• Title/Summary/Keyword: Influential

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Identifying Influential Users of College Sports Teams' Social Media Accounts (대학스포츠팀 SNS의 영향력 있는 사용자의 분석)

  • Kim, Suk-Kyu;Park, Jae-Ahm;Dittmore, Stephen W.
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.2
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    • pp.1016-1025
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    • 2015
  • This study tried to identify the influential users of college sports teams' Twitter accounts and categorize them into three groups including an official account, media account, and layperson account. A total of 14 Twitter accounts at NCAA Division 1 universities were selected through convenience sampling method. In men's sports, the greatest number of influential users was layperson account followed by media account and official account. In women's sports, the greatest number of influential users was layperson account followed by official account and media account. The results provided the insight of college sports online social network and will expand the growing literature on social media in sport and offer practical data for marketers to use social media more effectively.

University Students' Conspicuous Consumption according to their Consumption-Orientation (대학생의 소비지향적 태도에 따른 과시소비 성향)

  • Oh Ji-Hyun;Kye Sun-Ja
    • Journal of Family Resource Management and Policy Review
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    • v.10 no.2
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    • pp.43-59
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    • 2006
  • The purpose of this study was to examine university students' consumption-orientation and attitude toward conspicuous consumption as well as to identify the factors that are most influential on consumption-orientation and conspicuous consumption behavior. The major findings of this study are summarized below. First, the average scores of consumption-orientation and conspicuous consumption were 2.71 and 3.15 respectively, on a 5 point scale. Second, the most influential factor on university students' consumption-orientation was friends' influence. Third, the most influential factor on conspicuous consumption was students' perceived social status. Fourth, conspicuous consumption tendency and consumption-orientation were significantly higher for those students with larger amount of allowances, female students, or the students who are working. Fifth, the university students' consumption-orientation and conspicuous consumption tendency were significantly higher for the students whose parents' child-rearing style is inconsistent or excessive investment. Finally, the consumption orientation has a significant positive relationship with conspicuous consumption.

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A Longitudinal Study on Consumer Satisfaction in Clothing Product -With Reference to Satisfaction at the Point of Purchase and Satisfaction in Wearing- (의복제품에 대한 소비자 만족의 종적연구 -구매시 만족과 사용시 만족을 중심으로-)

  • Hong Keum Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.15 no.1
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    • pp.3-14
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    • 1991
  • This thesis investigates influential attributes in clothing purchase through the examination of questionnaire concerning consumer satisfaction at the point of purchase, and clarifies the relationship between consumer satisfaction at the point of purchase and that in wearing. The results are as follows; 1. At interest stage, color, beauty, becomingness and suitability to occasion are influential (in this order): at trial stage, becomingess, color, others' reaction and fit: at adaption stage, color, becomingness, beauty, fit. 2. According to canonical analysis, consumer satisfaction at the point of purchase and that in wearing are closely related. (RCI = .97) It suggests that satisfaction in wearing depends largely on satisfaction at the point of purchase. 3. General satisfaction in wearing is closely related with such factors as predictive expecta-tion, satisfaction at the point of purchase, predictive disconfirmation, normative disconfirrna-tion, and product performance. According to repression results, those factors can explain $79\%$ of satisfaction ill wearing (R = .79). Above all, product performance and normative disconfirmation are highly influential.

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A Study on Stress Level and Coping Strategies of Reemployed Wives (재취업 주부의 스트레스 인지정도 및 대처방법에 관한 연구)

  • Hong, Dal-Ah-Gi
    • Korean Journal of Human Ecology
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    • v.7 no.1
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    • pp.97-108
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    • 1998
  • The purpose of this study was to examine the family resources, stress level, and coping strategies of reemployed wives, to direct the better psycho-physical environment, and to enhance the quality of their home environment for reemployed wives. The data were analyzed with the frequency, percentage, factor analysis, mean(S.D), reliability, and regression using SPSS windows program. The major findings were as follows : (1) There were significant relationships between demographic and socioeconomic characteristics of the family resources and stress level. Personal-psycho resources was important variable in the family resources. The household work and value of household work were most influential. (2) Influential variables on stress level were income and working hours, resources of family task sharing. (3) Influential variables on coping strategies were age, reemployed time, and family task sharing. Coping strategies was effected by the reasons of employment.

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A Study on the Influential Factors of Clothing Conspicuous Consumption and Clothing Purchasing Behaviors (의복의 과시소비성향 및 관련변수와 의복구매행동과의 관계 연구 - 여대생을 중심으로 -)

  • 유은정;김수경
    • The Research Journal of the Costume Culture
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    • v.8 no.3
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    • pp.477-485
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    • 2000
  • The purpose of this study is to identify the influential factors of clothing conspicous consumption, and the relationship between these consumer characteristics and clothing purchasing behaviors. The influential factors of clothing conspicous consumption are defined materialism, sensation seeking tendency and demographic characteristics. And clothing purchasing behavior can be defined such as fashion leadership, impulsive purchasing behaviors, bargain sale purchasing, and the price and total pieces of clothing. The data were collected from 320 female students of university using questionnaire, and were analysed with frequency, %, multiple regression, ANOVA and Duncan test. Reresults can be summerized as follows. First, clothing conspicous consumption was not influenced to sensation seeking tendency but materialism. Second, the sensation seeking tendency, materialism and clothing conspicous consumption was proven to be partially related to the clothing purchasing behaviors. Third, the demographic characteristics have influenced on the sensation seeking tendency, materialism, clothing conspicous consumption and clothing purchasing behaviors.

