• The Journal of Industrial Distribution & Business
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• v.9 no.10
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• pp.7-14
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• 2018

Purpose - This paper want to confirm whether the guilty consciousness moderates the relationship between luxury brand awareness and purchase intention. The purpose of this study is to clarify the effect of buying intention of counterfeit luxury brand and to increase intention of purchase of genuine brand. Research design, data, and methodology - This study was analyzed using SPSS 19 and SPSS Macro. An internal consistency analysis was performed to verify the reliability of the measuring instruments and Pearson's miniscule correlation to examine the correlation of variants. In addition, the data were averaged to perform regression analysis and to see the control effects of guilt, and the significance of the control effect was verified using SPSS Macro. Results - The first hypothesis that the perception of luxury brands will have a positive effect on the intent of buying counterfeit luxury brands was found to be significant. Next, a hypothesis was also established that the sense of guilt would have a significant moderating effect on the relationship between the recognition of a luxury brand and the intention of buying a counterfeit brand. Conclusions - The study expanded the study of counterfeit brand names by making an empirical check on the effects of brand awareness and guilt for the first time in the research done so far.

• Journal of Korean Critical Care Nursing
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• v.6 no.2
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• pp.1-11
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• 2013

Purpose: The purposes of this study were to examine a attitude, subjective norm, perceived behavior control, intention to report child abuse and to identify predictors of emergency room (ER) nurses' intention to report child abuse cases. Methods: A total of 364 nurses in ER participated in this study. Data were collected by self-administered questionnaire and analyzed with descriptive statistics, t-test or ANOVA, Pearson correlation, and stepwise multiple regression analysis. Results: 84.1 % of emergency room nurses reported feeling of obligation to report child abuse. Attitude, subjective norm, and perceived behavior control were positively correlated with intention to report child abuse. Intention to report child abuse was predicted by emergency room nurse's attitude, perceived behavior control, subjective norm, ER nurse career, and recognition as a reporting obligator. Conclusion: Child abuse education program should be developed to help ER nurses to report child abuse case and positive attitude toward reporting the cases.

• Journal of Korean Academy of Nursing
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• v.53 no.6
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• pp.622-634
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• 2023

Purpose: This study aimed to identify the mediating effects of career motivation and job-esteem and the effect of the nursing work environment on intention to stay among hospital nurses. Methods: Data were collected from 289 nurses working at an advanced general hospital. The research model design was based on the PROCESS macro proposed by Hayes and analyzed using SPSS 24.0 program. Results: The results showed a positive correlation between intention to stay and nursing work environment (r = .19, p = .001), career motivation (r = .34, p < .001), and job-esteem (r = .37, p < .001). Nursing work environment (B = 0.34 [.09~.59]) and job-esteem (B = 0.27 [.04~.49]) had a direct effect on intention to stay. There was a two-mediator sereal mediation effect of career motivation and job-esteem. The nursing work environment showed a significant effect on the intention to stay among hospital nurses through career motivation and job-esteem. Conclusion: In order to increase the retention rate of hospital nurses, it is suggested that government and medical institutions provide multifaceted support that can increase nurses' motivation for career development and recognition of the nursing profession through improvement of the nursing work environment.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.11-19
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• 2016

The personal identification based on the biometrics has emerged as one of the new trend. This study attempted to explore and examine the user recognition in the use of the personal identification based on the biometrics in the respect of self-efficacy, trustiness, security, and safety alongside the effect of the recognition on the future use intention through survey. The result of this study demonstrated the effect on the use intention of the perceived trustiness and ease of the fingerprint identification, perceived ease of the iris identification and the perceived trustiness of the vein identification. The result of this study is expected to suggest direction on the application of the biometrics considering user recognition.

• Journal of Industrial Convergence
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• v.21 no.3
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• pp.139-148
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• 2023

This study was conducted through Google online survey from November 24 to November 26, 2021 targeting 276 students from the department of dental hygiene at a university in Gangwon-do. The purpose of this study was to investigate the infection awareness of uniforms, recognition of washing rules, and the intention to prevent infectious diseases through individualism and collectivist self-esteem. Statistical methods were analyzed using SPSS Statistics 24.0 and AMOS 21.0 as follows. For analysis, frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, structural equation, and ANOVA analysis were performed. As a result, it was confirmed that the models of uniform infection awareness, uniform washing rule recognition(p<.001), self-esteem, individualism, and collectivist intention to prevent infectious diseases were suitable(p<.001). Collectivism was found to affect the perception of uniform infection, the recognition of uniform washing rules, and the intention to prevent infectious diseases, confirming that self-esteem and collectivism had an effect on the change of perception for infection prevention. In the future, it will be possible to use the uniform washing method considering collectivism in infection control education of the dental hygiene.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.4
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• pp.173-191
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• 2022

