• 한국산학기술학회논문지
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• 제16권6호
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• pp.4284-4290
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• 2015

최근 도심형 연안정주지역은 전통적인 산업기능 쇠퇴와 부동산경기 침체로 전면개발방식보다는 역사적 문화적 가치를 활용한 재생방식으로 추진되고 있다. 본 연구에서는 부산시 영도구 영도대교 주변 수변지역의 지역자산을 조사하여 물리적 사회적 경제적 자산으로 분류한 후, 이지역의 장소가치를 높일 수 있는 통합적 재생방안을 제시하였다. 첫째, 물리적 재생은 장소와 문화적 특성을 둘째, 사회적 재생은 스토리텔링을 통한 지역브랜드를 셋째, 경제적 재생은 역사 문화적 특성을 고려하여 지역 활성화 방안을 제시하였다. 이를 통한 문화관광 인프라 구축으로 지역자산 기반형 문화체험을 제공하고, 연안정주지 일원의 도시 활력 기반을 제공함으로써 지역경제와 지역 커뮤니티 활성화를 기대할 수 있다.

• 융합보안논문지
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• 제18권4호
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• pp.19-25
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• 2018

본 논문은 딥 러닝(Deep-Learning) 기반의 계층형 이미지 분류 체계와 가중치 기반의 랭킹 시스템을 이용한 사용자 편의 중심의 유실물 등록 및 조회 관리 시스템을 제안한다. 제안된 시스템은 딥 러닝을 통해 이미지를 자동으로 분류하는 계층형 이미지 분류 시스템과 조회 과정의 편의를 위해 시스템상의 등록된 유실물 정보를 고려해 가중치 순으로 정렬하는 랭킹 시스템 모듈로 구성된다. 등록 과정에서 한 장의 사진만으로 카테고리 분류와 브랜드, 연관 태그 등 여러 정보가 자동으로 인식되어 사용자의 번거로움을 최소화하였다. 그리고 랭킹 시스템을 통해 사용자들이 자주 찾는 유실물을 상위에 노출함으로써 유실물 검색의 효율성을 높였다. 실험 결과, 제안된 시스템은 사용자가 쉽고 편리하게 시스템을 이용할 수 있음을 확인하였다.

• 아태비즈니스연구
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• 제12권4호
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• pp.271-288
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• 2021

Purpose - The purpose of this study is to identify the critical factors that restaurant management should consider strategically when making a decision after COVID-19 under the digital transformation and non-contact service expansions environment. Design/methodology/approach - The thirty six experts and managers who have 5 years or more experience in restaurant industry in Korea participate this study. The Analytic Hierarchy Process (AHP) and SER-M were used to analyze the experts' opinion Findings - As a result of the analysis, 'management environment' (0.313) showed the highest relative importance priority, followed by 'brand (0.263)', 'management characteristics (0.254)', and 'physical factors (0.17)'. And, as for the sub-factor value, 'lifestyle (0.087)', 'awareness (0.084)', 'consumer desire (0.075)', and 'loyalty (0.068)' were ranked highest among the 19 influencing critical factors. Research implications or Originality - In the case of large restaurant enterprises, it is judged that the subject(CEO, Management) is actively pursuing a strategy to acquire the necessary resources for the given environment of digital transformation and customer demand for non-contact services. On the other hand, in the case of middle and small restaurant enterprises, it seems that they are fully aware of the demand for expansion of non-contact services and the digital transformation required in the post COVID-19 era, but information technology utilization ability, usage experience, technology acceptance ability, and education and training support for this are only available to large enterprises.

• 한국의상디자인학회지
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• 제24권4호
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• pp.11-25
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• 2022

Convergence, a universal phenomenon in modern society, takes place in various ways throughout society, and the concept of convergence can also be observed in fashion shows. The concept of convergence is actively emerging in terms of fashion show directing. The purpose of this study is to suggest the development of fashion show directing by analyzing the convergence characteristics of fashion show directing through a Louis Vuitton fashion show, and to provide data on convergence in fashion shows. The object of the study is the women's Paris Pret-a-porter and women's cruise collection presented at the Louis Vuitton fashion show. The research method integrated the criteria for analysis and the characteristics of fashion show production through previous studies and a literature review. The characteristics of convergence production in Louis Vuitton fashion shows were identifeid through literature and visual data. In this study, the convergence of the Louis Vuitton fashion shows were divided into four categories: genre integration, sensory synesthesia, perspective diversification, and media scalability. First, the integration of genres enhanced the brand image and effectively conveyed the concept of the show. Second, the synesthesia of the senses expanded communication with the audience and increased the audience's immersion. It has also become a new way to experience fashion shows in person. Third, the diversity of perspectives changed and diversified the way audiences experienced fashion shows. Fourth, the scalability of the media means various ways in which the audience can experience fashion shows. Through this, it is possible to effectively convey information and experiences about fashion shows to the audience.

