• The Journal of Society for e-Business Studies
• /
• v.12 no.4
• /
• pp.165-184
• /
• 2007

Recently, blogging has been regarded as a promising media for information sharing and relationship building. However, it is not quite sure if the technology acceptance model could be completely adopted also in relationship-based system such as blog. Hence, the purpose of this paper is to identify the factors affecting the usage of blogs. To do so, content analysis methodology is applied to extract meaningful factors affecting the usage of blogs in the opinions of the bloggers in a Korean portal site : Naver. We investigates the causal relationship among three factors ; perceived usefulness, perceived encouragement, and actual use in blogging. Moreover, public self-consciousness, self disclosure and telepresence are also considered as the determinants. The results show that public self-consciousness and self disclosure are significant elements affecting perceived usefulness and perceived encouragement, while perceived usefulness and perceived encouragement both affecting the actual use of blogs.

• Journal of the Institute of Electronics Engineers of Korea CI
• /
• v.44 no.6
• /
• pp.1-9
• /
• 2007

Recently, as a number of media are fused into a phone, the requirement of security of service provided on a mobile phone is increasing. For this, conventional cryptographic key based on password and security card is used in the mobile phone, but it has the characteristics which is easy to be vulnerable and to be illegally stolen. To overcome such a problem, the researches to generate key based on biometrics have been done. However, it has also the problem that biometric information is susceptible to the variation of environment, whereas conventional cryptographic system should generate invariant cryptographic key at any time. So, we propose new method of producing cryptographic key based on "Biometric matching-based key release" instead of "Biometric-based key generation" by using both face and iris information in order to overcome the unstability of uni-modal biometries. Also, by using mega-pixel camera embedded on mobile phone, we can provide users with convenience that both face and iris recognition is possible at the same time. Experimental results showed that we could obtain the EER(Equal Error Rate) performance of 0.5% when producing cryptographic key. And FAR was shown as about 0.002% in case of FRR of 25%. In addition, our system can provide the functionality of controlling FAR and FRR based on threshold.

• Asia pacific journal of information systems
• /
• v.19 no.3
• /
• pp.25-49
• /
• 2009

Advances in technology have resulted in the emergence of new information systems. The convergence of IT and manufacturing sectors has blurred the boundaries among industries. Also, such convergence has become established as a paradigm to build a new area. Especially the convergence of broadcasting and telecommunication, notably in the case of IPTV (Internet Protocol Television), is among the most salient examples of its kind in recent years as a major case of disruptive technology innovation. Despite its much fanfare, such convergence, however, has not fulfilled the expectation; it has not produced positive economic effects while negatively affecting the growth of IPIV. Stakeholders in and around IPIV including telecommunication companies, broadcasting corporations, and government bodies wish to gain control of IPTV under their wings. IPTV has drifted in the midst of conflicts among the stakeholders in and around IPTV, particularly telecommunication and broadcasting organizations in a broad sense. Our empirical research intends to deal with how audiences accept IPTV and how firms provide IPTV services to utilize their resources. Three research questions in this paper include, first, whether Technology Acceptance Model (TAM) can sufficiently explain the acceptance of IPTV as an information system. The second question concerns with empirically testing the playful aspect of IPTV to increase its audience acceptance. Last, but not least, this paper deals with how firms can efficiently and effectively allocate their limited resources to increase IPTV viewers. To answer those three main questions of our study, we collect data from 197 current subscribers of high speed internet service and/or cable/satellite television. Empirical results show that 'perceived usefulness (PU) $\rightarrow$ Intention to use' and 'perceived ease of use (PEU) $\rightarrow$ Intention to use' are significant. Also, 'perceived ease of use' is significantly related to 'perceived usefulness.' Perceived ease of handling IPTV without much effort can positively influence the perceived value of IPTV. In this regard, engineers and designers of IPTV should pay more attention to the user-friendly interface of IPTV. In addition, 'perceived playfulness (PP)' of IPTV is positively related to 'intention to use'. Flow, fun and entertainment have recently gained greater attention in the research concerned with information systems. Such attention is due to the changing features of information systems in recent years that combine the functional and leisure attributes. These results give practical implications to the design of IPTV that reflects not just leisure but also functional elements. This paper also investigates the relationship between 'perceived ease of use (PEU)' and 'perceived playfulness (PP).' PEU is positively related to pp. Audiences without fear can be attracted more easily to the user-friendly IPTV, thereby perceiving the fun and entertainment with ease. Practical implications from this finding are that, to attract more interest and involvement from the audience, IPTV needs to be designed with similar or even more user friendly interface. Of the factors related to 'intention to use', 'perceived usefulness (PU)' and 'perceived ease of use (PEU)' have greater impacts than 'perceived playfulness (PP).' Between PU and PEU, their impacts on 'intention to use' are not significantly different statistically. Managerial implications of this finding are that firms in preparation for the launch of IPTV service should prioritize the functions and interface of IPTV. This empirical paper also provides further insight into the ways in which firms can strategically allocate their limited resources so as to appeal to viewers, both current and potential, of IPTV.

