• Fashion & Textile Research Journal
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• v.25 no.5
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• pp.643-650
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• 2023

This study aimed to unveil the causality between the emotional marketing of aesthetic salons and brand awareness/relationship continuity in Chinese female consumers. For data collection, a self-administered questionnaire survey was conducted among adult women in their 20s or older in Liaoning Province, China, from February 2 to 18, 2023, using WeChat. From a total of 431distributed questionnaires, 393 copies were collected. Then, 369 copies, excluding 24 poorly answered ones, were used for the final analysis. The collected data were analyzed using SPSS 25.0 and the summary of the results of the study is as follows. First, in emotional marketing, sight, smell, hearing, and taste had a positive(+) influence on both cognitive and affective experiences. Second, in emotional marketing, sight, smell, and taste displayed a positive(+) effect on relationship continuity. Third, in brand awareness, both cognitive and affective experiences showed a positive(+) effect on relationship continuity. Collectively, this means that the higher the cognitive and emotional marketing of brand awareness, the higher the relationship continuity persistence. This study confirmed the causality among the emotional marketing of aesthetic salons, brand awareness, and relationship continuity; sight and taste were key factors that influenced brand awareness and relationship continuity. In addition, hearing and smell were important, influencing the relationships among variables.

• Journal of Distribution Science
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• v.14 no.6
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• pp.53-63
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• 2016

Purpose - This study examines the effects of the influence strategies on sales representative and headquarter trust, and investigates how sales representative trust plays a mediating role in the relationship between influence strategies and headquarter trust. For these purposes, a structural model which consists of several constructs was developed. In this model, influence strategies that consist of relational influence strategies (information exchange, recommend, promise) and mandatory influence strategies (legal plea, request, threat) were proposed to affect the sales representative trust and in turn, increase the headquarter trust. Thus, this study proposed that sale representative trust plays a core mediating role in the relationship between relational and mandatory influence strategies and headquarter trust in B2B food materials distribution context. Research design, data, and methodology - For these purposes, the authors collected the data from 208 B2B specialized complex agents. We used the 2,200 B2B specialized complex agents which trade with CJ, Ottogi, and Daesang firms and supply food materials to restaurant, school cafeteria, supermarket and traditional market as a sample frame. Once we identified 330 B2B specialized complex agent owners, CEOs, and/or Directors who had agreed to participate in this study, we dropped off a questionnaire at each B2B specialized complex agent and explained the purpose of this study. The survey was conducted from October 1, 2015 to December 15, 2015. A total of 230 questionnaires were collected. Of these collected questionnaires, 28 questionnaires excluded since they had not been fully completed. The data were analyzed using frequency test, reliability test, measurement model analysis, and structural equation modeling with SPSS and SmartPLS 2. Results - First, information exchange, recommendation, and promise of relational influence strategies had positive effects on sales representative trust. The threat of mandatory influence strategies had a negative effect on sales representative trust, but legal plea and request did not have a significant effect on sales representative trust. Second, information exchange and recommendation of relational influence strategies had positive effects on headquarter trust, but promise did not. Also, legal plea, request, and threat of mandatory influence strategies did not have a significant effect on headquarter trust. Third, this findings show that sales representative trust plays a partial mediator between information exchange and headquarter trust, and threat and headquarter trust, and a full mediator between promise and headquarter trust, and recommendation and headquarter trust. Conclusions - The aim of this study was to examine the effects how diverse dimensions of relational and mandatory influence strategies relate to sales representative trust and headquarter trust. To do so, we integrated the influence strategies and the trust transfer theory to hypothesize that various influence strategies increase sales representative and headquarter trust. The findings of this study suggest that headquarter firms should establish and enforce proper influence strategies guidelines to make clear what proper actions sales representatives should implement in relationship with B2B specialized complex agents. Also, relational and mandatory influence strategies must be regarded as a long-term and ongoing strategy that eventually build a long-term orientation with B2B specialized complex agents and guarantee a company's sustainable growth and success.

