• 마케팅과학연구
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• 제15권3호
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• pp.211-231
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• 2005

마케팅관리자들이 글로벌 시장에 혁신을 성공적으로 진출시키기 위해서는 개인적 저항과 집단 저항에 대하여 이해하는 것이 중요하다. 우리가 제한하기로는 소비자들은 개인으로서, 집단의 한 구성원으로서 혁신에 저항하며, 의사결정의 다른 단계에 다른 방법으로 저항한다. 개인적인 저항은 초기저항(initial resistance)의 형태에서 시작하여 급박한 저항(emergent resistance)으로 발전하고 최종적으로는 늦은 저항(belated resistance)으로 발전한다. 또한, 개인의 도덕적 기준이 혁신수용 의사결정에 영향을 미칠 수 있다. 때때로 개인적 저항은 집단저항에 의해서 수반되거나 집단저항으로 진화한다. 우리는 혁신에 대한 소비자저항을 개인에 대하여, 개인이 속한 집단에 대하여, 다른 개인과 집단에 대하여 작용하는 사회정체감의 결과로서 생각하는 체계를 제시한다. 어떤 집단 구성원인 소비자들은 사회비교과정을 통하여 자아존중감을 증가시킨다. 소비자들이 어떤 집단에 대하여 강한 정체감을 가지고 결속하면 할수록, 내부집단 결속력과 외부집단 배타성이 더 많이 나타난다. 외부 집단 배타성은 집단 구성원들에게 외부 집단과 관련된 제품과 서비스에 대하여 강한 저항을 나타낸다. 개인적인 저항과 집단 저항은 마케팅관리자들을 위협하고 성과를 침해한다. 혁신에 대한 저항의 존재를 고려하고, 극복하려는 전략을 추구함으로써 마케팅관리자들은 이러한 위협을 새로운 기회로 전환시킬 수 있다. 소비자저항에 대한 이해는 혁신의 소비자수용에 대한 연구를 보완하고, 소비자행동의 보편적인 모형을 개발하는 데 도움이 될 수 있다.

• 정보관리학회지
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• 제28권4호
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• pp.141-160
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• 2011

본 연구는 기관 레포지터리에 셀프 아카이빙하고 있는 미국 연구중심 대학 교수 109명의 데이터를 혁신확산 이론의 주요 개념을 바탕으로 분석한 것이다. 이들 교수들의 대다수가 기관 레포지터리 담당자의 직접적인 연락이나 발표를 통해 기관 레포지터리를 인식하고 있었다. 혁신의 5가지 특성과 관련하여 디지털 보존과 이용통계 제공이 기관 레포지터리의 상대적 우위성을 강조할 수 있는 서비스 기능으로 나타났다. 또한 기관 레포지터리의 기반이 되는 오픈액세스의 가치와 학자들이 지향하는 지식과 학문의 발전이라는 가치 사이에 적합성이 존재하는 것으로 나타났다. 파일럿 프로젝트를 통한 기관 레포지터리의 시험적 사용가능성을 확인할 수 있었으며 기관 레포지터리의 수용을 통해 긍정적이고 가시적인 피드백을 얻은 교수들은 기관 레포지터리를 보다 적극적으로 지원하고 있었다. 혁신의 계속 수용이라는 측면에서 볼 때 기관 레포지터리의 수용을 지속시킬 수 있는 안정적이고 효율적인 서비스를 제공하는 것이 필요할 것이다.

• 디지털융복합연구
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• 제10권11호
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• pp.225-234
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• 2012

