• Title/Summary/Keyword: Industry Typology

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A Typology of Industry Convergences Based on Sources for Convergence Industries and Analysis of Critical Success Factors (융합산업 원천에 기반한 산업융합 유형 및 시장 성공요인 분석)

  • Kim, Kwanho;Jung, Jae-Yoon
    • Journal of Korean Institute of Industrial Engineers
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    • v.39 no.3
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    • pp.204-211
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    • 2013
  • In this article, we propose a typology of industry convergences which encourages to invent new types of products and services through combining technologies across industries and identifying success factors of convergence industries which were resulted by industry convergences. In detail, the proposed typology of industry convergences is analyzed based on three viewpoints such as academic areas that provide the knowledge of convergence technologies, industry structures for the existing markets, and user experiences used for improving user friendliness. Such viewpoints can not only be considered as the sources for convergence industries but also be closely related with success factors of convergence industries. Based on the typology and the success factors of convergence industries, we suggest the implications about policies for the domestic industry convergence. It is expected that the results of this article can be widely applied to further activate industry convergences to overcome the recent global economic downturn.

Exploring Silver ICT Convergent Typology and ICT Contribution Value (실버산업의 ICT 융합 유형과 ICT 기여 가치 탐색)

  • Han, Hyun-Soo;Kang, Tae-Wook
    • Korean Management Science Review
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    • v.34 no.1
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    • pp.57-70
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    • 2017
  • The phenomenon of increasing aging population is one of the crucial social and economic issues in these day. In this paper, drawn from the industrial application cases and relevant literatures, we present the typology of ICT convergent applications targeted for silver generation, referred as silver ICT. Subsequently, the contributional value of ICT as the enabling technology is estimated. We firstly conduct keyword search to collect currently used silver ICT applications. Secondly, drawn from the social welfare literature, we organize distinctive needs of the silver generations. Then, on the basis of task technology fit framework, typology of ICT enabled silver applications is organized through the fit of ICT in the sense of fulfilling those silver needs. Finally, using the industry input-output table figures, potential ICT contributions for silver ICT are estimated. The proposed silver ICT typology and ICT contributions provides useful insights for further research in the area of ICT convergence and silver market research.

Building Code Typology and Application for Open BIM based Code Checking (개방형BIM기반의 건축법규검토를 위한 법규유형화 및 적용방안)

  • Kim, Inhan;Kim, Yongha;Choi, Jungsik
    • Korean Journal of Computational Design and Engineering
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    • v.19 no.3
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    • pp.224-235
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    • 2014
  • Recently, Productivity of the construction industry has been decreasing than other industries. Because of this, BIM is being spread in the construction industry. However, quality criteria for BIM data is insufficient. Regulation information is an important factor for initial architectural design evaluations. However, building code and related regulation are numerous. National building code structure in Korea is much more complex than other countries. The purpose of this study is to suggest the typology method of building code and apply to real regulations. To achieve this purpose, the authors have extracted required information to from original regulation for code checking and suggested mapping methods between extracted information and information of IFC scheme. In addition, the authors have represented EXPRESS-G diagram for extracting information from IFC scheme and suggested code checking method through stair case. Output of this study can be used as a base line data for automated code checking system based on open BIM. Automated code checking system will be utilized in architectural design evaluations and supported to increase design quality. It can be used to mount in SEUMTER that is the construction administration system of Ministry of Land, Infrastructure and Transport (MOLIT).

