• 제목/요약/키워드: Information Diffusion

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The Role of Message Content and Source User Identity in Information Diffusion on Online Social Networks

  • Son, Insoo;Kim, Young-kyu;Lee, Dongwon
    • Asia pacific journal of information systems
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    • 제25권2호
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    • pp.239-264
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    • 2015
  • This study aims to investigate the effect of message content and source user identity on information diffusion in Twitter networks. For the empirical study, we collected 11,346 tweets pertaining to the three major mobile telecom carriers in Korea for three months, from September to December 2011. These tweets generated 59,111 retweets (RTs) and were retweeted at least once. Our analysis indicates that information diffusion in Twitter in terms of RT volume is affected primarily by the type of message content, such as the inclusion of corporate social responsibility activities. However, the effect of message content on information diffusion is heterogeneous to the identity of the information source. We argue that user identity affects recipients' perception of the credibility of focal information. Our study offers insights into the information diffusion mechanism in online social networks and provides managerial implications on the strategic utilization of online social networks for marketing communications with customers.

사용확산에 따른 인터넷 패션정보 사용자 시장세분 및 확산성과 연구 (The Study of Segmentation of Internet Fashion Information Users and Diffusion Outcomes: Application of a Use-Diffusion Model)

  • 송기은;황선진;김윤식
    • 한국의류학회지
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    • 제37권6호
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    • pp.725-736
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    • 2013
  • This study segments information users according to depth and variety of use diffusion in order to differentiate between the influence of fashion information spread and diffusions from each segmented group. Data were collected from a fashion community to perform a social network analysis that used UCINET 6.0. Members completed the survey materials and the network materials were utilized in the analysis to test the hypothesis. The segmented groups of information users determined the study results according to use diffusion and the variables that affect them. The variables affecting information diffusion outcomes indicate different significant influence factors on each segmented market. Information variety and complexity represents elevated information reproductions and verbal acceptances from information diffusion outcomes.

미용성형의료정보 모바일 플랫폼의 사용확산에 영향을 미치는 요인: 기술수용모델을 기반으로 (Factors Influencing the Use Diffusion of Cosmetic Medical Information Mobile Platform: Based on Technology Acceptance Model)

  • 박유영;부제만
    • 무역학회지
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    • 제45권1호
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    • pp.279-300
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    • 2020
  • The cosmetic medical information mobile platform is evolving into a new channel for searching and obtaining relevant information before using cosmetic medical service. In addition, the medical institutions can facilitate the medical contracts, and take advantage of systemic customer management through the cosmetic medical information mobile platform. Therefore, the paradigm of the cosmetic medical mobile service industry is facing a flow of change through the use diffusion of cosmetic medical information mobile platform. In this study, in order to explore the factors affecting the use diffusion of the cosmetic medical information mobile platform, this study used the research model of the influence of the characteristics of the cosmetic medical information mobile platform on perceived convenience and usefulness, and use diffusion by applying TAM(Technology Acceptance Model). As a result, immediateness, interactivity, and customization in the characteristics of cosmetic medical information mobile platform had positive effects on the perceived convenience. Also, interactivity, customization, and economics had positive impacts on perceived usefulness. In addition, perceived convenience and usefulness had positive effects on the use diffusion. Through this study, the factors influencing the use diffusion of cosmetic medical information mobile platform were actually explored, and the service value of the cosmetic medical information mobile platform were categorized. Future research is expected to contribute to the continuous improvement of quality and expansion of the cosmetic medical service market based on various research.

A New Image Enhancement Algorithm Based on Bidirectional Diffusion

  • Wang, Zhonghua;Huang, Xiaoming;Huang, Faliang
    • Journal of Information Processing Systems
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    • 제16권1호
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    • pp.49-60
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    • 2020
  • To solve the edge ringing or block effect caused by the partial differential diffusion in image enhancement domain, a new image enhancement algorithm based on bidirectional diffusion, which smooths the flat region or isolated noise region and sharpens the edge region in different types of defect images on aviation composites, is presented. Taking the image pixel's neighborhood intensity and spatial characteristics as the attribute descriptor, the presented bidirectional diffusion model adaptively chooses different diffusion criteria in different defect image regions, which are elaborated are as follows. The forward diffusion is adopted to denoise along the pixel's gradient direction and edge direction in the pixel's smoothing area while the backward diffusion is used to sharpen along the pixel's gradient direction and the forward diffusion is used to smooth along the pixel's edge direction in the pixel's edge region. The comparison experiments were implemented in the delamination, inclusion, channel, shrinkage, blowhole and crack defect images, and the comparison results indicate that our algorithm not only preserves the image feature better but also improves the image contrast more obviously.

光州市 하이텔(HiTEL) 서비스의 擴散 및 利用行態 (Diffusion of the Information Telecommunication Service in Kwangju)

  • 이정록;김재철
    • 대한지리학회지
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    • 제28권2호
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    • pp.123-136
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    • 1993
  • 본 연구는 정보통신기술의 발달에 의해 정보통신 서비스로 지칭되는 대표적인 기술혁신 중의 하나인 "하이텔 서비스"를 연구대상으로 하였다. 여기서는 광주시의 하이텔 서비스 이용자를 대상으로 하이텔 단말기의 확산과정에 나타난 공간적 특징과 서비스의 이용행태에 나타난 특징을 고찰하였다. 그 결과, 광주시 하이텔 단말기의 확산은 매우 제한적으로 이루어졌고 이용률 또한 매우 저조한 것으로 나타났으며, 이 밖에는 하이텔 서비스 확산을 위한 몇가지의 정책적 자료가 제시되었다.