공개소프트웨어는 소스코드가 공개되어 있는 소프트웨어로서 누구나 자유롭게 활용, 배포가 가능하며 비용이나 성능 측면에서 전용소프트웨어에 비해 상당한 이점이 있다. 본 연구에서는 Rogers(1995)의 혁신확산이론을 근거로 기업과 공공기관의 공개소프트웨어 도입의 촉진요인으로 상대적 이점, 적합성, 복잡성(용이성), 결과시연성, 가시성 등을 설정하고 201개 기관의 설문조사결과를 토대로 통계적 분석을 시도하였다. 요인 간 상관분석결과, 조직의 공개소프트웨어 사용 계획에 대해 모든 요인들이 밀접한 관계를 띠는 것으로 나타났지만, 사용계획을 종속변인으로 하는 회귀분석결과에서는 적합성과 가시성만이 통계적으로 유의한 요인으로 도출되었다. 공개소프트웨어의 본원적 가치도 중요하지만 기업조직의 정보화환경에 적합한 서비스모형이 함께 제공되지 않으면 기업고객의 인식을 긍정적으로 전환시키기 어렵다는 의미로 해석해볼 수 있다. 그 외 분석결과에 대한 시사점도 결론으로 제시하였다.

• 기술혁신연구
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• 제11권2호
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• pp.239-281
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• 2003

This study explored the patterns of activities and interactions among participants in the adoption process of a new system innovation, ADSL, in Korea, using an integrative framework of innovation system and strategic decision-making process for uncertainty reduction. An in-depth case analysis was undertaken to identify the adoption process of ADSL innovation, as a case in point, in conjunction with activities and interactions among related parties such as government, service providers, equipment suppliers, and content providers. The results of case analysis revealed that as the level of uncertainty in the adoption of ADSL innovation decreases, the focus of decision-making activities moves from scoping, to searching, to evaluating and to committing. Also this study found that at the early stage of ADSL adoption with higher level of uncertainty, government plays a pivotal role in coordination of related parties to participate in the innovation process, while service providers replaced this role at later stage of innovation with lower level of uncertainty. This study discussed theoretical and policy implications for the adoption of new system innovations with varying degrees of uncertainty.

• 대한간호학회지
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• 제9권2호
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• pp.1-6
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• 1979

The topic I have chosen for presentation to you today is entitled, the theory of change in nursing practice or to put it into simpler words. How do new ideas in nursing get started - Where do they come from\ulcorner - How are these ideas spread through the social system of nurses\ulcorner - What makes some Directors of Nursing more ready to accept change than others\ulcorner What factors in-fluence than to introduce change\ulcorner The process of change has been the subject of considerable research in such diverse disciplines and fields as anthropology and rural sociology, marketing and, also, education, for many years. The studies are called“diffusion”studies, or sometimes“adoption”studies, or“adoption of innovation”studies. They deal specifically with the transmission of innovations to members of a social system, and are considered a subset of research in the general field of communication, Although a number of studies have been undertaken in medicine, and, in the past decade, numerous ones in education, there have been few studies on the process of change in nursing. Yet, nursing has undergone tremendous changes in the past 10 years - the nursing process has been introduced, there is the expanded role of the nurse which is rapidly becoming a regular mode of practice - and many, many more changes, We seem to be always running to try. to keep up with changes that have already taken place. Yet little is known about known about the process of change itself - how practitioners learn about new ideas and techniques, or about the factors which influence nurses to accept some changes and reject others. The purpose of the study I am about. to describe was to analyze the process of change as it functioned in regard to nursing innovations in a selected segment of Canadian hospitals, and to relate the analysis to general research and theory about information transmission and the acceptance of change. Three aspects of the process were investigated : 1. The flow of information about changes in nursing practice through a network of hospitals. 2. Factors influencing the adoption of changes in nursing practice. 3. Factors influencing delay in the adoption process, the rejection of changes, or their discontinuance following adoption.

• 한국정보시스템학회지:정보시스템연구
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• 제24권1호
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• pp.45-66
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• 2015

This study empirically investigated the relationships among organizational culture, target costing, knowledge management activities, and corporate innovations. The results of this study showed that innovative and supportive culture positively affects the adoption degrees of target costing. According to the results, it was observed that target costing as well as innovative and supportive culture have a positive impact on levels of knowledge management activities(i.e., knowledge creation, sharing, storage, and application). It was also demonstrated that organizational culture has an indirect effect on activation of knowledge management activities through target costing. Thus, to enhance knowledge management activities, target costing must be aligned with appropriate types of organizational culture. In examining the impact of knowledge management activities on the frequencies of product and process innovations, no significant effect was found. Additional analyses that compare across three groups(i.e., low level group, middle level group and high level group in knowledge management activities) and between two groups(i.e., between high level group and middle level group or between high level group and low level group) were performed. The results of comparison showed that the degrees of product and process innovations are highest in high level group, but no significant differences are found in the degrees of innovations between middle level group and low level group.

