• Journal of Information Science Theory and Practice
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• 제6권3호
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• pp.25-36
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• 2018

Anonymity plays an increasingly important role on social media. This is reflected by more and more applications enabling anonymous interactions. However, do social media users behave different when they are anonymous? In our research, we investigated social media services meant for solely anonymous use (Jodel) and for widely spread non-anonymous sharing of pictures and videos (Instagram). This study examines the impact of anonymity on the behavior of users on Jodel compared to their non-anonymous use of Instagram as well as the differences between the user types: producer, consumer, and participant. Our approach is based on the uses and gratifications theory (U>) by E. Katz, specifically on the sought gratifications (motivations) of self-presentation, information, socialization, and entertainment. Since Jodel is mostly used in Germany, we developed an online survey in German. The questions addressed the three different user types and were subdivided according to the four motivation categories of the U>. In total 664 test persons completed the questionnaire. The results show that anonymity indeed influences users' usage behavior depending on user types and different U> categories.

• 한국정보시스템학회지:정보시스템연구
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• 제22권1호
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• pp.65-87
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• 2013

The development and expansion of communication technology in the field of information technology (IT) have changed the method and culture of communication, mediating communication among people. In particular, since social network service (SNS) has the attributes of information delivery and processing, it has a more powerful dissipating effect and influence than other existing communication methods. The role of users in SNS is important because it has the communication structure of producer-consumer, which consists of sharing, connection and participation of users. In this line, the purpose of this study is to investigate the intention for continued use of SNS by user ability. In order to explain the motivation and behavior for continued use of SNS by users, this study employed the motivation theory and post-adaptation model. The study applied 'media literacy' to the characteristics of SNS media and environment and expanded it into the concept of 'SNS literacy' to identify the moderating effect by user ability. Referred to as 'user's ability that is required to use SNS,' the SNS literacy was verified for its moderating effect with the three sub-dimensions: 'technical accessing ability,' 'understanding ability' and 'creative ability.' The major findings of this study are as follows. First, the perceived usefulness and playfulness were found to have a significant effect on the intention for continued use of SNS, showing the same result with previous studies on technology acceptance. In other words, usefulness and playfulness are variables with an explanatory power in the SNS environment as well. Second, the conceptualization of SNS literacy with accessing ability, understanding ability and creative ability was found to be valid. Third, it was verified that there was a significant difference in the SNS literacy between perceived usefulness and continued use, indicating that users with higher ability respond sensitively to usefulness and affect continued behavior. The moderating effect of SNS literacy was also verified in the relationship between perceived playfulness and intention for continued use. The results above confirm the difference in post-adaptation behavior of individuals, and are expected to provide several implications.

• Asian Pacific Journal of Cancer Prevention
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• 제15권5호
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• pp.2231-2238
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• 2014

This study investigated how self-rated health and socioeconomic status are associated with behaviour of cancer survivors regarding desire for information. For this association, we compared survivors who did not seek information about cancer with those who did. We examined how sociodemographic, socioeconomic, cancerrelated, and health information factors are associated with self-rated health (SRH) by health information seeking/avoiding behavior in a survey of 502 post-treatment cancer patients. In the information seeking group, all four factors exhibited significant relationships with SRH. SRH values were significantly high for women (p<0.05), non-Hispanic White (p<0.05), and educated (p<0.01) participants, and for those who had high self-efficacy to use health information by themselves (p<0.01). Furthermore, in the information avoiding group, not only were there no significant relationships between socioeconomic status (SES) and SRH, but there were negative associations between their attitude/capacity and the SRH. In terms of communication equity, the promotion of information seeking behavior can be an effective way to reduce health disparities that are caused by social inequalities. Information avoiding behavior, however, does not exhibit a negative contribution toward the relationship between SRH and SES. Information seeking behavior was positively associated with SRH, but avoiding behavior was not negatively associated. We thus need to eliminate communication inequalities using health intervention to support information seeking behavior, while simultaneously providing support for avoiders.

• 한국정보처리학회논문지
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• 제6권8호
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• pp.2088-2097
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• 1999

소프트웨어 도메인모형(Domain Model)으로부터 행위패턴을 식별하고, 개발 시스템의 동적 행위를 구체화한 사용 사례추출 및 구조화로 재사용을 증진시키는 소프트웨어 프레임워크(Framework) 구축방법을 제안한다. 대부분의 소프트웨어 행위모형이 이질적인 개발자의 요구사항이나 의도를 일관성 있게 모형화 하지 못하며, 재개발과 유지보수를 위한 구체적인 활용방안이 마련되어 있지 못하다. 따라서, 행위패턴을 식별하고 시스템에 반응하는 구체적인 기능성 항목인 사용 사례(Use Case)를 구조화하여 개발된 모형의 일관성을 보완하고, 재사용과 유지보수를 하는 재사용 프레임워크를 구축한다. 사용 사례의 구조화를 위해 격자모형(Lattice Model)이 이용되며, 재사용 구성항목을 추출하도록 유도할 수 있는 재사용 프로세스 구조와 세부절차를 소개한다.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.527-535
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• 2007

The number of SMEs taking up information systems such as Enterprise Resource Planning has been growing rapidly, and many of those organizations have stepped into the stage of ongoing use at this point. Thus, research which takes into account idiosyncratic nature of SME environment is more important than before. Through an empirical study using survey method, we tried to examine the importance of end user's feedback seeking behavior in SMEs and how environmental factors affecting such behavior reinforce and interact with the feedback seeking behavior itself. The result shows that end user's active role as a voluntary feedback seeker is important in utilizing information systems in accordance with the initial design intention in ongoing use environment. Furthermore, in order to facilitate such feedback seeking behavior in SME environment, it is essential that management's involvement and communicating to its employees the importance of effectively utilizing the information systems as well as the support of peer IT champ.

