• Journal of Family Resource Management and Policy Review
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• v.14 no.3
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• pp.53-68
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• 2010

This study tried to develop the theoretical backgrounds, explaining consumers energy consumption behavior and analyzed its effects. In other words, this study investigated the factors influencing the amount of electronic energy consumption. In this study, we used 678 questionnaires which were selected a quota sampling by living area who were above 20 years old and married. Summary of results of this study follows. First, attitude for energy saving was positively related with female, high school graduated large size of family members, elderly, and middle-class consumers. In addition, consumers' search for energy saving were appeared passively in young consumers under 30 years old, and the family with the highest household income. Consumers' purchasing energy-efficient products was presented in large size of family members, and young consumers. Second, consumers' environmental oriented behavior, action-directed behavior, healthseeking behavior were significantly related with energy saving behavior, and active information search for energy saving, but not with purchasing energy-efficient products and consuming behavior of electrical energy. Third, the quantity of electric energy consumption was affected by the size of family members, the living size of house related with high energy demand, the attitude for energy saving, and searching information for energy-saving.

• Journal of the Korea Convergence Society
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• v.8 no.6
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• pp.97-107
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• 2017

The purpose of this study was to investigate information source of the choice of select dental medical institution and the relationship between socioeconomic characteristics and information searching pattern. This study was conducted for residents adults and teens living in Gwangju and rural communities of Jellanam-do province including. The study shows that 61.0 % of the information of selecting dental medical institutes had been introduced by the acquaintance and the rest of the information(37.0%) had been gotten from the internet. The purpose of this study is to develop an information search method that can influence the choice of medical consumers in dental clinics, and to establish a new dental clinic management strategy based on this research. Plus, we want to develop an information search source that can have a convergence effect on the selection of medical consumers in dental medical institutions.

• Journal of Information Management
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• v.30 no.1
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• pp.48-67
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• 1999

In an advanced computer and information network technologies, users are rapidly approaching environment in which information will be created, delivered, managed and stored, using vastly different methods to traditional pap r based systems. Information seeking behavior contains not only physical access, but also cognitive process in which reading, viewing, analyzing, reasoning etc. The most Important factor determining the usability of electronic documents is cognitive process. But, currently Navigation tools for using electronic documents depend on physical searching without considering cognitive process. Therefore, this study examined feasibility of using overal cognitive process in developing navigation tools. Six cognitive process style have been analyzed to find common skill of information seeking process. Also this study suggests skills that needs to introduce to functions of navigation tool, such as searching, filtering, visualization, traversal, content structure.

• Journal of Korean Library and Information Science Society
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• v.40 no.2
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• pp.161-182
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• 2009

The purpose of this research is to investigate the relationship between personal traits and information behavior theoretically. Personal traits are often represented by "major type of personality found in an ethnic group or society" and measured by both degrees of affection and dependency in this study. In turn, information behavior is used to include unique features in information needs, information seeking, information source preference, and information searching pattern in library and internet. The data was collected through a survey with 162 college freshmen, and analyzed for both frequency test and Chi-square test. The major research result shows that dependency rather than affection has a statistically meaningful relation with information behavior, in particular, information needs and source preference. Also made are several methodological suggestions for further research.

• Journal of the Korean Society for information Management
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• v.38 no.3
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• pp.73-99
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• 2021

The purpose of this study is to analyze the health information use experience of middle-aged people in their 40s and 50s and to observe and analyze their health information search behaviors according to health consciousness and health information orientation. This study uses Information Foraging Theory with the concept of information scents which leads users to detect and collect cues in information searching. Types and contents of information cues that middle-aged people use when searching for health information were investigated. Also, how their health consciousness and health information orientation affected using information cues were analyzed. Three methods of research were used; (1) pre-interviews, (2) search experiments, and (3) post-interviews. Thirty-two middle-aged people participated in the study. Their performance on health information searching was recorded and referred to in the post-interviews using a think-aloud protocol. Findings presented that middle-aged people's health consciousness and health information orientation affected the perception of information scents in health information search; those with high health consciousness and health information orientation consider the text made by the government office the most critical information cues. We believe findings from this study could be used for public libraries or non-profit institutions to understand middle-aged people's health information behaviors to design education programs for information retrieval considering users' health consciousness and health information orientation. Findings could also contribute to Internet portal site or health-related web site designers developing strategies for middle-aged users to access health information effectively.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.20 no.1
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• pp.209-220
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• 2009

The purpose of this study is to investigate the information behavior of the junior high school students in the public library and to find the effectiveness of the behavior analysis using a cognitive work analysis(CWA). Data was collected through a dept interview and an observation method. Results show that the students had four constraints when they searched materials for reports: relevant materials for reports, limitation of materials, opening hours, use possibility. There are three behavior types. A type is that students find materials on the shelf through searching an online catalog, then make a report using reading the materials. B type is that students find materials on the shelf and check out the materials. C type is that students find materials and check out them by library staff help. CWA can be used for the information behavior research on the library space. CWA can, however, apply for space redesign when various researches would be conducted about the information behavior.