• Journal of Information Technology Applications and Management
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• 제23권3호
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• pp.35-47
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• 2016

Many technology innovations fail. Only a few of them are successfully implemented. Most of the remaining are discontinued before long or fail to be routinized. Although employees attempted to adopt the innovation for some legitimacy reasons, they have not reached the stage of internalization in which they believe in the real value of the innovation and become committed to the innovation. The deficiency of internalization was utilized in many studies as an important factor for explaining the failed innovation cases. However, few empirical studies examine the role of internalization in technology adoption. This study aims to investigate a mediating effect of internalization on technology adoption.

• Journal of Information Technology Applications and Management
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• 제17권2호
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• pp.187-205
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• 2010

This study takes a holistic approach to understand the diffusion of IPTV services by combining the adoption-diffusion model and the use-diffusion model of innovation. IPTV service, a leading digital converged application coupling media content with telecommunications, has been recently launched commercially in Korea. We created a structural model of adoption-diffusion, using the perceived easeof-use and usefulness of TAM(Technology Acceptance Model) as mediating variables, and a structural model of use-diffusion, with the rate of use and the variety of use as mediating variables. To empirically analyze these models, non-users of IPTV were surveyed using the adoption-diffusion model to identify factors influencing their intention to subscribe to the service. Meanwhile, users of IPTV were surveyed using the use-diffusion model to determine the factors that influence their satisfaction with the service and their intention to re-use it. Under the adoption-diffusion model, we found that trialability, household innovativeness and perceived risk were the determinants of user satisfaction with IPTV, and perceived ease-of-use, the mediating factors. Under the use-diffusion model, complementarity and communication were shown to be the determinants of users' satisfaction with IPTV, and variety of use, the mediating factor. We also found that consumers' intention to re-use IPTV was strongly influenced by its relative advantage and perceived risk.

• The Journal of Asian Finance, Economics and Business
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• 제8권12호
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• pp.241-251
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• 2021

This study aims to analyze the impact of technology adoption on students' satisfaction with the higher education system in Vietnam. With the continuous development of information and technology, the education sector in particular and many economic sectors in Vietnam have witnessed an explosion of applications and interventions in teaching-learning. However, these innovations have also received a lot of criticism regarding their effectiveness and feasibility. Although the numerous benefits that technology adoption has brought to education are apparent, many practitioners have not adjusted to this transition, resulting in lower learner satisfaction. Through a survey of more than 2472 university students in Vietnam, the results find a positive relationship between technology adoption and student satisfaction in higher education. We also test how nine contingent factors including gender, income, major, self-study time, learning methods, technology administration, self-ability in adopting technology, technology accessibility, and purpose of using technology can moderate that relationship. Indeed, technology adoption acts as a facilitator to make learning more convenient, effective, and accessible, rather than completely affecting learning outcomes and satisfaction. This result suggests that self-motivation is an important and decisive factor in improving satisfaction through choosing and applying technology effectively and appropriately.

• 한국경영과학회지
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• 제26권1호
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• pp.1-14
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• 2001

New information technologies have often been treated as innovations for target users. Although users in recent times have had significantly more opportunities to be socialized with information technologies, the rapid pace of technology development usually means that every new technology represents a fairly major change over the previous one. Although a fairly significant body of research that empirically tests these alternative models and theories is now in existence, some questions with regard to the role of perceptions in innovation adoption remain unanswered. This paper reports the results of a field study examining adoption of an information technology innovation represented by an internet application. Moreover, the study examines the effects of an important moderating influence-personal innovativeness-on this adoption process. Finally, the study seeks to shed further light on the determinants of perceptions by examining the relative efficacy of mass media and interpersonal channels in facilitating perception development.