• Journal of Information Science Theory and Practice
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• 제8권1호
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• pp.45-55
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• 2020

The purpose of this work was to study library website users' actions by tracking their behavior, determining popular content, and identifying browsing patterns and subsequent improvement of access to popular content. The study of behavior models and the use of web analytics has led to the emergence of solutions that improve the usability and functionality of the State Public Scientific-Technological Library of the Siberian Branch of the Russian Academy of Sciences (SPSTL SB RAS) website. These are: identifying user tasks as they are developed, conducting user testing to better understand the event. tracking data and collecting additional data to verify the effectiveness of the changes made. Examining data on the duration of the session and the number of visits will help determine the goals of user visits and develop new recommendations. Usability analysis and testing will make it possible to compare the data obtained using web analytics and the perception of the library site by the users themselves. Recommendations are offered to libraries on the use of data on the real behavior of the target audience of the library website to improve access to library resources and services, increase their relevance and improve information services.

• Asia pacific journal of information systems
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• 제13권4호
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• pp.147-169
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• 2003

Individual adoption and sustained usage of information technology(IT) are crucial prerequisites for exploiting IT as integral components of organizational work. Previous studies on technology adoption in workplace suggest that acceptance behavior is influenced by a variety of factors such as individual differences, social influences, beliefs, attitudes, and situational influences. In this paper, we introduce a research model to predict the usage behavior of intranet in workplace and also explain the causal relationships among variables. Based on the survey of 333 intranet users, this study uses structural equation model with LISREL 8.12. This study suggests several major results from surveys and analysis from them. Perceived use is influenced by intranet experience, task equivocality, organizational support, and perceived ease of use, Experience and organizational support determine perceived ease of use. Task equivocality, task interdependence, and organizational support have positive effects on subjective norm. On the other hand, present usage, which is a dependent variable in this model, is influenced by perceived use, experience, task interdependence, and organizational support.

• 한국도서관정보학회지
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• 제38권3호
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• pp.455-475
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• 2007

최근의 도서관 변화의 가장 큰 특징으로 먼저 이용자의 변화를 들 수가 있는데 평일의 학생이용중심에서 주부, 무직자, 고령자 이용과 휴일에는 가족동반이용 등으로 이용자의 속성이 변화하고 있고 이에 따라 체재형도 서관이라고 하는 새로운 개념의 도서관이 출현하여 이용자의 속성에 대응하는 형태로 독서서비스를 제공하고 있다. 본 연구는 체재형 도서관으로의 이행시기에 있는 도심의 공공도서관을 대상으로 도서관내에서의 가족의 이용행동 조사하여 가족이용유형의 구성특징 및 공간구성과의 상관관계를 분석하고 비독서행위에 대하여 고찰을 행하였다.

• 복식
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• 제50권7호
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• pp.5-14
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• 2000

Fashion leadership of middle- and high-school male student was measured. The subjects were divided into five subgroups including, fashion dual leaders(13.3%), innovators(10.3%), opinion leaders(7.6%), followers(52.3%), and laggards(16.3%), according to their innovativeness and opinion leadership. The findings were as follows : fashion dual leaders were very confident and fashion-conscious while other subgroups were very price-conscious and quality-aware. Among the fashion information sources included in the study' my own experience and opinion' was the most Important to all 5 subgroups. Generally the higher the fashion leadership was, the more actively utilized fashion information sources. The fashion magazine and commercials as information sources was not as important to the subjects as it was to college women. Apparel shopping behavior was also significantly different among subgroups. As a whole, the general characteristics, such as. the use of fashion information and the apparel shopping behavior, of opinion leaders and innovators were similar, but those of followers and laggards were very dissimilar.

• Asia pacific journal of information systems
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• 제29권2호
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• pp.248-267
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• 2019

As merging online and offline channels into one single platform, individuals could easily and frequently switch between online and offline channels. In order for understanding such unique behaviors, this study attempts to explore why and how consumers choose their channels to search and purchase a product. We have drawn on multiple theories that have been used to explain individuals' judgment and decision making (i.e., construal level theory and regula-tory focus theory) in order to develop and tested two-way ANOVA based models of how both regulatory focus (e.g., promotion vs. prevention) and product types (e.g., experience goods vs. searching goods) including the psychological distance cue separately and jointly affect individuals' channel selection behavior (e.g., intention to use single channel vs. intention to use cross-channels). Our results have indicated that consumers with promotion-focus are more likely to use a single channel in experience goods rather than in searching goods when there exists the psychological cue. Based on our findings, the implication for both research and practice are discussed.