Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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Analysis of Factors Influencing the Intention of New Technology Adoption -Focusing on the Pilot Project on 'Bean Stinkbug Trap'-

신기술 도입의향에 관한 영향요인 분석 - '콩 노린재 포획트랩'시범사업을 중심으로 -

  • Yun, Jin-Woo (Farm and Agribusiness Management Dvision, Rural Development Administration) ;
  • Chae, Yong-Woo (Farm and Agribusiness Management Dvision, Rural Development Administration)
  • 윤진우 (농촌진흥청 농산업경영과) ;
  • 채용우 (농촌진흥청 농산업경영과)
  • Received : 2019.11.20
  • Accepted : 2020.01.03
  • Published : 2020.01.31
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Abstract

This study found that it is critical to consider farmers' intention to adopt new technology in order to facilitate the spread of new technology. Based on this assumption, the research team analyzed the following: factors that influence intention of adoption and marginal effects on those factors. The data were collected from 99 farmers who did not participate in the pilot projects on dissemination of new technologies developed by the Rural Development Administration (RDA). A total of 19 observed variables were set to measure seven latent variables: educational support; technical support; funding support; compatibility; trialability; observability; and antipathy. The intention to adopt new technology was established as the dependent variable. According to the ordered logit analysis, educational support, observability, and antipathy were found to have significantly affected the intention to adopt new technology; their odds ratio were 6.938, 2.716, and 0.501, respectively. According to the marginal analysis, educational support, observability, and antipathy were found to have significantly affected the intention to adopt new technology; their marginal effects were 20.2 %, 10.4 %, and -7.2 %, respectively. Therefore, this study suggests the following to facilitate the spread of new technology: first, provide quality support services through effective deduction; second, increase the visibility of new technology; and third, enhance the credibility of agricultural institutions by developing continuous relations with farmers to reduce their antipathy.

본 연구는 신기술의 보급을 확산시키기 위해서는 농가가 신기술을 수용하고자 하는 도입의향의 제고가 중요하다고 판단하였다. 따라서 도입의향에 영향을 미치는 요인을 분석하고 영향 요인에 대한 한계효과를 분석하였다. 자료는 농촌진흥청에서 개발한 신기술을 보급하기 위하여 시행된 시범사업에 참여하지 않은 농가 99명을 대상으로 수집하였다. 측정도구는 교육지원, 기술지원, 자금지원, 적합성, 시험가능성, 관찰가능성, 반감으로 7개의 잠재변수를 측정하기 위하여 총 19개의 관측변수를 설정하였으며, 종속변수는 신기술 도입의향으로 설정하였다. 분석결과 순서형 로짓 분석에서는 신기술 도입의향에 유의한 변수의 Odds Ratio 크기는 교육지원(6.938), 관찰가능성(2.716), 반감(0.501) 순으로 나타났다. 그리고 유의한 영향을 미치는 변수에 대한 한계효과의 크기를 살펴보았을 때 '그렇다'의 한계효과는 교육지원(20.2%), 관찰가능성(10.4%), 반감(-7.2%)순으로 도출되었다. 따라서 신기술의 보급 확산을 위해서는 첫째, 효과적인 교육으로 양질의 지원 서비스 제공이 필요하다. 둘째, 관찰이 가능하도록 신기술에 대한 가시성을 높일 필요가 있다. 셋째, 농가의 반감요인을 줄이기 위하여 농가와의 지속적인 관계 구축을 통해 농업기관의 신뢰를 제고가 필요가 있다.

Keywords

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