• Journal of Intelligence and Information Systems
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• v.19 no.4
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• pp.133-146
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• 2013

While the use of internet is routine nowadays, users receive and share information through a variety of media. Through the use of internet, information delivery media is diversifying from traditional media of one-way communication, such as newspaper, TV, and radio, into media of two-way communication. In contrast of traditional media, blogs enable individuals to directly upload and share news, which can be considered to have a differential speed of information diffusion than news media that convey information unilaterally. Therefore this Study focused on the difference between online news and social media blogs. Moreover, there are variations in the speed of information diffusion because that information closely related to one person boosts communications between individuals. We believe that users' standard of evaluation would change based on the types of information. As well, the speed of information diffusion would change based on the level of proximity. Therefore, the purpose of this study is to examine the differences in information diffusion based on the types of media. And then information is segmentalized and an examination is done to see how information diffusion differentiates based on the types of information. This study used the Bass diffusion model, which has been frequently used because this model has higher explanatory power than other models by explaining diffusion of market through innovation effect and imitation effect. Also this model has been applied a lot in other information diffusion related studies. The Bass diffusion model includes an innovation effect and an imitation effect. Innovation effect measures the early-stage impact, while the imitation effect measures the impact of word of mouth at the later stage. According to Mahajan et al. (2000), Innovation effect is emphasized by usefulness and ease-of-use, as well Imitation effect is emphasized by subjective norm and word-of-mouth. Also, according to Lee et al. (2011), Innovation effect is emphasized by mass communication. According to Moore and Benbasat (1996), Innovation effect is emphasized by relative advantage. Because Imitation effect is adopted by within-group influences and Innovation effects is adopted by product's or service's innovation. Therefore, ours study compared online news and social media blogs to examine the differences between media. We also choose different types of information including entertainment related information "Psy Gentelman", Current affair news "Earthquake in Sichuan, China", and product related information "Galaxy S4" in order to examine the variations on information diffusion. We considered that users' information proximity alters based on the types of information. Hence, we chose the three types of information mentioned above, which have different level of proximity from users' standpoint, in order to examine the flow of information diffusion. The first conclusion of this study is that different media has similar effect on information diffusion, even the types of media of information provider are different. Information diffusion has only been distinguished by a disparity between proximity of information. Second, information diffusions differ based on types of information. From the standpoint of users, product and entertainment related information has high imitation effect because of word of mouth. On the other hand, imitation effect dominates innovation effect on Current affair news. From the results of this study, the flow changes of information diffusion is examined and be applied to practical use. This study has some limitations, and those limitations would be able to provide opportunities and suggestions for future research. Presenting the difference of Information diffusion according to media and proximity has difficulties for generalization of theory due to small sample size. Therefore, if further studies adopt to a request for an increase of sample size and media diversity, difference of the information diffusion according to media type and information proximity could be understood more detailed.

• Journal of Korea Technology Innovation Society
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• v.20 no.4
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• pp.1243-1261
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• 2017

Mobile telecom markets have dramatically increased in the last decade due to a remarkable subscriber base growth. The diffusion patterns of the services are a major concern for mobile carriers preparing those new services. We assume that the diffusion patterns of those services will be similar to those of previous mobile services, and discovering the diffusion patterns of those services is an essential task of mobile carriers for preparing the next mobile services. This study attempts to classify some groups which show similar diffusion patterns of mobile services. Using a traditional diffusion model, this study estimates diffusion patterns of twenty five western European countries. The estimation is based on the monthly penetration ratio of those countries from 1993 to 2004. Based on the estimation, the cluster analysis discovers that there are two different countries groups in terms of mobile diffusion pattern: high imitation countries and low imitation countries. The critical point for classifying the two groups in terms of imitation effect was 0.90. The results provide the basis for developing a causal relationship model which explains the different diffusion pattern of mobile services and planning new networks for the advanced mobile services.

