• Title/Summary/Keyword: Intention to Adopt

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Customer Adoption of Emerging IT Services and Trustee Types (모바일뱅킹 환경에서 서비스 채택의도와 피신뢰자 유형)

  • Kim, Gi-Mun;Nam, Sang-Min;Lee, Ho-Geun
    • Information Systems Review
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    • v.9 no.2
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    • pp.67-83
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    • 2007
  • This study deals with an important but ignored topic in previous IS research, so called trustee issue. The purpose of this study is to compare the influencing strengths of trust types on the customers' intention to adopt IT services. The research results showed that the influences of the customers' self-trust and the trust in mobile channel on the customers' intention to adopt mobile banking are statistically significant. However, unlike the results of previous research, it was revealed that the customers' trust in vendors is statistically insignificant in mobile banking services.

Analysis of Factors Influencing the Intention of New Technology Adoption -Focusing on the Pilot Project on 'Bean Stinkbug Trap'- (신기술 도입의향에 관한 영향요인 분석 - '콩 노린재 포획트랩'시범사업을 중심으로 -)

  • Yun, Jin-Woo;Chae, Yong-Woo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.1
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    • pp.448-456
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    • 2020
  • This study found that it is critical to consider farmers' intention to adopt new technology in order to facilitate the spread of new technology. Based on this assumption, the research team analyzed the following: factors that influence intention of adoption and marginal effects on those factors. The data were collected from 99 farmers who did not participate in the pilot projects on dissemination of new technologies developed by the Rural Development Administration (RDA). A total of 19 observed variables were set to measure seven latent variables: educational support; technical support; funding support; compatibility; trialability; observability; and antipathy. The intention to adopt new technology was established as the dependent variable. According to the ordered logit analysis, educational support, observability, and antipathy were found to have significantly affected the intention to adopt new technology; their odds ratio were 6.938, 2.716, and 0.501, respectively. According to the marginal analysis, educational support, observability, and antipathy were found to have significantly affected the intention to adopt new technology; their marginal effects were 20.2 %, 10.4 %, and -7.2 %, respectively. Therefore, this study suggests the following to facilitate the spread of new technology: first, provide quality support services through effective deduction; second, increase the visibility of new technology; and third, enhance the credibility of agricultural institutions by developing continuous relations with farmers to reduce their antipathy.

Mobile Payments from Merchants' Perspective: An Empirical Study Using the TAM Model in Saudi Arabia

  • Altwairesh, Reem;Aloud, Monira
    • International Journal of Computer Science & Network Security
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    • v.21 no.8
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    • pp.317-326
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    • 2021
  • This study aims to examine the factors that affect the intention of merchants to adopt mobile payments in Saudi Arabia. The underlying model used in the study is the technology acceptance model, which includes two factors: perceived ease of use and perceived usefulness. The effects of trust, cost, and compatibility are also examined because these are among the common factors used based on the literature. An online questionnaire was completed by 242 merchants in Saudi Arabia who had already adopted mobile payment services. A significant relationship was identified between perceived usefulness and compatibility in terms of merchants' intention to adopt mobile payment systems, while an insignificant relationship was identified with perceived ease of use, trust, and cost.

Difference of Risk Management between Foreign and Domestic ERP : Empirical Approach with Korean Small & Medium-Sized Logistics Firms (외산 ERP와 국산 ERP를 도입한 국내 중소 물류기업간의 위험 관리 비교 연구)

  • Kim, Taeha;Nam, Seunghyeon
    • Journal of Information Technology Services
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    • v.19 no.6
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    • pp.119-130
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    • 2020
  • This work investigates how domestic or foreign ERP affects the relationship between risks associated ERP implementation and intention to adopt risk-mitigating options. We propose three risks such as ERP vendor risk, economic risk, and security risk should affect positively the intention to adopt the risk-mitigating options. To validate the impact of risks and to examine the difference between domestic and foreign ERP, we collected data from IT managers in small and medium sized logistics companies in South Korea using survey questionnaires. We validate the difference between domestic ERP and foreign ERP using multiple regression analyses. We find that IT managers using domestic ERP are willing to adopt risk-mitigating options for economic and security risk. In contrast, we find that IT managers using foreign ERP are willing to adopt risk-mitigating options for ERP-vendor risk. This work may provide IT managers in logistics industry a practical guideline of choosing either domestic or foreign ERP based on their risk preferences.

