• Title/Summary/Keyword: Intention behavior

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A Study of Consumer Behavior Associated with Han-Gwa - Consumer Attitude, Behavioral Intention and Expense - (한과류에 대한 소비자의 구매행동 연구 -소비자태도, 구매의도 및 구매행동 -)

  • You So-Ye;You Myung-Nim
    • Journal of the Korean Home Economics Association
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    • v.42 no.10 s.200
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    • pp.129-141
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    • 2004
  • The purposes of this study were to explain consumer attitude, behavioral intention and behavior(expenses) in the purchase of Han-gwa and to explore the influencing factors on them. To achieve these purposes, the Heckman two-step model was utilized to utilize the recursive system of attitude, behavioral intention and behavior. The results of this study were as follows: 1) Seventy-six percent of consumers presented their favorable altitudes to purchase Han-gwa, while $47\%$ of consumers had behavioral intention for purchasing Han-gwa. In addition, purchasing expense of Han-gwa per year as a proxy variable of behavior was less than 100,000 won for most consumers. 2) First, consumer attitude was found to be significantly influenced by the type of family and food safety. Second, the behavioral intention for purchasing Han-gwa was found to be significantly influenced by consumer attitude, age, income, education and price. Finally, consumer behavior(expenses) of purchasing Han-gwa was found to be significantly influenced by the behavioral intention, income and purchasing place.

Effects of Human Papillomavirus Vaccination Education on College Women's Knowledge, Health Belief, and Preventive Behavior Intention (여대생에게 실시한 인유두종 바이러스 예방접종 교육의 효과)

  • Lee, Eun-Jee;Kim, Hyeon-Ok
    • Journal of Korean Academy of Nursing
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    • v.41 no.5
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    • pp.715-723
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    • 2011
  • Purpose: This study was done to evaluated the effects of Human Papillomavirus (HPV) vaccination education on college women's knowledge of HPV, health beliefs (perceived severity and perceived susceptibility), and preventive behavior intention. Methods: A nonequivalent control group pretest-posttest design with repeated measures was used. Participants were 125 female college students in one university, assigned to an experimental group (72 students) and control group (53 students). Results: Two weeks after the intervention, the experimental group reported higher scores of knowledge, perceived severity, perceived susceptibility, and preventive behavior intention than the control group. All follow-up scores except intention measured at 5 weeks after the intervention from the experimental group remained still higher than those from the control group. Conclusion: The results suggest that the variable of preventive behavior intention which is believed to be the closest predictor of real vaccination rate could be affected by the education, but did not remain at the same level at 5 weeks. Therefore, additional interventions may need to be provided before the educational effect on preventive behavior intention is greatly diminished.

Effect of aromatherapy planned behavior on behavioral intention (아로마테라피 계획행동이 행동의도에 미치는 영향)

  • Han Hyun Jung;Yong-Shin Kim
    • Journal of the Korean Applied Science and Technology
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    • v.41 no.2
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    • pp.329-337
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    • 2024
  • The purpose of this study was to investigate the effect of aromatherapy planned behavior on behavioral intention using the theory of planned behavior of attitude, subjective norm, and perceived behavioral control as factors of the theory of planned behavior. The behavioral intention of aromatherapy planned behavior was analyzed to have a significant positive causal relationship between the independent variables of attitude, subjective norm, and perceived behavioral control on the behavioral intention of aromatherapy. As a result of testing Hypothesis 1, "Aromatherapy planned behavior will have an effect on behavioral intention," previous research confirmed that the greater the attitude, perceived behavioral control, and subjective norm during aromatherapy planned behavior, the higher the participation intention. The verification was consistent with similar results between this study and this study. These results suggest that aromatherapy planned behavior will contribute to increasing aromatherapy's market share, reducing stress, and improving health through behavioral intention.

Factors affecting Weight-Control Behavior Intention in Female College Students: Based on the Theory of Planned Behavior (여대생 체중조절 행동의도에 영향하는 요인: 계획적 행동이론 적용)

  • Kim, Eun Ju
    • Research in Community and Public Health Nursing
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    • v.24 no.2
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    • pp.195-204
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    • 2013
  • Purpose: This study was carried out to find factors affecting weight-control behavior intention in female college students based on the theory of planned behavior. Methods: The subjects were 453 female students from everywhere other than the Gangwon Province and Jeju Island. Data were collected by using a questionnaire. Results: The factors affecting weight-control behavior intention in female college students within 2 weeks were attitudes and subjective norms. These two factors accounted for 20.0% of weight-control behavior intention. Also, when body shape satisfaction and BMI were added to variables of the theory of planned behavior like attitudes, subjective norms, and perceived behavior control, these 5 factors accounted for a total of 34.1%. Conclusion: Due to their distorted perception in preferring skinny body shapes, female college students are likely to attempt at inappropriate weight control behavior. Through intervention with such factors as attitudes and body image satisfaction, which have been derived from the results of this study, healthy weight control behavior should be pursued in practice.