• Journal of Digital Convergence
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• v.16 no.2
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• pp.461-469
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• 2018

This study focuses on the influence of interpersonal relationship in suicidal ideation and mediation effect of depression in the case of psychiatric inpatients. The subject group was consisted of 109 psychiatric inpatients. Interpersonal relationship was classified into 'perceived burdensomeness' and 'failed belongingness' Findings were as follows: Perceived burdensomeness directly influence depression and through depression also indirectly influences suicidal ideation. In contrast, failed belongingness, though directly influencing depression, do not influence suicidal ideation. In accordance with these findings, this study argues that when intervening in the suicidal ideation of psychiatric inpatients, methods that could influence the factors related to interpersonal relationship would be effective.

• The Journal of Korean Society for School & Community Health Education
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• v.16 no.1
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• pp.27-38
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• 2015

Objectives: The purpose of this study is to develop programs that help students adjust to school and provide basic data for the students who have difficulty adjusting to school by analyzing the influence of elementary school students' stress and their relationship with parents on school adjustment. Methods: The study surveyed fourth graders in 3 elementary schools in G district. The researcher used convenience sampling to select the 3 elementary schools. The combined 158 students were selected for the analysis, and the survey was conducted for a month in September 2011. The stress monitoring tool used in the 5th year of Korean Youth Panel Survey was mobilized to measure levels of stress among the participants. To measure the parent-child relationship, the Korean Parent-Child Relationships Scale was used. For the measurement of school adjustment, a tool designed to identify the school adjustment of elementary school students was used. The SPSS 21 software and a two-sided test under the significance level of ${\alpha}=0.05$ were used to analyze data. The regression analysis was also used to identify the relative influence of the stress and parent-child relationship on children's adjustment to school. Results: The regression analysis has found the following: the higher peer stress (B=-0.175) and parental strictness (B=-0.159) grow, the lower the level of school adjustment gets; the higher the level of intimacy between parent and child gets, the higher the level of school adjustment grows; and intimacy between parent and child (${\beta}=0.400$) has the largest influence on the child's school adjustment. Conclusions: For elementary school students to be well adjusted to school, their stress and relationships with their parents should be managed. In particular, using the programs that can reduce stress from peers and increase parent-child intimacy will be effective in helping students adjust to school.

• Journal of Digital Convergence
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• v.6 no.4
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• pp.113-121
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• 2008

This paper aimed to exam relationship of lohas image, customer satisfaction, switching barrier, revisit intention to fast food store. To accomplish this purpose, this study examined previous studies and summmarized. 400 questionaries were distributed to the people living in Daegu/Gyeong-Buk 381 questionaries were obtained and 331 data were analyzed by frequencies, correlation, multiple regression, The results of this study are as follows; First, it is shown that lohas image have a positive influence on the customer satisfaction(p<0.001). Second, it is shown that lohas image have a positive influence on the switching barrier(p<0.001). Third, it is shown that customer satisfaction have a negative influence on the switching barrier(p<0.57). Fourth, it is shown that lohas image have a positive influence on the revisit intention(p<0.05). Fifth, it is shown that customer satisfaction have a positive influence on the revisit intention(p<0.001). Sixth, it is shown that switching barrier have a positive influence on the revisit intention(p<0.001). This study, however, have limitations in obtained sample and area. The future study should consider these limitations to improve model applicability in practice.

• Korean Institute of Interior Design Journal
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• v.25 no.6
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• pp.61-69
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• 2016

A study on how fire officer's job satisfaction factors influence space satisfaction rates. This article will conduct regression analysis for the study on these three problems. 'What are the factors of fire officer's job satisfaction?', 'Does space satisfaction rates influence job satisfaction rates?', 'Which job satisfaction factor influence space satisfaction rate?' Therefore, variables were set based on the prior study, and before regression analysis was conducted, variables were purified through analysis on primary factor and reliability analysis, and hypothesis test was done via variable calculation. According to the prior study, factors that influence job satisfaction rates are as following; self-regulation of tasks, ethics and responsibility level, relationship with colleagues, job identity. And regression analysis showed that space satisfaction rates do not influence job satisfaction rates. The writer thinks that it's showing that Korean fire officers tend to prioritize colleague relationship and job identity over space improvements. And the factor that influence job satisfaction rates turned out to be the self-regulation of tasks, and the writer estimates that it's reflecting the hierarchical organization culture of current Korean fire officers. Therefore, future Korean fire station design plans need to consider a space plan that provides fire officer's private self-regulation of tasks.

