• 제목/요약/키워드: Intention recognition

검색결과 510건 처리시간 0.031초

나트륨 저감 제품에 대한 태도, 수용도 및 나트륨 인지가 나트륨 저감 식품 구매의도에 미치는 영향 - 식품전문가를 중심으로 - (The Attitude towards, and Acceptance of Sodium-Reduced Products, and the Influences that Recognition of Sodium give to the Purchasing Intention of Sodium-Reduced Products - Focused on the Food Specialist -)

  • 이보나;김진우
    • 한국식품영양학회지
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    • 제29권1호
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    • pp.52-57
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    • 2016
  • This research study aimed to examine the seriousness related to sodium over intakes that is becoming a global issue, evaluate how the recognition of sodium-reduced products and its acceptance can influence the intention of purchasing sodium-reduced products, and generate basic data for establishment of marketing strategy of campaigns such as reducing sodium intake and commercialization of sodium-reduced products. According to the results of the research, the acceptance of sodium-reduced products significantly influenced the purchasing intention of sodium-reduced products, while the attitude towards sodium and recognition of sodium did not significantly influence the purchasing intention of sodium-reduced products. Extension of these research findings to ordinary people and the analysis of main causes that affect the recognition of sodium-reduced products and purchasing intention provide a solid basis for efficient sodium-reduction publicity and development of directions for campaigns.

유기농 와인의 품질지각요인과 인구통계학적 특성이 구매의도에 미치는 영향 (The Effect of Demographic Characteristics and Quality Recognition Factors on Purchase Intention of Organic Wine)

  • 주은영;고성희
    • 한국식품영양학회지
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    • 제25권2호
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    • pp.348-356
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    • 2012
  • This study aimed to analyze the effect of demographic characteristics of consumers and quality recognition factors on purchase intention of organic wine, and to provide preliminary data necessary for the development of wine industry. By factor analysis of collected surveys, quality recognition factors of both the experienced and non-experienced group of organic wine environment/health, varieties of grapes, price, and four brand elements. First, among demographic characteristics, only income level hae a significant influence on the changes in quality recognition causes. Each of quality recognition causes of organic wine had a significant relation with purchase intent. The result of our analysis suggested that 'environment/health' was most influential for the experienced group, and 'health' was most influential for the non-experienced group. Therefore, this hypothesis is supported.

Intention Classification for Retrieval of Health Questions

  • Liu, Rey-Long
    • International Journal of Knowledge Content Development & Technology
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    • 제7권1호
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    • pp.101-120
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    • 2017
  • Healthcare professionals have edited many health questions (HQs) and their answers for healthcare consumers on the Internet. The HQs provide both readable and reliable health information, and hence retrieval of those HQs that are relevant to a given question is essential for health education and promotion through the Internet. However, retrieval of relevant HQs needs to be based on the recognition of the intention of each HQ, which is difficult to be done by predefining syntactic and semantic rules. We thus model the intention recognition problem as a text classification problem, and develop two techniques to improve a learning-based text classifier for the problem. The two techniques improve the classifier by location-based and area-based feature weightings, respectively. Experimental results show that, the two techniques can work together to significantly improve a Support Vector Machine classifier in both the recognition of HQ intentions and the retrieval of relevant HQs.

대학생 창업지원프로그램이 창업효능감, 기회인식, 창업의지에 미치는 영향 (Impact of Startup Support Program on Entrepreneurial Self-efficacy, Opportunity Recognition·Startup Intention of Undergraduate Students)

  • 이정란;장규순
    • 벤처창업연구
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    • 제13권1호
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    • pp.43-60
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    • 2018
  • 이 연구의 목적은 대학 관계자들과 창업관련 정책 관계자들에게 창업지원프로그램에 대한 현 위치를 알리고, 다양한 창업지원프로그램 중 창업의지에 실질적으로 영향을 미치는 요인이 무엇인지 파악하기 위함이다. 본 연구는 창업지원프로그램을 창업교육 지원, 창업활동 지원, 사업화 지원의 세 가지 지원으로 구분하여 각각의 지원들 중 어떠한 창업지원프로그램이 대학생의 창업효능감과 기회인식에 영향을 미치는지 여부를 분석하고, 이를 통해 결론적으로 대학생의 창업의지에도 영향을 미치는지에 대해 실증 분석을 하였다. 또한 창업지원프로그램이 창업효능감과 기회인식을 매개로 창업의지에 미치는 영향에 대해 실증 분석을 하였다. 실증분석의 주요 연구결과는 첫째 창업지원프로그램 중 창업활동 지원은 창업효능감과 기회인식에 모두 영향을 미치는 것으로 나타났으며 사업화 지원은 창업효능감에 영향을 미치는 것으로 나타났다. 반면 창업교육 지원은 창업효능감과 기회인식에 모두 영향을 미치지 못하는 것으로 나타났다. 둘째, 창업효능감과 기회인식은 창업의지에 영향을 미치는 것으로 나타났다. 셋째, 창업지원프로그램 중 창업활동 지원이 창업의지에 영향을 미치는 것으로 나타났다. 넷째, 창업지원프로그램 중 창업활동 지원과 창업의지 간의 관계에서 창업효능감은 부분매개효과를 나타냈으며 창업지원프로그램 중 사업화 지원과 창업의지 간의 관계에서 기회인식은 부분매개효과를 내는 것으로 나타났다. 이 외에 다른 변수들은 매개조건을 충족시키지 못해 부분매개효과를 나타냈다. 이는 창업지원프로그램 중 일부 지원은 창업의지에 영향을 주지 못하며 창업효능감과 기회인식으로 인해 창업의지가 높아지는 것을 알 수 있다. 이러한 본 연구의 결과를 토대로 대학생의 창업의지를 높이기 위해서는 창업지원프로그램의 질적 향상과 다양한 방안을 모색해야 하며, 창업효능감과 기회인식을 높일 수 있는 질 높은 교육프로그램과 충분한 창업활동 지원과 학생이 원하는 사업화 지원을 제공해야 한다는 점과 창업활성화를 위한 전략적 발전의 필요성을 제시하였다.