• Asia Marketing Journal
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• 제14권3호
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• pp.137-151
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• 2012

Established in May 2005, INNOCEAN Worldwide started as an affiliate marketing and communications company of the Hyundai Motor Group and grew into a top agency ranked no. 2 in the South Korean market within seven years. Currently, INNOCEAN Worldwide has become a global company, operating in sixteen countries through four regional headquarters, fifteen overseas subsidiaries, and seven branch offices with more than 1,100 employees. The company holds top clients from finance, electronics, telecommunications, food, retail, education and other various industries. The accomplishment of INNOCEAN Worldwide can be summarized by the following five key factors. The first factor is INNOCEAN Worldwide's strong and enduring passion and commitment to enter the global market and to build and strengthen its global network. The second factor is achieving successful localization through recruiting talented employees for its overseas branches directly from the local workforce, which enables the company to overcome language barriers, cultural differences, and creative gaps among different regional markets. Third is the company's effective implementation of the 'Global Resource Remix' strategy, which incorporates the distinctive competencies of each overseas operation as a global company standard. Fourth is the creation of the 'Discover System,' a global knowledge management system enabling overseas offices worldwide to share each other's accumulated knowledge and experiences. The fifth factor is the successful establishment of INNOCEAN Worldwide's unique Total Marketing Solution Service. Through this service, the company has offered integrated consulting services for strategic brand management to solve various marketing problems. In summary, the passion and commitment of INNOCEAN Worldwide's top management for the company's globalization and the supporting system that enables such commitment have made it possible for the company to take a global leap and become not merely a company with global operations but a truly global company.

• 급식외식위생학회지
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• 제5권1호
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• pp.12-18
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• 2024

"Dangol" is a native Korean word originating from 18 century folklore. Dangol is often used as a keyword and term in consumer marketing and foodservice industry research. However, a variety of other terms have also been used to express the concept of Dangol, including loyalty, brand loyalty, Choongsung, Choongsung level, loyal customer, Dangol customer, Dangol intention, and store loyalty. Due to a lack of clear conceptualizations of Dangol, terms such as Dangol, Choongsung, and loyalty are often mixed in their use, even in a single study. This study confirmed whether Dangol is being used interchangeably with loyalty in domestic literature by applying an integrated literature review of studies found on Google Scholar. Of the studies that have been published since 1990, 219 studies were analyzed. The first analysis yielded eight research keywords related to Dangol. Dangol intention, Dangol doctor, and Dangol faith were the most commonly used at 18.2%, followed by Dangol customer and Dangol relationship at 13.6%. The second analysis yielded nine research keywords related to loyalty. Out of the 99 cases, loyalty program occurred most frequently at 46%, followed by loyalty at 20%. The third analysis yielded 22 research keywords related to Choongsung in total. Customer Choongsung was most frequent at 28%, followed by trademark Choongsung at 14%. Finally, the results of the content analysis on Dangol was summarized as "designated relationship for business transaction and the relationship between the seller", "the customer when a single transactional relationship is established continuously".

• 농약과학회지
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• 제19권2호
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• pp.93-100
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• 2015

거창지역에서 사과재배 50농가를 대상으로 2012년부터 2013년까지 2년간 사용농약 및 사용량, 선택방법, 살포실태 등을 분석한 결과, 연간 살균제는 $13.9{\pm}3.5$회, 살충제 $12.6{\pm}3.2$회, 살비제 $2.6{\pm}1.3$회를 살포하였으며, 살균제는 갈색무늬병, 탄저병, 점무늬낙엽병, 살충제는 복숭아순나방, 복숭아심식나방, 응애류 등을 방제하기 위하여 주로 사용되었다. 농약판매상은 병해충의 발생을 현장에서 직접 파악하지 않고 농약을 판매하였으며, 적용작물에 등록되어 있지 않은 농약을 판매하는 경우도 있었다. 대부분의 농민들은 농약을 스스로 선택하지 못하는 등 판매상에 대한 의존도가 82.5%로 매우 높았다. 병해충종합관리(IPM)체계와 관련하여 거창지역의 사과원에서 살포되는 살균제, 살충제, 살비제의 성분조사를 통해 실질적으로 빈번하게 살포되는 농약을 분석하고, FAO의 권장기준에 부합하는지 비교한 결과 대부분의 약제가 권장기준에 부합하였다.

