A Study on the Factors Affecting Genuine Guarantee System's Acceptance

진품확인시스템의 수용도에 영향을 미치는 요인에 관한 연구

Recently genuine products and good commerce have been threatened by distributing forgery in home and abroad markets. It is because most customers cannot distinguish whether genuine or forgery, so establishing of strict distribution system is needed. Therefore recently Genuine Guarantee System which can confirm genuine products has been developed using the Internet. The object of this system is protecting to purchase forgery by confirming distribution system. This system can provide a reliable environment of consumption. But to be diffused at distribution structure and applied, We require the understanding about not only technical side but behavior side. That is, we need to research the cause and process of using this new information system. in this research, we understand the cause of affection on the system's acceptance and define the suitability about the model according to Technology Acceptance Model by Davis. The above can build the suitable operating strategy and understand the criterion as a new business model.