• Journal of Information Science Theory and Practice
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• v.5 no.4
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• pp.6-25
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• 2017

In this paper, a large-scale study on users' understanding of search-based advertising is presented. It is based on (1) a survey, (2) a task-based user study, and (3) an online experiment. Data were collected from 1,000 users representative of the German online population. Findings show that users generally lack an understanding of Google's business model and the workings of search-based advertising. 42% of users self-report that they either do not know that it is possible to pay Google for preferred listings for one's company on the SERPs or do not know how to distinguish between organic results and ads. In the task-based user study, we found that only 1.3 percent of participants were able to mark all areas correctly. 9.6 percent had all their identifications correct but did not mark all results they were required to mark. For none of the screenshots given were more than 35% of users able to mark all areas correctly. In the experiment, we found that users who are not able to distinguish between the two results types choose ads around twice as often as users who can recognize the ads. The implications are that models of search engine advertising and of information seeking need to be amended, and that there is a severe need for regulating search-based advertising.

• The Research Journal of the Costume Culture
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• v.9 no.3
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• pp.412-432
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• 2001

Internet search engines are used by the majority of find information on the Web. However, Web users can be often dissatisfied with the mistakes in the retrieval of ‘Fashion’ information from the Internet. The purpose of this study is to analyze the ‘Fashion’ category structure in the Internet search engines. There are 2 steps for achieving it: the first, to investigate the structures of ‘Fashion’ categories and then, to analyze the gap between ‘Fashion’ categories defined by them and extensive ‘Fashion’categories, which are approached on 2 sides of the fashion-life and fashion-business. We select 5 major search engines for the case study: Yahoo, Lycos, Naver, Hanmir, Empas, which ranked as top 5 of total search engines and potal sites in February, 2001, and retrieve ‘Fashion’ categories from the first level to the last level by using both “topics retrieval”. Eventually, we can find the problems of ‘Fashion’ category structure in search engines. Also, it is concluded with a brief perspective of ‘Fashion’ categories in the Internet search engines and the implications for the future.

• Journal of the Korean Society for Library and Information Science
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• v.41 no.3
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• pp.181-199
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• 2007

This study is to suggest the usefulness of visualization techniques to display web retrieval results. We described the concept of visualization techniques and evaluated the usability for the SearchCrystal and KartOO search engines which provide visualization techniques for displaying the retrieval results. As a result, Searchcrystal search engine had higher score than KartOO system in terms of usability check lists.

• The Journal of Society for e-Business Studies
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• v.12 no.1
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• pp.135-149
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• 2007

There are many kinds of applications or software components to manage files in a local computer, but it is very difficult to organize personal documents in a consistent way and to search expected ones in a precise way. In this paper, we present our development of a document management and retrieval tool, which is named Ontalk. Our system provides a semi-automatic metadata generator and an ontology-based search engine for electronic documents. Ontalk can create and import various ontologies in RDFS or OWL for describing the metadata. Our system that is built upon.NET technology is easily communicated with or flexibly plugged into many different programs.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.4
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• pp.777-782
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• 2012

This paper proposes a technique for improving performance using word senses and user feedback in web information retrieval, compared with the retrieval based on ambiguous user query and index. Disambiguation using query word senses can eliminating the irrelevant pages from the search result. According to semantic categories of nouns which are used as index for retrieval, we build the word sense knowledge-base and categorize the web pages. It can improve the precision of retrieval system with user feedback deciding the query sense and information seeking behavior to pages.

• Journal of Korean Library and Information Science Society
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• v.30 no.4
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• pp.255-278
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• 1999

The Korean oldbooks that represent the spiritual product of the ancestors in the form of physical shape are absolute need for retrieval and new evaluation through research and discovery. To earn Korean oldbooks that have these values, catalogue of Korean oldbooks and annotation book were used as secondery materials. But since there haven't been publications of Korean oldbook catalogue that can be used as Korean oldbook search engine, Korean oldbooks that has same title was valued differently by the different authors and defined differently according to bibliographic study. And there even has been a case when, even though there is same edition it was consider the only one. Therefor it can cause a lot of mistakes when you can't over look totally. So you can expert better results in structuring DB with computer then publicized catalogue of Korean oldbooks. But at this present time, since all of the DB that have been structured are not unified as one system and operated separately in their organizations, there has been a problem like creating different bibliographic information for same Korean oldbooks. In this study, as one of the solution to the problems of searching Korean oldbooks, we are making a plan to develop the unified retrieval system of Korean oldbooks using hypertext system. And with these finding, we are suggesting the further way of developing retrieval system of Korean oldbooks.