The global economic crisis, the trend of an aging society, and the rapid digital transformation are huge burdens and crises for our society. Due to these environmental changes and the economic recession, entrepreneurship and re-employment issues after retirement have emerged as social issues. This study was conducted to empirically analyze what factors affect seniors when they may start a business. In particular, as the fourth industrial revolution progresses, the focus was on the capability to utilize information and communication technology (ICT) and digital media that cannot be avoided. For empirical analysis, an online survey of seniors was conducted and 287 valid samples were analyzed. SPSS 24.0 and Macro Process 4.0 were used for statistical analysis. As a result of the empirical analysis of this study, self-efficacy and personal innovation for information technology acceptance(ICT), and communication capability using digital media had a significantly positive (+) effect on senior's entrepreneurial intention. However, the perceived usefulness of information technology and the capability to utilize digital media devices were not tested for significance. Among the variables that had a significant effect, personal innovation was found to have the greatest effect. Opportunity recognition was found to play a mediating role between self-efficacy, personal innovation, communication capabilities, and senior's entrepreneurial intention. The results of this study are of academic and practical significance in that digital media utilization capability is also an influential factor among various factors influencing the entrepreneurial intention of seniors.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.13-23
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• 2019

The purpose of this study is to investigate the effects of Characteristics of Entrepreneurship Education Program on Perceived Feasibility, Entrepreneurship, Career Decision Self-Efficacy and Entrepreneurial intention. A total of 559 questionnaires were collected from students participating in the BizCool Camp, were classified as SPSS 21.0 And Amos 22.0. As a result of the hypothesis test, the Characteristics of Entrepreneurship Education Program(Entrepreneurship Education Expertise, Differentiation of Entrepreneurship Education) positively affect Perceived Feasibility and Entrepreneurship, and Perceived Feasibility and Entrepreneurship increase Entrepreneurial Intention through Career Decision Self-Efficacy. This study proves that Entrepreneurship Recognition should be formed in order for The Youth Entrepreneurship Education Program to be Startups.

• Journal of Korean society of Dental Hygiene
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• v.19 no.6
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• pp.993-1001
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• 2019

Objectives: The purpose of this study was to investigate the effects of dental hygienists' recognition of sponsorship on their organizational attachment and turnover and to improve their attachment affinity according to the working environment. Methods: Dental hygienists working at dental clinics distributed 220 questionnaires from the date of approval to October 31, 2019, at the dental hygienist maintenance training site and online. Data were analyzed using the IBM SPSS Statistics 20.0 program with a significance level of 0.05. Results: Dental hygienists' perception of sponsorship, organizational attachment, and turnover intention were 2.97, 2.86, and 3.43, respectively. The turnover intention was higher when participants were unmarried, had high work intensity, a clinical career of 4-6 years, low organizational attachment, and a 53.7% explanation. Conclusions: To reduce the turnover intention, it is necessary to make appropriate compensations according to the long-term root of the experienced person, to adjust the work intensity, and to make efforts to increase the workers' attachment so that workers and organizations have the same values.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.76
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• pp.147-166
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• 2017

There is a growing interest on entrepreneurship for undergraduate students to enhance their employment ratio because they have big difficulty in getting a job in Korea as well as Vietnam. Currently, on-line business is booming because customers feel convenience in approaching on-line store. Therefore, this study has explored identifying the factors to affect entrepreneurial intention of being e-commerce trader for the undergraduates in Korean universities as well as Vietnam universities. In addition to this, the study has also investigated the difference of the results between Korea and Vietnam. The results of the study are as follows ; First, entrepreneurial knowledge affects positively on entrepreneurial intention for being e-commerce trader. Second, employment barrier also affects positively on entrepreneurial intention for being e-commerce trader. Third, social perception on entrepreneurship mediates the relationship between employment barrier and entrepreneurial intention for being e-commerce trader. Lastly, the level of entrepreneurial intention for vietnam undergraduate students shows higher than that of Korean undergraduate students. Since there was lack of recognition as to the importance for entrepreneurial intention of being e-commerce trader in Korea, Korean government can refer to the results of this survey and implement the related policies to enhance related entrepreneurial intention. This indicates that when it comes to the establishment of new ventures in Korea, entrepreneurial education has been the focus of interest such as making business plan, setting up strategy, marketing the products etc. In this regard, this research is expected to be used for the development for the future policies to boost youth entrepreneurship in Korea.

• Journal of Technologic Dentistry
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• v.42 no.3
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• pp.272-280
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• 2020

Purpose: This study aimed to determine dental technicians' job satisfaction levels and to assess its influence on turnover intention. Methods: We included 230 dental technicians who work within Seoul, Incheon, Daejeon, the Gyeonggi Province, and the Chungcheongnam-do Province. We carried out a self-reported survey using a structured questionnaire. Results: As a result of assessing the research subjects' job satisfaction level, we found that there was a significant difference in working hours and a dental-work continuing plan sphere (p<0.05). Achievement & self-realization factors, the human relation factor, and growth & development factors were reported to be major job satisfaction indices. The whole average of the job satisfaction level came to 3.11, thereby appearing to be relatively high. In analyzing the research subjects' turnover intention, there was a significant difference in age, task field, dental-work career, working hours, incumbency, and dental-work continuing plan sphere (p<0.05). The question average for turnover intention was 2.88. As a result of assessing a correlation between job satisfaction and turnover intention, a significant negative (-) correlation was found between job satisfaction and turnover intention. Thus, a higher job satisfaction level was observed to lead to a lower turnover intention. Conclusion: As a result of conducting a regression analysis in order to assess the influence of job satisfaction on a turnover intention, a working condition factor, a human relation factor, and a recognition factor each appeared to have a high impact.