• Korean Journal of Community Nutrition
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• v.23 no.2
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• pp.137-147
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• 2018

Objectives: This study was conducted to investigate the perspective and popularization of temple food among university students with food related majors, and to provide basic data for the popularization and the fostering of professional lecture in temple food. Methods: A self-administered questionnaire was applied to 453 university students at six universities with food related majors. The questionnaire was designed to examine interest, recognition, consumption, popularization and curriculum of temple food. Results: The study population consisted of 19.2% men, and 80.8% women, and the most common response to desired career after graduation was food related employment (53.9%). Overall, 49.0% replied that they had an interest in temple food, which was relatively low. 59.9% of respondents who had been known throw TV, Internet, newspaper, and magazines about temple food were showed the highest results. Additionally, as for the perception of temple food, 'Prevention of lifestyle related disease' was the highest score (4.10). Overall, 64.9% of the subjects had not tried temple food, and 84.7% of these responded that this was because they had not encountered temple food. Among subjects who had tried temple food, most had encountered it at a temple (73.0%), and 78.0% replied that the taste of temple food was suitable. The intention to try temple food was 73.3%, and 64.8% of respondents said there was a necessity to establishment curriculum regarding temple food. Finally, interest, popularization, and intention to try temple food were significantly positively corelated. Conclusions: The results showed high interest in temple food and willingness to participate in education regarding temple food, as well as awareness of the need for popularization. Therefore, it is necessary to increase intake opportunities to raise interest in temple foods. This can be accomplished utilizing publicity materials, as well as by offering opportunities for temple food education through curriculum.

• Journal of Korean Medical Science
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• v.33 no.43
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• pp.272.1-272.12
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• 2018

Background: In Korea, the breastfeeding (BF) rate of infants aged 6 months or more is drastically decreasing, and this phenomenon is particularly worrisome for the future health of the population. The present study aimed to identify an antenatal strategy for initiation and continuation of human BF, and to identify how Baby-Friendly Hospitals (BFHs) may positively influence the intention to breastfeed. Methods: A total of 414 pregnant Korean antenatal women were surveyed using questionnaires to determine current knowledge of the benefits of human breast milk, whether they planned to breastfeed after delivery, to continue BF after reinstatement in the workforce, are willing to abide by rooming-in care for infants, and plan to give birth at BFHs. Results: We found that planning room-in care, greater awareness of BF benefits for infant and mother, participation in antenatal education programs, and provision of BF facilities in the workplace were positively associated with plans for exclusive breastfeeding (EBF) and longer BF duration. The mothers who planned to give birth at BFHs also desired to breastfeed immediately after birth, implement in-room care, continue BF at their workplace, participate in antenatal BF educational programs, and were more aware of the benefits of BF. Conclusion: If the beneficial effects of BFHs were well known to individuals, these would enhance the success rate of BF in Korea. Antenatal education and consequent acquisition of better knowledge of the benefits of BF are important for increasing the rate of BF practices.

• 한국체육학회지인문사회과학편
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• v.51 no.2
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• pp.431-440
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• 2012

The purpose of this study was to positively examine whether people with physical disabilities participation behavior model of sport for all applying the theory of planned behavior was appropriate for explaining the participation behavior of sport for all and to investigate the effects of causality within the variables. For this study, a questionnaire was designed base on the contents of measuring total five sub variables drawn from Lee Hyun Su's(2011) via an expert conference. Through validity and reliability verification, the final questionnaire was developed. For data analysis, used PASW statistics 18.0, this study conducted Cronbach's α analysis and exploratory analysis to verify the questionnaire's validity and reliability. It also used SEM and CFA as well utilizing AMOS Ver. 7.0. The results of this study were shown below. First, according to the result of verifying the appropriateness of this study model, the model for this study was found to be appropriate since its evaluation indexes for the appropriateness of a model, such as Normed χ², RMR, IFI, TLI, CFI, and RMSEA, satisfied the criteria for acceptance. Second, there was significantly positive (+) effect of behavioral attitudes on behavioral intention, subjective norms on behavioral intention, perceived behavioral control on behavioral intention, behavioral intention on actual behavior, and perceived behavioral control on actual behavior.