• Korean journal of food and cookery science
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• v.21 no.6 s.90
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• pp.867-876
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• 2005

The purposes of this study were, 1) to investigate the causal relationship between customer's life-style and motivation of eating-out, and 2) to research the causal nexus between motivation of eating-out and satisfaction of attributes to choose the restaurant. Reliability analysis, factor analysis, and Structure Equation Model(SEM) were adapted by Windows SPSS 10.0 and Amos 4.0. Life-style was divided into 7 factors and eating-out motivation into 5. Life-style influenced significantly each motivation of eating-out. It had positive influence on 'Reception and congratulation', 'Change of dietary life', 'Economic saving', "'Preference motivation', and 'Advertisement and companion's need', but negative influence on 'Reception and congratulation', 'Change of dietary life', and 'Preference motivation'. Customer's motivation of eating-out also influenced significantly the attributes. Factorl 'Reception and congratulation' had positive influence on all attributes except for 'Transportation convenience and distance to the shop'. Factor 2 'Change of dietary life' had negative influence on 'Food's taste, quantity, price', 'Sanitation and cleanness', and 'Staff's service quality' Factor 3 "Economic saving' had positive influence on 'Food's taste, quantity, price' and 'Transportation convenience and distance to the shop'. factors 'Advertisement and companion's need' had positive influence on 'Atmosphere of restaurant' and negative influence on 'Food's taste, quantity, price'.

• Journal of Korea Society of Digital Industry and Information Management
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• v.18 no.3
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• pp.55-73
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• 2022

This study aims to identify the object relations and PAD factors of Instagram users, apply the object relations to the emotional response (PAD) factors, and empirically study the structural relationship between these factors and satisfaction. To this end, we proposed a research model to which the four factors of object relations theory and the three factors of emotional response (PAD) theory that emphasize the emotions of users are applied. Surveys were conducted on the college students in Seoul and Suwon who had used Instagram. As a result of this study, the following conclusions can be drawn: Non-alienation has a significant influence on pleasure, arousal, and domination. Secure attachment does not have a significant influence on pleasure and arousal, while it does have on domination. Social ability does not have a significant influence on pleasure, arousal, and domination. Egocentrism has a significant influence on arousal, but not on pleasure and domination. Pleasure has a significant influence on arousal and satisfaction. Arousal has a significant influence on domination and satisfaction. Domination has a significant influence on satisfaction. In conclusion, when emotions are shared among the users of Instagram, not alienated, it affects their satisfaction.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.165-178
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• 2014

Recently, the social network game (SNG) industry is expanding at a fast pace by the increase in the charged item sales. The objective of the present study is to explore factors influencing user intention to purchase charged items. Based on the literature review, flow has been introduced as an influential factor of the intention to purchase and individual influence, social relationship, and social influence as factors of flow. Enjoyment and self-competence are assumed to be measurement constructs for individual influence, social interaction and self-presentation for social relationship, social norm and perceived critical mass for social influence. Empirical analysis show that enjoyment and self-presentation has significant influence on users' flow while self-competence and social interaction has not. Also social norms and perceived critical mass directly influence intention to purchase items. Theoretical and practical implications are discussed by this results.

• Korean Journal of Human Ecology
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• v.21 no.2
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• pp.269-284
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• 2012

The main purpose of this study was to investigate factors affecting performance of casual wear franchise stores including franchiser support and social network between owners/managers. The study included the franchise stores of 55 casual wear brands located in Seoul, Incheon and Gyeonggi-do. In each store, one manager, owner or staff member with management responsibility was asked to fill out a questionnaire. A total of 184 questionnaires were collected with 165 used in the final analysis. The results showed that franchiser support consisted of educational support, marketing support and customer support. Path analysis indicated that only the educational support had a significant influence on the franchiser-franchise relationship, and in turn, the franchiser-franchise relationship positively influenced customer performance. Marketing support did not have a significant influence on the franchiser-franchise relationship, but did demonstrate a direct influence on customer performance. Social networks positively influenced customer performance, and there was significant a correlation between regions and social networks on customer performance. Sales performance was significantly influenced by customer performance.