• The Research Journal of the Costume Culture
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• v.19 no.2
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• pp.360-375
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• 2011

The fashion market focuses on consumers and maximizes consumers' satisfaction. The fashion market has been segmented to better satisfy the variety of consumer group. Although market segmentation has been studied, efficiency and effectiveness of market segmentation continuously bring problems. Also, problems of prediction about real consumer behavior, and efficiency and effectiveness of standards are pointed out. The purpose of this study is to determine the most important variables for dividing fashion product buyers. This study was designed as qualitative study and in-depth interview was conducted. The in-depth interview was conducted with five experts in fashion intelligence agency. In-depth interview was completed by an analytic induction and an investigator triangulation. Questions were about characteristics, demographic characteristics, important factors and fashion buying relationship, and interests of current clothing shoppers. The results of qualitative research demonstrated that clothing shoppers, with their valuable consumption and selective buying behaviors, seek differentiated products. They also long for high quality apparel for its price, because of their valuable consumption and price centered tendency. They illustrated active sides, such as enthusiastic information searching and emotional or experiential consumption, rather than attitudinal sides. The variables for dividing fashion product buyers included: "innovative seeking", "symbolic seeking", "personalized seeking", "quality-seeking", "selective seeking", "price-seeking", "utility-seeking", "hedonic seeking", "sensitive seeking", "brand-seeking", "digital seeking", "information-seeking", and "eco-seeking".

• Korean Journal of Human Ecology
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• v.18 no.1
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• pp.181-188
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• 2009

The purpose of this study is to analyze the brand choice behaviors of male and female college students in their twenties, to examine the differences in their information-searching activity to the type of the behaviors and shopping places for purchasing apparel products. The data were analyzed by Factor analysis, Ouster analysis, one-way ANOVA, Duncan's multiple range test. The results are as follows: 1. With regard to the brand choice behaviors of male and female college students in their twenties, two factors were produced as 'consumers' loyalty to brand' and 'brand switching behavior'. 2. The brand choice behaviors were classified into three groups as 'a brand-switching group', 'a loyalty-to-brand group', and 'an indifferent-to-brand group'. There were significant differences between the groups. 3. The results for demographic differences in terms of the brand choice behaviors showed that there was a significant difference in 'brand switching behaviors' by gender. 4. There were significant differences in the media for information search and the places for shopping apparel products in terms of the brand choice behaviors.

• Journal of the Korean Society for information Management
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• v.13 no.1
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• pp.65-82
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• 1996

The aim of this study is to identify how searchers reflect the search goal requirements associated with search questions in process and outcome. One query which has two different search goal requirements was given to subjects, that is, one is to increase high precision and the other is to increase high recall. Using ERIC ONTAP file through DIALOG online search system, 54 subjects conducted online searches twice for the high precision search and for the high recall search. Subjects employed significantly different search strategies, invested significantly different efforts, and achieved significantly different results between the high precision and the high recall search.

• Journal of Information Management
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• v.43 no.2
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• pp.85-101
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• 2012

With the understandings on users' needs and behaviors of university institutional repositories, the purpose of this study is to investigate the user behaviors and to provide some suggestions to improve the university institutional repository. To achieve the purpose of this study, a questionnaires survey was conducted with users in three university institutional repositories including KOSAS, S-Space and DSpace@INHA. Based on the results of the survey analyses, possible improvement areas and suggestions were made such as users' recognition, access point, searching environment, and utilization of university institutional repository.

• Journal of Research and Publication Ethics
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• v.4 no.1
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• pp.9-14
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• 2023

Purpose: Adequate public input and participation in environmental health research must be provided to ensure accurate results from studies involving human exposure to potentially hazardous substances. By addressing these ethical issues associated with environmental health research, this study can help reduce risks for individuals participating in studies and whole communities affected by their impactful findings. Research design, data and methodology: The current research should have followed the rule of qualitative textual research, searching and exploring the adequate prior resources such as books and peer-reviewed journal articles so that the current author could screen proper previous works which are acceptable for the content analysis. Results: The current research has figured out four ethical issues to improve environmental health study as follows: (1) Lack of Guidance for Collecting and Utilizing Data Ethically, (2) Insufficient Consideration Is Given to Vulnerable Populations When Conducting Studies, (3) Unclear Standards Exist for Protecting the Privacy Of Participant's Personal Information, and (4) Conducting Socially and Religiously Acceptable Research in Various Communities. Conclusions: This research concludes that future researchers should consider implementing anonymization techniques where possible so that findings are still accessible, but the risk posed by disclosing identifying information remains minimized during the analysis/publication stages.