The Effect of Perceived Risk on the Intention to Adopt Mobile Banking Services (인지된 위험이 모바일 뱅킹 수용 의도에 미치는 영향)

  • Yang, Ji-Yun;An, Jung-Ho;Park, Cheol-U
    • Journal of Technology Innovation
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    • v.14 no.3
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    • pp.183-208
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    • 2006
  • Mobile banking is one of the most representative services applied to the mobile technology. However, there are few recent studies about the user acceptance of mobile banking, and prior studies only have been related to the positive effects of the service acceptances such as e-commerce and Internet banking service. The purpose of this research is to grasp the particular risk essentials in mobile banking which customers perceive, and the risk degree of user recognition which affect customer intention to adopt mobile banking through the exploratory research. The perceived risk is segmented into the performance risk, financial risk, time risk, social risk (or psychological risk), and privacy risk based on Cunningham's research (1967) and other recent studies. In the Unified Theory of Acceptance and Use of Technology (UTAUT), we have attempted to determine how different perceived risks have influence on the mobile banking adoption intentions of both the mobile banking users and potential users. The results indicate that performance expectancy, effort expectancy, and social influence have positive influences on the intention to use mobile banking service while perceived risk has a negative influence on the intention to use and performance expectancy.

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Effect of Perceived Risk on the Intention to Adopt Nanotechnology Products as Moderated by Institution, People, and Technology Trust (지각된 위험이 나노기술 제품 수용의도에 미치는 영향 : 기관, 사람, 기술신뢰의 조절효과를 중심으로)

  • Bae, Seoung Hun;Kang, Sang Kyu;Kim, Jun Hyun;Jeong, Yeon Joo;Lee, Dong Hwan;Chun, Sungyong;Song, Hojoon;Kim, Namhee
    • Journal of the Korean Operations Research and Management Science Society
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    • v.42 no.3
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    • pp.51-69
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    • 2017
  • TVarious studies in different industries have proven the effectiveness of nanotechnology, which is considered as a representative technology that makes lives faster and more convenient and economical. However, as nanomaterials are tiny, consumers are concerned on whether they can do any physical harm. Therefore, based on the perceived usefulness and ease of use from the generally used Technology Acceptance Model (TAM), this study added additional variables including perceived risk. Moreover, this study introduced three kinds of trust (institution, people, and technology trust) as moderating variables, which can reduce the negative effect of perceived risk. Based on the analysis using the Structural Equation Model, we determined that perceived usefulness and ease of use positively influenced the intention to adopt nanotechnology products. Thus, when consumers regarded nanotechnology products as efficient and convenient, they showed increased intention to adopt the technology. Furthermore, perceived risk negatively affected the intention to adopt nanotechnology products, that is, when customers' perceived risk increased, the adoption intention of nanotechnology product decreases because of the potential risk from nanotechnology. On the one hand, the negative effect of perceived risk on adoption intention decreased when trust in nanotechnology washigh and when consumers highlytrust experts or administrators. On the other hand, trust in government, public institutions, and companies which produce nanotechnology products showed no significant moderating effect. This study is meaningful as it generalized TAM by applying the model to new nanotechnology products and extended existing studies by the addition of perceived risk and various trust factors to the model.

Determining Behavioral Intention of Logistic and Distribution Firms to Use Electric Vehicles in Thailand

  • Somsit DUANGEKANONG
    • Journal of Distribution Science
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    • v.21 no.5
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    • pp.31-41
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    • 2023
  • Purpose: Electric vehicle (EV) technology started in 2015 in Thailand. The Thai Government has indicated that 30% of all cars produced in Thailand by 2025 will be EVs. Using EVs in Thailand will reduce road pollution and increase energy efficiency, especially in major cities. Hence, the adoption of EVs in the country has been promoted. This study pointed out that social influence, facilitating conditions, perceived enjoyment, environmental concern, attitude, and perceived behavioral control are key factors affecting the behavioral intention to adopt EVs among logistic and distribution firms in Thailand. Research design, data, and methodology: 500 top management, middle management and purchasing managers of logistic and distribution firms in Thailand are surveyed. The study employed judgmental, convenience, and snowball sampling. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) are the main statistical tools for data analysis. Results: The results show that all determinants impact customers' willingness to adopt EVs, except perceived enjoyment and environmental control. Conclusions: The study proposes to promote the incentives by decreasing electricity prices and endorsing EVs purchase to accelerate the adoption of EVs in Thailand. Therefore, future policies should focus on behavioral intention toward EVs amongst logistic and distribution firms for enhancing the future of mobility in Thailand.

