• Fashion & Textile Research Journal
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• v.12 no.6
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• pp.745-754
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• 2010

This study is to find return factors when modern consumers purchase goods from an internet shopping mall and then to analyze the characteristics of complaints act and information search behavior. Subjects of research are 245 men and women, who have experience with more than one return in internet fashion shopping mall, in their twenties. The data were analyzed by using Factor analysis, Cronbach's analysis, one-way ANOVA, Duncan test as a post identification, Pearson's correlation analysis and multiple regression analysis. The results of this study are that male and female consumers in their 20s are mainly aware of the return factors: impulse buying, product status, deliver service, service after purchase, hype and comfortableness. And complains behavior often conduct public action, private action, nonaction. Information search behaviors for risk reduction when they purchase are product comparison, oral information search, neutral marketing information search, and service information search. The return factor from the internet fashion shopping had the greatest impact on public action and deliver services factor was a big complaint. In addition, impulse buying & Hype affect private action and non-action is influenced by impulse purchase. The consumer types by the return factors in internet fashion shopping mall are classified into the return group by deliver service, the return group by complex factors, and the return group by product status. Furthermore, there are significant differences in complaining behavior among these groups. In the information search behavior for reduction of risk factors, the return group by complex factors did more active information search behavior than the other groups. The return group by deliver service searched oral information and the return group by product status explored the neutral marketing information.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.8
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• pp.2831-2845
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• 2022

Compared to the significant approach of project-based learning research, a data-driven design project-based learning has not reached a meaningful consensus regarding the most valid and reliable method for assessing design creativity. This article proposes an advanced information data-interactive learning system for creative design using a service design process that combines a design thinking. We propose a service framework to improve the convergence design process between students and advanced information data analysis, allowing students to participate actively in the data visualization and research using patent data. Solving a design problem by discovery and interpretation process, the Advanced information-interactive learning framework allows the students to verify the creative idea values or to ideate new factors and the associated various feasible solutions. The student can perform the patent data according to a business intelligence platform. Most of the new ideas for solving design projects are evaluated through complete patent data analysis and visualization in the beginning of the service design process. In this article, we propose to adapt advanced information data to educate the service design process, allowing the students to evaluate their own idea and define the problems iteratively until satisfaction. Quantitative evaluation results have shown that the advanced information data-driven learning system approach can improve the design project - based learning results in terms of design creativity. Our findings can contribute to data-driven project-based learning for advanced information data that play a crucial role in convergence design in related standards and other smart educational fields that are linked.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.07a
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• pp.407-408
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• 2019

This thesis determines the research framework and scale design of leisure food E-Commerce consumer satisfaction degree by referring to previous theoretical model of customer satisfaction degree, the universal satisfaction evaluation index system, and the characteristics of leisure food E-Commerce in China. In this research, consumers who have bought leisure food online are taken as the research object, data are collected by questionnaires, and exploratory factor method is used to screen valid sample data. Through the Empirical Analysis which includes Descriptive Statistical Analysis, Reliability and Validity Analysis and Structural Equation Modeling, it is concluded that website design, logistics delivery service, commodity quality, and after-sales service are the main service quality on which the Leisure food E-Commerce enterprises should take focus. The service quality has significant positive influences on satisfaction degree. On the other hand consumer satisfaction has a significant positive influence on customer loyalty, which will create more earnings for the Leisure food E-Commerce enterprises.

• Journal of the Korean Society for Library and Information Science
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• v.21
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• pp.141-168
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• 1991

The Purpose of this study is to explore and analyse ways of enhancing the effectiveness of reference service through reference evaluation. Marketing research technique combined with pre-evaluation theory was applied in this study to find out information for practice the service based on current concept of reference service. Aims and results of this study can be summarised as follows: First, the evaluation of effectiveness of reference service should be conducted for the purpose of finding out the ways of increasing user's satisfaction. Second, the policy evaluation was understood as the appropriated evaluation concept. The policy evaluation in principle coincides with reference service in sense that the satisfaction of public should have priority and hence be the criterion of the evaluation. Third, marketing research based on recently developed 'marketing concept', which concentrates all its efforts to meet user's demand and attempt to acquire the information for better marketing management of non-profit organization such as library, is examined to find out the evaluation method practically applicable to the pre-evaluation of reference service. In this study , conjoint analysis was adopted as the method of pre-evaluation about reference service. The Reference Room of the Central Library Yonsei University, was selected as the arget sample to find out the expected condition for the maximization of the user's satisfaction from the reference service. Based on this example study, the analysis indicates as the most desirable combination for reference service in terms of the user's satisfaction is following condition: the younger librarian with aimable personality who displays willingness In his/her assistance, plus as the method of reference service, sufficient and practical introduction to the reference materials available, plus immediate and satisfactory result of the service, and finally a library equipped with inter-library use system.

