• Title/Summary/Keyword: Information Media

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The Relation of Youth-pursuing, Media Appearance Information Interest, and Media Contact Response of Middle-aged Women -Influence of Chronological Age and Cognitive Age- (중년 여성의 젊음추구와 미디어 외모정보관심, 미디어 접촉반응의 관계 -실제연령과 인지연령의 영향력 분석-)

  • Jun, Ji Hyun;Rhee, Young Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.4
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    • pp.631-640
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    • 2016
  • The youth-pursing syndrome is especially amplified through a variety of media due to medical technology development, increases in social activities, and influence. This study discusses the relationship of youth-pursuing, media appearance information interest, and media contact responses focused middle-aged women. Data were collected from 245 females aged 40-65 in Seoul, Daejeon and Chungbuk area residents. The SPSS WIN 21.0 program analyzed the data by descriptive statistics, factor analysis, and regression analysis. Youth-pursuing derived social, psychological, and outward factors. Only an outward factor of these three dimensions influenced a significant media appearance information interest, and media contact response. The regression analysis results for chronological age and cognitive age, cognitive age influenced all variables significantly (three factors of youth-pursuing, media appearance information interest, and media contact response). But chronological age influenced significantly only the media appearance information interest. This study verified the relationship of youth-pursuing and media variables (media appearance information interest and media contact response).

A Comparative Study on Different Characteristics of Social Media and Product Information Processing and Evaluation (블로그-트위터 매체 간 특성 차이 및 사용자 제품정보 처리와 평가차이 비교에 관한 연구)

  • Lee, Jae-Beom;Hur, Chung;Chung, Min-Hyung;Shin, Yong-Jae
    • The Journal of Information Systems
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    • v.21 no.1
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    • pp.69-91
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    • 2012
  • The study investigates the media distinctiveness between twitter and other social media and describes how product information interpretation and responsiveness by internet users can be affected by the distinctive characteristics of twitter and blog media. The characteristics include relationship formation patterns among users, channel diversity, immediateness of information communication, information flow within media, media credibility, and management cost. Specifically, we statistically tested whether these characteristics are meaningfully differentiated by users. Results also showed that users perceived product information processing level and product evaluation direction differently based on these media characteristics. The current findings can serve as a pioneering work to provide a theoretical framework for examining social media characteristics and their impacts on consumer perception. In addition, this study practically suggests that marketers and network managers need to use differentiated communication strategies for twitters as a marketing strategic option.

A Study on the Development of Media Information Literacy Concept and Educational Contents (미디어정보 리터러시 개념과 교육내용 개발)

  • Park, Juhyeon;Kang, Bong-suk
    • Journal of Korean Library and Information Science Society
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    • v.51 no.3
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    • pp.223-250
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    • 2020
  • The purpose of this study is to define the concept of media information literacy and to develop educational content. To achieve the purpose of the study, literature analysis, interviews with field experts, and surveys with teacher librarians were conducted. The field experts recognized the media as a tool to use information and recognized information problem-solving skills, reading comprehension ability, media functions, case activities, and affective domain as the areas of media information literacy education. The teacher-librarians thought that information and media literacy which include its competency and educational content are more important than the digital literacy. As a result of the study, the concept of media information literacy was defined as knowledge, skills, and attitudes including the concepts of literacy, media literacy, information literacy, and digital literacy. In addition, educational contents of media information literacy were developed so that 'participation in democratic society', 'classification of media tools and contents', 'basic human rights', 'skills', 'digital tool manipulation' and 'information problem solving process' can be combined and applied in context.

Examining Context-specific Social Media Marketing Strategies

  • Park, Jin-Won;Cho, Eun-Young;Kim, Hee-Woong
    • Asia pacific journal of information systems
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    • v.26 no.1
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    • pp.143-162
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    • 2016
  • Social media marketing has gained attention from marketers because of the growing number of social media users. Considering the unique context of each company or organization behind the marketing is necessary when choosing and applying various social media marketing strategies to ensure achievement of better business performance. However, previous studies have focused on context-specific marketing strategies. Accordingly, this study aims to develop context-specific social media marketing strategies. In this study, we first develop a conceptual framework with two items, namely, brand awareness and business orientation of an organization, as criteria, and classify the framework into four contexts. We then propose context-specific social media marketing strategies for each of the contexts. We examine the framework and proposed social media marketing strategies based on multiple case studies. The primary contribution of this study is our context-specific social media marketing strategies.

Study of Cross-media Retrieval Technique Based on Ontology

  • Xi, Su Mei;Cho, Young Im
    • International Journal of Fuzzy Logic and Intelligent Systems
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    • v.12 no.4
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    • pp.324-328
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    • 2012
  • With the recent advances in information retrieval, cross-media retrieval has been attracting lot of attention, but several issues remain problems such as constructing effective correlations, calculating similarity between different kinds of media objects. To gain better cross-media retrieval performance, it is crucial to mine the semantic correlations among the heterogeneous multimedia data. This paper introduces a new method for cross-media retrieval which uses ontology to organize different media objects. The experiment results show that the proposed method is effective in cross-media retrieval.