• International Journal of Contents
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• v.8 no.3
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• pp.12-19
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• 2012

This study investigated what factors affect consumers' decision making concerning the adoption of smart TVs. For this purpose, the integrated adoption model that consists of six major constructs from the diffusion of innovation theory (DIT), the technology acceptance model (TAM), and the model of innovation resistance(MIR) was employed. To collect data, an online survey was used. Data collected were analyzed with the structural equation model (SEM). Findings showed that the innovativeness has a positive influence on the both of perceived usefulness and perceived ease of use. It was also shown that both of perceived usefulness and perceived ease of use affect the intention to use smart TVs in a positive way. The innovation resistance has a negative influence on the intention to use. The mediating role of the innovation resistance was also found. The implications of these results are discussed.

• Journal of Applied and Pure Mathematics
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• v.4 no.1_2
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• pp.27-36
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• 2022

An innovation diffusion model is proposed model consists of three classes, namely, a non-adopter class, adopter class innovation-I, and adopter class innovation-II in a partially competitive and cooperative market. The proposed model is analyzed with the help of the qualitative theory of a system of ordinary differential equations. Basic influence numbers associated with first and second innovation $R_{0_1}$ and $R_{0_2}$ respectively in the absence of each other are quantified. Then the overall basic influence number (R₀) of the system is assessed for analyzing stability in the market in different situations. Sensitivity analysis of basic influence numbers associated with first and second innovation in the absence of each other is carried out. Numerical simulation supports our analytical findings.

• Journal of Technology Innovation
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• v.6 no.2
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• pp.1-31
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• 1998

This paper summarizes the research results on the structural characteristics of the Korean innovation system. The Korean NIS has functioned well in the foreign technology imitation stage. However, there are many drawbacks to advancing to the stage of technological innovation. Weak infrastructure and linkages among technological institutions are detrimental factors that affect technological innovation. The immobility of professional manpower is a serious bottleneck to knowledge diffusion. Especially, the inactivity of university research prevents universities from being able to play a relevant role in the national innovation system. The drawbacks of the Korean innovation system are mainly associated with the public sector and social culture. Weak linkages among organizations are due to the lack of trust among people and organizations, and absence of demand-oriented management in public institutes. Weaknesses in technological infrastructure, university research and the social and cultural environment are tile result of the lack of government will. However, the private sector was evaluated as being relatively active in innovation. Particularly, Chaebols deployed aggressive strategies to acquire their own technological capabilities. The findings of this study suggest that to strengthen the Korean innovation system, the government continues to be important, as in the past, in order to shape social institutions and a culture that is learning friendly, diffusion friendly and, consequently, innovation friendly.

• Journal of Technology Innovation
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• v.10 no.1
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• pp.148-173
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• 2002

This study examines the impact of the Internet on the organizational innovation. With the introduction of digital technology, the entire organizational process and structure is now being restructured. The purpose of this study is to develop a framework to help classify the organizational innovations and understand organizational innovation processes. This study suggests that the wide diffusion of digital technology has affected the modularization of the organizational routines and processes. The modularization of knowledge and organization give rise to a new organizational architecture, a modular architecture. In the Fordist regime, the characteristics of organizations were depicted as vertically integrated and tightly coupled system. The organizational processes and routines were tightly linked and integrated. However, the diffusion of Internet, which has a tendency to disassemble this tightly coupled system, has resulted in the emergence of loosely coupled and vertically disintegrated system. Eventually the modular architectures are emerging as a new organizational paradigm in the post-Fordist regime. In this study, the modes of organizational innovation is classified as follows. If the organizational innovation enhances both existing organizational components and tile tightly coupled architecture, it is incremental innovation (Mode 1): if it destroys both existing components and the tightly coupled architecture, it is radical innovation (Mode 4): however if only the tightly coupled architecture is transformed into the modular architecture and the codification of organizational component is enhanced, the innovation is architectural (Mode 3). The last one is component innovation (Mode 2), in which existing organizational components are destroyed but tightly coupled architecture is enhanced. It is argued that the organizational innovation process follows Mode I$\longrightarrow$ Mode II $\longrightarrow$ Mode III $\longrightarrow$ Mode IV in order.