• Journal of Korean Library and Information Science Society
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• v.55 no.1
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• pp.173-192
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• 2024

Through a survey of college students, this study explained the process and aspects of how Generation Z interacted with information while collaborating on a daily basis. Applying the Radical Change Theory, the study investigated the platforms through which university students engaged in challenges and their information behaviors. University students primarily participated in challenges using platforms such as Instagram and Naver Blog. In terms of changes in information seeking, which is the first type of information seeking in the theory, a wide and diverse range of information behaviors were observed, with the way of searching for information being quite different from when the digital age arrived 10 years ago. Information sources included not only digitalized ones but also traditional sources such as printed materials and personal contacts. The utilization of various media types was prominent, and collaborative efforts were voluntarily undertaken for challenges. In terms of changing perspectives, type 2 of information behavior, the main motivation for acquiring information and securing knowledge led to participation in the challenge. Participants exhibited a sense of community consciousness, including mutual influence awareness, social participation consciousness, and emotional connection.

• Journal of the Korean Society for Library and Information Science
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• v.45 no.1
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• pp.417-437
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• 2011

The purpose of the study was to understand how children age 10-13 select books in libraries and to identify their attitudes toward reading itself and library as a space for reading. The study was conducted within the framework of a qualitative study, and the data was collected from 32 children who visited urban public libraries in Seoul during the summer of 2010 through individual interviews. The data collected were analyzed with QSR NVivo9. The results show that (1) children seem to consider libraries as reading places, (2) children seem to understand that reading is an activity conducive to their learning, (3) children themselves selected their books for reading, (4) children used browsing and keyword searching to find the books they like to read, (5) children mentioned the importance of "their interests" and "appropriateness" in selecting books, and (6) there were a variety of factors affecting children's book selection; titles, cover images and illustrations, accessibility of books, genres and subject areas, treatment, favorite authors and books, and publishers.

• Korean Institute of Interior Design Journal
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• v.26 no.1
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• pp.33-42
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• 2017

Interior design especially the design developments for commercial spaces should ensure the economy of spaces. This is the marketing for space. It is necessary to understand the design elements of commercial space for the efficient using of digital media of space marketing. In this research decided to design application schemes for shopping mall by searching fashion shopping behaviors of users with persona-base scenario approach. Collected the information of users behavior base on case analysis of advance research to make personas. And develop scenario base personas for knowing the needs of users. And then made 4 schemes as the solution. Scheme 1. Customers can get the information and communication with the staff through with media screen in one room of shopping mall. The data of customers can be recorded for providing information or product recommendation personality. Forecast to preferred by group trip or customers that don't like walking around in shopping mall. Scheme 2. Install a media screen at entrance of a store in shopping mall and show special effect to raise customers' attention who walk through from the front of the store. Through with this customers will stay for long time and raise curiosity to get in the store. And the media screen also provide information of store and products. Scheme 3. Customers can get the information of products with using smart phone to scan QR cord in labels of products and record. Customers can finish whole shopping behaviors without the help of store staff. And can make buying decision even have left shopping mall as a online mode. Scheme 4. Store managers can record the products and the environment of store with 360 camera and update to website. Then customers can browse the virtual space with VR glasses. That make customers can have the real shopping experience without being in the store. In this study, have presented schemes of digital media in commercial space. But there are various of commercial space. In this study was presented schemes for shopping mall by searching fashion shopping behaviors of users. And look forward the researches about specific space setting and other type of commercial space for space development.

• Information Systems Review
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• v.25 no.3
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• pp.1-26
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• 2023

A theoretical model of information overload (Jackson and Farzaneh, 2012) with its three influential components (i.e., time, technology, and social networks) was empirically tested in the context of news consumption behavior considered as a communicative outcome. Using a national sample of South Korean adults (N = 1166), data analyses identified perceived information overload and large/diverse social networks positively associated with active and passive news consumption. Findings may imply the existence of individually varying cognitive threshold (i.e., tipping point), if crossed individuals cannot process information any further. News consumers may keep searching and receiving information to verify factuality of news even when they feel overloaded.

• Journal of Korean Library and Information Science Society
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• v.31 no.1
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• pp.87-114
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• 2000

The purpose of this study is offering appropriate system and training program to helf the system designer and the trainer in addition to analyze information use behavior about the web search tools and evaluate the estimated system by user groups. The results of the study are as follows $\circledS1$ It is desirable to consider age than other demographic variables in the case of web search tool. $\circledS2$ It is desirable to design Directory Search Tool in the case of web search tool which serves the student user group. $\circledS3$ An Intelligent Search Tool is more appropriate for the students who are using keyword search tool than any other tools. $\circledS4$ A discussion about standard classification of the web information should be accomplished soon because users feel confused in using web search tools due t o absence of standard mode of classification about classified item. $\circledS5$ Librarians need the cognition about data on internet s a source of information and need positive service and user training program about these information because student users hardly get help from librarians or library orientation for learning method to use web search tool. $\circledS6$ Internet use experience and years of computer use had effect on their use ability when using web search tool, whereas computer use experience, library use experience and Online Public Access Catalogs (OPAC) use experience had no effect on it. Especially, OPAC use experience had no effect on use ability of web search tool of student user group because student user groups had no information about internet and web search tool and they did not recognized the difference about search method between web search tool and OPAC. $\circledS7$In the case of web search tool, it si important to index the increasing web resource automatically by a searching robot. But in the case of student users, web search tool is much more needed to index by index expert due to the absence of ability about selecting and combining keyword.