• Journal of the Korean Data and Information Science Society
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• 제25권6호
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• pp.1161-1170
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• 2014

오늘날과 같은 글로벌 경쟁에서는 전통지식, 전통문화표현물, 유전자원 등과 같은 새로운 분야의 지식재산이 중요한 자산으로 인식되고 있다. 이와 함께 우리나라의 문화콘텐츠, 브랜드, 디자인 등 지식재산의 총체적 경쟁력 확보가 시급한 실정이다. 이에 본 연구에서는 2014년 이후 발효예정인 나고야의 정서에 의해 향후 다양하게 파생될 이익 공유 문제와 지적재산권 분쟁에 대비할 수 있도록 하기 위하여, 우리나라 중부지방 문헌 전통지식 2,047건과 구전 전통지식 931건을 대상으로 전처리 과정을 거쳐 200건의 전통지식을 선정하였다. 이들을 대상으로 양적 연구방법인 델파이 (Delphi) 조사를 활용하여 우선순위 상위 50건의 전통지식을 선정하였다. 선정된 50건 중 문헌 전통지식은 30건, 구전 전통지식은 20건으로 나타났다. 본 연구의 결과는 향후 포커스그룹인터뷰 등과 같은 질적 조사연구의 기본 자료로 활용될 수 있을 것이다. 나아가 선정된 전통지식은 향후 유효 공표 (특허를 위한 선행성 확보)를 통하여 국제사회에서 인정받을 수 있는 우리나라 생물 전통지식의 자산 확보 등에 크게 기여할 수 있다는 점 등에 본 연구의 의의가 있다.

• 한국프랜차이즈경영연구
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• 제10권4호
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• pp.19-29
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• 2019

Purpose: In beauty industry, service quality is very critical, because it impacts on the customer's positive attitude and behavior to the beauty salon or beauty brand. Thus, this research examines the effects of service attributes on customer satisfaction and loyalty in beauty salon. This research suggests the guidelines for how beauty salons should manage their physical environment, price policy, professional skills, and employees that improve management and business performance. Research design, data, and methodology: This study examines the structural relationship between service attributes, customer satisfaction, and loyalty. Service attributes divide into four sub-dimensions such as servicescape, price service, technical service, and employee service. In order to test the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and examined in previous studies. A total of 160 questionnaires were distributed and collected, and 150 were used for analysis except 10 that were unresponsive or unfaithful. The data were analyzed using SPSS 22.0 and SmartPLS 3.0 statistical package program. Result: The results of this research are as follows. First, all sub-dimensions of service attributes such as servicescape, price service, technical service, and employee service have significant positive impacts on satisfaction. Second, customer satisfaction have significant impact on loyalty. Conclusions: This study suggests an integrated model of the relationship that the characteristics of beauty salon service attributes affect customer loyalty through satisfaction, and suggests how to manage and allocate limited resources in the beauty industry. The findings of this research indicate that the level of customer satisfaction is shown to be increased by servicescape, technical characteristics, value of money, and human attributes. Thus, beauty salon management should focus on the relationship with their customers how to improve customer loyalty through satisfaction. The quality of beauty service influences customer's attitudes and behaviors toward beauty salon. Considering the beauty business, where the quality and customer satisfaction of beauty services are determined by the hairdresser's beauty skills,, the beauty salons must find ways to improve their skills and new trend of hair style. If beauty salon customers perceive the high quality of beauty service, they revisit beauty salon and recommend it to others.

• 한국비블리아학회지
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• 제33권4호
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• pp.73-92
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• 2022

본 연구는 기존 국립세종도서관 정책정보포털(POINT)의 국정과제 서비스를 뛰어넘는 고품질 정책정보서비스 제공을 위하여, 새로운 국정과제 이행에 필요한 정책자료를 효과적으로 서비스할 수 있는 모형을 개발하고자 한다. 이에 개별 접근을 통한 데이터 검색 대신 통합된 검색 환경을 제공하는 것이 필요하며, 이를 위한 국정과제서비스 모형 구축을 4가지 모형으로 제안하였다. 첫째, 국정과제서비스 시스템 운영 부문으로 인터페이스 측면, 전산 시스템 구상, 전자정보원 측면, 전산 시스템 구상을 제안하였다. 둘째, 국정과제서비스 정보원 부문으로 Linked Open Data 시스템 구상, 정책정보 시계열 서비스 시스템 구상, 국외 원문자료 번역서비스, 연구자 희망자료 확충을 제시하였다. 셋째, 국정과제서비스 홍보 부문으로 정책 이용자를 위한 홍보 강화, 사이트 브랜드 구축 및 홍보, SNS 채널 운영, 보조자료 활성화 강화, 외부 서비스에서의 접근성 강화를 제안하였다. 넷째, 국정과제서비스 협업 및 연계 부문으로 Open API, 클라우드 서비스, 해외도서관과의 정보 네트워크 확장을 제안하였다.