• 한국정보시스템학회지:정보시스템연구
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• 제30권4호
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• pp.95-118
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• 2021

Purpose This study verified the moderating effect of consumer knowledge in relation to the factors affecting the acceptance intention of autonomous vehicles by adding trust to the United Theory of Acceptance and Use of Technology model for the commercialization of autonomous vehicles. Design/methodology/approach For this purpose, this study conducted a survey on general consumers who are interested in automobiles. A total of 250 questionnaires were distributed and collected, and 242 questionnaires were used for analysis. To test the hypotheses, multiple regression analysis and multiple group analysis were performed. Findings Performance expectations, effort expectations, social influence, and trust were found to have a positive effect on the acceptance intention of autonomous vehicles. In addition, consumer knowledge between performance expectation and acceptance intention and between effort expectation and acceptance intention was confirmed as a variable that can moderate the relationship.

• Asia pacific journal of information systems
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• 제16권3호
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• pp.117-142
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• 2006

The purposes of this paper are to find out the characteristics of organizational members' cognitive structure for the effective acceptance of a six sigma innovative method in the organization. The author hypothesized the characteristics of individual cognitive structure is one of the most important factors on the acceptance of a six sigma method in the organizations for verifying through literature reviews, in-depth interviews and an analysis of questionnaire. This study is the first trial to corroborate the influence of characteristics of individual cognitive structure on the acceptance of a six sigma method. This can be utilized as an integrated appraisal model for the evaluation of acceptance of a six sigma method. The result not only helps the organizations that a six sigma method was recently introduced, to decrease the trial-and-errors experienced by the preceding groups, but can be used as fundamental data to establish an concrete strategy of a six sigma acceptance.

• 한국IT서비스학회지
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• 제20권6호
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• pp.17-43
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• 2021

Currently, various discussions are underway to establish a more advanced management system for public rental housing. Also, it calls for improvement methods for problems arising in management of the current rental housing system. In this regard, this study aims to evaluate determinants that affect user acceptance intention of blockchain technology to implement a new system that complements drawbacks of the current public rental housing system. The study uses the Unified Theory of Acceptance and Use of Technology (UTAUT) as a theoretical model; the study model utilizes three UTAUT variables -performance expectancy, social influence, and Facilitating conditions-, applies security, availability, and reliability that are perceived from blockchain technology as external parameters to facilitate understanding of user acceptance intention of blockchain technology, and evaluates whether innovativeness can regulate the influence of performance expectancy, social influence, and Facilitating conditions on user acceptance intention of blockchain technology. Based on the significant survey result where 274 IT technicians participated, the study applies structural equation modeling to explore structure of user acceptance intention in the blockchain-based management system for public rental housing. As a result, security-reliability and availability are found to factors as determinants for user acceptance intention, affecting implementation of the public rental housing management system, while innovativeness shows no significant statistical results related to regulation effect. This study has implications in that it understands characteristics of blockchain and empirically analyzes the relationship between the characteristics and acceptance intention to enable blockchain's contribution to activate the public rental housing management system in the future.

• 한국전자거래학회지
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• 제14권2호
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• pp.57-69
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• 2009

편지나 소포 등의 우편물은 한해 47억 통 이상이 접수되어 고객에게 배달되고 있다. 우편 서비스는 고객과의 접점에서 우편물 접수로 시작되는데, 접수 서비스는 구분 및 배달 부문 등에 비해 정보화와 자동화의 진전이 미흡한 상황이다. 본 연구에서는 접수 서비스의 현황과 문제점을 분석하고, 해외사례 및 관련 기술에 대한 분석을 통해 문제점의 개선방안을 도출하고자 한다. 정보화 인프라와 이의 운용 측면으로 구분하여 전략을 수립하고, 시스템 및 기술의 단계적 구축 도입을 위한 방안을 제시하였다. 추가로 주요기술에 대한 기술성검토 결과를 간략히 언급하였다. 연구의 결과는 향후 우편접수 서비스 부문의 정책수립과 기술개발에서 활용될 것이다.

• Asia pacific journal of information systems
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• 제26권4호
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• pp.489-508
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• 2016

Growth in the use of mobile commerce services (MCS) as an enabler to conduct business more effectively has been phenomenal. Technology acceptance model (TAM) has been applied in different contexts to examine a wide range of information technology. As more and more companies are finding ways to utilize MCS, an important issue is to understand what factors will affect the decisions of consumers in adopting the services. Based on TAM with two additional groups of external factors (i.e., service-related factors [ubiquitous access and contextual service] and technology-related factors [perceived security risk and network connectivity]) that are theoretically justified to affect both perceived usefulness and perceived ease of use, which are also considered, a research model for the investigated technology acceptance was developed and empirically examined. The major results of this study are as follows. First, ubiquitous access affects perceived usefulness and perceived ease of use. Contextual service affects perceived usefulness. Second, perceived security risk affects perceived usefulness and perceived ease of use. Finally, network connectivity affects perceived usefulness and perceived ease of use.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.969-980
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• 2020