Relationship Between Collegiate Student Exercise Intention and Leisure-Time Physical Activity: The Mediating Role of Action and Coping Planning (대학생들의 운동의도와 여가시간 신체활동 간의 관계에서 극복계획과 실행계획의 매개역할)

  • Kim, Boram;Cheon, Sung Hyeon
    • 한국체육학회지인문사회과학편
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    • v.58 no.1
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    • pp.217-228
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    • 2019
  • The purpose of this study is to test the mediating effect of coping plan and action plan in the relation between leisure-time physical activity(LTPA) intention and exercise behavior and to extend the literature in theory of planned behavior. We examined the mediating role of implementation plan-namely coping plan and action plan in the effect of intention to physical activity on exercise behavior. To attain the goal of study, we asked collegiate students (n=253; male=118, female=105) report their intention toward LTPA, coping plan, action plan, and self-reported exercise behavior. Collected data was analyzed using statistical program software (i.e., SPSS, AMOS) for SEM and mediation analyses. The results revealed that intention toward LTPA was positively related to implementation plan (coping plan and action plan) and exercise behavior. Collegiate students' intention toward LTPA positively predicted their exercise behavior mediated by implementation plans. Specifically, LTPA intention among collegiate students predicted their exercise behavior via coping plan and action plan. The findings showed that coping plan and action plan partially mediated in the relation between LTPA intention and exercise behavior. In conclusion, students' intention to be getting physical active in leisure-time physical activity explains lifetime physical activity or the level of recent exercise behavior possibly via coping plan (e.g., how to overcome barriers to exercise) and action plan (e.g., when and where I exercise and get physically active). The conceptualization of coping plan and action plan in implementation plans and test of its model better to explain the intention-behavior gap would help exercise instructors or practitioners effectively develop their plans and strategies toward targeted exercise behavior.

The Relationship between Sleep Disorders, Job Satisfaction, Practicing Health Promoting Behavior, Quality of Life and turnover intention of Shift Nurses and Non-shift Nurses

  • Kim, Jeoung-Mi;Vasuki, R
    • International journal of advanced smart convergence
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    • v.8 no.4
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    • pp.58-67
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    • 2019
  • The purpose of this study was to examine the relationship between sleep disorders, job satisfaction, health promotion behavior, quality of life, turnover intention. And also to find the predicting factors on turnover intention of shift and non-shift nurses. A descriptive study design was used. Study subjects were 239 nurses worked as a shift (167) and non-shift (72) in two general hospitals in P city. Turnover Intent, Sleep disorders, Job satisfaction, practicing health promotion profile and quality of life scales were used to collect the data. Data were analyzed by descriptive statistics and Pearson's correlation coefficient for find the relationship between study variables. Stepwise multiple regressions used to find predicting factors of turnover intention with other variables. The shift group showed lower Job satisfaction, practice of health promotion behavior and intention of turnover than non-shift nurses. The most important predictive factors of turnover intention in of shift group was job satisfaction (β =-. 477, p <.001) and non-shift group was health promotion behavior (β =-. 295, p = .040) than other factors. Findings showed that turnover intention highly influenced by job satisfaction than health promoting behavior and quality of life. This study suggests organizational efforts to provide sufficient staffing and nurse managersshould make more concentration to allot work schedule in order to avoid over load shift nurses and promote quality of client care.

Predicting Factors of Nurses' Intention to Care for COVID-19 Patients based on the Theory of Planned Behavior: The Moderating Effect of Perceived Behavior Control (계획된 행위이론 기반 COVID-19 환자 간호의도 예측요인: 지각된 행위통제의 조절효과)

  • Ahn, Beob Wang;Yu, Mi
    • Journal of Korean Clinical Nursing Research
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    • v.30 no.1
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    • pp.24-34
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    • 2024
  • Purpose: This study aimed to identify factors influencing nurses' intention to care for COVID-19 patients based on the theory of planned behavior, and to test the moderating effect of perceived behavior control between attitude, subjective norms, and nurses' intention to care. Methods: The participants were 167 nurses working at two designated hospitals for infectious diseases located in J and C city, South Korea. Data were collected from October 10th to 25th, 2020, and analyzed using independent t-test, ANOVA, and Pearson correlation coefficient, and hierarchical multiple regression analysis. The moderating effect was analyzed using the Process Macro model 1 (95% confidence interval, 10,000 bootstrapping), and a simple slope analysis was performed to identify the moderating effect of perceived behavior control. Results: The factors affecting nurses' intention to care for patients with COVID-19 were attitude toward the behavior (β=.32, p<.001) and perceived behavior control (β=.37, p<.001) in model 1, attitude toward the behavior (β=.28, p<.001) and perceived behavior control (β=.36, p<.001), and perspective taking (β=.26, p<.001) in model 2. The explanation power of this model was 65.0% (F=18.41, p<.001). The moderating effect of perceived behavioral control was statistically significant in the relationship between subjective norms and intention to care for patients with COVID-19 (F=16.37, p<.001). In the simple slope analysis, the reinforcement effect was greatest when the level of perceived behavioral control was at the mean (95% CI=0.46~0.67) and high (95% CI=0.70~1.08). Conclusion: Developing and applying a training program that enhances confidence and improves empathy is necessary to increase nurses' intention to care for COVID-19 patients.