• Journal of Technology Innovation
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• v.13 no.1
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• pp.113-139
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• 2005

The purpose of this study is to analyse the diffusion process of personal computer (PC) in Korea during the 1990's. To achieve the goal, five research steps have been done such as the literature survey of diffusion theory, set-up of theoretic equilibrium model of supply and demand, derivation of an equilibrium path using Hamiltonian, and empirical analysis. The empirical analysis has been performed based on that equilibrium path. The results can be summarized as follows : First, technological attribute of diffusing product influences the diffusion speed of Product. It has been proven that the size of the network has a significant effect on the diffusion of PC in empirical study Second, supply factors have an important role in the diffusion process. According to the empirical analysis, decreasing cost of production as a result of technological advance promotes the speed of diffusion. This point seems to be manifest theoretically, but existing empirical models have not included supply factors explicitly, Third, it has been found out that expectation of decreasing cost would influence the speed of diffusion negatively as expected ex ante. Theoretically this result is supported by arbitrage condition of purchasing timing.

• Knowledge Management Research
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• v.9 no.3
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• pp.77-105
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• 2008

This study primarily aims at identifying what factors significantly affect the diffusion of knowledge management systems(KMS) and finding out how these identified factors can be effectively managed, especially for Korean companies. The research model is derived based on previous researches on innovation diffusion, information systems implementation, and KMS. The model is used to examine the role of determinants in influencing the extent to which KMS is diffused within organizations. Independent variables of this research are composed of technical characteristics, organizational characteristics and environmental characteristics. 'Breadth of diffusion' and 'depth of diffusion' concept are used to measure the extent of KMS diffusion which is the dependent variable of this model. The 101 companies of total 1,000 samples responded to the survey. To analyze tile results of this empirical study, we performed the multiple regression analysis. As a result, it was shown that the relative advantage, complexity, information system maturity, size, top management support, champion, competitive pressure have influences on both the breadth and the depth diffusions. On the other hand, the organizational culture, valuation and compensation, and uncertainty of environmental factors were not verified to be significant. This empirical study will provide Korean companies with insights into effective ways to diffuse the KMS and succeed in business competition.

• Asia pacific journal of information systems
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• v.7 no.3
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• pp.89-108
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• 1997

This study, drawing upon research in innovation theory and Information systems, investigates the relationship among the organizational and innovation characteristics and the extent of internal and external diffusion of EDI in Korean firms. The data for this study were collected from 131 firms that have implemented EDI. The results of the correlation and the multiple regression analysis show that elapsed time and organizational compatibility are the major predictors of EDI diffusion. Specifically, the extent of communication, elapsed time and organizational compatibility are the major predictors of internal diffusion, while centralization, organizational compatibility and elapsed time are closely related to external diffusion of EDI. The results of this study imply that to facilitate the use of EDI widely within and beyond organizations, EDI system should be compatibile with the organizational tasks, values systems and existing information systems.

• Journal of the Korean Operations Research and Management Science Society
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• v.34 no.4
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• pp.15-26
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• 2009

Bass diffusion model have played a central role in studying the diffusion of the new products since 1969, the year of publication of Bass model. Almost 750 publications based on the Bass diffusion model have explored extensions and applications. Extension models can be divided into two types. One is the model containing marketing-mix variables and the other is the model containing additional parameters. This paper presents another extension model of the latter type. Our model allows the time varying coefficients of innovation and imitation. Two pieces approximation of time varying coefficients is introduced and it's parameters are estimated based on NLS(Non-Linear Mean Square) method. Empirical studies are performed and the results show that our model is superior to the basic Bass model and the NUI(Non-Uniform Influence) model which is the well-known extension of the Bass model. The model developed in this paper is, also, transformed into the Bass model with the ready potential adopters in order to enhance the descriptive power.