• Journal of the Korean Society of Costume
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• v.59 no.6
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• pp.1-15
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• 2009

The purpose of this study is to examine the effect of the cause marketing on fashion brand credibility, purchase and words of mouth ("WOM") intentions. This study adopted a survey method with the questionnaire. Data were collected from respondents who were graduated from higher than elementary school students. The data were analyzed by using statistic methods such as frequency analysis, factor analysis, reliability test and structural equation modelling. The results of the data analysis of this study are as follows; firstly, brand familiarity and customer attitude have a directly positive effect on the credibility, purchase and WOM intentions. Fashion business companies should work up the ways of communications with the customers besides cause marketing for the brand familiarity. It is necessary for customers to be known about how the fashion business companies participate in cause marketing to enhance the value of positive brand attitude. Secondly, while the brand familiarity on the credibility, purchase and WOM intentions are effective to female customers, the brand attitude is effective to male customers. Thirdly, even though it was showed that the credibility of fashion brands have no significant effects on purchase and WOM intention, it is due to its own nature of fashion business and it is founded in preceding research that high-involved fashion products may have different results in comparison with the practical products.

• Nutrition Research and Practice
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• v.13 no.2
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• pp.169-177
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• 2019

BACKGROUND/OBJECTIVES: Excessive sugar intake is one of the causes associated with obesity and several chronic diseases prevalent in the modern society. This study was undertaken to investigate the effect of parenting variables based on the theory of planned behavior, on the sweetness preferences and sweets intake of children. SUBJECTS/METHODS: Parents and their children (n = 103, aged 5-7 years) were enrolled to participate in a survey for this study, after providing the required informed consent. Parents were asked to fill out a self-administered questionnaire at their residence. The sweetness preference test for children was conducted at a kindergarten (or daycare center) by applying the one-on-one interview method. RESULTS: The children were divided into two clusters categorized by the K-mean cluster analysis: Cluster 1 had higher sweetness preference (0.42 M sugar, 35%; 0.61 M sugar, 65%); Cluster 2 exhibited lower sweetness preference (0.14 M sugar, 9.5%; 0.20 M sugar, 9.5%; 0.29 M sugar, 81%). Cluster 1 had a higher frequency of sweets intake (P < 0.01), and lower sweets restriction (P < 0.05) and nutrition quotient score (P < 0.05). Sweets intake was negatively correlated with the nutritional quotient (r = -0.204, P < 0.05). The behavioral intention of parents was higher in cluster 2 (P < 0.05), while affective attitude, feeding practice, and reward were higher in cluster 1 (P < 0.001, P < 0.05, and P < 0.01, respectively). Furthermore, behavioral intention of parents showed a negative correlation with affective attitude (r = -0.282, P < 0.01) and feeding practice (r = -0.380, P < 0.01), and a positive correlation with subjective norm (r = 0.203, P < 0.05) and parenting attitude (r = 0.433, P < 0.01). CONCLUSIONS: This study indicates that the sweetness preferences and sweets intake of children is related to the parent's affective attitude, feeding practice and reward. We suggest that to reduce the sugar consumption of children, guidelines for access to sweets and pertinent parenting practices are required.

• Journal of Intelligence and Information Systems
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• v.28 no.4
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• pp.61-79
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• 2022

This study investigated the effect of cognitive dissonance that people experience during online communication on face-to-face communication. When people communicate with others on Interne using the comment system, they know that all the people including themselves equally participate in the discussion as one of the many commenters. At the same time, they somewhat distrust other commenters' attitudes because of the Internet anonymity. We name this seemingly contradicting beliefs as cognitive dissonance and examine how these beliefs affect the intention to communicate in face-to-face. Also, the proposed research model includes other factors such as curiosity and the differences in attitudes between online and offline. To verify the hypotheses, a total of 323 comment system users were recruited and show that most of the hypotheses were supported. This study emphasized its implications by examining the reasons when and why people prefer direct communication rather than comment based communication.

• Journal of the Korean Society of Food Culture
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• v.25 no.6
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• pp.708-718
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• 2010

This study was conducted to examine the effects of a healthy dietary life and purchase of environmental-friendly food materials according to a mother's lifestyles of health and sustainability (LOHAS) attitudes. The subjects consisted of 295 mothers. The findings are summarized as follows. The mother's LOHAS attitude index averaged 3.39 points out of 5 points. High LOHAS attitude items were "I participate actively in separating the trash collection" (4.16 points), and "I recycle dresses that I do not wear by taking them to the recycling center" (4.08 points). In contrast, LOHAS attitude items for "I do community service activity on the weekend" (2.57 points), and "I try to serve in the local community" (2.63 points) scored very low. A high LOHAS behavior index occurred for mothers who were "resource saving", whereas "social welfare" scored low. Mother's intention to purchase environmental-friendly food materials averaged 3.61 points. Mother's health dietary life attitude score averaged 3.52 points. When age, monthly income, and the environmental-friendly food materials purchase ratio of the mother was high, the health dietary life performance was high. The LOHAS attitude index of mothers had an impact on the purchase intention of environmental-friendly food materials in resource saving and environmental-friendly oriented propensity groups. The LOHAS attitude index of mothers impacted healthy dietary life in environmental-friendly, family and health oriented propensity groups.

