• 지능정보연구
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• 제19권4호
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• pp.133-146
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• 2013

본 연구는 매체에 따른 정보확산차이와, 정보유형을 근접성의 정도로 분류하여 정보확산차이를 보고자 하였다. 이는 기존의 전통매체인 종이신문이나 TV, 라디오와 같이 일방적으로 전달되는 매체의 정보확산과는 달리, 온라인 뉴스나 소셜네트워크서비스와 같이 쌍방향적 소통이 가능한 매체 특성으로 인한 정보확산은 차이가 있을 것이라 판단하였다. 따라서 본 연구에서는 개인이 직접 기사를 올리고 다른 사람들과 공유할 수 있는 블로그(Blog) 매체와 온라인 뉴스(News) 매체에 따른 정보확산차이를 비교해 보고자 하였다. 또한 심리적, 지리적 근접성에 따른 정보확산차이를 보고자 정보의 유형을 세분화 하였다. 이는 수용자가 정보의 근접성이 높고 낮음의 차이 정도에 따라 정보유형에 따른 가치평가의 기준이 다를 것이라 보았다. 정보유형은 연예, 시사(국제), 제품으로 선정하였고, 세부내용은 연예와 관련된 '싸이 젠틀맨', 시사와 관련된 '중국 쓰촨성 지진', 제품과 관련된 '갤럭시 S4'를 선택하였다. 본 연구의 분석방법은 Bass 확산모형을 이용하여 증명하고자 하였다. Bass 확산모형은 혁신효과(Innovation effect)와 모방효과(Imitation effect)로 나눠서 측정한다. 혁신효과는 서비스 초기에 영향을 미치는 변수로 추정가능하며, 모방효과는 서비스 초기 단계 이후에 영향을 미치는 변수로 구전의 영향을 받는다고 볼 수 있다. 본 연구 결과 첫째, 매체에 따른 정보확산 흐름은 비슷하게 나타났다. 비록 두 매체의 특성에 차이점이 있을지라도, 뉴스가치 중 하나인 근접성에 따른 정보확산은 비슷한 형태를 보인다고 할 수 있다. 두 번째, 근접성에 기반한 정보유형별 정보확산에는 차이가 있었다. 수용자 입장에서 관련성이 높은 제품과 연예는 모방효과가 높게 나타났으며, 시사의 경우는 모방효과보다 혁신효과가 높게 나타났다. 이는 제품관련 정보나 연예관련 정보와 같이 개인에게 심리적으로나 지리적으로 근접성이 높은 정보는, 국제 재해와 관련된 시사정보와 같이 근접성이 낮은 정보에 비해서, 개인의 모방효과가 활발히 진행된다고 볼 수 있다. 연구결과를 통해 매체와 정보유형에 따라 정보확산 흐름변화를 고찰하여 실무에 활용한다면 도움이 될 것이라 본다. 하지만, 정보유형을 각각 하나의 기사만을 택하여 보았기 때문에 이 결과를 통한 정보확산 차이라고 규정짓기에는 sample size가 너무 작아 일반화에 어려움이 있다. 향후 연구에서는 소셜미디어 종류를 블로그 뿐 만 아니라 다양한 소셜미디어를 추가하여 비교해 볼 필요가 있을 것이다. 또한 정보의 유형을 근접성 측면뿐 만 아니라 다른 측면도 고려해 봐야 할 것이다.

• 기술혁신학회지
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• 제20권4호
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• pp.1243-1261
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• 2017

이동통신시장은 지난 10년 동안 괄목할 만한 가입자 증가로 인해 급격하게 성장했다. 서비스의 확산패턴은 그러한 새로운 서비스를 준비하는 이동통신사에게 주요 관심사이다. 우리는 이러한 서비스의 확산패턴이 이전의 모바일 서비스와 유사할 것으로 가정하며, 이러한 서비스의 확산패턴을 확인하는 것은 차세대 모바일 서비스를 위한 이동통신사에게 필수적이다. 본 연구에서는 이동통신서비스의 유사한 확산패턴을 보여 주는 국가를 분류하였다. 전통적인 확산모델을 사용하여, 25개의 서유럽 국가들의 이동통신 확산패턴을 추정한다. 1993년부터 2004년까지 이들 국가들의 월 보급률 자료를 기초로 하였다. 클러스터 분석을 통해 이동통신 확산패턴측면에서 상위 모방국가와 하위 모방국가의 두 그룹을 분류하였다. 이 연구의 결과는 이동통신서비스의 상이한 확산패턴을 설명하기 위한 인과모형을 개발하거나 차세대 이동통신서비스를 위한 새로운 네트워크를 계획할 때 그 기초를 제공한다.

