• Asia pacific journal of information systems
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• v.25 no.4
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• pp.719-745
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• 2015

Social networking services provide individuals with an easy approach for exchanging messages with others based on interpersonal relationships. However, why individuals spread marketer-generated content (MGC) in their online social circles remains unclear. Therefore, we develop a theoretical model to examine how social capital, intrinsic motivations, personal perceptions, past behavior, and personal traits influence MGC sharing behavior of social media users in micro-blogging context. Data collected from 319 social networking users support the proposed model. The results from partial least squares analyses show that enjoyment, perceived control, and outcome expectations are significant indicators of individual's MGC sharing intention in the social broadcasting environment. Results also suggest that social capital, users' intention, and past behavior positively influence the MGC sharing behavior of users. Moreover, individual prevention pride exhibits a significant interaction effect on the relationships between users' MGC sharing and its antecedents. Implications for research and practice are discussed.

• Journal of the Korea Society of Computer and Information
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• v.19 no.12
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• pp.287-298
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• 2014

This study is to identify how social capital is accumulated and used in SNS space, furthermore, is to examine the impact of structural and relational social capital on SNS user satisfaction, and continuous intention of information sharing. The empirical test showed that social interaction ties have a significant and positive impact on relational social capital(trust in SNS site, trust in SNS user, reciprocity). In addition, it was proven that trust in SNS site played a critical role in satisfying SNS user whereas trust in user and reciprocity was not related to SNS user satisfaction. Finally, trust in SNS site and reciprocity were proven to be key determinants of continuous information sharing intention, whereas trust in user was not related to continuous information sharing intention.

• The Journal of Information Systems
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• v.26 no.4
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• pp.87-106
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• 2017

Purpose The main purpose of this study is to examine whether the expectations and outcomes of the bicycle-sharing service significantly influence users' expectation disconfirmation, satisfaction, and continuous intention to use. In addition, we will verify the moderating effect of social interaction in bicycle-sharing service on the relationship between satisfaction and continuous intention to use. Design/methodology/approach Based on previous studies dealing with determinants of bicycle use, users' expectations and outcomes of the bicycle-sharing service were measured by three variables; accessibility, convenience, and safety. To collect the data, we conducted a survey of undergraduates at a university located in Seoul for three weeks, beginning March 6. Participants completed the first questionnaire, which measured expectations of the bicycle-sharing service based on the attributes and social interaction before using the BSS. After a few weeks, the same participants completed the second questionnaire, which measured outcomes of the outcome, disconfirmation, satisfaction, and continuous intention to use the BSS. Only participants who completed both surveys received monetary compensation. In order to test hypothesis, the Smart Partial Least Square (SmartPLS) modeling technique was applied. Findings In terms of main effects, based on the expectation disconfirmation theory, the results indicated that there were significant relationship among expectation, performance, disconfirmation, and satisfaction. In particular, it was verified that disconfirmation completely plays a mediating role between performance and satisfaction. In addition, the moderating effect of social interaction was examined. There was a significant interaction effects of social interaction and satisfaction on the continuous intention to use for leisure purpose. Finally, this study is expected to contribute to the study of resource sharing in the field of tourism and provide baseline information for future research.

• The Journal of Information Systems
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• v.19 no.3
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• pp.237-261
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• 2010

IT service is increasing becoming a critical resource firms have to utilize effectively and efficiently. As the importance of IT service increases, the knowledge sharing between IT service people and users becomes more and more important. In this study, the IT service quality is posited as a critical independent construct that influences knowledge sharing attitude of users which in turn change the knowledge sharing intention. Service satisfaction is placed as a mediator between the quality and attitude to compare direct and indirect effect in the model. Results show that (1) IT service quality influences the knowledge sharing attitude of users directly, and indirectly through service satisfaction, (2) at the same time, however, the direct path from quality to attitude is found to be stronger than the indirect path through satisfaction, and (3) interestingly, satisfaction seems to have no direct effect on intention, but only through the attitude change as can be inferred from the theory of reasoned action. Outcome of this study implies the importance of IT service quality in improving the knowledge sharing activities between users and developers, and interestingly the aim of quality would not be targeted on satisfaction but on attitudinal changes.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.482-491
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• 2020

This study proposed a research model based on self-determination theory and unified theory of acceptance and use of technology to explain the factors influencing intention to use sharing economy services. A total of 392 responses were collected, and structural equation analysis was performed with AMOS 22.0. The results are summarized as follows. First, self-technological aptness and trust had a positive effect on intention to use sharing economy services. Second, access bigger market and environmental friendliness had a positive effect on intention to use sharing economy services. Third, intention to use sharing economy services had a positive effect on actual usage of sharing economy services. Finally, benefits was found to strengthen the relationship between intention to use sharing economy services and actual usage of sharing economy services. The findings of this study would provide a theoretical framework for sharing economy services and important information for understanding individuals using the sharing economy services.