• Journal of Information Technology Services
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• v.5 no.2
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• pp.1-23
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• 2006

An Empirical study was done for finding the e-service quality of public administration focused on customer relationship management(CRM). The e-service quality of public administration was categorized as system quality, information quality, service quality, and CRM after doing a literature review in e-service quality and public administration. The validity and reliability of a questionnaire were examined through factor analysis and regression analysis was done using the customer satisfaction and efficiency improvement of public administration as dependent variables and the 7 factor scores from the factor analysis as independent variables. The results show for that 6 factors are not only very important in explaining the customer satisfaction but also partially important for efficiency improvement of public administration. In particular, CRM has significant effect on both customer satisfaction and efficiency improvement of public administration.

• The Journal of Information Systems
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• v.30 no.4
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• pp.71-94
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• 2021

Purpose The purpose of this study is to verify impacts of factors, representing Push-Pull-Mooring(PPM) on switch intention to OTT(Over-The-Top) service in demand for content and to find relationship between factors through empirical analysis. Design/methodology/approach This study designed a research model by deriving factors affecting the intention to switch on OTT service based on the Push-Pull-Mooring framework and researches on OTT service. To test the hypothesis, a total of 357 responses were collected from individuals with experience in using OTT service and analyzed using SPSS26 and SmartPLS3.0. Findings According to the empirical analysis result, this study confirmed that the push, pull, and mooring factors proposed in this study had a significant effect on switching intention on OTT service. In addition, this study confirmed that both low switching cost and need for variety had a significant effect except for hypothesis H8.

• Journal of Multimedia Information System
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• v.7 no.1
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• pp.55-72
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• 2020

As the IT service environment grows, it is critical in terms of IT service quality to minimize the occurrence of failures due to changes in applications and to diagnose and recover in a short period of time how failure will affect the business. Thus, the Defense Acquisition Program Administration (DAPA) has been building and operating ITSMs to implement IT service management in a leading manner. Information Technology Service Management (ITSM) is divided into events, obstacles, changes, versions and setup management to ensure flexibility and stability in service delivery. It is also operated separately from service level, availability, capacity, financial and IT service continuity management to ensure service quality and cost efficiency. Based on ITSM military service history, this study looks at the impact of quality of service on value, satisfaction, and trust. The results of the analysis are highly valuable for future ITSM implementation and operation.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 2003.06a
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• pp.172-175
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• 2003

The enterprise find a solution to the problems such as a reduction of manufacturing period, accurate analysis for customer demand, improvement for customer service and rise of manufacture accomplishment. Internet is a good solution to such problems. Internet offers WWW(World Wide Web), remote control, file transfer and e-mail service. Among the services, WWW takes large portion because of convenient GUI, easy information search and unlimited information registration. Remote Monitoring Server(RMS) system that uses network service is constructed for chip mounter. Hardware base consists of RMS, chip mounter and C/S(Customer Service) server. Software includes DBMS and various modules in server home page. This provide product number, bad product number, trouble code, content and countermeasure in real-time information module, user information in setup module, detailed error information in fault diagnosis module, fault history in fault history module and customer information in customer service management module.

• Journal of the Korean Society for Library and Information Science
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• v.49 no.1
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• pp.89-111
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• 2015

The purpose of this study is to review recent academic studies on the service quality evaluation of libraries in Korea and to derive from research trends and several suggestions. This paper compared and analyzed service quality evaluation models in the field of library and information science and management science. This study also conducted comparative analysis of academic journal articles on 'service quality evaluation models of digital libraries'(2002~2007) and 'service quality evaluation of libraries'(2009~2014) in Korea.

• Journal of the Korean Society for information Management
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• v.33 no.3
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• pp.219-238
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• 2016

With the purpose of looking into the information service study tendency, targeted at university library, this performed a content analysis of the articles in print from 2006 to 2015 on major four academic journals of Library and Information Science. Investigation items were study number of information services, subsidiary themes classified with information service functions, study method, collection method, user object, and theory study vs. service study in reality. As a result, information service studies were performed more than other areas. Information service functions targeted at the study were that of information supply. Major subsidiary themes were electronic information service, information literacy instruction, and information (reference) services general. Major study methods were survey research method,, case study, and major material collection methods were questionnaire and web-based research methods. Major user studies were targeted at undergraduates, and service study in reality took a great share.