• 제목/요약/키워드: Information searching behavior

검색결과 176건 처리시간 0.025초

일상생활 맥락 정보요구 기반의 이미지 접근점 확장에 관한 연구 (An Approach Toward Image Access Points based on Image Needs in Context of Everyday Life)

  • 정은경;정선영
    • 정보관리학회지
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    • 제29권4호
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    • pp.273-294
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    • 2012
  • 세대적 특성과 정보기술의 발달은 이미지의 생산과 이용을 가속화한다. 본 연구는 이미지 이용자의 일상생활 맥락에서 정보요구를 분석하여 이미지 접근점 확장에 관한 논의를 목적으로 하였다. 이를 위하여 소셜 Q&A 서비스인 네이버 지식인에서 이미지를 검색하고자 하는 질문 105건을 추출하였다. 이미지 질문은 이용 목적과 이미지 속성으로 구분한 프레임워크를 이용하여 분석하였다. 분석결과로서 이용 목적은 총 8가지로, 이미지를 데이터로서 이용하고자 하는 목적이 두드러졌으며, 이중에서 '보고그리기'는 기존 연구결과에서 찾아볼 수 없었던 이용 목적으로 새롭게 도출되었다. 이미지 속성에서는 의미, 비시각적, 구성 측면에서 의미와 비시각적 속성이 우세하게 나타났다. 전통적으로 이미지 검색과 접근에서 의미 측면의 속성은 중요하게 인식되어 왔으나, 본 연구의 분석결과에서 보여주는 바와 같이 비시각적 측면 특히, 맥락 요소의 비중은 접근점 제공에 있어서 중요한 시사점으로 볼 수 있다.

폭소노미에 따른 웹 분류 연구 - 이용자 태깅 행위 분석을 중심으로 - (A Qualitative Exploration of Folksonomy Users' Tagging Behaviors)

  • 박희진
    • 한국문헌정보학회지
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    • 제45권1호
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    • pp.189-210
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    • 2011
  • 본 연구는 실제 폭소노미를 사용하는 참여자의 태깅 경험, 태깅과 폭소노미에 대한 인식을 파악하며, 폭소노미에 따른 웹 분류의 의미에 대해 탐구하고자 한다. 세 개의 폭소노미 시스템 Connotea, CiteULike, Delicious의 12명 참여자와 함께 정성적 연구의 틀 내에서 웹 설문, 인터뷰, 일기연구를 수행하였다. 참여자들의 태깅 행위를 이루는 기본구성요소를 파악하고, 태깅활동에 참여하게 되는 동기와 그 태깅동기들이 참여자들이 사용하는 태그에 어떻게 반영되는지를 조사하였다. 또한 정보탐색(information foraging) 이론을 적용하여 참여자들이 태깅을 통해 참여하는 사회성과 상호작용성에 대한 경험과 인식을 분석하고, 정보냄새로서의 태그에 대하여 논의하였다. 이용자 참여를 기반으로 하는 본 연구의 실증적 연구결과들은 폭소노미를 활용한 웹 정보서비스를 다양한 각도에서 이해하는데 도움을 주고, 웹 정보자원의 분류와 조직에 있어서 폭소노미의 유용화를 연구하는 개념적 틀을 제시함으로써 폭소노미 현상의 연구 향상에 기여할 수 있을 것으로 기대한다.

위치기반 서비스를 통한 정보 필터링이 사용자의 불확실성과 정보탐색 행동에 미치는 영향 (The Effects of LBS Information Filtering on Users' Perceived Uncertainty and Information Search Behavior)