• 한국노년학
• /
• v.39 no.1
• /
• pp.109-125
• /
• 2019

This study examined factors that prevent older adults from using computers and/or smartphones for their health information search and health management. This study conducted face-to-face survey of a total of 240 older adults aged over 65. Based on the responses of open-ended questions, this study conducted semantic network analysis. The results showed that low level of perceived usefulness(PU) (e.g., information I want to find, detailed information, and trustworthiness) and perceived ease of use(PEOU) (e.g., how to search for information, how to install applications, and visibility) are main factors that prevent older adults from using computers and/or smartphones for their health information search and health management. Furthermore, based on the results of semantic network analysis, further hierarchical regression analysis confirmed that PU and PEOU were positively associated with intention to use mobile application. Thus, the results imply that increasing older adults' PU and PEOU can promote their intention to use mobile application.

• International Journal of Internet, Broadcasting and Communication
• /
• v.14 no.3
• /
• pp.115-130
• /
• 2022

Barrage is an interactive method based on video, and the video itself is visualized from the viewer's point of view to play people's emotions, and it already has an advantage in communication by attracting people's attention using stories and plays. Advances in digital and mobile technology have enabled video viewing anytime, anywhere. Due to the nature of the barrage site that relies on the same video content or playback to participate in video sharing through computers or mobile clients, a barrage that can express users' feelings and thoughts will be added, breaking down the limit of content acceptance by a single user. Barrage satisfy users' entertainment needs, and their influence is growing. Gradually, they are heading to offline movie theaters and TV from barrage videos on the Internet. Attempts to function as offline ammunition facilitated technological innovation for media convergence by converging mobile media with PCs and screens. At the same time, the trend of media convergence shown by coal screens is also a trend of overall technological development. A barrage is an extension of human communication skills. The properties of the barrage fit well with the need for experiential marketing (via video). It can provide a visual experience and create an atmosphere of "surrounding and watching" and eliminate loneliness. Barrage itself provides a function to comment on videos, which is a trigger point for the reason, and donation adds to the amount of information in the video, adding to the fun of the video. Through the barrage, sarcastic, teasing, and expressing emotions can bring entertainment experiences, and users can produce and communicate their shooting text while consuming the satisfaction brought by the shooting. At the same time, Barrage attaches great importance to the needs of the masses, is more individual and diversified, and has commercial significance in line with the current development trend of the Internet. As a new interactive method, barrage contains huge potential value. However, the impact of the interactive way of barrage should also be viewed from a dialectical point of view, how to solve the difficulties in the development of barrage. The way to solve the difficulties in the development of barrage is worth studying. This research will analyze the reasons for the development of barrage and the analysis of Chinese barrage websites, the case analysis of barrage videos, the exploration of the characteristics and values of barrage, and the problems in the process of barrage communication. Provide reference for the development of industrial culture.

• ETRI Journal
• /
• v.34 no.6
• /
• pp.807-815
• /
• 2012

In this paper, we propose a scheme for partially dynamic lane control for energy saving in multilane-based high-speed Ethernet. In this scheme, among the given transmission lanes, at least one lane is always operating, and the remaining lanes are dynamically activated to alleviate the network performance in terms of queuing delay and packet loss in the range of acceptance. The number of active lanes is determined by the decision algorithm based on the information regarding traffic and queue status. The reconciliation sublayer adjusts the transmission lane with the updated number of lanes received from the algorithm, which guarantees no processing delay in the media access control layer, no overhead, and minimal delay of the exchanging control frames. The proposed scheme is simulated in terms of queuing delay, packet loss rate, lane changes, and energy saving using an OPNET simulator. Our results indicate that energy savings of around 55% (or, when the offered load is less than 0.25, a significant additional savings of up to 75%) can be obtained with a queuing delay of less than 1 ms, a packet loss of less than $10^{-4}$, and a control packet exchange time of less than $0.5{\mu}s$ in random traffic.