• Korean Journal of Community Nutrition
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• v.29 no.2
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• pp.114-128
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• 2024

Objectives: The purpose of this study was to investigate the perception of nutrition teachers and the factors influencing their intention toward sustainable dietary education utilizing the theory of planned behavior (TPB). Methods: The self-administered online survey was completed by nutrition teachers in Jeollanam-do, South Korea. A total of 151 valid questionnaires were analyzed. Factor analysis and multiple regressions were employed to test the research model. Results: The study findings demonstrated that all TPB variables significantly influenced the sustainable dietary educational intention, with the degree of influence ranking as follows: external perceived behavioral control (β = 0.417), attitude (β = 0.240), internal perceived behavioral control (β = 0.207), and subjective norms (β = 0.181). For external perceived behavioral control, nutrition teachers and elementary schools exhibited higher levels compared to dietitians and middle/high schools, respectively. The participants in sustainable dietary education training programs exhibited a higher level of internal perceived behavioral control compared to those who did not participate. The highest perception levels were reported for attitude (4.26), followed by subjective norms (4.02), internal perceived behavioral control (3.67), and external perceived behavioral control (3.20). Conclusions: This study affirmed that the TPB variables elucidated the sustainable dietary educational intentions of nutrition teachers. The significant impacts of external and internal perceived behavioral control, attitude, and subjective norms on educational intentions were confirmed. Consequently, proactive support from schools and governments is essential to enhance the facilitating factors and mitigate the barriers toward sustainable dietary education in schools.

• Management & Information Systems Review
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• v.38 no.1
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• pp.23-41
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• 2019

Smart Factory is different from existing factory automation in that it aims to produce personalized products with minimum time and cost through ICT. However, previous researches, not from consumers but from product suppliers, have focused on technology trends and technology application methods. In order for Smart Factory to be successful, it must go beyond supplier-focus to meet the needs of consumers. In this study, we surveyed the purchase intention of the personalized product manufactured by smart factory. Influencing factors of purchase intention were drawn as consumers' need for uniqueness, innovativeness, need for touch, and privacy concern, based on previous research. As results of data analysis, it was confirmed that respondents were willing to purchase personalized products, and that consumers' need for uniqueness, innovativeness, and need for touch had a significant impact on purchase intention of personalized products. Our findings can be summarized as follows. First, Consumers' need for uniqueness was found to have positive effects(${\beta}=0.168$) on purchase intention of personalized products. The desire to differentiate themselves from others will be reflected in their personalized products. Therefore, consumers with a higher desire for uniqueness tend to be more willing to purchase personalized products. Second, consumer innovativeness was found to have positive effects(${\beta}=0.233$) on purchase intention of personalized products. Personalized shoes suggested in this study is a new type of personalized product that is manufactured by the latest information and communication technologies such as multi-function robots and 3D printing. Therefore, consumers seeking innovative new experiences are more willing to purchase personalized products. Third, need for touch was found to have positive effects(${\beta}=0.299$) on purchase intention of personalized products. In a smart factory environment, prosuming participation is given to consumers. If consumers participate in the product development process and reflect their requirements on the product, they are expected to increase their purchase intention by virtually satisfying the need for touch. Fourth, privacy concern was found to have no significantly related to purchase intention of personalized products. This is interpreted as a willingness to tolerate the risk of exposing personal information such as home address, telephone number, body size, and preference for consumers who feel highly useful in personalized products.

• Journal of Korean society of Dental Hygiene
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• v.8 no.1
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• pp.1-12
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• 2008

I investigated the situation of self-realization for oral malodor and real occurrence of it and researched the situation of coincidence by self-administrated questionnaire and real oral malodor of dental hygiene students in Kyeonggi province and Kyeongbuk province to use as a reference data on prevention and treatment of oral malodor. The obtained results were as follows: 1. Concerning the grade of the subjective symptom of oral odor, a little bit oral malodor was the highest by reaching 77.6%, and no oral malodor was 20%. 2. The time when one feels the oral malodor highest was revealed immediately after awakening from the sleep by running up to 88.2%. 3. Concerning the extent of aversion during the occurrence of oral malodor from other people, 57.6% expressed as unpleasant, and 3.5% showed no aversion. 4. Concerning the intention to participate in the prevention program against the oral malodor, 51.8% had intention of it. 5. Hydrogen sulfide 7.61V19.30, methyl mercaptan 9.53V67.90, dimethyl sulfide 58.31V121.37(pF0.05) marked as causing factors in the 132 respondents who answered that they had a little bit oral malodor in comparison with the grade of subjective symptom and the measurement of actual oral malodor. As the above-mentioned results were obtained by limited subjects, the more diversified and precise comparative study is considered to be needed through the classification of various levels of research subjects.