  • 적효림;임일
    • Asia pacific journal of information systems
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    • 제24권4호
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    • pp.493-513
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    • 2014
  • With the development of related technologies, Location-Based Services (LBS) are growing fast and being used in many ways. Past LBS studies have focused on adoption of LBS because of the fact that LBS users have privacy concerns regarding revealing their location information. Meanwhile, the number of LBS users and revenues from LBS are growing rapidly because users can get some benefits by revealing their location information. Little research has been done on how LBS affects consumers' information search behavior in product purchase. The purpose of this paper is examining the effect of LBS information filtering on buyers' uncertainty and their information search behavior. When consumers purchase a product, they try to reduce uncertainty by searching information. Generally, there are two types of uncertainties - knowledge uncertainty and choice uncertainty. Knowledge uncertainty refers to the lack of information on what kinds of alternatives are available in the market and/or their important attributes. Therefore, consumers having knowledge uncertainty will have difficulties in identifying what alternatives exist in the market to fulfil their needs. Choice uncertainty refers to the lack of information about consumers' own preferences and which alternative will fit in their needs. Therefore, consumers with choice uncertainty have difficulties selecting best product among available alternatives.. According to economics of information theory, consumers narrow the scope of information search when knowledge uncertainty is high. It is because consumers' information search cost is high when their knowledge uncertainty is high. If people do not know available alternatives and their attributes, it takes time and cognitive efforts for them to acquire information about available alternatives. Therefore, they will reduce search breadth. For people with high knowledge uncertainty, the information about products and their attributes is new and of high value for them. Therefore, they will conduct searches more in-depth because they have incentive to acquire more information. When people have high choice uncertainty, people tend to search information about more alternatives. It is because increased search breadth will improve their chances to find better alternative for them. On the other hand, since human's cognitive capacity is limited, the increased search breadth (more alternatives) will reduce the depth of information search for each alternative. Consumers with high choice uncertainty will spend less time and effort for each alternative because considering more alternatives will increase their utility. LBS provides users with the capability to screen alternatives based on the distance from them, which reduces information search costs. Therefore, it is expected that LBS will help users consider more alternatives even when they have high knowledge uncertainty. LBS provides distance information, which helps users choose alternatives appropriate for them. Therefore, users will perceive lower choice uncertainty when they use LBS. In order to test the hypotheses, we selected 80 students and assigned them to one of the two experiment groups. One group was asked to use LBS to search surrounding restaurants and the other group was asked to not use LBS to search nearby restaurants. The experimental tasks and measures items were validated in a pilot experiment. The final measurement items are shown in Appendix A. Each subject was asked to read one of the two scenarios - with or without LBS - and use a smartphone application to pick a restaurant. All behaviors on smartphone were recorded using a recording application. Search breadth was measured by the number of restaurants clicked by each subject. Search depths was measured by two metrics - the average number of sub-level pages each subject visited and the average time spent on each restaurant. The hypotheses were tested using SPSS and PLS. The results show that knowledge uncertainty reduces search breadth (H1a). However, there was no significant correlation between knowledge uncertainty and search depth (H1b). Choice uncertainty significantly reduces search depth (H2b), but no significant relationship was found between choice uncertainty and search breadth (H2a). LBS information filtering significantly reduces the buyers' choice uncertainty (H4) and reduces the negative relationship between knowledge uncertainty and search breadth (H3). This research provides some important implications for service providers. Service providers should use different strategies based on their service properties. For those service providers who are not well-known to consumers (high knowledge uncertainty) should encourage their customers to use LBS. This is because LBS would increase buyers' consideration sets when the knowledge uncertainty is high. Therefore, less known services have chances to be included in consumers' consideration sets with LBS. On the other hand, LBS information filtering decrease choice uncertainty and the near service providers are more likely to be selected than without LBS. Hence, service providers should analyze geographically approximate competitors' strength and try to reduce the gap so that they can have chances to be included in the consideration set.

수용자의 상호작용성과 제품관여도에 따른 양방향 TV광고 효과

  • 양영종
    • 한국산업정보학회:학술대회논문집
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    • 한국산업정보학회 2008년도 추계 공동 국제학술대회
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    • pp.235-245
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    • 2008
  • The interactive advertisement is already on satellite and cable broadcasting hereafter the introduction of this system is concerned on terrestrial programs. This study is to research the effectiveness of interactive TV advertising focusing on factors of involvement and interaction. Study started for the effect measurement of interactive television advertisement. Interactive television advertisement has different concept than existing television advertisement. Thus, the effect also needs to examine in other methods. Study is mainly focusing on the characteristics of interactive and the experiments, which was based on existing data, for measurement of effect. In the experiments, the characteristics were categorized in a search time, a number of searched pages about interactive television advertisement. The research finds that the involvement of the audience increases when the interaction of advertising attitude, brand attitude, and purchase intentions also increases. And so, a successful interactive TV advertisement results in longer searching hours and greater it visits by the audience when the interaction factors are considered and increased. By study of consumer's characteristics and behavior, a new method of the effect measurement for interactive television advertisement is provided. The new method includes not only existing measurement elements of television advertisement which are attitude on advertising and brand, and customers' purpose, but also the features of interactive television advertisement, which are search time, a number of searched pages. Recently added features provides data of the effect on high/low groups and it contributes to the process of interactive television advertisement. Study on interactive television advertisement will be helpful to plan an effective strategy by suggesting the theoretical evidence of its effect.