• Journal of Information Technology Applications and Management
• /
• v.22 no.1
• /
• pp.17-36
• /
• 2015

Many companies are now trying to utilize SNS (social network service) by building it as marketing communication platform that delivers marketing messages and builds customer relationship. This study investigates the factors affecting consumers' intention to use of brand's SNS identity page (e.g., fan page in Facebook). It specifically focuses on four social support functions -self-esteem, informational, emotional and social networking support-in virtual space. Research model attempts to explore the impact of social supports on brands' SNS identity page adoption with modified technology acceptance model which includes perceived usefulness, ease of use and enjoyment. Empirical study adopts SEM (structural equation modelling) to test research model. The result indicates that perceived ease of use is influenced by informational support, and perceived usefulness is influenced by informational, emotional, and self-esteem support. And perceived enjoyment is influenced by emotional support. In addition, it reveals that there were no significant effects of social networking support on both perceived usefulness and enjoyment. These findings provide managerial implications for attracting potential and actual customers to brand's SNS identity page. And it also suggests the importance of managing sociability in brand's SNS identity page to make it as marketing communication platform.

• Journal of Information Technology Applications and Management
• /
• v.17 no.2
• /
• pp.187-205
• /
• 2010

This study takes a holistic approach to understand the diffusion of IPTV services by combining the adoption-diffusion model and the use-diffusion model of innovation. IPTV service, a leading digital converged application coupling media content with telecommunications, has been recently launched commercially in Korea. We created a structural model of adoption-diffusion, using the perceived easeof-use and usefulness of TAM(Technology Acceptance Model) as mediating variables, and a structural model of use-diffusion, with the rate of use and the variety of use as mediating variables. To empirically analyze these models, non-users of IPTV were surveyed using the adoption-diffusion model to identify factors influencing their intention to subscribe to the service. Meanwhile, users of IPTV were surveyed using the use-diffusion model to determine the factors that influence their satisfaction with the service and their intention to re-use it. Under the adoption-diffusion model, we found that trialability, household innovativeness and perceived risk were the determinants of user satisfaction with IPTV, and perceived ease-of-use, the mediating factors. Under the use-diffusion model, complementarity and communication were shown to be the determinants of users' satisfaction with IPTV, and variety of use, the mediating factor. We also found that consumers' intention to re-use IPTV was strongly influenced by its relative advantage and perceived risk.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2007.11a
• /
• pp.159-162
• /
• 2007

In the twentieth century, due to extraordinary development of companies and life style, etc, market environments to which companies around the world currently face are being changed with reflecting the current age in various fields, which result from globalization, digitalized innovation, diversity by information acceptance, an enhanced level of a consumer's consciousness, developed mass media, etc. The companies are trying to expand their sale areas, not only products but also their cultures, images, and brand power in the name of a 'marketing' in a space In other words, if companies and brands express some identities without considering an entire image evaluated by customers, a mis-positioning for the companies and the brands may be caused. In this case, the companies and brands may not influence on potential major customers at all, of an image for the companies and brands may be degrade Accordingly, a space marketing is required as a distinguished strategic means in characterizing identities according to brands. Also, a design for communicating the space marketing with the customers is required. Therefore, the purpose and effects of the present research are to analyze how identity characteristics for brands and company images are reflected by analyzing a faadeof a hall for housing cultures, and are to analyze how they are recognized by customer.

• Journal of the military operations research society of Korea
• /
• v.16 no.1
• /
• pp.18-34
• /
• 1990

In light of the recent developments of transitory nature, it is likely that national defense decision-making will be more difficult to make for years to come. In other words, sudden changes in security environment would call into question the basic assumptions on which we have built our national defense planning and increase the number of the uncertain factors in the decision-making process; the subdivision and ramification of national defense management would increase the factors for decision-making and complicate even further the mutual interactions among these factors; the accelerated pace of sophistication and diversification of weapon systems and military technology would increase the risk of failure and system costs geometrically; and the reduced level of acceptance among the people on the sanctification of national defense in proportion to the rapid progress toward a more democratic and industrial society would engender an increased criticism or checking role by the National Assembly or by the mass media. As the changes in national defense environment and conditions create an innumerable number of new tasks, this paper intends to suggest a few core policy measures to improve the quality of national defense decision-making. More specifically, it proposes to 1) eradicate entirely the bureaucratic behavior and tendencies; 2) utilize actively the brain staff for quality assurance of decision-making; 3) and introduce and apply as a whole set, a total system, or an incorporated pack age the PPBEES(Planning-Programming-Budgeting-Executing-Evaluating-System)/LCMM (Life-Cycle Management Model for System Acquision), the OR/SA(Operations Research/Systems Analysis), and DMIS (Defense Management Information System).