• Journal of the Korean Society for Library and Information Science
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• v.51 no.2
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• pp.255-279
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• 2017

In a qualitative approach, this study investigated users' perceptions associated with their satisfactions in the process of using the scholarly resource search functions of the academic version of the NAVER search engine. For this study, the data was collected from a group of undergraduate students, who conducted academic information searches in the field of own major disciplinary areas, using the Web portal. Based on the data, students' satisfactions and dissatisfactions along with the reasons of their perceptions were analyzed. The results presented users' perceptions in various evaluation criteria based on the three major domains: system interfaces, retrieval mechanisms and search results. Based on the results, the study proposed the following suggestions: 1) the enhancements of the system interfaces and HELP guidances based the limited user knowledge on basic system terminologies 2) the improvements of the retrieval mechanisms associated with understanding the contexts of the search terms presented by users 3) the necessity of the user education due to the insufficient user knowledge of the retrieval mechanisms and the search functions.

• Journal of Internet Computing and Services
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• v.11 no.3
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• pp.75-86
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• 2010

As the interests in health grow higher, necessity of Well-being relation informations get more importance. We get the information of well-being, tinternet retrieval system or blog, homepage and media. Although, it is not easy to find informations of well-being food. So, retrieval system has been requiring information about well-being food. In this paper, Weight-based Wellbeing Food Retrieval System is designed and implemention. Finding numerous pages and if well-being keywords includes page, it was identified and add weight. User searching for keywords, it implement, well-being food pages comes at the first. Keywords for discrimination makes type of dictionary, so it can insert, delete, modify. Inverted files saves hasing(direct-based file). Retrieval System in this paper is experimental result, at keywords of well-being food show 5~15% imprement than another Retrieval System. In this paper, Weight-based Wellbeing Food Retrieval System's designed and proposed way to raking for well-being food.

• Journal of the Korean Society for information Management
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• v.23 no.2
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• pp.61-79
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• 2006

To come up with the recommendations to improve the patent & trademark retrieval efficiency, 100,016 patent & trademark search requests by 17,559 unique users over a period of 193 days were analyzed. By analyzing 2,202 multi-query sessions, where one user issuing two or more queries consecutively, we discovered a number of retrieval efficiency improvements clues. The session analysis result also led to suggestions for new system features to help users reformulating queries. The patent & trademark retrieval users were found to be similar to the typical web users in certain aspects especially in issuing short queries. However, we also found that the patent & trademark retrieval users used Boolean operators more than the typical web search users. By analyzing the multi-query sessions, we found that the users had five intentions in reformulating queries such as paraphrasing, specialization, generalization, alternation, and interruption, which were also used by the web search engine users.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.7
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• pp.2840-2861
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• 2020

The purpose of this survey-based study is to make an analysis of search engine users' behaviors on the Search Engine Results Pages (SERPs) based on the three demographic characteristics gender, age, and program studying. In this study, a questionnaire was designed with 12 closed-ended questions. Remaining questions other than the demographic characteristic related ones were about "tab", "advertisement", "spelling suggestion", "related query suggestion", "instant search suggestion", "video result", "image result", "pagination" and the amount of clicking results. The questionnaire was used and the data collected were analyzed with the descriptive statistics as well as the inferential statistics. 84.2% of the study population was reached. Some of the major results are as follows: Most of each demographic characteristic category (i.e. female, male, under-20, 20-24, above-24, English computer engineering, Turkish computer engineering, software engineering) have rarely or more click for tab, spelling suggestion, related query suggestion, instant search suggestion, video result, image result, and pagination. More than 50.0% of female category click advertisement rarely; however, for the others, 50.0% or more never click advertisement. For every demographic characteristic category, between 78.0% and 85.4% click 10 or fewer results. This study would be the first attempt with its complete content and design. Search engine providers and researchers would gain knowledge to user behaviors about the usage of the SERPs based on the demographic characteristics.