Research on features of eco-friendly fashion products for the development of typology of eco-friendly fashion products (친환경 패션제품 유형분류체계 개발을 위한 친환경 패션제품 특성 연구)

  • Eunah Yoh
    • The Research Journal of the Costume Culture
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    • v.32 no.1
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    • pp.86-107
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    • 2024
  • Although interest in eco-friendly fashion products is increasing among scholars and industry leaders, the concept of eco-friendly products remains unclear, preventing consistent assessment of which fashion products are eco-friendly. This study conducted a content analysis of eco-friendly product information from 87 domestic and 102 foreign brands to reveal key standards for categorizing eco-friendly fashion products. Product characteristic information was coded according to the four material-based standards (i.e., organic material, regenerative material, alternative material, and sustainably produced/upcycled material). Consistency between coders was confirmed by Cohen's kappa. In results, eco-friendly fashion products are categorized by four material-based standards and two certification standards (i.e., certified, not certified). Among the four material-based categories, the greatest number of domestic and foreign companies produced eco-friendly products that were classified as the regenerative material group. In addition, companies acquired eco-friendly certifications related to the use of organic, regenerative, and alternative materials. The greatest number of eco-friendly material brands used for eco-friendly fashion products belonged to the regenerative material group. Based on the study results, a typology of eco-friendly products was suggested. This typology can benefit practitioners and academics by highlighting a need for classification system for the eco-friendly fashion products, as well as by providing insight into the categorization of eco-friendly fashion products.

Boosting Enterprise-Support Services for Regional Industrial Development in Korea (우리나라 기업지원서비스의 유형과 활성화 방안)

  • Jeong, Jun-Ho;Kim, Sun-Bae
    • Journal of the Korean Geographical Society
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    • v.37 no.5
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    • pp.465-479
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    • 2002
  • This paper seeks to Produce a typology of enterprise-support services. Drawing upon this typology, this study will attempt to identify the status quo of the government enterprise-support services system and also examine the demand for and supply of these services according to regional differences and industrial characteristics (old versus new). Based on results of the survey taken in the Seoul software industry cluster especially around the Seocho, Gangnam-Gu, the Daejeon ICT industry cluster and the Gumi electronics industry cluster, it can be said that the demand for and supply of enterprise-support services are differentiated by the nature of an industry, the characteristics of a region and the growth stage of a firm. Finally, some policy suggestions will be addressed.

An Empirical Research on Relations between Business Strategy and Marketing Strategy: Based on Miles and Snow's Strategic Typology and Porter's Generic Strategy (사업부 전략과 마케팅 전략 간의 관계에 관한 실증연구: Miles and Snow의 전략유형과 Porter의 본원전략을 기준으로)

  • Kim, Beom-Jong
    • Journal of Global Scholars of Marketing Science
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    • v.14
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    • pp.81-100
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    • 2004
  • The purpose of this study was to test consistent relations between business strategy and marketing strategy of product level and to identify association Miles and Snow's strategic typology and Porter's generic strategy. The data were collected by personal interview with top management and marketing managers who worked at strategic business units in industrial and consumer product industry. The result showed that Porter's generic strategy significantly related with strategic marketing activities of product level. Miles and Snow's typology related with innovative marketing and environment management of the product market. But different patterns of strategic activities were not found among strategy types of Miles and Snow. Significant association between Miles and Snow's strategic typology and Porter's generic strategy implicates a possibility of integrated approach of two strategic typologies.

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An Examination of Contemporary Celebrity Endorsement in Fashion

  • Wigley, Stephen M.
    • International Journal of Costume and Fashion
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    • v.15 no.2
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    • pp.1-17
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    • 2015
  • This paper examines the contemporary relationship between fashion brands and celebrities. Noting the historic role of celebrities in fashion and their current prevalence in the industry, the paper moves beyond discussion of the motives and effectiveness of celebrity endorsement, and instead explores its nature and practice in the fashion sector. The paper proposes a new definition of celebrity endorsement in fashion, offers a classification of celebrities involved in fashion brand endorsement, and presents a typology examining the contemporary means by which a fashion brand may collaborate with celebrities. The typology is defined in context of the nature, length and cost to the brand of the relationship between it and the celebrity. The methodology uses secondary sources and qualitative primary research in an exploratory agenda in order to propose conclusions and suggest ideas for further research.

