• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.521-526
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• 2007

This study proposed an expanded technology acceptance model (TAM) incorporating perceived fee (PFE) and perceived enjoyment into the original TAM We examined that the extended TAM provides supplementary information about behavior intentions (BI) toward mobile data services (MDS). This study also investigated some significant differences in the relative influence of the determinants of BI toward MDS depending on experience. The extended TAM was empirically evaluated by using survey data collected from 149 inexperienced users and 393 experienced users. The findings indicated that PFE is the strongest determinant of BI toward MDS, and the antecedents leading to users' BI vary over time. The results may provide further insights into MDS practitioners and marketing managers.

• 정보학연구
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• 제7권3호
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• pp.47-61
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• 2004

전자상거래 활동에 있어서 소비자들이 왜 전자상거래 활동에 참가하며 또한 어떠한 유형으로 참가하는 가를 먼저 이해할 필요가 있다. 본 연구는 전자상거래와 관련된 기술을 선정하는 과정에서 다루고 있는 전자상거래에 적합한 기술모형을 평가하고 바람직한 모형을 제시하고자 한다. 본 과제는 온-라인 쇼핑 활동 즉, 온-라인을 통한 구매 활동 및 실제 구매활동과 관련된 쇼핑활동을 예측하기 위한 모형으로서 “기술 승인 모형”에 대한 검토와 “쇼핑활동에 대한 기술적합성 모형”이 기존의 온-라인 쇼핑 과제에 관한 “기술승인 모형”에 부가적인 가치를 추가한 다는 사실을 확인하였다. 이 연구조사는 학부 생을 대상으로 웹 기반 조사를 통하여 실시하였다.

• 한국산업정보학회논문지
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• 제16권5호
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• pp.73-81
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• 2011

대학에서 제공되고 있는 교육을 살펴보면 개별적인 학생들의 요구를 만족시키기 어렵다. 이는 대학교육이 한명의 서비스제공자에 의해 많은 사람들에게 동시에 제공되기 때문으로 볼 수 있다. 이를 감안하여 학생들이 보다 다양한 정보통신기술을 활용할 수 있다면 교육이 제공되는 과정이나 컨텐츠에 대해 더 만족할 수 있을 수 있다고 가정하였다. 연구에서는 학생들의 기술수용성 정도가 관계품질, 교육서비스품질, 교육서비스만족에 미치는 영향을 살펴보고 학생들의 정보통신기술의 활용정도가 높고 낮음에 따라 이들 관계에 어떠한 영향을 미치는지에 대해서도 살펴보았다. 검증결과 기술수용성이 높으면 관계품질, 교육서비스품질을 높일 수 있고, 관계 품질과 교육서비스품질도 교육서비스만족을 높일 수 있다고 제시되었다. 정보통신기술의 활용정도도 이들 관계에 영향을 미치는 것으로 나타났다. 본 연구는 교육인프라가 부족한 지방의 중소 도시에 위치한 대학에서 연구를 진행함으로써 향후 해당 컨텐츠를 교육에 활용하게 되었을 경우 더 많은 효과를 볼 수 있으리라 생각된다.

• Journal of Information Technology Applications and Management
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• 제17권3호
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• pp.99-119
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• 2010

The Radio Frequency IDentification (RFID), once used widely, is expected to provide improved convenience in our everyday life. Crude observations of RFID consumption show that there is a wide variation in the adoption of this technology across different individuals. One plausible explanation is that consumers with challenging mind who seek for new technologies and have a good grasp of the new RFID technology should have higher propensity to use the technology. A better understanding of such acceptance pattern of RFID is of high importance in establishing technology providers' marketing strategies. This study is aimed to explain differences in the level of RFID acceptance focusing on cognitive styles of potential RFID users. By presenting potential RFID users' discriminative propensity toward RFID technology, this study hopes to provide guidelines for the design of service strategies that facilitate consumers' acceptance of RFID.

• 디지털산업정보학회논문지
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• 제17권4호
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• pp.13-28
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• 2021

The purpose of this study is to demonstrate the causal relationship between exhibition acceptance through the quality factors of Internet of Things (IoT) exhibition services and ease and usefulness of technology acceptance factors for domestic exhibition visitors. Through this, the company intends to present effective and efficient development plans in the IoT exhibition industry. Therefore, we present a research model that applies DeLone & McLean's quality factors to key variables in the information system success model and ease and usefulness in the Technology Acceptance Model (TAM). A survey was conducted on ordinary people with experience using the Internet of Water (IoT) exhibition service. The survey was conducted for two weeks from July 15 to August 20, 2021. A total of 276 surveys were used for data analysis during this period. The hypothesis results related to the information system success model of the Internet of Things (IoT) exhibition show that, first, system quality had no significant effect on usefulness, but significantly on ease. Second, information quality has been shown to have a significant effect on usability and ease. Third, service quality has been shown to have a significant impact on usability and ease. Fourth, usefulness has been shown to have a significant effect on exhibition acceptance. Fifth, ease has been shown to have a significant effect on usability. Sixth, ease was shown to have a significant effect on exhibition acceptance.

