The Attitude towards, and Acceptance of Sodium-Reduced Products, and the Influences that Recognition of Sodium give to the Purchasing Intention of Sodium-Reduced Products - Focused on the Food Specialist -

This research study aimed to examine the seriousness related to sodium over intakes that is becoming a global issue, evaluate how the recognition of sodium-reduced products and its acceptance can influence the intention of purchasing sodium-reduced products, and generate basic data for establishment of marketing strategy of campaigns such as reducing sodium intake and commercialization of sodium-reduced products. According to the results of the research, the acceptance of sodium-reduced products significantly influenced the purchasing intention of sodium-reduced products, while the attitude towards sodium and recognition of sodium did not significantly influence the purchasing intention of sodium-reduced products. Extension of these research findings to ordinary people and the analysis of main causes that affect the recognition of sodium-reduced products and purchasing intention provide a solid basis for efficient sodium-reduction publicity and development of directions for campaigns.

나트륨 저감 제품에 대한 태도, 수용도 및 나트륨 인지가 나트륨 저감 식품 구매의도에 미치는 영향 - 식품전문가를 중심으로 -