Typology of mobile marketing and fashion application usage motives (모바일 마케팅의 유형화와 패션 어플리케이션 이용 동기)

  • Shin, Hyunju;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.24 no.4
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    • pp.483-497
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    • 2016
  • The importance of marketing on mobile platforms as well as mobile commerce is increasing dramatically in fashion industry. The purpose of this study was to categorize mobile fashion marketing strategies and to examine application usage motivations that influence brand attitude, purchase decisions, and post-purchase evaluation. Qualitative research methods, in particular focus-groups and in-depth interviews, were conducted to examine the typology of mobile marketing and fashion application usage motivations. Then, a modified survey was used to quantitatively examine what content consumers expect from fashion applications. Results of the qualitative study indicated that consumers perceive sensory (visual, tactile, auditory), relationship, information and practical marketing strategies through motives. Survey result from 229 consumers revealed four fashion application usage motives: sensory, relationship, information and practical. Based on these motives consumers were segmented into three groups: the experience/relationship-conscious, the product information-conscious, and the lifestyle information-conscious. The product information-conscious group showed higher level of monthly income and clothing expenses but lower level of mobile device usages. Lifestyle information-conscious group and experience/relationship-conscious group had higher level of attitude, and post-purchase evaluation. It was experience-relationship conscious consumers who spent more time in mobile use. This study shows a better understanding of mobile marketing environment of fashion applications.

Typology of Fashion Product Consumers: Application of Mixture-model Segmentation Analysis

  • Kim, Yeon-Hee;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.12
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    • pp.1440-1453
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    • 2011
  • Proper consumer segmentation is receiving more attention from industry professionals as markets become more diverse and consumer-centered. Researchers have recognized the limitations of the traditional cluster analysis technique and this research study analyzes market segmentation using Mixture-model or latent-class segmentation. This study used a questionnaire to determine the characteristics of clothing shoppers using a new technique that proved its superiority over traditional techniques. Questions included items measuring fashion shopping behavior, store choice criteria, apparel consumption styles, price perception by product type, and demographic characteristics. Data were collected from 1074 males and females in their 20s and 30s through an online survey. SPSS 16.0 and Latent GOLD 4.0 were used to analyze the data. The ideal typology of clothing shoppers using the Mixture-model were: 'brand loyalty orientated group', 'group of conservative late 30s', 'group of pleasure-emotion early 20s', 'value oriented consumer product with high-income group', 'group of eco/symbol oriented consumer', and 'group of utility/goal oriented male consumer'. This study showed differences in fashion product purchasing behavior by conducting market segmentation for clothing shoppers using the Mixture-model.

A Study on Collaborative Fashion Consumption Platform (협력적 패션 소비 플랫폼 연구)

  • Cho, Minjung;Ko, Eunju
    • Fashion & Textile Research Journal
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    • v.22 no.6
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    • pp.777-788
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    • 2020
  • Growth in the sharing economy and sustainability have grown has influenced collaborative consumption that values usage rather than ownership. Collaborative fashion consumption platforms have become a rapidly growing business and need to be investigated. A theoretical review and case study were conducted to analyze the typology of collaborative fashion consumption consisting of renters, lenders, and platforms. Applying the nascent literature of partial organization, this paper outlines a typology, user-driven types in which lenders take responsibility to manage rental products and platform-driven types in which platforms are in charge. Four representative cases such as Hurr Collective, Villageluxe, Wardrobe, and Closetshare were selected in order to derive the roles of collaborative fashion consumption platforms. First, it is critical to balance between renters and lenders in collaborative fashion consumption platforms. Second, it is imperative to establish trust about the platform and formulate mutually understandable guidelines. Third, the concept of lenders needs to be broadened to individuals as well as fashion brand companies. Fourth, it is necessary to improve interaction between renters and lenders in platform-driven types. This study represents one careful step to understand collaborative consumption platforms that also provides managerial and academic implications.