• 제목/요약/키워드: Intention recognition

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The Attitude towards, and Acceptance of Sodium-Reduced Products, and the Influences that Recognition of Sodium give to the Purchasing Intention of Sodium-Reduced Products - Focused on the Food Specialist - (나트륨 저감 제품에 대한 태도, 수용도 및 나트륨 인지가 나트륨 저감 식품 구매의도에 미치는 영향 - 식품전문가를 중심으로 -)

  • Lee, Bo-Na;Kim, Jin-woo
    • The Korean Journal of Food And Nutrition
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    • v.29 no.1
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    • pp.52-57
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    • 2016
  • This research study aimed to examine the seriousness related to sodium over intakes that is becoming a global issue, evaluate how the recognition of sodium-reduced products and its acceptance can influence the intention of purchasing sodium-reduced products, and generate basic data for establishment of marketing strategy of campaigns such as reducing sodium intake and commercialization of sodium-reduced products. According to the results of the research, the acceptance of sodium-reduced products significantly influenced the purchasing intention of sodium-reduced products, while the attitude towards sodium and recognition of sodium did not significantly influence the purchasing intention of sodium-reduced products. Extension of these research findings to ordinary people and the analysis of main causes that affect the recognition of sodium-reduced products and purchasing intention provide a solid basis for efficient sodium-reduction publicity and development of directions for campaigns.

The Effect of Demographic Characteristics and Quality Recognition Factors on Purchase Intention of Organic Wine (유기농 와인의 품질지각요인과 인구통계학적 특성이 구매의도에 미치는 영향)

  • Ju, Eun-Young;Ko, Seong-Hee
    • The Korean Journal of Food And Nutrition
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    • v.25 no.2
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    • pp.348-356
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    • 2012
  • This study aimed to analyze the effect of demographic characteristics of consumers and quality recognition factors on purchase intention of organic wine, and to provide preliminary data necessary for the development of wine industry. By factor analysis of collected surveys, quality recognition factors of both the experienced and non-experienced group of organic wine environment/health, varieties of grapes, price, and four brand elements. First, among demographic characteristics, only income level hae a significant influence on the changes in quality recognition causes. Each of quality recognition causes of organic wine had a significant relation with purchase intent. The result of our analysis suggested that 'environment/health' was most influential for the experienced group, and 'health' was most influential for the non-experienced group. Therefore, this hypothesis is supported.

Intention Classification for Retrieval of Health Questions

  • Liu, Rey-Long
    • International Journal of Knowledge Content Development & Technology
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    • v.7 no.1
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    • pp.101-120
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    • 2017
  • Healthcare professionals have edited many health questions (HQs) and their answers for healthcare consumers on the Internet. The HQs provide both readable and reliable health information, and hence retrieval of those HQs that are relevant to a given question is essential for health education and promotion through the Internet. However, retrieval of relevant HQs needs to be based on the recognition of the intention of each HQ, which is difficult to be done by predefining syntactic and semantic rules. We thus model the intention recognition problem as a text classification problem, and develop two techniques to improve a learning-based text classifier for the problem. The two techniques improve the classifier by location-based and area-based feature weightings, respectively. Experimental results show that, the two techniques can work together to significantly improve a Support Vector Machine classifier in both the recognition of HQ intentions and the retrieval of relevant HQs.

Impact of Startup Support Program on Entrepreneurial Self-efficacy, Opportunity Recognition·Startup Intention of Undergraduate Students (대학생 창업지원프로그램이 창업효능감, 기회인식, 창업의지에 미치는 영향)

  • Lee, Jung Ran;Chang, Gyoo Soon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.1
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    • pp.43-60
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    • 2018
  • The purpose of this study is to inform the university stakeholder and startup policy makers about the current status of startup support programs and to identify criteria that could impact the startup effectively among various support program. The purpose of this study is to categorize the startup support programs into three different types. These types are startup education support, startup activity and commercialization support the startup Intention of university students was analyzed using survey and interview during the these programs. In addition, the impact on startup intention was empirical analyzed utilizing entrepreneurial self-efficacy and opportunity recognition support programs. Research results show that, Firstly, startup activity support program had impacted on both entrepreneurial self-efficacy and opportunity recognition. Commercialization support had impacted entrepreneurial self-efficacy. However, startup education support program had no impact on entrepreneurial self-efficacy and opportunity recognition. secondly, entrepreneurial self-efficacy and opportunity Recognition have influence on startup intention. Thirdly, startup activity support had influenced on startup intention. Finally, startup activity support and startup intention strongly influenced entrepreneurial self-efficacy. Also, commercialization and startup intention strongly influenced opportunity recognition. Other factors only influenced partially. Startup support program shall seek various solutions to improve quality to increase startup intention based on the research results. Also, high quality educational program shall be offered to improve entrepreneurial self-efficacy and opportunity recognition, while promoting startup activity and commercialization support emphasized. Try to realize a strategic development for activation of startup business.