Social Media News in Crisis? Popularity Analysis of the Top Nine Facebook Pages of Bangladeshi News Media

  • Al-Zaman, Md. Sayeed;Noman, Mridha Md. Shiblee
    • Journal of Information Science Theory and Practice
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    • v.9 no.2
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    • pp.18-32
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    • 2021
  • Social media has become a popular source of information around the world. Previous studies explored different trends of social media news consumption. However, no studies have focused on Bangladesh to date, where social media penetration is very high in recent years. To fill this gap, this research aimed to understand its popularity trends during the period. For that reason, this work analyzes 97.67 million page likes and 3.48 billion interaction data collected from nine Bangladeshi news media's Facebook pages between December 2016 to November 2020. The analysis shows that the growth rates of page likes and interaction rates declined during this period. It suggests that the media's Facebook pages are gradually losing their popularity among Facebook users, which may have two more interpretations: Facebook's aggregate appeal as a news source is decreasing to users, or Bangladeshi media's appeal is eroding to Facebook users. These findings challenge the previous results, i.e., Facebook's demand as a news source is increasing with time. We offer four explanations of the decreased popularity of Facebook's news: information overload, exposure to incidental news, users' selective exposure and different aims of using Facebook, and conflict between media agendas and users' interests. Some theoretical and practical significance of the results has been discussed as well.

A Study on the Development of Media Type according to Media Concept and Classification Criteria (미디어 개념과 분류기준에 따른 미디어 종류 개발)

  • Park, Juhyeon;Park, Sunghoon;Kang, Bong-Suk
    • Journal of the Korean Society for information Management
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    • v.36 no.3
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    • pp.81-107
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    • 2019
  • The purpose of this study is to assert the justification for actively accepting media education in Library and Information Science and to suggest the media type according to the concept and classification criteria of the media from the perspective of Library and Information Science. In order to present the media type according to the concept of the media, the dictionary concept of the media was reviewed, the language and media for high school students in Korean language, the educational materials for elementary and secondary school students written by Media Education Committee of Korean Society for Journalism & Communication Studies, the educational textbooks for elementary and secondary school students in Library and Information Science, and media classification presented in the RDA of the cataloging rules were analyzed. In addition, the implications were derived based on the analysis results of the concepts and media type. The concept of media was set based on the analysis results and implications, and the media types were presented according to the concepts and classification criteria. In this study, the media was set up in the same meaning as the medium, and it was defined that the media function as a means of communication and that information contained in it can be obtained through the human sensory apparatus through physical objects that contain, transmit or reproduce information. The media was set up as three logical components of the media in this study: information in the media, materials, and representation devices.

A MAS Information Management Method for WiMedia MAC Protocol

  • Chung, Tae-Wook;Chung, Chul-Ho;Kim, Jae-Seok
    • JSTS:Journal of Semiconductor Technology and Science
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    • v.9 no.4
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    • pp.205-208
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    • 2009
  • In this paper, a MAS information management method is proposed for the WiMedia MAC protocol. WiMedia MAC configures a fully distributed network based on Ad-hoc method. WiMedia devices communicate during Superframe which is a communication unit in WiMedia MAC. Each superframe which consist of 256 MASs is divided into two periods, beacon period and data period. In data period, devices communicate with each other using the received channel access information during the beacon period. Due to only $12{\mu}s$ timing allowance between beacon period and data period, the process of the MAS information management cannot be completed in time if entire process handle by software. Therefore, we propose a novel MAS information management method using hardware module. With our proposed method, a WiMedia device is satisfied with the processing time that is required in WiMedia MAC protocol.

Multimedia Information and Authoring for Personalized Media Networks

  • Choi, Insook;Bargar, Robin
    • Journal of Multimedia Information System
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    • v.4 no.3
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    • pp.123-144
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    • 2017
  • Personalized media includes user-targeted and user-generated content (UGC) exchanged through social media and interactive applications. The increased consumption of UGC presents challenges and opportunities to multimedia information systems. We work towards modeling a deep structure for content networks. To gain insights, a hybrid practice with Media Framework (MF) is presented for network creation of personalized media, which leverages the authoring methodology with user-generated semantics. The system's vertical integration allows users to audition their personalized media networks in the context of a global system network. A navigation scheme with dynamic GUI shifts the interaction paradigm for content query and sharing. MF adopts a multimodal architecture anticipating emerging use cases and genres. To model diversification of platforms, information processing is robust across multiple technology configurations. Physical and virtual networks are integrated with distributed services and transactions, IoT, and semantic networks representing media content. MF applies spatiotemporal and semantic signal processing to differentiate action responsiveness and information responsiveness. The extension of multimedia information processing into authoring enables generating interactive and impermanent media on computationally enabled devices. The outcome of this integrated approach with presented methodologies demonstrates a paradigmatic shift of the concept of UGC as personalized media network, which is dynamical and evolvable.

The Information Behavior of Indonesian Faculty Members on Social Media

  • Kurniasih, Nuning
    • Journal of Information Science Theory and Practice
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    • v.7 no.4
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    • pp.45-55
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    • 2019
  • Currently there are many groups of Indonesian faculty members on social media. This research aims to find out the information behavior of Indonesian faculty members on social media, especially on Facebook, Telegram, and WhatsApp. The focus of this research is in-depth understanding of the needs, search, organization, and use of information by Indonesian faculty members on social media. This research is qualitative research using a virtual ethnographic approach. The research data was obtained through participatory observation, in-depth interviews, and a literature review. The selection of informants was done by purposive sampling, while triangulation was done by data sources and theories triangulation. The results showed that the information behavior of Indonesian faculty members on social media began with the need for information, choosing social media, choosing and entering into one or several groups, sharing information, and discussing in a group. Some faculty members keep the information, and some choose to ask when they need the information, even though the information has been discussed. The information obtained is used when they need it, and they usually share their experiences with other group members.