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A Bayesian Diagnostic for Influential Observations in LDA

  • Lim, Jae-Hak;Lee, Chong-Hyung;Cho, Byung-Yup
    • Journal of Korean Society for Quality Management
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    • v.28 no.1
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    • pp.119-131
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    • 2000
  • This paper suggests a new diagnostic measure for detecting influential observations in linear discriminant analysis (LDA). It is developed from a Bayesian point of view using a default Bayes factor obtained from the imaginary training sample methodology. The Bayes factor is taken as a criterion for testing homogeneity of covariance matrices in LDA model. It is noted that the effect of an observation over the criterion is fully explained by the diagnostic measure. We suggest a graphical method that can be taken as a tool for interpreting the diagnostic measure and detecting influential observations. Performance of the measure is examined through an illustrative example.

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A cautionary note on the use of Cook's distance

  • Kim, Myung Geun
    • Communications for Statistical Applications and Methods
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    • v.24 no.3
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    • pp.317-324
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    • 2017
  • An influence measure known as Cook's distance has been used for judging the influence of each observation on the least squares estimate of the parameter vector. The distance does not reflect the distributional property of the change in the least squares estimator of the regression coefficients due to case deletions: the distribution has a covariance matrix of rank one and thus it has a support set determined by a line in the multidimensional Euclidean space. As a result, the use of Cook's distance may fail to correctly provide information about influential observations, and we study some reasons for the failure. Three illustrative examples will be provided, in which the use of Cook's distance fails to give the right information about influential observations or it provides the right information about the most influential observation. We will seek some reasons for the wrong or right provision of information.

The Effects of Mother-Child Interaction and Child's Social Behaviors on Child's Peer Acceptance (어머니-유아 상호작용과 유아의 사회적 행동이 유아의 또래수용도에 미치는 영향)

  • Chung, Jee-Nha
    • Korean Journal of Human Ecology
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    • v.23 no.3
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    • pp.409-420
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    • 2014
  • The purpose of this study was to explore the effects of mother-child interaction and child's social behaviors on child's peer acceptance. Participants were 108 4- to 5-year-old preschoolers(58 boys, 50 girls) and their mothers. Data were analyzed by descriptive statistics, correlation analysis and stepwise multiple regression analysis. The major findings are summarized as follows: (1) mother-child interaction are generally correlated with child's peer acceptance. And child's prosocial behavior was positively correlated with child's peer acceptance, whereas child's aggressive behavior, asocial behavior and hyperactive-distractible behavior were negatively correlated with child's peer acceptance. (2) The most influential factor on child's peer acceptance was child's experience in session, the next influential factor was child's hyperactive-distractible behavior and the last influential factor was asocial behavior.

A Study on Influential Factors in Mathematics Modeling Academic Achievement

  • Li, Mingzhen;Pang, Kun;Yu, Ping
    • Research in Mathematical Education
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    • v.13 no.1
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    • pp.31-48
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    • 2009
  • Utilizing the path analysis method, the study explores the relationships among the influential factors in mathematics modeling academic achievement. The following conclusions are drawn: 1. Achievement motivation, creative inclination, cognitive style, the mathematical cognitive structure and mathematics modeling self-monitoring ability, those have significant correlation with mathematics modeling academic achievement; 2. Mathematical cognitive structure and mathematics modeling self-monitoring ability have significant and regressive effect on mathematics modeling academic achievement, and two factors can explain 55.8% variations of mathematics modeling academic achievement; 3. Achievement motivation, creative inclination, cognitive style, mathematical cognitive structure have significant and regressive effect on mathematics modeling self-monitoring ability, and four factors can explain 70.1% variations of mathematics modeling self-monitoring ability; 4. Achievement motivation, creative inclination, and cognitive style have significant and regressive effect on mathematical cognitive structure, and three factors can explain 40.9% variations of mathematical cognitive structure.

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An Empirical Study on Performance of Six Sigma Tools in Korean Service Industry (한국 서비스산업의 6시그마 기법 시행과 그 성과에 관한 실증적 연구)

  • 장대성;양종곤;황인천
    • Journal of Korean Society for Quality Management
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    • v.32 no.1
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    • pp.1-20
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    • 2004
  • Six sigma has been the most influential management innovation program since 1996 in Korea. As a result of successful implementation of 6 sigma, there have been a number of dramatic quality improvement cases. However, no empirical study of 6 sigma implementation study has done especially in the service industry of Korea. This article reviews status of finance companies which implemented 6 sigma programs in Korea and then demonstrates the relationship between 6 sigma problem solving tools such as analysis of variance and graph techniques, etc and project success and operational performance. Customer survey tools, process analysis, and documentation tool are identified as influential tools on project success. Tools of measure steps, customer survey tools, and documentation tool are found as influential tools on operational performance.