디지털콘텐츠 특성의 이용자 지각과 이용의도에 관한 연구 (Study on Users' Perception of Digital Contents Traits and Intention)

  • 최동춘;김용범;윤지은
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2008년도 춘계학술대회
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    • pp.157-179
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    • 2008
  • This study demonstrates some major traits of digital contents as information, playfulness, individuality, perceived recognition as perceived usefulness and perceived ease of use, relationship quality as satisfaction and commitment, user behavior as use intention. To make an empirical analysis the study, it is hypothesized that traits of digital contents and perceived recognition, traits of digital contents and relationship quality, perceived recognition and relationship quality, relationship quality and user behavior. Proposed theoretical model was based on TAM and was tested by the structure equation model for validity, credibility, goodness of fit. The major finding of this study can be summarized as follows, traits of digital contents are positively affected by perceived recognition, satisfaction in relationship quality and use intention via perceived recognition. Theoretical implication of this study are as follows. First, users wanted to choice only needed information. Second, users recognized digital contents as a part of life. So, user's ability is very important in this environment. According to this, business related with or interested in digital contents must have developed digital contents in variety aspect. Users must have concerned using digital contents, also.

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화자의도예측 파라미터를 이용한 조타명령 음성인식 시스템의 개선 (Enhancement of Ship's Wheel Order Recognition System using Speaker's Intention Predictive Parameters)

  • 문성배
    • Journal of Advanced Marine Engineering and Technology
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    • 제32권5호
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    • pp.791-797
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    • 2008
  • The officer of the deck(OOD) may sometimes have to carry out lookout as well as handling of auto pilot without a quartermaster at sea. The purpose of this paper is to develop the ship's auto pilot control module using speech recognition in order to reduce the potential risk of one man bridge system. The feature parameters predicting the OOD's intention was extracted from the sample wheel orders written in SMCP(IMO Standard Marine Communication Phrases). We designed a pre-recognition procedure which could make some candidate words using DTW(Dynamic Time Warping) algorithm, a post-recognition procedure which made a final decision from the candidate words using the feature parameters. To evaluate the effectiveness of these procedures the experiment was conducted with 500 wheel orders.

사회적 자본이 이직의도에 미치는 영향에 관한 연구 - 조직지원인식의 조절효과를 중심으로 - (A Study on the Influence of Social Capital on the Turnover Intention - Focusing on the Moderating Effect of Organizational Support Recognition -)

  • 한나영;박상봉
    • 경영과정보연구
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    • 제34권5호
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    • pp.295-312
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    • 2015
  • 최근 기업에서는 지속적 경쟁우위를 확보하기 위해 조직 구성원들 간의 네트워크와 신뢰에 의해서 형성되는 사회적 자본을 중시하고 있다. 사회적 자본은 조직 내 다차원적인 요인들과의 상호작용을 통해 구성원들의 적응과 몰입을 유도하고, 의사소통 및 참여의 통로로서 협력적 행동을 유발하여 조직성과를 높이는데 기여한다. 본 연구는 조직 내 형성되어 있는 사회적 자본과 조직지원인식이 이직의도에 미치는 영향을 분석하였으며 나아가 사회적 자본과 이직의도와의 관계에서 조직지원인식의 조절효과를 살펴보았다. 이를 위해 부산 경남 소재 중소 제조업체를 중심으로 설문을 실시하고 위계적 회귀분석을 사용하여 실증 분석하였다. 실증 분석결과, 첫째, 사회적 자본의 구조적 차원과 관계적 차원이 이직의도에 부(-)의 영향을 미치는 것으로 나타났다. 특히 관계적 차원이 이직의도에 큰 영향을 미치는 것으로 나타나 조직 내 구성원들 간의 상호작용을 통한 신뢰형성이 중요함을 알 수 있다. 둘째, 조직지원인식이 이직의도에 부(-)의 영향을 미치는 것으로 나타났다. 이는 구성원 개개인들에게 조직차원의 관심과 전폭적 지원이 필요함을 알 수 있다. 셋째, 조직지원인식이 사회적 자본과 이직의도 사이의 관계를 조절하는 것으로 나타났다. 조직지원인식이 높을수록 사회적 자본의 관계적 차원만이 이직의도에 미치는 부(-)의 영향이 더욱 낮게 나타나는 것으로 확인되었다. 이러한 분석결과를 근거로 본 연구의 이론적 실무적 시사점과 향후연구 과제에 대하여 논의하였다.