This study examines the acceptance factors, barriers, benefits, and strategies for resolving Information and Communication Technology (ICT) adoption and usage problems based on the different demographic characteristics of SMEs. The demographic characteristics investigated are gender, educational qualifications, age, managerial status, and years of business experience. To the best of our knowledge, this paper is the first to examine a more comprehensive demographic characteristics in the context of ICT adoption. A survey using self-administered questionnaires was conducted to retrieve information from SME owners/managers in Pekalongan, the local city of Indonesia. The items in the questionnaire were discussed with various experts in the field and a pilot study was conducted prior to the distribution of the research instrument. The study made some interesting findings. No significant differences were found in the SMEs' adoption factors between the demographics of gender groups and educational qualifications. However, significant disparities were found to exist among the age compositions, managerial status, and years in business. Additionally, younger managers/owners of SMEs find it easier to understand the background factors of ICT adoption. Lastly, older managers/owners are more likely to stick to the organizational status quo, be less able to learn new technology, and more likely to avoid risky decisions.

• 한국정보시스템학회지:정보시스템연구
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• 제17권4호
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• pp.31-49
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• 2008

As the development of information technology, the biggest change in educational paradigm is apparent in the shift that the emphasis of education is layed on from teachers to learners. E-learning education service through the internet is less restricted in the respect of time and places in comparison with off-line education. Therefore e-Learning is spreaded rapidly and the educational effectiveness of that is needed to be investigated. In this study theoretical research was performed firstly and framework of the study was constructed. After establishment of hypotheses the survey data were collected by the learners of e-Learning and the hypotheses were verified by the SPSS version 12.0. The results are as follows : First, the quality of e-Learning service influences significantly to the technology acceptance of users. Secondly, perceived usability and perceived easiness of technology acceptance model influences significantly to the intention of reuse of users of e-Learning services. Lastly, the playfulness of the Flow theory influences significantly to the intention of reuse of users of e-Learning services. Although there are some limitations in the respect of the numbers of variables, parameters, or samples, this study will contribute for enhancing the effectiveness of education in e-Learning service by providing the acceptance factors of e-learners.

• Journal of Information Technology Applications and Management
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• 제12권3호
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• pp.1-25
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• 2005

Recently genuine products and good commerce have been threatened by distributing forgery in home and abroad markets. It is because most customers cannot distinguish whether genuine or forgery, so establishing of strict distribution system is needed. Therefore recently Genuine Guarantee System which can confirm genuine products has been developed using the Internet. The object of this system is protecting to purchase forgery by confirming distribution system. This system can provide a reliable environment of consumption. But to be diffused at distribution structure and applied, We require the understanding about not only technical side but behavior side. That is, we need to research the cause and process of using this new information system. in this research, we understand the cause of affection on the system's acceptance and define the suitability about the model according to Technology Acceptance Model by Davis. The above can build the suitable operating strategy and understand the criterion as a new business model.

• 경영정보학연구
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• 제3권1호
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• pp.83-101
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• 2001

Studies about wireless internet have been focused on technology issues and few studies were shown in the adoption of wireless internet services. This study uses Technology Acceptance Model in order to understand influencing factors in acceptance of wireless internet services. Reviewing by TAM related studies, this study regards the influencing factors as personal and social environmental dimensions in the case of wireless internet services, and these two factors are used. Two dependent variables-intention and current usage-are adopted for analyzing the effects of the two factors on two dependent variables via mediating variables. The results of this study show that age, frequency of mobile phone usage, occupation, and the recognition level of wireless internet services affected the intention and current usage of these services.

• 한국과학예술포럼
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• 제30권
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• pp.217-230
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• 2017

The purpose of this study is to develop a theoretical model identifying how consumers accept a fashionable technology product. A systematic review of 39 influential TAM studies focusing on theory development in the context of information technology results in three tendencies, which become backbone of the model of fashionable technology acceptance. A subsequent review of the nature of fashion fleshes out the backbone with detailed propositions in the more specific context of fashionable technology. The model of fashionable technology acceptance includes key propositions of Theory of Reasoned Action, in which internal beliefs consist of functional, aesthetic and symbolic values, and other factors, such as technology features (i.e., hardware specification, software specification, brand, and price factors), environmental conditions (i.e., technical infrastructure and user occasion), individual differences (i.e., age, gender, experience, personality, aesthetic sense, fashion innovativeness, and income), and social influence (i.e., subjective norms, social reputation, and cultural difference). Implications, limitations, and suggestions for future research are also discussed.