• 한국문헌정보학회지
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• 제36권4호
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• pp.123-145
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• 2002

이 연구에서는 대구경북지역의 대학도서관이용자 582명을 대상으로, 불만족의 강도와 무료이용지각, 불평에 대한 태도, 불평비용, 불평의 성공가능성, 서비스의 중요성, 외적귀인, 충성도 둥의 불평행동의 선행요인이 이용중단, 직접 및 간접항의, 부정적 구전, 제3자를 통한 불평 둥의 각 불평행동 유형에 미치는 영향을 실증적으로 분석하였다.

• 한국문헌정보학회지
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• 제41권2호
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• pp.317-334
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• 2007

이 연구는 부산지역에 거주하는 노년층의 일상적 정보세계를 그리고자 한 조사연구이다. 자료는 연구대상의 생애사에 대한 기초적인 설문조사와 면담 및 사례 관찰을 통하여 수집하고 분석하였다. 구체적으로 이 연구에서는 부산지역 노년층의 일상속에서 정보와 관련된 기본적인 양상과 노년계층의 정보화를 저해하는 요인을 파악하여 분석하고 이를 정보화정책에 연계할 수 있는 모티브를 찾고자 하였다. 궁극적으로 이를 통하여 지역의 유관 기관을 중심으로 하는 공공 정보서비스의 확대방안을 모색하고자 하였다. 이를 위하여 이 연구에서는 (1) 일상적 관심사의 유형과 대처 방식, (2) 정보화의 계기와 현재 정보화수준, (3)일상의 영위를 위해 필요로 하는 정보를 얻기 위하여 그들이 이용하는 매체의 유형과 특성 등의 범주를 다루었다.

• 복식
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• 제61권8호
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• pp.127-140
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• 2011

The purpose of this study is to offer the basic data regarding the career development supporting system of senior fashion students. This study investigated contents of required vocational information and vocational information seeking behavior of senior fashion students. And this study also intended to analyse vocational choice anxiety factors and its relationship with level of vocational information requirement. The subjects of this study consisted 261 senior fashion students at eleven universities in the nation. The results of the study are as follows. First, five dimensions of required vocational information of fashion students were identified by factor analysis; information related to judgement of eligibility to apply for the job & company, information of work environment, information of fashion company that has the potential to hire them, information of level of compensation, stability of employment and promotion, and information of kind of job & job roles in the fashion field. Second, the senior fashion students faced few obstacles obtaining vocational information such as insufficient online vocational information, difficulties in discovering the sources of vocational information and time restriction for job search & career indecision. Third, the fashion students perceived diverse anxieties about making vocational choices. The survey identified five categories of the anxieties; anxiety about adapting to new job environment & recruiting process of the fashion company, anxiety about too heavy workload, anxiety about stability of employment & level of compensation, anxiety about lack confidence of their ability to do the job and anxiety about ability in English & the qualification for application. And there was significant relationship between vocational choice anxiety and requirement level of vocational information. This result proved providing vocational information relieves anxiety about getting a job.

• 패션비즈니스
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• 제1권2호
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• pp.55-64
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• 1997

This study adapted OSL (Optimum Stimulation Level) to induce the customer's behavior, especially customer's fashion behavior. The purpose of the fashion advertisement was to accelerate the purchasing desire for the clothes by catching the customer's attention. OSL is one of the methods. OSL can satisfy customers' desires using the new stimulation that reveals a customer's individual characters. In general, women are more concern about fashion and sensitive to the clothes of new fashion than men. But nowadays, many of the men are also concern about their appearance and fashion. The differences between men and women in fashion behavior and in each factor, of OSL, especially a relationship between OSL factor and fashion behavior are researched in this study. Such differences analyzed to find the sources that can satisfy their various desires. This study was expected to provide good information to plan advertising strategy in unpredictable market situation. The subjects for this study were 308 male and female university students. Mehrabian and Russell (1974),s ASTS(Arousal Seeking Tendency Scale) was adapted to measure the OSL, and twenty questions regarding fashion leadership and clothing importance released by Kwon, Shin, Lee, are adapted to measure the fashion behavior. An ANOVA was used as statistical analyzing method to find out the difference between men and women in fashion behavior. The relationship between fashion behavior and difference between men and women in OSL factors were measured by MANOVA. Conclusions were as follows; 1. In consciousness degree of fashion leadership and clothing importance in the fashion behavior, women were higher than men. 2. There was a difference between men and women in OSL's each factors in "unusual stimuli" and "sensuality", but there is no significant statistical difference in factors of "change", "risk", "new environment". Therefore women are higher than men in the stimulation level of "unusual stimuli" and" sensuality". 3. Low element of OSL relating to fashion behavior is from "change" and "unusual stimuli". 4. For the relationship between OSL and fashion behavior, fashion leadership and clothing importance were recognized better in the group of higher level of "change" and "unusual stimuli" irrespective of sex. In the case of "change" which is one of OSL factors, High OSL groups were higher than low OSL groups in the consciousness level of the fashion leadership and clothing importance. In men's case, High OSL-Change groups were higher than Low OSL-Change groups in the fashion leadership, but there was no difference between two groups in the consciousness of the clothing importance. In the case of "Unusual Stimuli", High OSL groups were superior to Low OSL groups in the fashion leadership, but there was no significant difference between two groups in the clothing importance. In women's case, High OSL-Change groups were superior to Low OSL-Change groups. In the case of "Unusual Stimuli", High OSL groups were superior to Low OSL groups in the fashion leadership, but there was no difference between two groups in the clothing importance.

