• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.978-982
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• 2009

The strategyresearch between the advertisement of Nike and the advertisement of Lining, the comparison between these two brands which named Nike and Lining shows that Lining aims to search a kind of new effective advertizingform based on the success of Nike and contrasting to others. So Watch for this activity of advertisement marketing and give the analysis about the strategy of Lining brand comparing with the strategy of Nike brand.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.29 no.3
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• pp.33-42
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• 2006

From middle of 90's, SCM had emphasized the importance of connection of all companies which participate to a market, and outsourcing has emphasizes the slim structure of companies for pursing cost reduction and service improvement. But outsourcing as '2-1=1' and integration as '1+1=2' not adapt to the advanced market but return to the former state. Besides, it is impossible of subcontractors and logistics companies to execute these strategies which are win-win strategy and outsourcing. So many logistics companies have sharp competition in price recently. Therefore logistics companies have increased the need for a profitable business model and strategy. This paper researches the limitations of logistics market and redefines the role of logistics through the evolution of logistics. Also this paper proposes new role(Logister) and structure(Velcro structure) for not maker-oriented logistics but market-oriented logistics. The introductory case study will help to understand 2 terms(logister and velcro structure).

• Journal of Power Electronics
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• v.14 no.5
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• pp.1000-1007
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• 2014

This paper proposes an on-line rotor time constant estimation strategy for indirect field oriented induction machines. The performance of the indirect field oriented control is dependent especially on the rotor time constant whose value varies according to the temperature. The proposed method calculates the difference between the nominal rotor time constant and the real value from the d- and q-axis integration terms of a proportional integral (PI) current regulator and the demanded voltages of the induction machine to regulate the current in the steady state. Because the proposed strategy has a simple structure and is available in wide speed and torque ranges, the proposed method can be easily used in the industrial field. The effectiveness of proposed strategy is verified with simulations and a 7.5kW experimental setup.

• Journal of Distribution Research
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• v.7 no.1
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• pp.1-20
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• 2002

Many of logistics-related research in automobile industry has focused on inbound logistics and procurement. Research into outbound logistics is relatively few. As a starting research into outbound logistics in automobile industry, this paper examined its logistics network problems with three aspects - location strategy, inventory strategy and transportation strategy. We proposed alternatives of logistics network design resolution, and presented three practical scenarios based on those alternatives. Based on interview, on-site visit and internal data collection processes, we identified major domestic outbound logistics problems such as redundant logistics bases, inefficient delivery policy, insufficient inventory capacity, inventory stock quality deterioration, inefficient transportation system, and etc. In order to cope with those problems, we proposed such strategic alternatives as introduction of hub-and-spoke system, integration of logistics bases, introduction of (automatic) parking building, diversification of transportation mode, and etc. At the same time, we constructed three practically executable scenarios based on those ideas. The first is "Center Hub" scenario, the second is "Metropolitan Hub" scenario. The third and last scenario is "Regional Consolidation of Warehouses (distribution centers)".

• International Journal of Advanced Culture Technology
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• v.11 no.3
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• pp.338-345
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• 2023

Nowadays, many companies are striving to turn customer value into business value. Customer Relationship Management is a management system that develops effective and efficient marketing strategies by classifying customers in detail based on their information, i.e. databases, and consists of various information technologies. To implement this management system, a customer integration database must be established, and customer characteristics (buying behavior, preferences, etc.) must be analyzed with the databases established and the behavior of each customer must be predicted. This study aims to systematically manage a large amount of customer data generated by companies that apply Customer Relationship Management, in order to develop data design and data governance strategies that should be considered to increase customer value and even company value. We mainly looked at the characteristics of customer relationship management and data governance, and then explored the link between the field of customer relationship management and data governance. In addition, we have developed a data strategy that companies need to perform data governance for customer relationship management.