Study on Users' Perception of Digital Contents Traits and Intention (디지털콘텐츠 특성의 이용자 지각과 이용의도에 관한 연구)

  • Choi, Dong-Chun;Kim, Yong-Bum;Yoon, Ji-Eun
    • Proceedings of the Safety Management and Science Conference
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    • 2008.04a
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    • pp.157-179
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    • 2008
  • This study demonstrates some major traits of digital contents as information, playfulness, individuality, perceived recognition as perceived usefulness and perceived ease of use, relationship quality as satisfaction and commitment, user behavior as use intention. To make an empirical analysis the study, it is hypothesized that traits of digital contents and perceived recognition, traits of digital contents and relationship quality, perceived recognition and relationship quality, relationship quality and user behavior. Proposed theoretical model was based on TAM and was tested by the structure equation model for validity, credibility, goodness of fit. The major finding of this study can be summarized as follows, traits of digital contents are positively affected by perceived recognition, satisfaction in relationship quality and use intention via perceived recognition. Theoretical implication of this study are as follows. First, users wanted to choice only needed information. Second, users recognized digital contents as a part of life. So, user's ability is very important in this environment. According to this, business related with or interested in digital contents must have developed digital contents in variety aspect. Users must have concerned using digital contents, also.

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Enhancement of Ship's Wheel Order Recognition System using Speaker's Intention Predictive Parameters (화자의도예측 파라미터를 이용한 조타명령 음성인식 시스템의 개선)

  • Moon, Serng-Bae
    • Journal of Advanced Marine Engineering and Technology
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    • v.32 no.5
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    • pp.791-797
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    • 2008
  • The officer of the deck(OOD) may sometimes have to carry out lookout as well as handling of auto pilot without a quartermaster at sea. The purpose of this paper is to develop the ship's auto pilot control module using speech recognition in order to reduce the potential risk of one man bridge system. The feature parameters predicting the OOD's intention was extracted from the sample wheel orders written in SMCP(IMO Standard Marine Communication Phrases). We designed a pre-recognition procedure which could make some candidate words using DTW(Dynamic Time Warping) algorithm, a post-recognition procedure which made a final decision from the candidate words using the feature parameters. To evaluate the effectiveness of these procedures the experiment was conducted with 500 wheel orders.

A Study on the Influence of Social Capital on the Turnover Intention - Focusing on the Moderating Effect of Organizational Support Recognition - (사회적 자본이 이직의도에 미치는 영향에 관한 연구 - 조직지원인식의 조절효과를 중심으로 -)

  • Han, Na-Young;Park, Sang-Bong
    • Management & Information Systems Review
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    • v.34 no.5
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    • pp.295-312
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    • 2015
  • Companies are recently emphasizing social capital that is formed by the network and trust among organization members to secure continuous competitive edge. Social capital induces the members' adaptation and immersion through the interactions with multidimensional factors within an organization, and contributes to increasing an organization's performance by causing cooperative behaviors as a passage of communications and participation. This study analyzed the influence of social capital and organizational support recognition formed in an organization on the turnover intention, and examined the moderating effect of organizational support recognition in the relationship between social capital and turnover intention. To achieve the purpose, this research conducted a survey on small and medium sized manufacturing companies in Busan and Gyeongnam and performed an empirical analysis using hierarchical regression analysis. According to the empirical analysis, the structural and relational dimensions of social capital had a negative (-) influence on the turnover intention. Especially, the relational dimension had a huge influence on the turnover intention, showing that it is important to form trust among an organization's members through their interactions. Second, organizational support recognition also had a negative (-) influence on the turnover intention, demonstrating that attention and complete support at an organizational dimension were needed for individual members. Third, organizational support recognition appeared to mediate the relationship between social capital and the turnover intention. The higher the organizational support recognition was, the lower the negative (-) influence of the relational dimension of social capital on the turnover intention was. Based on these results, this paper discussed the theoretical and practical implications of this research as well as future assignments.