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톨레미를 이용한 DNS 시스템 모델 기반의 효율적 취약성 탐지 (An Efficient Searching of Vulnerabilities Based on a DNS System Model using Ptolemy)

  • 신승훈;박승규;정기현
    • 정보처리학회논문지D
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    • 제16D권6호
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    • pp.921-926
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    • 2009
  • 소프트웨어가 이미 배포되어 사용되고 있는 경우, 상황에 따라 소프트웨어에 내재된 취약성은 심각한 사회적, 경제적 영향을 미칠 수 있다. 그러므로 소프트웨어의 취약성은 개발 단계에서부터 충분한 고려가 필요하다. 소프트웨어의 모델 및 시뮬레이션은 소프트웨어의 개발 단계에서 사용될 수 있는 취약성 검사를 위한 테스트 정책의 하나로 고려될 수 있다. 본 논문에서는 해당 방법의 사용 가능성 확인을 위해 톨레미를 이용하여 DNS 시스템의 행동 양식을 모델링하고 이를 시뮬레이션 하였다. 실험 결과에 따르면 기존에 알려진 DNS 서버의 취약성이 효과적으로 검출되고 있음을 확인할 수 있었고, 이는 모델 및 시뮬레이션이 취약성 테스팅에 사용 가능함을 의미한다.

불특정 오염부지에 대한 잠재적 오염물질 선정 및 물리·화학적 특성 정보화 (Identification of Workflow for Potential Contaminants and their Physicochemical Properties)

  • 김윤지;김연태;한원식;이승학;정성욱
    • 한국지하수토양환경학회지:지하수토양환경
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    • 제24권2호
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    • pp.8-22
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    • 2019
  • Among numerous chemicals used globally, the number of emerging contaminants is increasing. Numerical modeling for contaminant fate and transport in the subsurface is critical to evaluate environmental and health risk. In general, such models require physicochemical properties of contaminants as input values, which can be found in numerous chemical databases (DB). However, there exist lack of information specific to recently emerging contaminants, which requires estimation of physicochemical properties using regression programs. The purpose of the study is to introduce the workflow for identifying physicochemical properties of potential contaminants utilizing numerous chemical DBs, which frequently lists up potential contaminants for estimating chemical behavior. In this review paper, details of several chemical DBs such as KISChem, TOXNET, etc. and regression programs including EPI $Suite^{TM}$, ChemAxon, etc. were summarized and also benefit of using such DBs were explained. Finally, a few examples were introduced to estimate predominant phase, removal ratio, partitioning, and eco-toxicities by searching or regressing physicochemical properties.

Topic Modeling Analysis of Beauty Industry using BERTopic and LDA

  • YANG, Hoe-Chang;LEE, Won-Dong
    • 융합경영연구
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    • 제10권6호
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    • pp.1-7
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    • 2022
  • Purpose: The purpose of this study is identifying the research trends of degree papers related to the beauty industry and providing information which can contribute to the development of the domestic beauty industry and the direction of various research about beauty industry. Research design, data and methodology: This study used 154 academic papers and 189 academic papers with English abstracts out of 299 academic papers. All of these papers were found by searching for the keyword "beauty industry" in ScienceON on August 15, 2022. For the analysis, BERTopic and LDA (Latent Dirichlet Allocation) analysis were conducted using Python 3.7. Also, OLS regression analysis was conducted to understand the annual increase and decrease trend of each topic derived with trend analysis. Results: As a result of word frequency analysis, the frequency of satisfaction, management, behavior, and service was found to be high. In addition, it was found that 'service', 'satisfaction' and 'customer' were frequently associated with program and relationship in the word co-occurrence frequency analysis. As a result of topic modeling, six topics were derived: 'Beauty shop', 'Health education', 'Cosmetics', 'Customer satisfaction', 'Beauty education', and 'Beauty business'. The trend analysis result of each topic confirmed that 'Beauty education' and 'Health education' are getting more attention as time goes by. Conclusions: The future studies must resolve the extreme polarization between the structure of the small beauty industry and beauty stores. Furthermore, the researches have to direct various ways to create the performance of internal personnel. The ways to maximize product capabilities such as competitive cosmetics and brands are also needed attentions.