• 한국비블리아학회지
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• 제22권2호
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• pp.101-122
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• 2011

21세기 지식정보사회에서 정보활용능력은 필수적으로 갖추어야 하는 능력이다. 정보활용능력의 중요성에 대한 인식이 전세계적으로 확산되면서 미국, 영국, 호주를 중심으로 정보활용능력 표준 및 교육 프로그램의 개발 시행을 위한 노력이 확산되고 있다. 이러한 시류에 따라 본 연구에서는 국내외 정보활용능력 표준들을 바탕으로 대학생이 갖추어야 할 핵심 정보활용능력 요소를 추출하고, 추출된 핵심요소와 Kuhlthau의 Information Search Process Model(이후 ISP 모델)을 접목시켜 대학 정보활용능력 교육과정 모델을 개발하였다. 교육과정 모델은 현장적용성을 고려하여 대학교육의 구조와 유사한 강의교안으로 표현되었으며, 6가지 정보활용능력 핵심요소를 주요 교육내용으로 설정하고, ISP 모델의 단계를 따라 교육내용을 구성하였다. 개발된 교육과정 모델을 토대로 정보활용능력 교육의 확산과 발전을 위한 많은 후속연구가 이루어져야 할 것이다.

• Journal of Information Science Theory and Practice
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• 제2권3호
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• pp.55-65
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• 2014

This study investigated the information environment of lecturers in Federal Polytechnic, Offa, Kwara State, Nigeria, in relation to their information seeking behavior, extent of use of the polytechnic library, perceptions of the resources and services of the library, level of awareness and extent of use of the open access model of scholarly communications, as well as the challenges of accessing and using information resources. It adopted the survey research method, using a questionnaire for data collection, while the descriptive statistics method was used to analyse the data, using tabular presentation and simple percentages. From a population of 280 lecturers for the study, a purposive sample of 164 was drawn. The findings showed that the lecturers' information needs are focused on online use; they hardly use the polytechnic library due to their perceptions of the resources and services of the library. They are, to a greater extent, aware of open access initiatives, but do not publish in open access outlets, while various challenges affect their access and use of information resources for teaching and research. A recommendation was made, among others, that the polytechnic management should pay more critical attention to the library especially in the areas of adequate, current and comprehensive collections on all the programmes of the institution, as well as the provision of wireless internet services on the campus through a public-private partnership arrangement.

• 한국의류학회지
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• 제29권6호
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• pp.847-858
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• 2005

The purpose of this study was to examine consumer purchasing behavior of the online shoppers particularly using online clothing shopping mall and to analyze the key factors of both satisfaction and dissatisfaction of their purchase and to compare the both group by lifestyle segmentation in order to provide the e-CRM strategies. Focus group interviews and survey were conducted in December, 2003 with 30 online shoppers who have an experience of online clothing purchasing. The data analysis included the content analysis, descriptive statistics, K-means and factor analysis. Key findings of the study were as follows: First, online shoppers spent average 3.5 hours on internet and usually purchased clothing while surfing the web. Second, consumers were satisfied with reasonable price and customized service but dissatisfied with delayed delivery, limited product availability in both size and color and return policy. Third, according to the lifestyle segmentation, online shoppers could be characterized as 'Luxurious', 'Trendy' and 'Prudent' 'Luxury-oriented consumers', who value fashion, diet and social activity, tended to purchase basic yet high quality products. However, 'Trend-oriented consumers', to whom fashion trend was most important, purchased various latest fashion products with reasonable price and showed generally positive response to emails sent by e-retailers. And lastly 'Prudence-oriented consumers', whose buying decision was based solely on practicality, appeared to be reluctant to purchase clothing online while seeking more credible information and competitive price. In conclusion, this study has its significance in that it helps promote relationships between customers and e-retailers by providing differentiated e-CRM strategies through each customer groups 'lifestyle segmentation and consumer purchasing behavior analysis.