• Journal of Korea Trade
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• v.23 no.7
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• pp.45-63
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• 2019

Purpose - This study aims to examine the factors that affect consumers' intention to use a global business-to-consumer sharing platform. Design/methodology - The questionnaire collected 300 copies from June 25 to July 11, 2019, of which 281 were used for statistical processing. The structural equation model (SEM) was used to test hypothesis in this research. Findings - The results showed that information innovation, personalization, and personal innovation influenced perceived usefulness, and social connectivity did not affect perceived usefulness. And perceived usefulness greatly influenced the intention to use. Research limitations/implications - The limitations of the study are that most of the survey respondents were in their twenties and could not grasp the perception of sharing economy services for various age groups. This paper derived implications that sharing platform promotes sharing and cooperation, which are the basic principles of international trade, to increase the intrinsic value of resources by cyclically using and utilizing limited resources around the world. Originality/value - It aims to contribute to the growth of consumer value-related industries and the welfare of society by providing implications from the point of view of sharing platform services.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.27 no.5
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• pp.1167-1188
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• 2017

The purpose of this study is to investigate the factors affecting cyber threat information provision in order to activate cyber threat information sharing in Korea. In particular, we looked at the intention to provide simple information and important information according to the importance of information. The research method was conducted on the information security practitioners' online survey in terms of users of information sharing system. And empirical analysis was conducted. As a result of the study, only the CEO's attitude influenced the intention to provide simple information. On the other hand, important information was influenced not only by the CEO's attitude but also by the information evaluation system, privatization, and mitigating legal penalties. The results of this study can identify the problems of the cyber threat information sharing system in Korea. And we can confirm the priority of improvement and the change of information providing intention before and after improvement of information sharing system.

• Asia pacific journal of information systems
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• v.20 no.3
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• pp.1-32
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• 2010

The implementation of Knowledge Management Systems does not guarantee knowledge sharing within organizations because knowledge sharing cannot be mandated. Although previous investigations have attempted to identify the motivational factors that facilitate knowledge sharing, the results of these studies cannot be easily applied across organizations due to the highly context specific nature of knowledge sharing. Societal culture, as well as organizational culture, affects knowledge sharing behavior. This is why successful knowledge sharing initiatives in the United States, for example, may prove ineffective in another country with a very different culture like China. Therefore, it is clearly important to understand the effects of different societal cultures on individuals' knowledge sharing behaviors. The principal objective of this study is to deepen our understanding about the impact of national culture on an individual's knowledge sharing intention. In order to achieve this goal, field data was collected from 197 employees from a variety of companies and organizations in two countries-Sweden and China. In a collectivistic culture such as China, anticipated reciprocal relationships have been shown to directly affect individuals' attitudes toward knowledge sharing, and the organizational climate has also been shown to affect subjective norms to a significant degree. Subjective norms can influence intentions to share knowledge indirectly through attitudes. In the highly individualistic culture of Sweden, one's sense of self worth and anticipated reciprocal relationships have been shown to profoundly affect individuals' attitudes towards knowledge sharing. In both countries, anticipated extrinsic rewards have been shown to exert no detectable effects on respondents' knowledge sharing attitudes, and subjective norms and organizational climate have been determined not to affect knowledge sharing intentions directly. Rather, in both cases, knowledge sharing intentions have been shown to be directly affected by attitude.

• Journal of Information Technology Services
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• v.13 no.1
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• pp.103-124
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• 2014

Prior studies on knowledge sharing have concentrated primarily on either organizational or individual characteristics. However, by focusing on the interaction between members in On-line communities of practice (CoPs), we seek to identify and analyze factors that affect knowledge sharing by members in CoPs. Therefore, we examine if the independent variables such as interactivity, followership, and trust have positive impacts on the dependent variables such as commitment to CoPs and intention to share knowledge. In addition, this study also investigates the relationship between commitment to CoP and intention to share knowledge. The empirical results show that interactivity has a positive impact on commitment, but an insignificant impact on intention to share knowledge. Besides, trust between members is significantly associated with intention to share knowledge, whereas it does not have a significant effect on commitment. Moreover, followership is significantly related to both commitment and intention to share knowledge. These empirical findings show that the relationship between members in CoPs play a significant, positive role in intention to share knowledge. In conclusion, this research contributes to shedding a light into both interactions between members in and commitment to CoPs that are critical to facilitate knowledge sharing.

• Information Systems Review
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• v.7 no.1
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• pp.195-217
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• 2005

Individual recognizes knowledge sharing as a transaction action. This transaction occurring in knowledge sharing is considered as a special and complicated transaction derived from employee's relationship rather than a economic transaction. In addition, It is important that knowledge sharing among individuals is established through a closed interrelationship with situation. In this point of view, knowledge sharing can be explained by a social exchange relationship. Therefore, there are two study's purpose as follows. First, The study draws factors affecting to knowledge sharing in the view of social exchange theory. The study reviews factors that are presented at previous social exchange theories and affecting to knowledge sharing focused on organization contingency traits, relationship traits, and individuals traits among individuals in an organization. Second, even though trust and organization involvement is resulted in above affecting factors, most previous studies are mainly examined as the same level to other factors affecting to knowledge sharing. Thus, this paper focused that the above factors affect to trust and organization involvement that affect to knowledge sharing intention. That is, this study presents that when affecting factors mediate trust and involvement, there is a knowledge sharing intention for creating organization knowledge. For the study, 160 government employees are administered for the survey so that the research model and hypothesis are developed. Empirical study shows that in public organizations knowledge sharing affects to relationship traits factors and individuals traits affects trust and organization involvement. Also, it is examined that trust and organization involvement affecting to knowledge sharing intention in such a sequence.