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평균곡률 확산을 이용한 잡음감소 기법 (Noise reduction method using mean curvature diffusion)

  • 예철수;정헌석;김성종;현득창
    • 한국컴퓨터산업교육학회:학술대회논문집
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    • 한국컴퓨터산업교육학회 2003년도 제4회 종합학술대회 논문집
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    • pp.87-94
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    • 2003
  • Anisotropic diffusion is a selective smoothing technique that promotes smoothing within a region instead of smoothing across boundaries. In anisotropic diffusion, the rate of smoothing is controlled by the local value of the diffusion coefficient chosen to be a function of the local image gradient magnitude. El-Fallah and Gary E. Ford represented the image as a surface and proved that setting the inhomogeneous diffusion coefficient equal to the inverse of the magnitude of the surface normal results in surface evolving speed that is proportional to the mean curvature of the image surface. This model has the advantage of having the mean curvature diffusion (MCD) render invariant magnitude, thereby preserving structure and locality. In this paper, the proposed MCD model efficiently reduces diffusion coefficient at the thin edges using the smoothness of the surface.

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The Combined Effects of Power Imbalance and Mutual Dependence on the Relationship between IOS Diffusion and a Firm's Performance Improvement

  • Gee-Woo Bock;Sang Cheol Park;Won Jun Lee;Cheng Zhang;Kyu Min Hwang
    • Asia pacific journal of information systems
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    • 제29권2호
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    • pp.217-247
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    • 2019
  • This paper draws on the interdependence theory to examine the role of power and mutual dependence on the relationship between internal/external diffusion and performance improvement within a supply chain. The results from a survey of 375 respondents show that two patterns of IOS diffusion - internal diffusion and external diffusion - have different impacts on a firm's performance improvement according to differences in power and mutual dependence between two parties in the supply chain.

A Hierarchical Bilateral-Diffusion Architecture for Color Image Encryption

  • Wu, Menglong;Li, Yan;Liu, Wenkai
    • Journal of Information Processing Systems
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    • 제18권1호
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    • pp.59-74
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    • 2022
  • During the last decade, the security of digital images has received considerable attention in various multimedia transmission schemes. However, many current cryptosystems tend to adopt a single-layer permutation or diffusion algorithm, resulting in inadequate security. A hierarchical bilateral diffusion architecture for color image encryption is proposed in response to this issue, based on a hyperchaotic system and DNA sequence operation. Primarily, two hyperchaotic systems are adopted and combined with cipher matrixes generation algorithm to overcome exhaustive attacks. Further, the proposed architecture involves designing pixelpermutation, pixel-diffusion, and DNA (deoxyribonucleic acid) based block-diffusion algorithm, considering system security and transmission efficiency. The pixel-permutation aims to reduce the correlation of adjacent pixels and provide excellent initial conditions for subsequent diffusion procedures, while the diffusion architecture confuses the image matrix in a bilateral direction with ultra-low power consumption. The proposed system achieves preferable number of pixel change rate (NPCR) and unified average changing intensity (UACI) of 99.61% and 33.46%, and a lower encryption time of 3.30 seconds, which performs better than some current image encryption algorithms. The simulated results and security analysis demonstrate that the proposed mechanism can resist various potential attacks with comparatively low computational time consumption.

블로그 월드에서 비명시적 관계를 고려한 정보 파급 모델 (An Information Diffusion Model Considering Non-explicit Relationships in the Blog World)

  • 권용석;김상욱;박선주;임승환;이재범
    • 한국정보과학회논문지:컴퓨팅의 실제 및 레터
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    • 제15권5호
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    • pp.360-364
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    • 2009
  • 블로그 월드에서의 정보의 파급에 대한 기존의 연구들은 블로그들 간에 명시적 관계를 설정하고, 정보가 파급되는 요인으로서 이 관계를 통해서 발생하는 입소문 효과만을 고려하였다. 그러나 본 연구자들의 선행 연구 결과에 따르면 블로그 월드에서 실제 발생하는 정보의 파급 현상들의 약 85%는 비명시적 관계를 통해서 발생한 것이다. 따라서 본 논문에서는 명시적 관계, 비명시적 관계를 통한 정보의 파급을 함께 고려하여 이들 관계를 통한 정보의 파급 현상을 효과적으로 분석할 수 있는 새로운 정보 파급 모델을 제안한다. 또한, 실제 블로그 연결망에서 제안하는 기법과 기존의 기법을 이용하여 정보의 파급 분석의 수행 성능을 비교함으로써 제안하는 기법의 우수성을 검증한다.

이방성 확산과 형태학적 연산을 이용한 영상 분할 (Image Segmentation Using Anisotropic Diffusion and Morphology Operation)

  • 김희숙;조정래;임숙자
    • 디지털산업정보학회논문지
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    • 제5권2호
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    • pp.157-165
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    • 2009
  • Existing methods for image segmentation using diffusion can't preserve contour information, or noises with high gradients become more salient as the umber of times of the diffusion increases, resulting in over-segmentation when applied to watershed. This thesis proposes a method for image segmentation by applying morphology operation together with robust anisotropic diffusion. For an input image, transformed into LUV color space, closing by reconstruction and anisotropic diffusion are applied to obtain a simplified image which preserves contour information with noises removed. With gradients computed from this simplifed images, watershed algorithm is applied. Experiments show that color images are segmented very effectively without over-segmentation.