• Journal of the Korean Operations Research and Management Science Society
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• v.39 no.1
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• pp.29-48
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• 2014

The recent keyword advertising does not reflect the individual customer searching pattern because it is focused on each keyword at the aggregate level. The purpose of this research is to observe processes of customer searching patterns. To be specific, individual deal-proneness is mainly concerned. This study incorporates location as a control variable. This paper examines the relationship between customers' searching patterns and probability of purchase. A customer searching session, which is the collection of sequence of keyword queries, is utilized as the unit of analysis. The degree of deal-proneness is measured using customer behavior which is revealed by customer searching keywords in the session. Deal-proneness measuring function calculates the discount of deal prone keyword leverage in accordance with customer searching order. Location searching specificity function is also calculated by the same logic. The analyzed data is narrowed down to the customer query session which has more than two keyword queries. The number of the data is 218,305 by session, which is derived from Internet advertising agency's (COMAS) advertisement managing data and the travel business advertisement revenue data from advertiser's. As a research result, there are three types of the deal-prone customer. At first, there is an unconditional active deal-proneness customer. It is the customer who has lower deal-proneness which means that he/she utilizes deal-prone keywords in the last phase. He/she starts searching a keyword like general ones and then finally purchased appropriate products by utilizing deal-prone keywords in the last time. Those two types of customers have the similar rates of purchase. However, the last type of the customer has middle deal-proneness; who utilizes deal-prone keywords in the middle of the process. This type of a customer closely gets into the information by employing deal-prone keywords but he/she could not find out appropriate alternative then would modify other keywords to look for other alternatives. That is the reason why the purchase probability in this case would be decreased Also, this research confirmed that there is a loyalty effect using location searching specificity. The customer who has higher trip loyalty for specificity location responds to selected promotion rather than general promotion. So, this customer has a lower probability to purchase.

• Journal of the Korean Society for information Management
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• v.32 no.4
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• pp.289-305
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• 2015

This study aims to investigate information seeking behavior of Popshoes users. Transaction logs of Popshoes, a major Korean shopping search engine, were analyzed. These transaction logs were collected over 3 months period, from January 1 to March 31, 2015. The results of this study show that Popshoes users behave in a simple and passive way. In the total sessions, more users chose to browse a directory than typing and submitting a query. However, queries played a more crucial role in important decision makings such as search results clicks and product purchases than directory browsing. The results of this study can be implemented to the effective development of shopping search engines.

• Journal of the Korean Society for information Management
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• v.23 no.4 s.62
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• pp.197-214
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• 2006

A Web-based environment has very various and heterogeneous users. The emphasis on their individual characteristics may make it hard to reach the general understanding of how they seek and use information on the Web. The purpose of this study is to find common patterns in information seeking behavior on the Web by analyzing a series of cognitive movement of users in interaction with the Web. Based on Dervin's concept and Timeline interview methodology, this study collected 37 Web experience descriptions from 21 respondents, which consisted of 302 steps. Findings addressed that Web information seeking behavior can be classified into seven types : Starting, Searching, Viewing/B row sing , Examining/comparing, Finding/compiling, Deciding/Acting, and Ending. Movement paths in the seven-type information seeking process showed that user's interaction with the Web was repeated and circulated at the Viewing/Browsing step and that information seeking behavior on the Web was multi-directional and non-linear.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.8
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• pp.1403-1414
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• 2010

Consumer decisions and responses about the price to pay vary. Some consumers might decide the appropriate price range prior to shopping, while others compare and evaluate prices. Especially, consumers can have different reference points for price evaluation based on various price searching behavior that represent heterogeneous responses for prices in the clothing purchase decision-making process. This research identifies how consumers evaluate the price and helps explain their decision-making based on price searches. By analyzing qualitative research, we found that consumers recalled price information as a representative indicator and product level price information through the internal search. Their level of internal references can be an important factor affecting price evaluations. In addition, each consumer groups were subdivided into high and low external searching. The four types of responses to price were classified in the price search process and the identified differences in the price evaluation. Therefore, pricing strategy needs to be differentiated for these various consumer types.