• 한국도서관정보학회지
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• 제46권3호
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• pp.171-199
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• 2015

이 연구에서는 국내 거주 결혼이주여성이 직면하고 있는 건강과 관련한 정보 접근의 문제를 조명하기 위해 결혼이주여성의 건강정보 접근에 대한 경험을 탐색하고 이들의 경험에서 어떠한 장벽이 존재하는지 조사하였다. 구체적으로 12명의 결혼이주여성을 대상으로 질적데이터를 확보하여 분석함으로써 건강과 관련한 결혼이주여성의 정보요구는 무엇인가, 건강관련 정보에 어떻게 접근하고 있으며 활용하는 정보원은 무엇인가, 그 과정에서 직면하게 되는 어려움과 장벽은 무엇인가를 그들의 경험을 통해 살펴보고자 하였다. 결혼이주여성의 건강관련 정보에 대한 접근과 장벽을 제시한 이 연구의 결과는 정부 및 공공기관으로 하여금 결혼이주여성에 대한 건강정보제공의 필요성을 인식시키며, 이들에 적합한 건강정보제공을 위한 전략을 수립하는 데 시사점을 제공해줄 것이다.

• 한국의류학회지
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• 제37권3호
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• pp.334-347
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• 2013

This study obtains information required for a comprehensive understanding of the brand-switching behavior by cosmetics consumers and for the establishment of effective strategies to make customers more loyal to the company. The study examines the relationships between customer shopping orientation and brand switching motives with respect to cosmeceuticals. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of 1,258 females between the ages of 20's and 30's residing in Seoul and the Gyeonggi area who use whitening products, sunscreen, or other anti-aging cosmetics. The results showed that shopping orientation influenced brand-switching motives in regards to purchasing cosmeceuticals. The orientation of depending on information and seeking fashion trend were the major factors to induce brand-switching behavior in purchasing whitening products, sunscreen, and anti-aging treatments. However, there were differences in the type of factors of shopping orientation and in their intensity of affecting brand-switching motives depending on the specific cosmeceuticals. In particular, in the case of sunscreen, as compared to other products, the customer shopping orientation should be considered from more diverse perspectives in order to formulate effective marketing strategies related to brand switching. In light of these results, customer shopping orientation with respect to cosmeceuticals is a variable that influences the cause brand switching. Therefore, differentiated marketing strategies that reflect the different characteristics of shopping orientation according to each item of cosmeceuticals are recommended to improve the satisfaction level of the companies' target market. Current consumer needs for practical benefits and for new products should be simultaneously reflected in the plans for new product development of each type of cosmeceutical.

• 한국심리학회지 : 문화 및 사회문제
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• 제17권4호
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• pp.485-503
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• 2011

테러 위험에 대한 일반인의 행동반응에 영향을 주는 심리요인들을 밝히기 위하여 인지, 사회, 정서요인들을 포함하는 구조모형을 개발하고자 하였다. 본 연구의 모형에는 테러가 발생할 가능성, 테러 여파가 주는 심각성, 그리고 테러의 여파에 대해 개인이 대처할 수 있다는 지각(인지요인)과, 테러에 대응하는 정부기관에 대한 신뢰(사회요인), 그리고 테러에 대한 두려움과 걱정(정서요인), 개인적으로 준비하거나 정보를 검색 또는 분석하고 관계망을 점검하는 행동(행동반응)에 대한 측정이 포함되었다. 주된 결과는 인지와 사회요인이 정서요인에 영향을 주며 정서요인은 행동반응에 영향을 준다는 것이다. 특히 인지요인 중 지각된 대처는 행동반응에 직·간접 영향을 주는 요인으로서, 테러에 대한 개인적 대비를 향상시키기 위해서는 지각된 대처가 중요하다는 것을 논의하였다.