such as educational transition, commitment, and recommendation intention by increasing interactions within educational institutions and also designing effective educational contents, so that the trainees could highly perceive the educational transition of education.

• 한국콘텐츠학회논문지
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• 제15권8호
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• pp.481-494
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• 2015

모바일 시장의 성장과 더불어 다양한 앱의 등장은 기존 스마트폰 사업자 및 애플리케이션 개발자들간의 경쟁을 가중시키고 있다. 이에 다양한 스마트폰 앱의 유형별 사용 및 추천의도에 관한 연구가 필요해진 시점이다. 본 연구에서는 기존 UTAUT 모형에 성과기대에 영향을 미치는 요인으로 개인화와 신뢰성을, 사용의도에 영향을 미치는 요인으로 플로우를 추가하여 스마트폰 앱 사용에 영향을 미치는 요인을 분석하고자 하였다. 또한 스마트폰 앱의 유형을 실용적인 성격의 앱과 엔터테인먼트적인 성격의 앱의 두 가지 대비되는 유형으로 나누어 스마트폰 앱 수용에 관해 각각의 앱 특징에 따라 영향의 차이를 검정하여 전략적 시사점을 도출하고자 하였다. 연구결과, 첫째, 신뢰, 개인화가 성과기대에 유의한 영향을 미치며, 성과기대, 노력기대가 스마트폰 앱의 사용의도와 사용행동 및 추천의도에 유의한 영향을 미치는 것으로 나타났다. 둘째, 실용앱과 엔터테인먼트 앱의 유형에 따라 사용자의 스마트폰 앱의 사용목적과 사용에 영향을 미치는 요인들이 다르게 나타났다. 따라서 본 연구가 스마트폰 앱 개발자, 이동통신사, 기업 등의 앱 제작과 서비스제공, 마케팅 등에 실질적으로 활용될 수 있는 전략적 시사점을 제공해 줄 수 있을 것으로 기대된다.

• 한국비블리아학회지
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• 제31권2호
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• pp.27-51
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• 2020

이 연구는 전문도서관 이용자들을 대상으로 전문도서관의 문화행사의 개최와 참가 도서관에 대한 만족도와 인식도 등에 미치는 영향을 분석하였다. 이를 위해 실제 K 전문도서관에서 독서 활동 행사와 독서 진흥 행사, 전시 행사, 강연 행사 등을 시행하였다. 시행 후 참여자들 대상으로 도서관 서비스에 대한 만족도와 재이용의도, 인식도와의 영향관계를 분석하였다. 이와 같은 분석을 통해 전문도서관에서 제공한 문화행사에 참가한 전문도서관 이용자들은 도서관 이용과 서비스 만족도, 재이용의도 및 권유 의도, 인식도에 모두 영향을 주는 것으로 나타났다. 한편 장서만족도 부분에는 문화행사의 참여와 개최에 실제적인 유의미한 영향관계는 나타나지 않았다.