• 한국컴퓨터정보학회논문지
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• 제18권4호
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• pp.171-181
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• 2013

본 연구는 최근 정보화 시대의 확산에 따라 건설분야 역시 다양한 건설IT 및 정보기술의 도입이 확산되고 있다. 그러나 건설분야에서의 IT 및 정보기술은 정보 기술 수요자(사용자)의 요구 및 필요에 따라 사용되지 못하고 정부 및 발주자의 요구에 의해 맹목적으로 받아들여지고 있어 건설IT 기술의 확산의 저해요인으로 작용하고 있다. 이를 개선하기 위해 본 연구는 Davis의 기술수용모형을기초로 건설분야에서 정보화기술을 사용하는 수용자(사용자)의 특성에 따른 건설IT 수용 요인을 분석하기 위한 연구이다. 가설 수립을 통해 건설분야에서 활용되고 있는 정보기술에 대해 정보 수용자(사용자)에게 미치는 영향력을 내 외부 요인별로 제시하였다. 수립한 건설IT 기술수용모형을 통해 새로운 정보화 기술을 도입하기 전 건설IT 기술에 대한 정보 수용자들의 용이성 및 유용성을 극대화 할 수 있는 요인들을 특성에 맞게 도출하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제14권2호
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• pp.101-132
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• 2005

There is a need for research to identify the integrated, rather than fragmented, factors that determine users' acceptance of Internet shopping. Using the newly revised technology acceptance model (TAM) as a theoretical framework, this study investigates the effect of a set of information systems quality (information quality and system quality) and trust on intention to use Internet showing through perceived ease of use and perceived usefulness. Using structural equation modeling, the results strongly support the utilization of TAM in predicting users' intention to use Internet shopping, and demonstrates the effects of critical external variables on behavior intention through perceived ease of use and perceived usefulness. Systems quality such as response time, accessibility, and usability has significant effects on perceived ease of use of Internet shopping. Futhermore, trust has also a significant effect on perceived usefulness, perceived ease of use, intention to use Internet shopping, and actual usage of Internet shopping. Based on these results, this study suggests managerial implications of new Internet shopping strategies, focusing on the integration of information systems quality and trust in order to achieve sustainable competitive advantage in Internet shopping.

• International Journal of Contents
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• 제12권3호
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• pp.47-53
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• 2016

The purpose of this study was to examine how Korean students accept and use mobile-assisted language learning (MALL) and investigate related factors that potentially affect MALL usage. The participants were 244 undergraduate students who were surveyed with a questionnaire. The research model, which included students' self-efficacy, content reliability, interactivity, perceived enjoyment, perceived usefulness, perceived ease of use, attitude, and behavioral intention to use MALL, was developed based on the technology acceptance model (TAM). The structural equation modeling (SEM) technique was employed in order to analyze the overall results of modified TAM and the research model. The results indicated that TAM was a good theoretical tool to understand students' acceptance of MALL. In addition, all constructs, with the exception of self-efficacy and interactivity, had significant effects on students' acceptance possibilities of MALL. Limitations and suggestions for the further study are also presented.

• Journal of Information Technology Applications and Management
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• 제18권4호
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• pp.119-130
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• 2011

When an organization adopts new technology, performance through the technology is expected to be decided depending on attitudes of the members, in that technology produces performance only if the members zealously use it. Therefore, the members need to devote themselves to acquire and use the new technology. This attitude of members is called "IT acceptance will" (Ranarajan et al., 2005), and this research is to examine the effect of an individual's "IT acceptance will" on performance. Thus, this research analyzes what increases IT acceptance will and what effect IT acceptance will has on stress due to uncertainty of an organization-job complexity and role conflict- through new IT adoption. This research conducted a survey from July to September in 2009, targeting employees of government offices and public institutions in Kyunggi and Kyungnam provinces. Then, a total of 370 was collected and the final 344 was selected for our research analysis. As a result, this research found out that personal innovation and client orientation improved an individual's IT acceptance will, which improved performance through new IT adoption. However, the new IT adoption also increased job complexity and role conflict, but negative effects of stress on performance was not found as IT adoption will diminished the stress. Based on this result, this research discussed practical and academic implications and the limitations.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제5권1호
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• pp.177-190
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• 2011

The purpose of this study is to explore the determinants of actual demand for wireless broadband (WiBro) services in Korea. To this end, this study identifies conceptual definitions of diverse latent variables and determines the significance of the causal relationship between independent and dependent variables. It then presents the nomadic user concept by testing the moderator effect. This study also proposes a revised Unified Theory of Acceptance and Use of Technology (UTAUT) model, which is an appropriate model for wireless communication services and users' attributes. Prior research has concentrated exclusively on the Technology Acceptance Model (TAM) based on future potential users. Compared to previous studies, the current research model and analysis results are useful in not only academic but also industry contexts.