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The Influence of Verbal Aggression on Job Involvement and Turnover Intention: The Moderating Effect of Self-esteem

  • Song, Jun-Hwa;Lee, Nam-Gyum;Hwang, Il-Young;Lee, Soo-Wook
    • Asian Journal of Business Environment
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    • v.5 no.4
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    • pp.19-28
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    • 2015
  • Purpose - Research shows that increased workload and psychological pressure produces tensions in organizations. Such tensions can increase employee aggressive workplace behavior. This study attempted to discover the relationship among verbal aggression, job involvement, and turnover intention. Research design, data, and methodology - A survey of administrative workers in colleges was done between May 20 and May 26, 2015. Result - The findings were as follows. First, verbal aggression directly increased employee turnover intention. Second, stress recognition also created turnover intention among employees, which was detected in the interviews conducted after the survey. Third, both the survey and the interviews showed that stress recognition did not have a significant effect on job involvement. Fourth, both the findings and the interviews after the survey showed that stress increased turnover intention. Last, the finding on the role of self-esteem showed that self-esteem had a positive moderating effect on the relationship between the influence of verbal aggression and stress recognition. Conclusion - Having strong talent at work should lower turnover intention and turnover rates and develop the organization continuously.

Study on the Recognition and Behavioral Intention for Alcohol-reduction Programs (절주프로그램의 인지도 및 이용의도에 영향을 미치는 요인 연구)

  • 장혜정;심재선;박종애
    • Korean Journal of Health Education and Promotion
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    • v.21 no.1
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    • pp.243-257
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    • 2004
  • Alcohol consumption is a major source of health problems, for example, alchol consumption is related to liver diseases. In addition, the social and economic costs related to alcohol consumption are enormous. This study was conducted to evaluate the current status and influencing factors related to the recognition and behavioral intention for both drinking and alcohol-reduction programs. Three effective alcohol-reduction programs of clinic program, mass education, and alliance were considered. To explain the health behavior for drinking and alcohol-reduction programs, a five-stage behavioral intention model was built and 500 questionnaires were completed through a telephone survey. Stages of the model composed of recognition of the programs, past experiences, present drinking status, intention for drinking, and behavioral intention for alcohol-reduction programs. As a result, recognition rates of the programs were low in general, therefore the strategies of education, public relations, and advertisement need to be pursued. The alcohol dependency resulted in the fact that success rate was 30% although trial rate of alcohol-reducing was 23%. The necessity of alcohol-reduction programs were suggested. In addition, significant factors related to the intention for alcohol-reducing were individual attitude and reluctancy to pay their time and money. An insignificant factor was the attitude to their alcohol-reduction by other people. Behavioral intention rates for alcohol-reducing clinics were 4%, and those for mass education were 8%. There were very low purchase rates for clinic program, mass education, and alliance. In conclusion, evidenced-based and effective alcohol-reduction programs need to be encouraged to drinkers by medical doctors, and the strategies of education, public relations, and advertisement are also recommended. In addition, continuing legal and systematic support for alcohol-reducing would lower the drinking rate and ultimately contribute to the nation's health promotion.

Relationships among Nursing Students' Recognition, Perceived Usefulness, and Intention to Accept IoT

  • KANG, Ji-Yeon;KONG, Ye-Won;KIM, Eun-Bi;KIM, Eun-Ae;PARK, Sun-Joo;PARK, Jina;SEONG, Ji-Yeon;SON, Chae-Eun;LEE, Bo-Mi;KIM, Yunmi
    • The Korean Journal of Food & Health Convergence
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    • v.7 no.1
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    • pp.1-5
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    • 2021
  • The purpose of this study was to investigate the degree of recognition, perceived usefulness, and intention to accept the Internet of Things (IoT) in healthcare among nursing students, as well as to determine related factors. Through this study, we wanted to develop the basic research for the education related to the IoT in healthcare. In this study, data were collected from 348 nursing students using self-report online questionnaires, Naverform, and analyzed using the independent sample t-test, one-way analysis of variance, and Pearson correlation coefficients in SPSS version 26.0. The results of the study show that recognition of the IoT was correlated with its perceived usefulness (r=0.37; p<.001) and intention to accept the IoT (r=0.23 (p<.001). The strongest correlation was found between perceived usefulness of the IoT and intention to accept (r=0.67; p<.001). In conclusion, recognition of the IoT in healthcare affected its perceived usefulness, and a significant correlation was found between perceived usefulness of the IoT and intention to accept it. This study analyzed how much recognition, perceived usefulness, and intention to accept IoT in healthcare nursing students have. Based on these findings, we suggest that education related to the IoT in healthcare should be incorporated into the nursing curriculum.