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The Influence of Verbal Aggression on Job Involvement and Turnover Intention: The Moderating Effect of Self-esteem

  • Song, Jun-Hwa;Lee, Nam-Gyum;Hwang, Il-Young;Lee, Soo-Wook
    • Asian Journal of Business Environment
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    • 제5권4호
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    • pp.19-28
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    • 2015
  • Purpose - Research shows that increased workload and psychological pressure produces tensions in organizations. Such tensions can increase employee aggressive workplace behavior. This study attempted to discover the relationship among verbal aggression, job involvement, and turnover intention. Research design, data, and methodology - A survey of administrative workers in colleges was done between May 20 and May 26, 2015. Result - The findings were as follows. First, verbal aggression directly increased employee turnover intention. Second, stress recognition also created turnover intention among employees, which was detected in the interviews conducted after the survey. Third, both the survey and the interviews showed that stress recognition did not have a significant effect on job involvement. Fourth, both the findings and the interviews after the survey showed that stress increased turnover intention. Last, the finding on the role of self-esteem showed that self-esteem had a positive moderating effect on the relationship between the influence of verbal aggression and stress recognition. Conclusion - Having strong talent at work should lower turnover intention and turnover rates and develop the organization continuously.

절주프로그램의 인지도 및 이용의도에 영향을 미치는 요인 연구 (Study on the Recognition and Behavioral Intention for Alcohol-reduction Programs)

  • 장혜정;심재선;박종애
    • 보건교육건강증진학회지
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    • 제21권1호
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    • pp.243-257
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    • 2004
  • Alcohol consumption is a major source of health problems, for example, alchol consumption is related to liver diseases. In addition, the social and economic costs related to alcohol consumption are enormous. This study was conducted to evaluate the current status and influencing factors related to the recognition and behavioral intention for both drinking and alcohol-reduction programs. Three effective alcohol-reduction programs of clinic program, mass education, and alliance were considered. To explain the health behavior for drinking and alcohol-reduction programs, a five-stage behavioral intention model was built and 500 questionnaires were completed through a telephone survey. Stages of the model composed of recognition of the programs, past experiences, present drinking status, intention for drinking, and behavioral intention for alcohol-reduction programs. As a result, recognition rates of the programs were low in general, therefore the strategies of education, public relations, and advertisement need to be pursued. The alcohol dependency resulted in the fact that success rate was 30% although trial rate of alcohol-reducing was 23%. The necessity of alcohol-reduction programs were suggested. In addition, significant factors related to the intention for alcohol-reducing were individual attitude and reluctancy to pay their time and money. An insignificant factor was the attitude to their alcohol-reduction by other people. Behavioral intention rates for alcohol-reducing clinics were 4%, and those for mass education were 8%. There were very low purchase rates for clinic program, mass education, and alliance. In conclusion, evidenced-based and effective alcohol-reduction programs need to be encouraged to drinkers by medical doctors, and the strategies of education, public relations, and advertisement are also recommended. In addition, continuing legal and systematic support for alcohol-reducing would lower the drinking rate and ultimately contribute to the nation's health promotion.

Relationships among Nursing Students' Recognition, Perceived Usefulness, and Intention to Accept IoT

  • KANG, Ji-Yeon;KONG, Ye-Won;KIM, Eun-Bi;KIM, Eun-Ae;PARK, Sun-Joo;PARK, Jina;SEONG, Ji-Yeon;SON, Chae-Eun;LEE, Bo-Mi;KIM, Yunmi
    • 식품보건융합연구
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    • 제7권1호
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    • pp.1-5
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    • 2021
  • The purpose of this study was to investigate the degree of recognition, perceived usefulness, and intention to accept the Internet of Things (IoT) in healthcare among nursing students, as well as to determine related factors. Through this study, we wanted to develop the basic research for the education related to the IoT in healthcare. In this study, data were collected from 348 nursing students using self-report online questionnaires, Naverform, and analyzed using the independent sample t-test, one-way analysis of variance, and Pearson correlation coefficients in SPSS version 26.0. The results of the study show that recognition of the IoT was correlated with its perceived usefulness (r=0.37; p<.001) and intention to accept the IoT (r=0.23 (p<.001). The strongest correlation was found between perceived usefulness of the IoT and intention to accept (r=0.67; p<.001). In conclusion, recognition of the IoT in healthcare affected its perceived usefulness, and a significant correlation was found between perceived usefulness of the IoT and intention to accept it. This study analyzed how much recognition, perceived usefulness, and intention to accept IoT in healthcare nursing students have. Based on these findings, we suggest that education related to the IoT in healthcare should be incorporated into the nursing curriculum.