• International Journal of Contents
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• 제8권3호
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• pp.12-19
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• 2012

This study investigated what factors affect consumers' decision making concerning the adoption of smart TVs. For this purpose, the integrated adoption model that consists of six major constructs from the diffusion of innovation theory (DIT), the technology acceptance model (TAM), and the model of innovation resistance(MIR) was employed. To collect data, an online survey was used. Data collected were analyzed with the structural equation model (SEM). Findings showed that the innovativeness has a positive influence on the both of perceived usefulness and perceived ease of use. It was also shown that both of perceived usefulness and perceived ease of use affect the intention to use smart TVs in a positive way. The innovation resistance has a negative influence on the intention to use. The mediating role of the innovation resistance was also found. The implications of these results are discussed.

• Journal of Applied and Pure Mathematics
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• 제4권1_2호
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• pp.27-36
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• 2022

An innovation diffusion model is proposed model consists of three classes, namely, a non-adopter class, adopter class innovation-I, and adopter class innovation-II in a partially competitive and cooperative market. The proposed model is analyzed with the help of the qualitative theory of a system of ordinary differential equations. Basic influence numbers associated with first and second innovation $R_{0_1}$ and $R_{0_2}$ respectively in the absence of each other are quantified. Then the overall basic influence number (R₀) of the system is assessed for analyzing stability in the market in different situations. Sensitivity analysis of basic influence numbers associated with first and second innovation in the absence of each other is carried out. Numerical simulation supports our analytical findings.

• 기술혁신연구
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• 제6권2호
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• pp.1-31
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• 1998

This paper summarizes the research results on the structural characteristics of the Korean innovation system. The Korean NIS has functioned well in the foreign technology imitation stage. However, there are many drawbacks to advancing to the stage of technological innovation. Weak infrastructure and linkages among technological institutions are detrimental factors that affect technological innovation. The immobility of professional manpower is a serious bottleneck to knowledge diffusion. Especially, the inactivity of university research prevents universities from being able to play a relevant role in the national innovation system. The drawbacks of the Korean innovation system are mainly associated with the public sector and social culture. Weak linkages among organizations are due to the lack of trust among people and organizations, and absence of demand-oriented management in public institutes. Weaknesses in technological infrastructure, university research and the social and cultural environment are tile result of the lack of government will. However, the private sector was evaluated as being relatively active in innovation. Particularly, Chaebols deployed aggressive strategies to acquire their own technological capabilities. The findings of this study suggest that to strengthen the Korean innovation system, the government continues to be important, as in the past, in order to shape social institutions and a culture that is learning friendly, diffusion friendly and, consequently, innovation friendly.

• 기술혁신연구
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• 제10권1호
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• pp.148-173
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• 2002

This study examines the impact of the Internet on the organizational innovation. With the introduction of digital technology, the entire organizational process and structure is now being restructured. The purpose of this study is to develop a framework to help classify the organizational innovations and understand organizational innovation processes. This study suggests that the wide diffusion of digital technology has affected the modularization of the organizational routines and processes. The modularization of knowledge and organization give rise to a new organizational architecture, a modular architecture. In the Fordist regime, the characteristics of organizations were depicted as vertically integrated and tightly coupled system. The organizational processes and routines were tightly linked and integrated. However, the diffusion of Internet, which has a tendency to disassemble this tightly coupled system, has resulted in the emergence of loosely coupled and vertically disintegrated system. Eventually the modular architectures are emerging as a new organizational paradigm in the post-Fordist regime. In this study, the modes of organizational innovation is classified as follows. If the organizational innovation enhances both existing organizational components and tile tightly coupled architecture, it is incremental innovation (Mode 1): if it destroys both existing components and the tightly coupled architecture, it is radical innovation (Mode 4): however if only the tightly coupled architecture is transformed into the modular architecture and the codification of organizational component is enhanced, the innovation is architectural (Mode 3). The last one is component innovation (Mode 2), in which existing organizational components are destroyed but tightly coupled architecture is enhanced. It is argued that the organizational innovation process follows Mode I$\longrightarrow$ Mode II $\longrightarrow$ Mode III $\longrightarrow$ Mode IV in order.