The Marketing Strategy through Sports Media to Stimulate a Consumer Sentiment

  • LEE, Jae-Hyung
    • 산경연구논집
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    • 제13권7호
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    • pp.27-35
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    • 2022
  • Purpose: To entice new customers, companies attach their products to sports. From a pastime enjoyed by many to a multi-billion-dollar enterprise, the sport has evolved due to the growth in sports marketing spending. The purpose of this study is to illustrate the notion of sports media marketing using the prior textual data. Research design, data and methodology: The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology was conducted to investigate previous literature to achieve the purpose of the study. This method includes searching for information sources, selection of articles, and results extraction relative to the objectives. Results: The findings from prior systematic review indicated that customers and the marketplace can be better understood with the help of well-executed marketing campaigns. Moreover, many different techniques are being utilized to describe sports marketing such as the use of media, advertisement, public relations, and direct sales. Conclusions: All in all, the present study concludes that the notion of associative competitiveness is one of the unique characteristics of the sports sector. As a result, sports leagues and federations must maintain a balance within the league and develop a shared marketing strategy to help promote their respective sports and competitions.

Spectral Analysis of Geomagnetic Activity Indices and Solar Wind Parameters

  • Kim, Jung-Hee;Chang, Heon-Young
    • Journal of Astronomy and Space Sciences
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    • 제31권2호
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    • pp.159-167
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    • 2014
  • Solar variability is widely known to affect the interplanetary space and in turn the Earth's electromagnetical environment on the basis of common periodicities in the solar and geomagnetic activity indices. The goal of this study is twofold. Firstly, we attempt to associate modes by comparing a temporal behavior of the power of geomagnetic activity parameters since it is barely sufficient searching for common peaks with a similar periodicity in order to causally correlate geomagnetic activity parameters. As a result of the wavelet transform analysis we are able to obtain information on the temporal behavior of the power in the velocity of the solar wind, the number density of protons in the solar wind, the AE index, the Dst index, the interplanetary magnetic field, B and its three components of the GSM coordinate system, $B_X$, $B_Y$, $B_Z$. Secondly, we also attempt to search for any signatures of influence on the space environment near the Earth by inner planets orbiting around the Sun. Our main findings are as follows: (1) Parameters we have investigated show periodicities of ~ 27 days, ~ 13.5 days, ~ 9 days. (2) The peaks in the power spectrum of $B_Z$ appear to be split due to an unknown agent. (3) For some modes powers are not present all the time and intervals showing high powers do not always coincide. (4) Noticeable peaks do not emerge at those frequencies corresponding to the synodic and/or sidereal periods of Mercury and Venus, which leads us to conclude that the Earth's space environment is not subject to the shadow of the inner planets as suggested earlier.

부모의 관심과 문화자본이 초등학생의 인터넷 사용 형태에 미치는 영향 (The effect of parents concern and cultural capital on Internet using behaviors of primary school students)

  • 이경숙;박인우
    • 컴퓨터교육학회논문지
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    • 제17권6호
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    • pp.123-133
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    • 2014
  • 본 연구에서는 2010년부터 실시된 한국청소년패널조사를 통해 수집된 패널데이터를 사용하여 부모의 관심과 문화자본이 초등학생의 인터넷 사용형태에 미치는 영향을 분석하였다. 연구 결과는 부모의 아동에 대한 관심 정도는 아동의 인터넷 사용형태에 직접적으로 영향을 미치는 것으로 나왔다. 부모의 관심 정도가 컴퓨터 이용 형태에 차이를 가져온다는 점이다. 게임 및 오락 사용 정도는 부모의 관심에 반비례하여 줄어드는 반면, 학습 및 정보를 찾기 위한 수단으로 사용은 증가한다. 또한 문화자본은 직접 간접적으로 아동의 인터넷 사용 형태에 영향을 미치고 있다. 이는 문화자본은 외부에서 이루어지는 활동이 주를 이루고 있고, 인터넷 대신 여가 시간을 보내는 방법을 부모로부터 배우고 또래들과의 활동으로 사회관계를 만들어 나가는 과정을 경험하기 때문에 인터넷을 대체활동으로 선택할 필요성이 줄어들기 때문인 것으로 보인다.

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