• Journal of Service Research and Studies
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• v.6 no.2
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• pp.133-151
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• 2016

The purposes of this research are to empirically examine (1) the impact of application of IT in IT industry which is the main engine for creative economy, (2) the relationship between application of IT and corporate strategy, and (3) the influence of corporate strategy on application of IT and employment. To achieve the purpose of research, we conducted a survey on 187 CIOs in october 2013. Research findings confirm that application of IT provides competitive advantages such as efficiency, threat, functionality, attack, and integration and these traits of IT significantly contribute to employment. And research results show that the moderating effects of corporate strategy on the relationship between application of IT and employment are different depending upon the type of corporate strategy. Thus firms in IT industry should consider traits of IT more seriously when they establish corporate strategy.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.1
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• pp.131-150
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• 2012

The purpose of this study is to provide the characteristics of marketing strategy on the SPA(Specialty store retailor of Private label Apparel) brand. This research can be used as information for the domestic SPA brand to enhance its international competitiveness. The characteristics of marketing strategy on the SPA brand are as follows. 1. One company integrate vertically the process of planning, production, promotion and distribution. 2. As using the advanced information, productions, and logistics systems, they are carried out speedy management. 3. The production strategies are focused on providing new goods of fast cycle and very diverse styles in a season, developing products that accurately reflect the general market trend and consumer demands, extending the line of goods, outsourcing of the place to reduce production costs. For high-quality goods, they are collaborating with the famous designers and developing of new and green environment materials. 4. Generally, the SPA brand emphasizes the low price strategy against the quality. 5. The promotion strategies are focused on conducting various unique and high sensible VMDs, fashion shows, star marketing, campaigns, aggressive publicity, magazine & outdoor advertisement and various events through the internet website, etc. 6. The place (distribution) strategies of SPA brand are focused on launching into global, expanding number of stores, increasing large-sized stores and diversifying the forms of store and selling.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.79-82
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• 2001

The wide use of Information Technology(IT), especially the rapid diffusion of the internet, brings us a new paradigm, called "Electronic Commerce", or "Digital Economy." The paradigm is regarded as a business strategy essential to organization's competitive advantage. Because very few studies have been performed in the area of e-strategy, especially in the combined strategy of clicks and mortars, a research on this area is needed. The main questions of this study are empirically to validate the usefulness and the applicability of a decision roadmap and to analyze the situation of Korean firms based on the decision roadmap. Major results of this study are as follows; First, there is an evidence that the roadmap can be applied to firms regardless of its industry and size. Second, usefulness of the roadmap is proved since companies that followed the prescription of the decision roadmap showed high degree of satisfaction with online sales amount. Third, Korean firms in general do not achieve the ideal degree of integration (or separation), especially in terms of management and operation. In conclusion, this study provides e-business strategy planners some guidelines about how to achieve right mix of on-line and off-line business.

• Journal of the Korean Society for information Management
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• v.21 no.1
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• pp.119-144
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• 2004

Given Korea does not have a competitive edge compared to developed or other competing countries in national information and knowledge resource, it is necessary to consider ways to ensure the best out of the limited resource. It is believed that Korea has to develop a national information policy which enables effective and efficient communication, management and availability of information resource within Korea. In order to ensure the strategic integration of information and knowledge resource in Korea, this research encompasses the followings: First, the needs for establishing a strategic system that helps ensure the integration of information and knowledge resource on national level are probed, Second, current status of national information and knowledge management policy is reviewed, and some problems are brought forward, Third, to resolve the problems a strategic approach to the integration of information resource according to material types and individual institution's characteristics is proposed, fur effective allocation of government budget. Ant finally, based on the findings and models proposed, a national information strategy to integrate the dispersed information resource is suggested.

• Journal of the Korean Institute of Rural Architecture
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• v.21 no.4
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• pp.9-16
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• 2019

This study aims to identify the rural spatial structure and to establish the planning characteristics based on urban-rural connections strategy of North Korea. For this purpose, they were collected such as documents and drawings including primary data related to rural planning in North Korea, and the rural space were classified into three elements in order to analyze them by the rural planning's point of the view. Unlike generalized capitalist cities, socialist North Korean cities are characterized by the coexistence of urban and rural areas. This distinct feature of the city is also reflected in creating rural space in North Korea. Thus, The urban-rural integration in spatial planning is a key factor in understanding the spatial structure of North Korea. This study firstly examines the characteristics of the county(gun), the administrative and economic unit established in the post-war period, secondly, examines the planning method of town(eup) which can be called the urban center in rural areas, and lastly grasps the planning method of rural village focusing on collectivization and identifies how they are connected to the town for the shake of urban-rural integration. As a result, the characteristics of rural planning in North Korea has revealed that it has a comprehensive rural planning established with the goal of strengthening the self-sufficiency of the rural area by the means of the create of rural spatial hierarchy in the whole country.