• 기술혁신연구
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• 제13권1호
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• pp.113-139
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• 2005

The purpose of this study is to analyse the diffusion process of personal computer (PC) in Korea during the 1990's. To achieve the goal, five research steps have been done such as the literature survey of diffusion theory, set-up of theoretic equilibrium model of supply and demand, derivation of an equilibrium path using Hamiltonian, and empirical analysis. The empirical analysis has been performed based on that equilibrium path. The results can be summarized as follows : First, technological attribute of diffusing product influences the diffusion speed of Product. It has been proven that the size of the network has a significant effect on the diffusion of PC in empirical study Second, supply factors have an important role in the diffusion process. According to the empirical analysis, decreasing cost of production as a result of technological advance promotes the speed of diffusion. This point seems to be manifest theoretically, but existing empirical models have not included supply factors explicitly, Third, it has been found out that expectation of decreasing cost would influence the speed of diffusion negatively as expected ex ante. Theoretically this result is supported by arbitrage condition of purchasing timing.

• 지식경영연구
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• 제9권3호
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• pp.77-105
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• 2008

This study primarily aims at identifying what factors significantly affect the diffusion of knowledge management systems(KMS) and finding out how these identified factors can be effectively managed, especially for Korean companies. The research model is derived based on previous researches on innovation diffusion, information systems implementation, and KMS. The model is used to examine the role of determinants in influencing the extent to which KMS is diffused within organizations. Independent variables of this research are composed of technical characteristics, organizational characteristics and environmental characteristics. 'Breadth of diffusion' and 'depth of diffusion' concept are used to measure the extent of KMS diffusion which is the dependent variable of this model. The 101 companies of total 1,000 samples responded to the survey. To analyze tile results of this empirical study, we performed the multiple regression analysis. As a result, it was shown that the relative advantage, complexity, information system maturity, size, top management support, champion, competitive pressure have influences on both the breadth and the depth diffusions. On the other hand, the organizational culture, valuation and compensation, and uncertainty of environmental factors were not verified to be significant. This empirical study will provide Korean companies with insights into effective ways to diffuse the KMS and succeed in business competition.

• Asia pacific journal of information systems
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• 제7권3호
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• pp.89-108
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• 1997

This study, drawing upon research in innovation theory and Information systems, investigates the relationship among the organizational and innovation characteristics and the extent of internal and external diffusion of EDI in Korean firms. The data for this study were collected from 131 firms that have implemented EDI. The results of the correlation and the multiple regression analysis show that elapsed time and organizational compatibility are the major predictors of EDI diffusion. Specifically, the extent of communication, elapsed time and organizational compatibility are the major predictors of internal diffusion, while centralization, organizational compatibility and elapsed time are closely related to external diffusion of EDI. The results of this study imply that to facilitate the use of EDI widely within and beyond organizations, EDI system should be compatibile with the organizational tasks, values systems and existing information systems.

• 한국경영과학회지
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• 제34권4호
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• pp.15-26
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• 2009

Bass diffusion model have played a central role in studying the diffusion of the new products since 1969, the year of publication of Bass model. Almost 750 publications based on the Bass diffusion model have explored extensions and applications. Extension models can be divided into two types. One is the model containing marketing-mix variables and the other is the model containing additional parameters. This paper presents another extension model of the latter type. Our model allows the time varying coefficients of innovation and imitation. Two pieces approximation of time varying coefficients is introduced and it's parameters are estimated based on NLS(Non-Linear Mean Square) method. Empirical studies are performed and the results show that our model is superior to the basic Bass model and the NUI(Non-Uniform Influence) model which is the well-known extension of the Bass model. The model developed in this paper is, also, transformed into the Bass model with the ready potential adopters in order to enhance the descriptive power.