A Study on the Intention of Smoking Cessation Behavior and it's Determinants - Based on the Theory of Planned Behavior- (일부 대학생의 금연의도 및 의도결정요인에 관한 연구 - 계획된 행위이론(Theory of Planned Behavior)에 기초하여 -)

  • Hyun, Hye Jin
    • Journal of the Korean Society of School Health
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    • v.11 no.2
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    • pp.217-228
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    • 1998
  • This study was conducted to investigate determinants of intention of smoking cessation behavior. We sampled 204 university student smokers using questionaires and analyzed the data using the t-test, ANOVA, Pearson product-moment correlation, and multiple regression. The results are as follows: 1. The attitudes concerning smoking cessation behavior are related to a student's course of study, religion and is further related to whether or not they tried to stop smoking. The subjective norm is related to smoking cessation recommendations. Perceived behavioral control is related to a growth criterion, the smoking amount and whether or not they have tried to stop smoking. The intention of smoking cessation behavior is related to smoking amount and whether or not they nare tried to stop smoking. 2. Total symptom number is related to smoking amount and smoking period. 3. Total symptom number is related to behavioral belief, attitude, and the intention to stop smoking. In conclusion, it was found that university students smoke far too much, however the intention to stop smoking is very low. Therefore, an intention promoting program of smoking cessation behavior is needed to reduce the smoking rate and relaxation therapy is necessary for in changing health promoting habits.

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Structural Relationship of Variables Regarding Nurse's Preventive Action against Needle Stick Injury (간호사의 주사바늘자상 예방행위관련 변인들 간의 구조모형 분석)

  • Ju, Hyeon Jeong;Lee, Ji Hyun
    • The Journal of Korean Academic Society of Nursing Education
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    • v.21 no.2
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    • pp.168-181
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    • 2015
  • Purpose: This study was conducted to determine the factors affecting the prevention of needle stick injury. Methods: Data collection was conducted during the period July 15-31, 2013 by a self-administered questionnaire involving 220 nurses working in 7 hospitals. The data was analyzed by SPSS v18 and AMOS v18. Results: Actions by nurses to prevent needle stick injury were directly and indirectly influenced by perceived benefits, attitude toward the behavior, perceived behavioral control, and intention underlying the behavior. Specially, perceived behavioral control is verified to have not only direct influence but also indirect influence on the performance of preventive action through the intention underlying the behavior. Also, perceived benefits indirectly influence the intention toward the behavior and performance of preventive action through attitude toward the behavior and perceived behavioral control. The predictor variables in this model are 52% explicable in terms of intention of prevention action against needle stick injury, and 66% explicable in terms of performance of preventive action. Conclusion: To ensure high performance of preventive action against needle stick injury, constructing not only the solution that inspires the intention toward behavior but also a system that can positively solve and improve obstructive factors in behavioral performance is of primary importance.

The Relationship between Workers' Knowledge Sharing Intention and Innovation Behavior in General Hospitals (종합병원 지식근로자의 지식공유 의도와 혁신행동 간의 관계)

  • Lee, Hyun-Sook
    • The Korean Journal of Health Service Management
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    • v.7 no.4
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    • pp.233-241
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    • 2013
  • The purpose of this study is to investigate factors affecting workers' knowledge sharing on knowledge sharing and innovation behavior in general hospitals. This study is based on factors of knowledge sharing such as incentives, reciprocal benefits, behavioral control, and subjective norm, CEO's support, rewards system, IT system, and trust. Data were assessed using 148 workers who work in 3 hospitals in Seoul, Kyunggi, Chunkcheong-do. Data were collected with self-administered questionnaires from April 1 to 31 in 2013 and analyzed SPSS 18 and SEM(structural equation modeling). The results of the study were as follows. First, knowledge sharing intention as well as innovation behavior was statistically significant in behavioral control and IT system. Second, knowledge sharing intention turned out to be positive effect for innovation behavior. This study identified a couple of factors affecting workers' knowledge sharing on knowledge sharing intention and innovation behavior. The the implications of these factors are discussed and areas for developing hospital's knowledge management strategies are fostered and knowledge sharing intention and innovation behavior.