The Study of Causal Model on Science Teachers' Adoption of 'Science' Focusing on the Fusion in the 2009 Revised Curriculum (과학교사들의 2009 개정 교육과정 융합형 '과학' 수용에 관한 인과 모델 연구)

  • Ha, Minsu;Shin, Sein;Lee, Jun-Ki;Park, HyunJu;Chung, Duk-Ho;Lim, Jae-Keun
    • Journal of The Korean Association For Science Education
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    • v.34 no.3
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    • pp.235-246
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    • 2014
  • This study aims to explore how in-service science teachers adopt newly developed 'Science' focusing on the fusion of science based on 'the diffusion of innovation' model. For this study, we have explored five variables (i.e., perception of need, perception of support, innovativeness, perceived usefulness, self-efficacy of teaching, and intention to adopt) based on literature review and developed survey items to measure the level of five variables that in-service science teachers perceive. In addition, the path model of six variables explaining how in-service science teachers adopt an innovation was hypothesized by the literature review. A total of 349 in-service science teachers have participated in this survey study. First of all, results have illustrated that the levels of six variables have not significantly associated with in-service science teachers' teaching experiences, participation in professional development programs on 'Science' curriculum, and majors. In addition, the statistically acceptable model fit indices have illustrated that path model has been statistically valid to explain how in-service science teachers adopt newly developed 'Science' focusing on the fusion of science. The results have also illustrated that 'perception of support', 'perceived usefulness', and 'self-efficacy of teaching' exhibited strong mediating effects between other variables. For the successful establishment of newly developed curricula, textbook, or policies in science education in school, the level of teachers' intention to adopt innovations should be enhanced. This study will be useful for the development of new science teacher professional development programs to promote the level of teachers' intention to adopt innovations.

Exploring Effects of Appropriation on the Compliance Intention to Information Security Policy (정보보호 정책의 전유과정이 정보보호 준수의도에 미치는 영향에 대한 탐색적 연구 : 콜센터와 병원 종사자들을 중심으로)

  • Oh, Jinwouk;Baek, Seung Ik
    • Journal of Information Technology Services
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    • v.19 no.5
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    • pp.15-31
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    • 2020
  • This study explores the process in which employees adopt the information security policy. The results of this study, which surveyed 234 employees in three call centers and four hospitals, show that the employees adapt the information security policy through the social structuring process suggested by the AST model. In particular, this study identifies roles of two appropriation activities (FOA : Faithfulness of Appropriation & COA : Consensus on Appropriation) observed in the social structuring process. Regarding to the interactions between the two appropriation activities, FOA, which indicates a better understanding of the information security policy, is examined as a more critical factor than COA, which indicates the degree of agreement among employees about how to use it. FOA not only has a direct effect on compliance intention toward the information security policy, but also indirectly through COA, whereas COA has only a indirect effect through FOA. This result shows that, in order for a company to successfully implement a new information security policy, it is important for employees to understand its purpose and intention. The adaption of information security policy through two appropriation activities is observed in both hospitals and call centers, but due to the different working environments, there were differences in the preceding variables affecting the appropriation activities. The results of this study are expected to provide guidelines for companies who want to successfully adopt information security policy.

A Study on Intention to Adopt Digital Payment Systems in India: Impact of COVID-19 Pandemic

  • Kavita Jain;Rupal Chowdhary
    • Asia pacific journal of information systems
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    • v.31 no.1
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    • pp.76-101
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    • 2021
  • Digitalization and digital transformations have metamorphized the face of Financial Inclusion globally, more so, in cash obsessed economies like India. The purpose of our study is to empirically analyze the users' intention to adopt digital payment systems, post Demonetisation, during the COVID-19 pandemic in India. The conceptual framework for the study is based on the Unified Theory of Acceptance and Use of Technology (UTAUT) adoption model with added operationalized constructs of Perceived Risk and Stickiness to use Cash. A total of 326 respondents were surveyed using a pre-tested questionnaire during the Nationwide Lockdown 3.0 in India. These responses were analyzed using Partial Least Squares - Structural Equation Modelling (PLS-SEM) technique. The findings of the study revealed that performance expectancy and facilitating conditions directly influence the intention of individuals to use digital payment systems, whereas the effect of perceived ease of use on digital payment systems is mediated through the attitude towards the digital payment systems during COVID-19 pandemic situation. Implications of the proposed adoption model are discussed. This will enable the other developing economies to formulate a digital ecosystem, that is here to stay even after the pandemic.